This Chicago-based automation tool is aiding their 150,000 customers send out fewer emails while, at the same time, achieving better results. ActiveCampaign reported that their customers saved 38.4 million hrs in between July 2020 and also July 2021 utilizing its computerized operations. That definitely indicates good value for money, yet considering it’s on the pricier end of the spectrum, how much bang for your buck do you truly obtain?
Boasting several features as well as integrations, along with quick as well as friendly assistance, they do seem like a powerhouse email advertising device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost whatever you need within a newsletter marketing tool, plus their advanced automations are tough to defeat. The entry-level strategy begins at $15 each month (for up to 500 customers, paid month-to-month), or if you wish to accessibility professional features such as the inbuilt CRM, lead racking up, landing pages and SMS sending, the Plus plan begins at $70 per month.
One of their essential functions is marketing automation. In addition to autoresponders, which can be based on myriad conditions, you can automate checklist as well as contact administration, in addition to bargains, if you decide to use their CRM software. This ‘Deals’ system (sales pipe) likewise permits you to include notes to get in touches with, set up appointments, send direct messages to them, and also much more.
The ‘Conversations’ attribute is one more one to keep in mind. You can use it to send out targeted messages right to your web site site visitors in order to enhance the general consumer experience and create a kind of sales channel to help you transform a lot more visitors.
Having all your information and also activity in one location indicates that you can rapidly obtain a all natural view of just how your sales as well as advertising initiatives are performing. Not having to make use of a number of suppliers for your various digital advertising and marketing initiatives will certainly also possibly save you money.
Let’s dive in as well as take a closer check out ActiveCampaign:
Cons as well as pros
Exceptionally powerful automation:
Among the most effective advertising automation devices available. This crucial feature of ActiveCampaign is not just very powerful however likewise easy to use. Integrated engagement allows you combine all the networks that can be made use of within an automation: advertising campaigns, sales follow-ups, message, and a lot more. This function makes it a fantastic e-mail advertising and marketing device for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking and also web page check outs. Acquisition monitoring is available on higher plans for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” area is a great addition to assist you enhance acquisitions, loyalty, and engagement.
In our deliverability tests, ActiveCampaign proves to be among the very best tools in getting e-mails delivered.
ActiveCampaign provides to do the account movement for complimentary if you are coming from a various email advertising and marketing software.
Steeper learning contour:
This might only be thought about a con if you’re after a quick and also straightforward email solution. There are easier e-mail e-newsletter solutions out there, so you may want to look somewhere else if this is all you require.
No cost-free plan:
Sadly, there is no free plan offered ( just a complimentary test). If you’re trying to find a easy device, there are
Costs for customer preview:
You can preview just how your newsletter looks on different email clients, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the best e-newsletter service for you?
You’re significant concerning marketing automation:
ActiveCampaign is hands-down the most powerful automation device we’ve examined, permitting you to set up practically any type of automation you can think of– set off campaigns, sales follow-ups, automated segmentation, dynamic email material and so on. You can currently instantly send out one-to-one sales e-mails through your very own inbox.
You need an incorporated sales as well as marketing system for your company:
ActiveCampaign’s built-in CRM effortlessly links to all your email advertising information, enabling sales groups to act quickly. Attributes like lead racking up as well as social data can likewise aid to streamline your sales follow-up procedures.
You require a device that executes multi-channel marketing:
Aside from sending out e-mails, ActiveCampaign likewise allows you to establish touchdown pages, send SMS and individualized ‘Conversations’ to web site site visitors, set up chatbot automations and even manage exactly how Facebook ads are shown to contacts. If you would certainly such as to be able to centralize a great chunk of your advertising and marketing and also provide your clients a much better all-round experience, it’s a excellent service.
Not advised if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an sophisticated device, as well as getting familiarized with it takes a lot more work than other tools. And also the normal upkeep you’ll require to establish, screen as well as optimize email campaigns.
