This Chicago-based automation tool is helping their 150,000 customers send less emails while, at the same time, achieving much better results. ActiveCampaign reported that their consumers saved 38.4 million hrs between July 2020 as well as July 2021 utilizing its automatic workflows. That definitely suggests good value for money, however considering it’s on the more expensive end of the spectrum, just how much value do you actually obtain?
Boasting lots of functions as well as integrations, along with friendly and fast assistance, they do seem like a giant e-mail advertising and marketing tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they come up to their vibrant insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal practically everything you need within a e-newsletter marketing tool, plus their sophisticated automations are difficult to beat. The entry-level strategy begins at $15 per month (for up to 500 subscribers, paid monthly), or if you wish to access professional features such as the in-built CRM, lead scoring, touchdown web pages and also SMS sending, the Plus plan begins at $70 monthly.
Among their crucial features is marketing automation. Besides autoresponders, which can be based upon myriad conditions, you can automate listing as well as get in touch with monitoring, along with offers, if you choose to utilize their CRM software application. This ‘Deals’ system (sales pipe) additionally permits you to include notes to get in touches with, set up visits, send out straight messages to them, and also far more.
The ‘Conversations’ feature is another one to keep in mind. You can use it to send targeted messages directly to your web site site visitors in order to enhance the overall customer experience and create a type of sales funnel to help you convert much more site visitors.
Having all your details as well as task in one location suggests that you can rapidly get a holistic sight of how your sales and advertising and marketing efforts are carrying out. Not having to utilize a number of suppliers for your numerous electronic advertising efforts will also potentially save you cash.
Let’s dive in and take a closer check out ActiveCampaign:
Pros and Cons
Incredibly effective automation:
One of the finest advertising and marketing automation devices out there. This key attribute of ActiveCampaign is not just exceptionally effective however additionally very easy to utilize.
Offers reporting on all locations such as click-maps, geo-tracking as well as web page visits. Purchase monitoring is offered on higher prepare for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” area is a great addition to aid you raise acquisitions, loyalty, as well as interaction.
In our deliverability tests, ActiveCampaign shows to be one of the best devices in obtaining e-mails delivered.
ActiveCampaign provides to do the account movement for totally free if you are coming from a different e-mail advertising software program.
Steeper learning curve:
This might only be considered a disadvantage if you’re after a quick as well as basic e-mail remedy. There are easier e-mail e-newsletter services available, so you may intend to look somewhere else if this is all you need.
No complimentary plan:
Sadly, there is no cost-free plan offered ( just a totally free trial). There are if you’re looking for a easy tool
Charges for client sneak peek:
You can sneak peek just how your newsletter views different e-mail customers, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter service for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve tested, enabling you to set up practically any kind of automation you can think about– set off campaigns, sales follow-ups, automated division, dynamic email content and so on. You can currently automatically send one-to-one sales e-mails using your very own inbox.
You require an incorporated sales and marketing system for your organization:
ActiveCampaign’s built-in CRM seamlessly connects to all your email advertising information, permitting sales groups to act promptly. Features like lead scoring and social data can additionally aid to streamline your sales follow-up processes.
You need a tool that does multi-channel marketing:
Apart from sending out emails, ActiveCampaign also allows you to set up touchdown pages, send SMS as well as customized ‘Conversations’ to website visitors, set up chatbot automations and also handle how Facebook ads are presented to calls. It’s a great service if you ‘d such as to have the ability to systematize a excellent chunk of your marketing and also provide your clients a far better all-round experience.
Not suggested if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced tool, as well as getting familiarized with it takes a great deal more job than various other tools. In addition to the normal maintenance you’ll need to establish, display and optimize email campaigns.
You just require straightforward automations:
If you only intend to set up standard e-mail sequences ( for instance, a welcome campaign), we ‘d suggest more economical alternatives like MailerLite which is much simpler to make use of. Or else, you’ll be spending for a tonne of additionals ( as well as intricacy) that you simply won’t need.
There’s no complimentary plan, and with a trial period of just 14 days, they do not offer you much time to assess whether it’s appropriate for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use style, with conveniently navigable menus. The control panel has a helpful ‘Getting Started’ slider to help brand-new individuals, as well as it has demo information to offer you an suggestion of exactly how best to make use of areas. A good attribute is the Content Manager, which stores all your assets in a central center, making it very easy to keep things arranged.
With so much performance, it may be a little complicated for outright newbies at.
Editor – 4 out of 5 stars
The drag as well as decrease email contractor is fast and also has a couple of handy attributes. Surprisingy, there is no fast way to sneak peek your e-newsletter– you’ll require to go right into the email setups.
An easy to use If/Then/Else logic is offered by means of ‘conditional material’ which permits you to show specific customers different web content based on specific conditions like passions, web links clicked in the past, and so on. You can currently include personalized signatures to your one-to-one emails with the brand-new signature customization tag.
