This Chicago-based automation device is helping their 150,000 customers send fewer emails while, at the same time, attaining better results. ActiveCampaign reported that their clients saved 38.4 million hours between July 2020 as well as July 2021 using its automatic workflows. That definitely indicates good value for money, however considering it’s on the more expensive end of the spectrum, just how much value do you really get?
Boasting many attributes and integrations, as well as fast and pleasant support, they do seem like a giant e-mail advertising and marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign evaluation to see if they measure up to their vibrant cases.
ActiveCampaign Review Summary
ActiveCampaign offer almost whatever you need within a newsletter advertising device, plus their advanced automations are tough to defeat. The entry-level strategy starts at $15 each month (for as much as 500 customers, paid monthly), or if you want to accessibility professional functions such as the built-in CRM, lead racking up, landing web pages as well as SMS sending out, the Plus plan begins at $70 per month.
Among their crucial features is marketing automation. Other than autoresponders, which can be based on myriad conditions, you can automate checklist as well as contact administration, as well as bargains, if you determine to utilize their CRM software application. This ‘Deals’ system (sales pipeline) additionally allows you to include notes to contacts, set up visits, send direct messages to them, and much more.
The ‘Conversations’ function is one more one to keep in mind. You can utilize it to send targeted messages directly to your site visitors in order to enhance the total customer experience and also develop a sort of sales funnel to aid you convert more visitors.
Having all your information and also task in one area suggests that you can swiftly obtain a alternative sight of just how your sales and advertising and marketing initiatives are performing. Not needing to use a variety of providers for your various electronic advertising and marketing efforts will certainly likewise potentially conserve you cash.
Let’s dive in as well as take a more detailed check out ActiveCampaign:
Pros and also Cons
Exceptionally powerful automation:
One of the best marketing automation devices out there. This key function of ActiveCampaign is not just extremely powerful yet additionally very easy to make use of.
Offers reporting on all areas such as click-maps, geo-tracking and page brows through. Acquisition tracking is offered on greater plans for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” section is a nice enhancement to help you raise purchases, commitment, as well as involvement.
In our deliverability tests, ActiveCampaign shows to be one of the very best tools in getting e-mails provided.
ActiveCampaign supplies to do the account migration for complimentary if you are coming from a various e-mail marketing software.
Steeper discovering contour:
If you’re after a basic and also fast email solution, this may only be considered a con. There are easier e-mail e-newsletter services out there, so you might wish to look somewhere else if this is all you require.
No free strategy:
Sadly, there is no totally free strategy readily available (only a complimentary test). There are if you’re looking for a simple tool
Fees for client preview:
You can preview exactly how your newsletter views on various e-mail customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the best e-newsletter service for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down one of the most powerful automation tool we’ve examined, allowing you to establish practically any automation you can consider– activated campaigns, sales follow-ups, automated segmentation, dynamic email web content and more. You can currently immediately send out one-to-one sales e-mails by means of your own inbox.
You need an integrated sales and also advertising and marketing platform for your company:
ActiveCampaign’s integrated CRM seamlessly connects to all your e-mail advertising and marketing information, enabling sales teams to act rapidly. Features like lead scoring and also social data can also help to improve your sales follow-up procedures.
You need a device that performs multi-channel advertising and marketing:
Apart from sending out e-mails, ActiveCampaign likewise enables you to set up touchdown pages, send SMS and personalized ‘Conversations’ to internet site visitors, set up chatbot automations and also even manage how Facebook ads are displayed to contacts. It’s a fantastic remedy if you ‘d like to have the ability to systematize a great piece of your marketing and give your clients a far better overall experience.
Not advised if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced device, as well as getting acquainted with it takes a lot more job than other devices. As well as the routine upkeep you’ll need to set up, display as well as optimize e-mail projects.
You just need easy automations:
If you just want to establish standard e-mail sequences (for example, a welcome campaign), we would certainly suggest extra affordable alternatives like MailerLite which is far less complicated to use. Otherwise, you’ll be spending for a tonne of extras (and intricacy) that you merely won’t require.