You only require simple automations:
If you just want to set up standard email sequences ( for instance, a welcome project), we would certainly suggest more economical options like MailerLite which is much simpler to use. Otherwise, you’ll be spending for a tonne of bonus ( as well as complexity) that you just won’t need.
You’re not sure:
There’s no totally free plan, and with a trial period of simply 14 days, they don’t provide you much time to evaluate whether it’s right for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use design, with easily navigable menus. The dashboard has a beneficial ‘Getting Started’ slider to aid new individuals, and it has actually demo data to offer you an suggestion of exactly how ideal to utilize areas. A nice function is the Content Manager, which shops all your possessions in a central center, making it simple to keep things organized.
With so much functionality, it may be a little challenging for outright novices in the beginning.
Editor – 4 out of 5 stars
The drag as well as decrease email contractor is rapid and also has a pair of convenient functions. Surprisingy, there is no fast means to sneak peek your newsletter– you’ll need to go right into the e-mail setups.
An easy to use If/Then/Else logic is offered using ‘conditional material’ which allows you to reveal certain clients various content based upon certain conditions like rate of interests, web links clicked in the past, etc. You can currently add customized signatures to your one-to-one emails with the brand-new trademark customization tag.
Email types – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B testing, RSS triggered, progressed automation. ActiveCampaign don’t have a committed transactional email server.
Choice and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive templates to pick from. You can handily preview them in another window, both on mobile as well as desktop. Various other tools offer a little more features/content blocks within the e-mail building contractor. They offer users a complimentary customized email layout on the Plus strategy and greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation actually is unequalled. It’s exceptionally powerful, as well as very user-friendly, allowing you to automate follow-up campaigns, modify numerous conditions as well as far more. This is all done by means of an simple flowchart-style automation building contractor. There are also pre-made ‘recipes’ ( layouts) for you to make use of, or obtain ideas from. Or else, you can build your very own automation from scratch.
Listing Management- 5 out of 5 stars
Contrasted to a few other tools, handling contacts and also listings is made much easier due to their automation features which permit you to arrange people right into checklists. Find out more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you develop your very own custom fields. Aside from the conventional forms, which are completely receptive, it likewise allows you to develop floating types and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to score rather very, landing emails generally inbox of the most preferred carriers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is fairly regular, which is good news for e-mail marketers.
Records and also Analysis – 4.5 out of 5 stars
Ecommerce reports are also available on specific strategies for Shopify, BigCommerce, WooCommerce, and also much more. Various other reports consist of call trends, bargain records, conversation conversion, automation records, and so on.
Languages – 4 out of 5 stars
Their site and also support are both offered in English, plus 5 various other languages. You can transform your user account to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
These are both available. Spam testing is just a ‘pass’ or ‘fail’ that you obtain before you send out your campaign, yet there are no aspects existing to assist understand the judgment. An email customer preview is available, too, however at a price of $1 per test/client, which appears a little bit high. You can currently send out a examination e-mail for testimonial to as much as 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, and this then puts them in an exclusion checklist.
Blocklist – Yes
This is the abovementioned ‘exclusion checklist’. You can import calls straight right into this listing, as well as export also.
Storage offered for information and pictures – Unlimited
Photos over 1000px will certainly be scaled down.
SPF and also DKIM are sustained.
Own Domain – Yes
It’s possible to utilize your own monitoring domain name to improve your newsletter’s company branding.
Different levels of account gain access to – Yes
This is a extremely versatile system, without particular degrees. You define the group names and additionally the specific gain access to for each and every of those groups by means of tick-boxes. 2-Factor Authentication for an added security layer is offered too.
Assimilations – Yes
ActiveCampaign deal plenty of assimilation options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally sustains all kinds of type as well as survey tools like Typeform as well as SurveyMonkey.
Landing Page Builder – Yes
On the Professional strategy and up, you can produce personalized internet experiences by concealing or getting rid of certain elements. You can also include unique buttons, which include calling a phone number, downloading and install a file or sending out an email.
