This Chicago-based automation tool is aiding their 150,000 clients send fewer e-mails while, at the same time, achieving better results. ActiveCampaign reported that their clients saved 38.4 million hrs between July 2020 as well as July 2021 utilizing its automatic operations. That definitely suggests good value for money, but considering it’s on the pricier end of the spectrum, just how much bang for your buck do you actually obtain?
Flaunting many features as well as integrations, in addition to pleasant as well as fast support, they do seem like a powerhouse e-mail advertising tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they come up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign offer nearly every little thing you need within a e-newsletter marketing tool, plus their innovative automations are hard to beat. The entry-level plan starts at $15 per month (for up to 500 subscribers, paid monthly), or if you want to gain access to professional attributes such as the built-in CRM, lead racking up, touchdown web pages and also SMS sending, the Plus plan begins at $70 per month.
One of their essential functions is marketing automation. Apart from autoresponders, which can be based on myriad conditions, you can automate checklist and call administration, in addition to deals, if you decide to use their CRM software application. This ‘Deals’ system (sales pipe) likewise permits you to include notes to get in touches with, established consultations, send out direct messages to them, and also a lot more.
The ‘Conversations’ function is an additional one to note. You can utilize it to send targeted messages straight to your internet site site visitors in order to maximize the total consumer experience as well as develop a type of sales funnel to aid you convert more site visitors.
Having all your information as well as activity in one place means that you can quickly get a all natural sight of just how your sales and also advertising and marketing efforts are executing. Not having to make use of a variety of suppliers for your different digital advertising and marketing initiatives will certainly also potentially conserve you cash.
Let’s dive in as well as take a closer check out ActiveCampaign:
Cons and also pros
Incredibly effective automation:
One of the ideal advertising automation devices out there. This essential feature of ActiveCampaign is not only incredibly effective yet also simple to utilize.
Offers reporting on all locations such as click-maps, geo-tracking and also page brows through. Acquisition monitoring is readily available on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a nice enhancement to help you enhance purchases, commitment, and interaction.
In our deliverability tests, ActiveCampaign shows to be among the best tools in obtaining e-mails supplied.
ActiveCampaign supplies to do the account migration for complimentary if you are coming from a different e-mail marketing software application.
Steeper learning contour:
This could only be thought about a con if you’re after a fast as well as basic e-mail remedy. There are less complex email e-newsletter services around, so you may want to look elsewhere if this is all you need.
No cost-free plan:
Sadly, there is no free strategy offered ( just a complimentary test). If you’re seeking a simple tool, there are
Fees for customer sneak peek:
You can preview exactly how your e-newsletter looks on numerous e-mail customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re major concerning marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve checked, enabling you to establish basically any automation you can think of– caused projects, sales follow-ups, automated division, vibrant e-mail web content and so on. You can now immediately send one-to-one sales emails by means of your very own inbox.
You require an incorporated sales and advertising platform for your organization:
ActiveCampaign’s integrated CRM flawlessly links to all your e-mail marketing data, allowing sales teams to act promptly. Functions like lead racking up as well as social data can also help to improve your sales follow-up processes.
You need a device that performs multi-channel marketing:
Besides sending out emails, ActiveCampaign additionally enables you to set up landing pages, send SMS and also individualized ‘Conversations’ to internet site visitors, set up chatbot automations as well as also handle how Facebook ads are displayed to calls. If you would certainly like to be able to streamline a great chunk of your advertising as well as give your clients a better overall experience, it’s a great service.
Not advised if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an sophisticated tool, and getting acquainted with it takes a lot even more job than other devices. And also the regular upkeep you’ll need to set up, display and optimize email projects.
You only require basic automations:
If you only wish to establish fundamental email series (for example, a welcome project), we would certainly suggest much more affordable alternatives like MailerLite which is much much easier to use. Or else, you’ll be paying for a tonne of bonus ( and also intricacy) that you just won’t need.
You’re not exactly sure:
Unfortunately, there’s no cost-free strategy, and also with a test period of simply 14 days, they don’t offer you much time to assess whether it’s ideal for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a extremely user-friendly design, with easily navigable menus. The control panel has a valuable ‘Getting Started’ slider to assist new customers, as well as it has actually demo data to offer you an idea of exactly how ideal to use areas. A great attribute is the Content Manager, which stores all your assets in a central hub, making it simple to keep things organized.
With a lot performance, it might be a little difficult for outright newbies in the beginning.
Editor – 4 out of 5 stars
The drag as well as decline e-mail builder is quick and has a pair of useful features. Surprisingy, there is no fast way to sneak peek your e-newsletter– you’ll require to go right into the e-mail setups.
An easy to use If/Then/Else logic is readily available via ‘conditional content’ which permits you to show specific customers different content based upon particular problems like rate of interests, links clicked in the past, etc. You can now add tailored signatures to your one-to-one emails with the brand-new trademark customization tag.
Email kinds – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B testing, RSS triggered, progressed automation. ActiveCampaign don’t have a devoted transactional e-mail server.
