This Chicago-based automation device is helping their 150,000 consumers send fewer emails while, at the same time, accomplishing better results. ActiveCampaign reported that their customers conserved 38.4 million hours between July 2020 and July 2021 using its automatic process. That definitely suggests good value for money, but considering it’s on the costlier end of the range, how much value do you truly obtain?
Boasting numerous attributes and also assimilations, as well as quick and also pleasant assistance, they do seem like a powerhouse email marketing tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they come up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer nearly whatever you need within a e-newsletter advertising tool, plus their innovative automations are hard to defeat. The entry-level strategy begins at $15 each month (for approximately 500 customers, paid monthly), or if you wish to accessibility professional functions such as the in-built CRM, lead scoring, landing pages and SMS sending, the Plus strategy starts at $70 per month.
Among their vital attributes is marketing automation. Besides autoresponders, which can be based on myriad conditions, you can automate checklist and also contact monitoring, as well as offers, if you determine to utilize their CRM software. This ‘Deals’ system (sales pipe) also enables you to add notes to get in touches with, set up visits, send straight messages to them, as well as far more.
The ‘Conversations’ function is an additional one to keep in mind. You can utilize it to send out targeted messages straight to your internet site visitors in order to enhance the general consumer experience as well as create a kind of sales funnel to help you transform much more site visitors.
Having all your info and also task in one area means that you can rapidly obtain a holistic sight of how your sales as well as advertising efforts are carrying out. Not having to use a number of suppliers for your various electronic advertising initiatives will also potentially save you money.
Let’s dive in and take a better take a look at ActiveCampaign:
Pros as well as Cons
Exceptionally effective automation:
One of the most effective advertising automation devices around. This vital function of ActiveCampaign is not just very effective however likewise easy to use. Integrated involvement allows you incorporate all the networks that can be used within an automation: advertising and marketing projects, sales follow-ups, message, as well as a lot more. This attribute makes it a wonderful e-mail advertising and marketing device for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking as well as web page gos to. Purchase tracking is offered on higher plans for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a good enhancement to assist you raise purchases, commitment, as well as involvement.
In our deliverability examinations, ActiveCampaign confirms to be among the very best devices in obtaining emails delivered.
If you are originating from a various e-mail advertising and marketing software program, ActiveCampaign provides to do the account migration free of cost.
Steeper learning contour:
This may just be considered a con if you’re after a straightforward and fast email solution. There are simpler e-mail newsletter services available, so you might wish to look somewhere else if this is all you require.
No complimentary strategy:
There is no free strategy readily available (only a free test). If you’re looking for a simple device, there are
Costs for customer preview:
You can preview how your e-newsletter views different e-mail customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate newsletter solution for you?
You’re serious regarding marketing automation:
ActiveCampaign is hands-down one of the most effective automation tool we’ve examined, allowing you to set up virtually any type of automation you can think about– caused campaigns, sales follow-ups, automated division, dynamic email web content and so forth. You can currently immediately send one-to-one sales emails using your very own inbox.
You require an integrated sales and also advertising and marketing platform for your organization:
ActiveCampaign’s inbuilt CRM perfectly links up to all your e-mail advertising data, allowing sales teams to act swiftly. Attributes like lead scoring and social information can additionally assist to improve your sales follow-up processes.
You need a device that carries out multi-channel marketing:
Aside from sending emails, ActiveCampaign also permits you to establish touchdown web pages, send out SMS and individualized ‘Conversations’ to internet site site visitors, set up chatbot automations and also also manage how Facebook ads are presented to calls. If you would certainly such as to be able to centralize a excellent chunk of your advertising as well as give your consumers a far better overall experience, it’s a fantastic solution.
Not recommended if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced device, as well as getting acquainted with it takes a great deal more work than various other devices. As well as the regular maintenance you’ll need to set up, monitor and also enhance e-mail campaigns.
You only need straightforward automations:
If you only wish to set up basic email sequences (for example, a welcome campaign), we ‘d suggest extra economical alternatives like MailerLite which is far easier to use. Otherwise, you’ll be spending for a tonne of extras (and intricacy) that you simply won’t require.
There’s no complimentary strategy, and with a trial period of just 14 days, they don’t provide you much time to evaluate whether it’s right for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a really user-friendly style, with conveniently navigable food selections. The control panel has a valuable ‘Getting Started’ slider to assist new users, as well as it has actually demo data to offer you an concept of just how finest to use sections. A wonderful feature is the Content Manager, which stores all your assets in a centralized center, making it easy to maintain points organized.
With so much performance, it may be a little complex for outright beginners at.
Editor – 4 out of 5 stars
The drag and also drop email contractor is fast as well as has a pair of handy features. Surprisingy, there is no quick means to preview your newsletter– you’ll require to go right into the e-mail settings.
An easy to use If/Then/Else logic is offered through ‘conditional web content’ which enables you to show particular customers different material based upon particular conditions like passions, web links clicked in the past, etc. You can currently include individualized signatures to your one-to-one e-mails with the new trademark customization tag.
Email kinds – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B testing, RSS triggered, advanced automation. ActiveCampaign don’t have a dedicated transactional email web server.