Customer Support – 5 out of 5 stars
They also have video tutorials available, webinars ( live and also archived ) as well as individually training on the ‘Plus’ strategy. Live conversation is likewise readily available on all strategies, yet no phone assistance.
Total rating – 4.5 out of 5 stars
ActiveCampaign is one of the most effective email advertising and marketing services on the marketplace, barely missing a thing when it involves pro features. Small companies will gain from superb sales automation, subscriber administration through making use of automated operations and also the new attributes they’re constantly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a excellent variety of professional attributes. Allow’s break those down a little as well as analyze what works and what could be improved:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising automation capabilities of loads of ESPs and also haven’t yet found a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, permitting you to automate essentially anything: campaigns, deals, ecommerce automation, SMS, contact monitoring, and so on.
Advertising automation is included on all strategies, however, sales automation is booked for customers on the Plus plan (from $70/mo) as well as higher.
One-to-one email automation is quite unique to ActiveCampaign. You’ll be able to trigger automations directly with your inbox communications with leads. The only downside is that you’ll require to be on the Professional plan ($ 187/mo) or greater and also this isn’t affordable in all.
We’ve been checking ActiveCampaign for many years, and have actually seen them proactively add new features regularly, especially around the location of automation. This is a very good indicator, as a few other ActiveCampaign competitors haven’t been fairly so forthcoming.
ActiveCampaign automation layouts
We checked into ActiveCampaign’s automation layouts, or else referred to as ‘recipes’ and also found that they are both actually well created and also easy to edit. There are bunches to choose from (750 actually!), and the groups make it very easy to locate what you’re seeking.
activecampaign automation themes
Various other tools tend to give rather basic design templates, whereas ActiveCampaign provides a entire host of integration-specific themes, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with a lot of themes, you can feel overloaded by the options. It may appear that some dishes are repeated, however, after modifying the themes carefully, you can see there are small differences between them. I can see just how this could be a little complicated for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and greater. You can incorporate with a number of tools, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign gives you with a variety of automation themes:
activecampaign sms layouts
Be aware that SMS sending out is just readily available on the Plus plan and also greater, which starts at $70/month, so it’s not economical. You’ll additionally require to be on the expensive Enterprise account if you want your very own custom-made SMS number for sending out.
As discussed above, ActiveCampaign includes a integrated CRM.
Small company owners seeking call management software will find this attribute specifically useful, to make use of together with the advanced email marketing capacities.
After substantial screening, we located that the software application was pretty easy to use. You can establish several deal pipes, and edit/add brand-new stages to reflect your special sales process. The drag as well as decline software application makes it very easy to manually move offers via the pipe.
The advanced individual can gain from this variety of CRM automation themes, which covers everything from lead racking up to task administration:
crm actions activecampaign
Prices starts at $70/month for this feature, as it is booked for those on the Plus strategy as well as greater. It’s not exactly economical, however when you think about every little thing you’re getting (advanced sales as well as advertising call, automation & lead scoring, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s in fact not a bad deal.
When compared versus the very best CRM software application for small businesses, we found that a lot of service fee per user, whereas ActiveCampaign included 25 user accounts, which will really help keep expenses down.
We additionally conducted a detailed contrast of ActiveCampaign vs HubSpot and also found that ActiveCampaign actually had a lot of benefits over the CRM giant. Most especially, it’s worth for money.
ActiveCampaign Landing Pages
There are a overall of 56 responsive landing page themes, as well as you can also build your very own and also save it as a personalized page for future usage.
activecampaign landing web page layouts
After evaluating the designs as well as editor, we would certainly claim they are eye-catching and also modern-day , the only point is that it isn’t so very easy to relocate blocks around the web page when editing and enhancing. You can not move an aspect up or down somewhat, rather, you can just move it in between the laid out sections. I imagine ActiveCampaign has established it up such as this so that every aspect is aligned, but it suggests you have less imaginative liberty than with various other internet site as well as landing web page home builders like Wix.