Selection as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, responsive layouts to select from. Other tools use somewhat a lot more features/content blocks within the email home builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation truly is unsurpassable. Or else, you can build your own automation from scrape.
List Management- 5 out of 5 stars
Compared to a few other tools, managing get in touches with and checklists is made a lot easier because of their automation features which permit you to arrange people into lists. Discover more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you create your very own customized areas. Aside from the conventional types, which are totally receptive, it additionally enables you to develop floating types as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign has a tendency to rack up rather extremely, landing e-mails in the main inbox of the most prominent providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively consistent, which is great information for e-mail marketing experts.
Records and also Analysis – 4.5 out of 5 stars
Ecommerce reports are additionally available on particular strategies for Shopify, BigCommerce, WooCommerce, and also much more. Other records include get in touch with trends, offer records, chat conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their website and assistance are both available in English, plus 5 other languages. You can transform your user profile to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
These are both available. Spam testing is just a ‘pass’ or ‘ fall short’ that you obtain before you send out your campaign, yet there are no factors present to assist understand the ruling. An e-mail client sneak peek is offered, as well, but at a rate of $1 per test/client, which seems a little bit steep. You can now send out a examination e-mail for testimonial to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and this after that places them in an exemption checklist.
Blocklist – Yes
This is the abovementioned ‘ exemption list’. You can import get in touches with straight into this checklist, and also export too.
Storage offered for pictures as well as information – Unlimited
Images above 1000px will certainly be downsized.
SPF as well as DKIM are supported.
Very Own Domain – Yes
It’s feasible to use your very own tracking domain name to improve your e-newsletter’s business branding.
Different degrees of account accessibility – Yes
This is a very flexible system, without specific levels. You specify the group names as well as also the exact accessibility for every of those teams by means of tick-boxes. 2-Factor Authentication for an added protection layer is available also.
Combinations – Yes
ActiveCampaign deal plenty of combination alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally sustains all sort of kind as well as study tools like Typeform as well as SurveyMonkey. You shouldn’t have a trouble finding what you require as they likewise incorporate with Zapier. Find all assimilations below.
Touchdown Page Builder – Yes
On the Professional plan as well as up, you can create individualized internet experiences by hiding or eliminating specific components. You can likewise add unique switches, which consist of calling a phone number, downloading a documents or sending an e-mail.
Consumer Support – 5 out of 5 stars
Assistance is rapid and pleasant , by means of all tools and readily available in a number of languages. Their knowledge base is especially valuable as well as easily searchable , I had very little problem finding relevant search results. They likewise have video tutorials readily available, webinars ( real-time and archived ) and individually training on the ‘Plus’ strategy. Live chat is additionally readily available on all strategies, but no phone assistance.
Total rating – 4.5 out of 5 stars
ActiveCampaign is one of one of the most effective email advertising services on the marketplace, rarely missing a thing when it involves professional functions. Small businesses will certainly benefit from exceptional sales automation, client monitoring via making use of automated operations as well as the brand-new features they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a great variety of pro features. Allow’s break those down a little and examine what jobs as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising and marketing automation abilities of lots of ESPs and have not yet located a match for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate essentially anything: projects, bargains, ecommerce automation, SMS, call management, etc.
Marketing automation is consisted of on all strategies, nonetheless, sales automation is scheduled for individuals on the Plus plan (from $70/mo) and also greater.
One-to-one email automation is quite unique to ActiveCampaign. You’ll be able to set off automations directly through your inbox interactions with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or higher as well as this isn’t cheap whatsoever.
We’ve been monitoring ActiveCampaign for years, as well as have seen them proactively add new functions continuously, particularly around the location of automation. This is a excellent sign, as some other ActiveCampaign rivals have not been fairly so forthcoming.
ActiveCampaign automation layouts
We explored ActiveCampaign’s automation themes, otherwise called ‘ dishes’ and found that they are both actually well put together and easy to edit. There are loads to select from (750 as a matter of fact!), as well as the categories make it easy to discover what you’re looking for.
activecampaign automation themes
Other tools often tend to offer fairly general layouts, whereas ActiveCampaign provides a whole host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with so many themes, you can feel overloaded by the alternatives. It might show up that some recipes are repeated, nevertheless, after modifying the templates very closely, you can see there are little differences between them. I can see just how this could be a little complicated for some, yet, at the end of the day, our experience tells us that the more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy as well as greater. You can integrate with a number of devices, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign provides you with a selection of automation templates:
activecampaign sms design templates
Know that SMS sending is only readily available on the Plus strategy as well as greater, which starts at $70/month, so it’s not economical. You’ll likewise require to be on the expensive Enterprise account if you want your own custom-made SMS number for sending out.
As discussed over, ActiveCampaign features a built-in CRM.
Small business owners trying to find call administration software program will locate this feature especially valuable, to make use of along with the advanced email advertising abilities.