There’s no complimentary plan, as well as with a trial period of just 14 days, they don’t provide you much time to examine whether it’s ideal for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a really user-friendly layout, with conveniently accessible menus. The control panel has a helpful ‘Getting Started’ slider to aid brand-new users, and also it has demo data to offer you an suggestion of exactly how finest to use sections. A nice function is the Content Manager, which stores all your properties in a centralized center, making it easy to keep things arranged.
With a lot performance, it might be a little complex for absolute beginners initially.
Editor – 4 out of 5 stars
The drag as well as drop email contractor is quick and has a couple of handy features. Surprisingy, there is no quick method to preview your e-newsletter– you’ll need to go into the e-mail setups.
An easy to use If/Then/Else logic is readily available by means of ‘conditional content’ which permits you to show specific customers various web content based upon specific conditions like interests, links clicked in the past, etc. You can now add tailored signatures to your one-to-one emails with the new signature personalization tag.
Email types – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS triggered, advanced automation. ActiveCampaign don’t have a devoted transactional email web server.
Selection and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive design templates to pick from. You can conveniently sneak peek them in an additional window, both on mobile and desktop computer. Other devices use somewhat extra features/content blocks within the email home builder. They offer individuals a cost-free customized email layout on the Plus strategy and also higher.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation truly is irresistible. It’s extremely powerful, and extremely easy to use, allowing you to automate follow-up projects, edit several conditions as well as much more. This is all done by means of an simple flowchart-style automation builder. There are also pre-made ‘ dishes’ ( design templates) for you to make use of, or get concepts from. Otherwise, you can build your very own automation from the ground up.
Checklist Management- 5 out of 5 stars
Contrasted to a few other devices, taking care of listings and also contacts is made a lot easier because of their automation functions which enable you to organize individuals into checklists. Discover more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you create your own personalized fields. In addition to the standard types, which are fully responsive, it additionally allows you to develop floating kinds and modals. You can immediately embed a form on your website instead of having to copy and also paste it right into your store’s code if you’re on Shopify. This type can include a discount code to encourage individuals to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to score quite highly, landing e-mails in the main inbox of one of the most prominent carriers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is fairly constant, which is excellent information for e-mail marketing experts.
Reports and also Analysis – 4.5 out of 5 stars
Ecommerce records are also offered on particular strategies for Shopify, BigCommerce, WooCommerce, and a lot more. Other records include get in touch with trends, bargain reports, chat conversion, automation records, etc.
Languages – 4 out of 5 stars
Their website as well as assistance are both readily available in English, plus 5 various other languages. You can transform your individual account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
An email client sneak peek is readily available, also, however at a price of $1 per test/client, which appears a little bit high. You can currently send a examination e-mail for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and this after that places them in an exemption list.
Blocklist – Yes
This is the abovementioned ‘exclusion checklist’. You can import calls directly into this listing, as well as export as well.
Storage space offered for photos as well as data – Unlimited
Pictures above 1000px will certainly be downsized.
SPF and DKIM are sustained.
Own Domain – Yes
It’s feasible to use your own monitoring domain to improve your e-newsletter’s company branding.
Different degrees of account access – Yes
This is a really adaptable system, without specific levels. You define the team names and additionally the specific gain access to for each and every of those groups using tick-boxes. 2-Factor Authentication for an added protection layer is offered too.
Combinations – Yes
ActiveCampaign deal lots of assimilation choices, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally supports all sort of kind and study tools like Typeform and SurveyMonkey. You shouldn’t have a problem finding what you require as they also integrate with Zapier. Discover all combinations right here.
Touchdown Page Builder – Yes
The layouts are varied and also easy to edit. Touchdown web pages are hosted on a customized domain or subdomain. On the Professional plan and also up, you can develop customized internet experiences by hiding or removing certain components. You can additionally add special switches, that include calling a telephone number, downloading a data or sending out an e-mail.