I additionally couldn’t locate a method to include a link to photos, which isn’t suitable.
touchdown page builder activecampaign
The cool ( and also unique) feature of ActiveCampaign’s landing pages is that you can include vibrant material ( internet customization) so that each customer sees specifically what’s appropriate to them. This will certainly aid you to target leads in an intelligent means, e.g. just showing customers material that’s pertinent to their geolocation or sector or revealing them items based on their acquisition background. You can likewise make it possible for tracking on your web pages.
So do we advise ActiveCampaign?
It’s truly tough to fault ActiveCampaign, not only do they supply virtually every little thing you require within an e-mail advertising and marketing system, however they do it quite possibly.
The coverage provides you understanding right into mostly all aspects, such as web page check outs, geo-tracking, openers, ecommerce as well as more. One location that is somewhat lacking is the e-mail building contractor, not supplying an experience as slick as various other solutions out there, with a few niggling attributes that could be done better (like the alteration background).
Chat and also email assistance are terrific, with a personal feel to the communications. With their ‘Plus’ prepare you even get access to individually training as well as handy webinars, which is a nice addition.
I believe this ActiveCampaign review reveals that it is really among the most effective options you might make if you’re searching for an all-in-one electronic marketing tool. Their advertising and marketing and sales automation is the real offer and also makes other devices’ computerized process look light in comparison. (See why it makes an superb Mailchimp alternative right here.).
You’ll require to be prepared to put in a little bit of time as a result of the slightly steeper learning curve, and also probably invest a little more cash, yet your company will certainly gain the rewards. If, on the other hand, you’re just trying to find a straightforward method to blast out e-newsletters, a solution like GetResponse or MailerLite may be a little bit less complicated to get your head around.
On a side note, ActiveCampaign supplies a series of really helpful complimentary tools, regardless of whether you’re a client or not. You can discover every little thing from web content and also social media schedule templates to a subject line generator. Look into the cost-free tools right here.
Attempt ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most cost effective remedies, in fact, their cost-free plan is really generous. Their method to email advertising layout is remarkable, supplying modern-looking themes. It’s likewise one of the easiest tools we’ve ever made use of.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with loads of pro choices (e.g. a webinar tool) and also excellent automations. Unlike ActiveCampaign, they provide their system in greater than 20 languages, as well as their layout as well as screening devices are excellent. Read the complete comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is one of the most inexpensive all-in-one email advertising tools on the market. It’s offered in 6 languages and includes sophisticated automation alternatives and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to handle your contacts, bargains as well as leads. There are plenty of automations to assist you enhance your procedures.
What is ActiveCampaign made use of for?
ActiveCampaign can be used for anything from newsletter production to contact administration. Coming with a myriad of attributes, this all-in-one marketing automation software is a great option for all company dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a whole host of jobs, such as send out e-mail newsletters, display deals as well as manage your get in touches with. The most noteworthy attribute is the sales as well as marketing automation abilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing page home builder permits you to develop contemporary landing web pages with vibrant material blocks, meaning you can customize your web content depending on who’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is offered for iphone and Android. You can see projects and also e-mail automation information, schedule as well as send projects, track email performance metrics, handle get in touches with, as well as much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising and marketing solution for local business. It securely stores your consumer data and also uses a safe and secure way to handle your subscribers.
ActiveCampaign deliverability – is it any kind of great?
ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual examinations. Scoring in the early to mid-nineties, we ‘d state they have great deliverability.
We’ve assessed the advertising and marketing automation capacities of lots of ESPs and have not yet found a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate basically anything: projects, bargains, ecommerce automation, SMS, get in touch with administration, and so on.
One-to-one email automation is quite special to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with lots of pro choices (e.g. a webinar tool) and excellent automations.