Option and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive layouts to select from. You can easily preview them in an additional home window, both on mobile and also desktop computer. Various other devices use slightly much more features/content blocks within the e-mail home builder. They provide customers a complimentary tailored e-mail style on the Plus strategy as well as greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation truly is unbeatable. Otherwise, you can build your own automation from scrape.
Checklist Management- 5 out of 5 stars
Contrasted to a few other devices, managing contacts as well as lists is made much easier because of their automation features which allow you to organize people into checklists. Find out more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, lets you develop your own customized fields. Aside from the standard kinds, which are fully responsive, it additionally permits you to create floating forms and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to score quite highly, landing emails generally inbox of one of the most preferred providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather constant, which is good information for e-mail marketing experts.
Records and also Analysis – 4.5 out of 5 stars
Permits reporting on essentially everything (opens, click-maps, web page gos to, geo-tracking). Ecommerce reports are likewise available on specific plans for Shopify, BigCommerce, WooCommerce, as well as more. The “Recommendations for you” area uses useful tips on actions you can take. Various other reports include get in touch with patterns, deal reports, chat conversion, automation records, etc. Custom reports are just available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their internet site as well as support are both readily available in English, plus 5 other languages. You can transform your individual account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
An email client preview is available, also, yet at a rate of $1 per test/client, which seems a bit high. You can currently send a examination e-mail for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after three times, as well as this after that places them in an exemption listing.
Blocklist – Yes
This is the aforementioned ‘ exemption checklist’. You can import get in touches with directly into this listing, and also export too.
Storage space readily available for images as well as information – Unlimited
Images above 1000px will be scaled down.
SPF and also DKIM are supported.
Own Domain – Yes
It’s possible to use your very own tracking domain to enhance your newsletter’s company branding.
Various levels of account accessibility – Yes
This is a extremely versatile system, without details levels. You define the group names as well as also the exact gain access to for each of those teams using tick-boxes. 2-Factor Authentication for an additional safety and security layer is available as well.
Integrations – Yes
ActiveCampaign deal lots of combination alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It also sustains all kinds of form and also study tools like Typeform and SurveyMonkey.
Landing Page Builder – Yes
The design templates are simple and also diverse to edit. Touchdown web pages are hosted on a custom domain name or subdomain. On the Professional plan as well as up, you can produce individualized web experiences by concealing or getting rid of particular components. You can additionally add unique buttons, which include calling a contact number, downloading and install a file or sending out an email.
Client Support – 5 out of 5 stars
They additionally have video clip tutorials offered, webinars ( live and archived ) and also one-on-one training on the ‘Plus’ plan. Live chat is likewise available on all plans, however no phone support.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most effective email marketing services on the market, barely missing out on a thing when it comes to pro features. Small companies will take advantage of exceptional sales automation, client administration with the use of automated operations and also the brand-new features they’re constantly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a good range of pro functions. Let’s break those down a little as well as evaluate what works as well as what could be boosted:
ActiveCampaign Marketing Automation
We’ve examined the advertising and marketing automation capacities of lots of ESPs and also haven’t yet located a match for ActiveCampaign. Though ActiveCampaign’s competitors include marketing automation as part of their product, it isn’t necessarily at the center. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate basically anything: projects, deals, ecommerce automation, SMS, call administration, and so on.
Marketing automation is included on all plans, nonetheless, sales automation is scheduled for individuals on the Plus plan (from $70/mo) and also greater.
One-to-one e-mail automation is rather distinct to ActiveCampaign. You’ll be able to activate automations directly with your inbox communications with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or greater and also this isn’t cheap in any way.
We’ve been keeping track of ActiveCampaign for years, as well as have actually seen them proactively include new attributes continuously, specifically around the area of automation. This is a very good indication, as a few other ActiveCampaign rivals have not been fairly so forthcoming.
ActiveCampaign automation layouts
We explored ActiveCampaign’s automation themes, or else referred to as ‘recipes’ as well as found that they are both truly well put together and easy to modify. There are loads to pick from (750 actually!), as well as the groups make it very easy to find what you’re trying to find.
activecampaign automation design templates
Other devices tend to supply rather basic themes, whereas ActiveCampaign gives a whole host of integration-specific themes, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with many templates, you can really feel overloaded by the alternatives. It may show up that some dishes are duplicated, nonetheless, after changing the layouts closely, you can see there are small differences between them. I can see exactly how this could be a little complicated for some, yet, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as greater. You can incorporate with a number of tools, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign supplies you with a range of automation layouts:
activecampaign sms themes
Understand that SMS sending is only readily available on the Plus strategy as well as greater, which starts at $70/month, so it’s not low-cost. If you want your very own personalized SMS number for sending out, you’ll also require to be on the costly Enterprise account.
As stated above, ActiveCampaign features a integrated CRM.
Small company proprietors seeking contact monitoring software will certainly find this feature especially useful, to make use of together with the innovative e-mail advertising and marketing abilities.