Customer Support – 5 out of 5 stars
They likewise have video tutorials readily available, webinars ( online as well as archived ) as well as individually training on the ‘Plus’ strategy. Live conversation is likewise available on all strategies, but no phone support.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most powerful email advertising services on the marketplace, hardly missing a point when it comes to pro features. Small companies will benefit from superb sales automation, customer administration through the use of automated workflows as well as the brand-new attributes they’re continuously including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a excellent variety of professional functions. Let’s damage those down a little as well as assess what works as well as what could be improved:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation capabilities of lots of ESPs and also haven’t yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors include advertising automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, enabling you to automate virtually anything: campaigns, bargains, ecommerce automation, SMS, contact administration, etc.
Advertising and marketing automation is consisted of on all plans, nonetheless, sales automation is booked for individuals on the Plus plan (from $70/mo) as well as higher.
One-to-one e-mail automation is rather distinct to ActiveCampaign. You’ll be able to activate automations straight with your inbox interactions with leads. The only downside is that you’ll require to be on the Professional strategy ($ 187/mo) or higher and also this isn’t low-cost whatsoever.
We’ve been monitoring ActiveCampaign for many years, and also have actually seen them proactively include brand-new functions continuously, especially around the area of automation. This is a excellent indicator, as some other ActiveCampaign competitors haven’t been quite so honest.
ActiveCampaign automation design templates
We looked into ActiveCampaign’s automation themes, or else called ‘ dishes’ and located that they are both really well assembled as well as easy to modify. There are loads to choose from (750 in fact!), and also the classifications make it very easy to discover what you’re trying to find.
activecampaign automation layouts
Various other devices often tend to provide rather basic design templates, whereas ActiveCampaign provides a entire host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with numerous themes, you can really feel overloaded by the options. It might show up that some recipes are repeated, however, after changing the themes closely, you can see there are tiny differences in between them. I can see just how this could be a little confusing for some, but, at the end of the day, our experience informs us that the more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan as well as higher. You can integrate with a variety of tools, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign provides you with a selection of automation layouts:
activecampaign sms themes
Be aware that SMS sending is just readily available on the Plus strategy and higher, which begins at $70/month, so it’s not inexpensive. You’ll likewise require to be on the pricey Enterprise account if you desire your own custom-made SMS number for sending.
As pointed out above, ActiveCampaign features a integrated CRM.
Small business proprietors seeking get in touch with monitoring software application will find this function particularly helpful, to use alongside the innovative e-mail advertising and marketing abilities.
After extensive testing, we found that the software program was rather easy to use. You can establish multiple offer pipelines, and edit/add new phases to show your one-of-a-kind sales procedure. The drag and drop software application makes it easy to manually relocate offers through the pipeline.
The advanced user can benefit from this range of CRM automation design templates, which covers everything from lead scoring to job management:
crm actions activecampaign
Pricing starts at $70/month for this feature, as it is reserved for those on the Plus strategy as well as greater. It’s not precisely affordable, but when you consider whatever you’re obtaining ( sophisticated sales and also marketing call, automation & lead racking up, email & SMS sending, Facebook Custom Audience integration, and so on) it’s really not a bad deal.
When compared against the best CRM software program for small businesses, we discovered that most services charged per user, whereas ActiveCampaign consisted of 25 individual accounts, which will actually assist keep prices down.
We likewise conducted a detailed contrast of ActiveCampaign vs HubSpot and also located that ActiveCampaign actually had a lot of benefits over the CRM titan. Most especially, it’s value for money.
ActiveCampaign Landing Pages
There are a total of 56 responsive touchdown page templates, and you can likewise develop your very own as well as wait as a customized page for future use.
activecampaign landing web page templates
After assessing the layouts and editor, we ‘d state they are contemporary and eye-catching , the only thing is that it isn’t so simple to relocate blocks around the web page when editing and enhancing. As an example, you can not relocate an component up or down a little, instead, you can just relocate between the outlined areas. I visualize ActiveCampaign has actually set it up such as this to ensure that every element is aligned, but it implies you have less imaginative freedom than with various other web site and also landing page home builders like Wix.