Email types – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS activated, progressed automation. ActiveCampaign do not have a dedicated transactional e-mail web server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive design templates to choose from. Other devices supply somewhat a lot more features/content blocks within the e-mail home builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation truly is unbeatable. It’s very effective, and also really straightforward, allowing you to automate follow-up campaigns, edit multiple conditions and also a lot more. This is all done via an user friendly flowchart-style automation contractor. There are likewise pre-made ‘recipes’ ( design templates) for you to use, or get concepts from. Otherwise, you can build your own automation from square one.
Listing Management- 5 out of 5 stars
Compared to a few other devices, handling contacts and listings is made much easier as a result of their automation features which allow you to organize individuals into lists. Learn more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, lets you develop your own personalized areas. Apart from the conventional forms, which are completely receptive, it likewise permits you to produce floating kinds and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score pretty extremely, touchdown emails generally inbox of one of the most preferred companies like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is fairly regular, which is good information for email marketing professionals.
Reports and also Analysis – 4.5 out of 5 stars
Permits reporting on primarily everything (opens, click-maps, page visits, geo-tracking). Ecommerce records are likewise offered on particular prepare for Shopify, BigCommerce, WooCommerce, as well as extra. The “Recommendations for you” area uses handy recommendations on activities you can take. Other records include call trends, bargain reports, chat conversion, automation reports, etc. Regrettably, custom records are only offered on the Enterprise strategy.
Languages – 4 out of 5 stars
Their web site as well as assistance are both readily available in English, plus 5 other languages. You can transform your user profile to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both available. Spam screening is just a ‘pass’ or ‘ stop working’ that you obtain before you send out your project, yet there are no factors existing to assist comprehend the ruling. An email client sneak peek is offered, also, yet at a price of $1 per test/client, which appears a bit high. You can now send a test e-mail for review to approximately 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and this after that puts them in an exclusion checklist.
Blocklist – Yes
This is the aforementioned ‘exclusion checklist’. You can import contacts straight right into this listing, as well as export also.
Storage space offered for photos and also data – Unlimited
Photos over 1000px will be scaled down.
SPF and also DKIM are sustained.
Very Own Domain – Yes
It’s possible to utilize your very own tracking domain name to boost your e-newsletter’s firm branding.
Different degrees of account access – Yes
This is a extremely flexible system, without particular degrees. You specify the group names as well as additionally the precise gain access to for each of those teams through tick-boxes. 2-Factor Authentication for an extra security layer is readily available also.
Combinations – Yes
ActiveCampaign deal plenty of assimilation alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It likewise sustains all kinds of type as well as survey devices like Typeform as well as SurveyMonkey.
Landing Page Builder – Yes
On the Professional plan as well as up, you can produce personalized internet experiences by concealing or removing specific components. You can also add special buttons, which include calling a phone number, downloading a file or sending out an e-mail.
Consumer Support – 5 out of 5 stars
They also have video clip tutorials offered, webinars ( archived and live ) and also individually training on the ‘Plus’ strategy. Live conversation is likewise readily available on all strategies, however no phone assistance.
Overall score – 4.5 out of 5 stars
ActiveCampaign is one of one of the most effective email advertising solutions on the marketplace, barely missing a thing when it concerns pro features. Small businesses will gain from exceptional sales automation, customer monitoring with the use of automated workflows and the brand-new features they’re frequently adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a good series of pro attributes. Allow’s break those down a little and also assess what works and also what could be boosted:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising automation capabilities of loads of ESPs and also have not yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate basically anything: campaigns, offers, ecommerce automation, SMS, get in touch with administration, and so on.
Marketing automation is included on all strategies, however, sales automation is scheduled for customers on the Plus plan (from $70/mo) and higher.
One-to-one email automation is quite distinct to ActiveCampaign. You’ll be able to activate automations straight with your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or higher as well as this isn’t economical whatsoever.
We’ve been keeping an eye on ActiveCampaign for years, and also have seen them proactively include new attributes regularly, specifically around the area of automation. This is a excellent sign, as a few other ActiveCampaign rivals haven’t been quite so honest.
ActiveCampaign automation themes
We considered ActiveCampaign’s automation design templates, otherwise referred to as ‘ dishes’ as well as found that they are both truly well assembled as well as easy to edit. There are heaps to pick from (750 as a matter of fact!), as well as the categories make it very easy to discover what you’re searching for.
activecampaign automation layouts
Various other tools tend to provide quite general design templates, whereas ActiveCampaign supplies a entire host of integration-specific themes, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with many layouts, you can really feel overwhelmed by the choices. It might appear that some dishes are duplicated, nevertheless, after revising the design templates very closely, you can see there are little differences in between them. I can see just how this could be a little complex for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and also greater. You can integrate with a variety of devices, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign gives you with a range of automation templates:
activecampaign sms themes
Know that SMS sending out is just available on the Plus plan and higher, which starts at $70/month, so it’s not cheap. If you desire your very own customized SMS number for sending out, you’ll likewise need to be on the expensive Enterprise account.
As mentioned above, ActiveCampaign features a built-in CRM.
Small business proprietors searching for call monitoring software program will locate this feature especially valuable, to use along with the advanced e-mail advertising capabilities.
After substantial screening, we found that the software was quite easy to use. You can establish several offer pipes, and edit/add brand-new phases to show your one-of-a-kind sales process. The drag and also decrease software application makes it very easy to by hand relocate offers through the pipeline.