After considerable testing, we found that the software was quite easy to use. You can establish multiple deal pipelines, as well as edit/add brand-new stages to reflect your one-of-a-kind sales process. The drag and decrease software application makes it very easy to manually move offers via the pipeline.
The advanced individual can gain from this range of CRM automation themes, which covers everything from lead racking up to task management:
crm activities activecampaign
Pricing starts at $70/month for this function, as it is booked for those on the Plus plan as well as greater. It’s not exactly affordable, yet when you consider every little thing you’re obtaining ( innovative sales and also advertising and marketing contact, lead & automation scoring, email & SMS sending out, Facebook Custom Audience combination, etc) it’s in fact not a bad deal.
When contrasted against the very best CRM software for small companies, we found that a lot of services charged per user, whereas ActiveCampaign consisted of 25 user accounts, which will truly assist keep expenses down.
We additionally carried out a in-depth contrast of ActiveCampaign vs HubSpot and located that ActiveCampaign actually had a lot of benefits over the CRM giant. Most significantly, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing page design templates, as well as you can also build your very own and also save it as a custom-made web page for future use.
activecampaign touchdown web page templates
After assessing the styles and also editor, we would certainly claim they are eye-catching and modern , the only thing is that it isn’t so easy to relocate blocks around the web page when editing. For instance, you can’t move an aspect up or down somewhat, rather, you can only relocate between the outlined sections. I picture ActiveCampaign has actually set it up like this so that every aspect is lined up, but it implies you have less imaginative liberty than with various other site and landing page home builders like Wix.
I also couldn’t find a method to include a link to images, which isn’t perfect.
landing web page building contractor activecampaign
The cool (and special) thing about ActiveCampaign’s landing web pages is that you can include dynamic web content ( internet customization) to ensure that each customer sees exactly what’s relevant to them. This will certainly help you to target leads in an intelligent way, e.g. only showing individuals web content that’s pertinent to their geolocation or industry or showing them products based on their purchase background. You can also allow monitoring on your web pages.
Do we advise ActiveCampaign?
It’s truly tough to fault ActiveCampaign, not only do they offer almost every little thing you require within an email advertising platform, however they do it effectively.
The coverage provides you understanding into nearly all facets, such as web page brows through, geo-tracking, openers, ecommerce and more. One location that is somewhat doing not have is the e-mail builder, not providing an experience as slick as various other services available, with a couple of worrying features that could be done better (like the modification background).
Chat and also email assistance are excellent, with a personal feel to the communications. With their ‘Plus’ prepare you even obtain accessibility to individually training as well as useful webinars, which is a nice addition.
I think this ActiveCampaign review shows that it is truly among the very best options you could make if you’re trying to find an all-in-one digital advertising device. Their advertising and marketing and also sales automation is the real offer and makes various other devices’ automatic workflows look pale in contrast. (See why it makes an superb Mailchimp choice here.).
You’ll require to be prepared to put in a bit of time because of the a little steeper understanding curve, and also maybe spend a little even more money, but your company will enjoy the incentives. If, on the other hand, you’re simply trying to find a straightforward method to blow up out newsletters, a remedy like GetResponse or MailerLite may be a bit less complicated to get your head around.
On a side note, ActiveCampaign offers a range of truly helpful complimentary devices, regardless of whether you’re a consumer or not. You can find every little thing from material and also social media sites schedule templates to a subject line generator. Take a look at the cost-free devices below.
Try ActiveCampaign currently absolutely free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most budget-friendly services, actually, their complimentary plan is very generous. Their method to email marketing style is exceptional, using modern-looking design templates. It’s also one of the most convenient devices we’ve ever before made use of.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with lots of professional options (e.g. a webinar tool) and also excellent automations. Unlike ActiveCampaign, they offer their platform in greater than 20 languages, as well as their layout and also screening devices are superb. Read the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the least expensive all-in-one e-mail advertising and marketing tools on the market. It’s offered in 6 languages and also comes with advanced automation options and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your contacts, deals as well as leads. There are plenty of automations to assist you improve your procedures. Discover even more here.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from newsletter creation to get in touch with administration. Featuring a myriad of features, this all-in-one advertising automation software application is a fantastic selection for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of tasks, such as send out email e-newsletters, screen bargains as well as handle your contacts. The most significant attribute is the sales as well as advertising and marketing automation capacities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing web page builder allows you to create modern-day touchdown web pages with vibrant web content blocks, indicating you can customize your web content depending upon who’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is available for iOS as well as Android. You can view campaigns and email automation details, schedule and also send out projects, track email performance metrics, manage contacts, and much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising solution for small companies. It securely stores your consumer data as well as supplies a safe method to handle your customers.
ActiveCampaign deliverability – is it any kind of great?
ActiveCampaign’s deliverability rates are among the leading 5 results in our bi-annual examinations. Scoring in the early to mid-nineties, we would certainly say they have great deliverability.
We’ve examined the advertising automation abilities of dozens of ESPs and also haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s rivals consist of marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate virtually anything: campaigns, bargains, ecommerce automation, SMS, contact administration, and so on.
One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with tons of pro choices (e.g. a webinar device) as well as good automations.