I also could not find a means to include a web link to photos, which isn’t excellent.
touchdown page builder activecampaign
The cool (and one-of-a-kind) feature of ActiveCampaign’s touchdown web pages is that you can include dynamic web content ( internet customization) to ensure that each individual sees exactly what’s appropriate to them. This will assist you to target leads in an smart method, e.g. just revealing individuals material that’s appropriate to their geolocation or market or showing them products based upon their acquisition background. You can also allow monitoring on your pages.
So do we recommend ActiveCampaign?
It’s really hard to fault ActiveCampaign, not only do they offer almost everything you require within an e-mail marketing system, yet they do it quite possibly.
The reporting provides you insight right into mostly all elements, such as web page check outs, geo-tracking, openers, ecommerce and also more. One area that is slightly doing not have is the email builder, not supplying an experience as slick as other solutions around, with a couple of worrying functions that could be done better (like the revision history).
The support is as marketed: friendly, rapid and helpful . Chat and also email assistance are terrific, with a individual feeling to the interactions. Their data base is easily searchable and also in fact returns appropriate results a high percent of the moment. With their ‘Plus’ plan you also get accessibility to one-on-one training and handy webinars, which is a great enhancement.
If you’re looking for an all-in-one digital advertising device, I believe this ActiveCampaign review shows that it is really one of the finest options you can make. Their advertising and marketing and sales automation is the genuine deal and makes various other tools’ automated workflows look light in comparison. (See why it makes an superb Mailchimp choice here.).
You’ll need to be prepared to place in a bit of time because of the somewhat steeper understanding curve, and maybe spend a bit more cash, but your company will certainly enjoy the rewards. If, on the other hand, you’re just trying to find a simple means to blast out newsletters, a solution like GetResponse or MailerLite may be a bit much easier to get your head around.
On a side note, ActiveCampaign uses a variety of really beneficial cost-free devices, regardless of whether you’re a client or not. You can discover everything from material as well as social media schedule themes to a subject line generator. Check out the cost-free tools right here.
Try ActiveCampaign currently totally free for 14 days.
# 1 MailerLite.
MailerLite is among the most affordable solutions, in fact, their cost-free strategy is extremely charitable. Their strategy to email advertising layout is praiseworthy, offering modern-looking templates. It’s additionally among the simplest tools we’ve ever utilized.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with lots of pro alternatives (e.g. a webinar tool) as well as good automations. Unlike ActiveCampaign, they supply their system in greater than 20 languages, and also their layout as well as screening tools are superb. Check out the full contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is among the most affordable all-in-one e-mail advertising tools on the marketplace. It’s offered in 6 languages and comes with innovative automation alternatives and a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to manage your get in touches with, deals as well as leads. There are plenty of automations to aid you streamline your processes.
What is ActiveCampaign made use of for?
ActiveCampaign can be used for anything from e-newsletter development to contact administration. Including a myriad of attributes, this all-in-one advertising and marketing automation software program is a terrific option for all organization dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of tasks, such as send email e-newsletters, monitor offers and also handle your calls. The most noteworthy attribute is the sales and marketing automation abilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s touchdown page home builder allows you to develop modern-day landing web pages with dynamic web content blocks, indicating you can personalize your content depending upon who’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is offered for iOS as well as Android. You can see projects and e-mail automation details, schedule and also send campaigns, track email efficiency metrics, handle calls, as well as far more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email marketing solution for local business. It safely shops your customer data and provides a protected way to manage your customers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability rates are amongst the top 5 results in our bi-annual examinations. Scoring in the early to mid-nineties, we ‘d claim they have great deliverability.
We’ve examined the advertising and marketing automation abilities of lots of ESPs as well as have not yet located a match for ActiveCampaign. ActiveCampaign’s rivals consist of marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their focus, enabling you to automate virtually anything: campaigns, offers, ecommerce automation, SMS, get in touch with administration, etc.
One-to-one email automation is fairly special to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with lots of professional alternatives (e.g. a webinar tool) and also good automations.