After comprehensive screening, we found that the software program was rather easy to use. You can establish multiple deal pipes, and edit/add new stages to show your unique sales procedure. The drag as well as decline software makes it very easy to by hand relocate bargains with the pipe.
The advanced customer can benefit from this series of CRM automation design templates, which covers everything from lead racking up to task monitoring:
crm actions activecampaign
Rates starts at $70/month for this attribute, as it is scheduled for those on the Plus strategy and also higher. It’s not specifically low-cost, however when you take into consideration every little thing you’re getting (advanced sales and advertising automation, lead & call scoring, email & SMS sending, Facebook Custom Audience integration, and so on) it’s really not a bad deal.
When contrasted versus the best CRM software for small companies, we located that the majority of service fee per individual, whereas ActiveCampaign included 25 user accounts, which will actually help keep costs down.
We additionally conducted a detailed comparison of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign in fact had a great deal of benefits over the CRM giant. Most significantly, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive landing page layouts, as well as you can also construct your very own and save it as a personalized web page for future use.
activecampaign landing web page layouts
After analyzing the layouts and editor, we would certainly say they are modern as well as attractive , the only point is that it isn’t so simple to relocate blocks around the page when modifying. As an example, you can’t move an component up or down a little, rather, you can only move it between the laid out sections. I imagine ActiveCampaign has established it up similar to this to ensure that every element is lined up, yet it means you have less innovative freedom than with other internet site as well as landing page building contractors like Wix.
I likewise couldn’t find a means to include a link to photos, which isn’t ideal.
landing page contractor activecampaign
The cool ( and also unique) feature of ActiveCampaign’s landing pages is that you can consist of dynamic web content (web personalization) so that each customer sees specifically what’s pertinent to them. This will assist you to target leads in an smart method, e.g. just showing customers web content that’s relevant to their geolocation or sector or revealing them products based on their purchase history. You can additionally allow tracking on your pages.
Do we suggest ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not just do they use nearly everything you require within an e-mail marketing system, but they do it quite possibly.
The reporting offers you insight right into nearly all elements, such as page visits, geo-tracking, openers, ecommerce as well as even more. One location that is somewhat doing not have is the email building contractor, not using an experience as slick as various other services available, with a few worrying features that could be done better (like the revision history).
The support is as advertised: pleasant, fast as well as handy . Email as well as talk support are wonderful, with a personal feel to the interactions. Their data base is quickly searchable and in fact returns relevant results a high percent of the time. With their ‘Plus’ intend you also get access to one-on-one training and also practical webinars, which is a wonderful enhancement.
If you’re looking for an all-in-one digital marketing device, I believe this ActiveCampaign review reveals that it is actually one of the best selections you could make. Their marketing and sales automation is the actual bargain and also makes various other devices’ automated process look pale in comparison. (See why it makes an outstanding Mailchimp option right here.).
You’ll need to be prepared to place in a little bit of time because of the a little steeper understanding curve, and also probably invest a little even more cash, yet your service will gain the rewards. If, on the other hand, you’re just trying to find a straightforward means to blast out e-newsletters, a remedy like GetResponse or MailerLite could be a little bit less complicated to get your head around.
On a side note, ActiveCampaign provides a series of truly useful totally free devices, regardless of whether you’re a consumer or not. You can locate everything from content and social media calendar layouts to a subject line generator. Look into the complimentary devices right here.
Attempt ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most budget friendly services, in fact, their totally free plan is extremely generous. Their strategy to email marketing design is admirable, supplying modern-looking templates. It’s additionally one of the most convenient tools we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with loads of pro choices (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they supply their system in more than 20 languages, as well as their layout and also screening tools are exceptional. Review the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the least expensive all-in-one email advertising and marketing devices on the market. It’s available in 6 languages and features innovative automation choices and a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to handle your get in touches with, offers as well as leads. There are plenty of automations to aid you improve your processes.
What is ActiveCampaign utilized for?
ActiveCampaign can be made use of for anything from newsletter development to contact administration. Including a myriad of attributes, this all-in-one advertising automation software application is a great choice for all company dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a entire host of tasks, such as send email e-newsletters, monitor deals and also handle your contacts. The most significant attribute is the sales as well as advertising and marketing automation capabilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown page builder enables you to create contemporary touchdown web pages with dynamic content blocks, meaning you can customize your web content depending on that’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is readily available for iphone and also Android. You can check out campaigns as well as email automation information, routine and also send campaigns, track e-mail efficiency metrics, manage get in touches with, and also much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email marketing solution for small businesses. It securely shops your consumer information as well as uses a secure means to handle your customers.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability rates are amongst the leading 5 lead to our bi-annual tests. Scoring in the very early to mid-nineties, we ‘d state they have very good deliverability.
We’ve assessed the marketing automation capabilities of lots of ESPs and haven’t yet located a match for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate virtually anything: projects, offers, ecommerce automation, SMS, get in touch with monitoring, etc.
One-to-one e-mail automation is quite one-of-a-kind to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with loads of professional options (e.g. a webinar device) and excellent automations.