The advanced user can benefit from this series of CRM automation themes, which covers everything from lead racking up to task monitoring:
crm actions activecampaign
Prices begins at $70/month for this feature, as it is scheduled for those on the Plus strategy and greater. It’s not exactly cheap, however when you think about every little thing you’re obtaining (advanced sales and advertising and marketing lead, automation & get in touch with racking up, email & SMS sending, Facebook Custom Audience assimilation, and so on) it’s actually not a bad deal.
When contrasted versus the very best CRM software for small companies, we located that most services charged per user, whereas ActiveCampaign consisted of 25 individual accounts, which will really aid maintain costs down.
We also carried out a detailed comparison of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign in fact had a lot of benefits over the CRM giant. Most notably, it’s value for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive landing web page templates, and also you can additionally construct your own and save it as a customized web page for future usage.
activecampaign landing page themes
After evaluating the designs and editor, we ‘d state they are eye-catching as well as contemporary , the only point is that it isn’t so very easy to relocate blocks around the web page when editing. You can not relocate an element up or down a little, instead, you can just relocate it in between the described areas. I envision ActiveCampaign has actually set it up like this to ensure that every aspect is aligned, however it suggests you have much less imaginative liberty than with various other web site and also touchdown web page home builders like Wix.
I also couldn’t find a method to add a web link to pictures, which isn’t optimal.
landing page home builder activecampaign
The cool (and unique) aspect of ActiveCampaign’s touchdown pages is that you can include vibrant content ( internet customization) to make sure that each customer sees precisely what’s appropriate to them. This will certainly aid you to target leads in an smart way, e.g. only showing users content that’s appropriate to their geolocation or market or showing them items based upon their acquisition history. You can likewise allow monitoring on your web pages.
So do we advise ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not just do they use almost every little thing you require within an e-mail advertising and marketing system, however they do it extremely well.
The coverage uses you insight right into nearly all elements, such as web page gos to, geo-tracking, openers, ecommerce and also more. One area that is slightly lacking is the e-mail building contractor, not offering an experience as slick as other services available, with a few worrying features that could be done better (like the modification history).
The assistance is as promoted: pleasant, useful and also quick . Email as well as talk assistance are fantastic, with a individual feel to the communications. Their knowledge base is conveniently searchable as well as actually returns pertinent results a high percent of the time. With their ‘Plus’ prepare you also obtain access to one-on-one training and also handy webinars, which is a great enhancement.
I think this ActiveCampaign testimonial shows that it is really one of the best choices you might make if you’re trying to find an all-in-one electronic marketing device. Their advertising and also sales automation is the actual bargain and makes various other tools’ computerized workflows look light in contrast. (See why it makes an exceptional Mailchimp choice here.).
You’ll require to be prepared to put in a little bit of time due to the a little steeper understanding contour, as well as probably spend a little bit more cash, yet your service will certainly enjoy the incentives. If, on the other hand, you’re simply looking for a simple way to blow up out e-newsletters, a solution like GetResponse or MailerLite could be a little bit less complicated to obtain your head around.
On a side note, ActiveCampaign supplies a variety of actually valuable free tools, no matter whether you’re a client or otherwise. You can find every little thing from web content as well as social media calendar design templates to a subject line generator. Look into the cost-free devices below.
Try ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is among one of the most budget-friendly services, in fact, their cost-free plan is really generous. Their method to email advertising and marketing style is exceptional, offering modern-looking themes. It’s likewise among the simplest devices we’ve ever utilized.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with loads of professional options (e.g. a webinar tool) as well as excellent automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, as well as their style and also testing devices are outstanding. Check out the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the cheapest all-in-one email advertising and marketing tools on the market. It’s offered in 6 languages and comes with sophisticated automation options and also a integrated CRM.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to handle your calls, bargains and leads. There are plenty of automations to aid you enhance your processes. Discover more below.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from newsletter production to contact management. Including a myriad of attributes, this all-in-one advertising and marketing automation software is a excellent choice for all service dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of tasks, such as send email newsletters, screen deals and handle your get in touches with. The most noteworthy feature is the sales and also advertising and marketing automation capabilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s landing web page building contractor enables you to develop modern landing web pages with vibrant material blocks, suggesting you can individualize your web content depending on that’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iphone as well as Android. You can watch projects and also e-mail automation details, timetable and also send projects, track e-mail performance metrics, take care of calls, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email marketing service for small companies. It safely shops your customer data and also provides a secure method to handle your customers.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability prices are among the top 5 lead to our bi-annual examinations. Scoring in the very early to mid-nineties, we would certainly claim they have excellent deliverability.
We’ve assessed the marketing automation capacities of lots of ESPs and haven’t yet located a match for ActiveCampaign. ActiveCampaign’s competitors include advertising automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, enabling you to automate essentially anything: campaigns, bargains, ecommerce automation, SMS, get in touch with administration, etc.
One-to-one e-mail automation is fairly unique to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with loads of pro alternatives (e.g. a webinar device) and great automations.