This Chicago-based automation tool is aiding their 150,000 customers send fewer e-mails while, at the same time, attaining much better outcomes. ActiveCampaign reported that their clients saved 38.4 million hours in between July 2020 and July 2021 utilizing its automated workflows. That certainly suggests good value for money, but considering it’s on the pricier end of the range, how much value do you truly get?
Boasting several features and integrations, along with quick as well as pleasant assistance, they do sound like a powerhouse e-mail marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they measure up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign deal virtually everything you require within a newsletter advertising and marketing device, plus their innovative automations are hard to beat. The entry-level plan begins at $15 each month (for up to 500 customers, paid monthly), or if you want to access professional attributes such as the built-in CRM, lead scoring, touchdown web pages as well as SMS sending, the Plus strategy begins at $70 monthly.
Among their key functions is marketing automation. Besides autoresponders, which can be based upon myriad problems, you can automate checklist and also call management, as well as offers, if you decide to use their CRM software application. This ‘Deals’ system (sales pipeline) likewise permits you to include notes to get in touches with, established appointments, send out straight messages to them, and much more.
The ‘Conversations’ attribute is an additional one to note. You can use it to send out targeted messages straight to your web site visitors in order to optimize the overall customer experience and produce a type of sales funnel to aid you transform extra site visitors.
Having all your info as well as task in one location suggests that you can rapidly get a alternative view of exactly how your sales and also advertising initiatives are doing. Not needing to utilize a variety of service providers for your numerous electronic advertising initiatives will certainly likewise potentially conserve you cash.
Let’s dive in and also take a better look at ActiveCampaign:
Cons and also pros
Incredibly effective automation:
One of the best marketing automation tools available. This vital attribute of ActiveCampaign is not just incredibly effective but additionally easy to use. Integrated interaction lets you incorporate all the channels that can be utilized within an automation: advertising and marketing campaigns, sales follow-ups, text, and more. This function makes it a terrific e-mail advertising and marketing tool for Shopify.
Offers reporting on all locations such as click-maps, geo-tracking and web page brows through. Purchase monitoring is readily available on higher prepare for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” section is a great enhancement to help you raise acquisitions, loyalty, and interaction.
In our deliverability examinations, ActiveCampaign confirms to be among the very best tools in obtaining e-mails delivered.
ActiveCampaign offers to do the account movement for complimentary if you are coming from a different e-mail advertising software.
Steeper understanding contour:
If you’re after a easy and also fast email solution, this might just be thought about a con. There are simpler email e-newsletter solutions available, so you may wish to look somewhere else if this is all you need.
No cost-free plan:
Regrettably, there is no complimentary strategy readily available ( just a totally free test). There are if you’re looking for a straightforward tool
Fees for client sneak peek:
You can sneak peek just how your e-newsletter views different email customers, however, this is charged at $1 per test/client.
Is ActiveCampaign the appropriate e-newsletter solution for you?
You’re major about marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve examined, enabling you to establish basically any kind of automation you can think about– triggered projects, sales follow-ups, automated division, dynamic e-mail content and more. You can currently instantly send one-to-one sales e-mails through your very own inbox.
You require an incorporated sales and advertising and marketing platform for your service:
ActiveCampaign’s built-in CRM perfectly links up to all your email advertising data, enabling sales teams to act promptly. Functions like lead racking up as well as social information can likewise aid to enhance your sales follow-up procedures.
You need a tool that executes multi-channel advertising:
Aside from sending out emails, ActiveCampaign also enables you to establish touchdown pages, send SMS as well as personalized ‘Conversations’ to internet site visitors, established chatbot automations and also manage exactly how Facebook ads are displayed to calls. It’s a excellent solution if you would certainly like to be able to systematize a great portion of your advertising as well as provide your clients a far better all-round experience.
Not recommended if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced tool, as well as getting familiarized with it takes a great deal more work than other tools. As well as the normal maintenance you’ll require to set up, monitor and also enhance e-mail campaigns.
You just require simple automations:
If you just want to set up standard e-mail series ( as an example, a welcome campaign), we would certainly advise a lot more budget-friendly choices like MailerLite which is far simpler to use. Otherwise, you’ll be paying for a tonne of additionals ( and also complexity) that you simply won’t need.
You’re not exactly sure:
Regrettably, there’s no free strategy, as well as with a test duration of simply 14 days, they do not give you much time to examine whether it’s best for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use layout, with quickly accessible food selections. The dashboard has a beneficial ‘Getting Started’ slider to aid brand-new individuals, and also it has actually demo data to offer you an suggestion of just how finest to make use of areas. A great feature is the Content Manager, which stores all your assets in a central hub, making it very easy to keep points arranged.
With so much performance, it might be a little difficult for outright beginners at.
Editor – 4 out of 5 stars
The drag as well as decrease email home builder is fast as well as has a number of useful attributes. One is that you can conserve customized ‘ obstructs’ to recycle, as well as the various other that it permits you to see changes other people have actually made, Google Docs-style. Finding your last activity to reverse can be painstaking due to multiple auto-saves every minute! One more problem we had was in developing columns, though, in the case of items, this has actually been aided by the new product block. Surprisingy, there is no quick method to preview your newsletter– you’ll need to go into the e-mail setups.
An easy to use If/Then/Else reasoning is available through ‘conditional web content’ which permits you to show specific consumers different material based on certain problems like rate of interests, links clicked in the past, etc. You can now add personalized trademarks to your one-to-one emails with the new trademark customization tag.
Email types – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS activated, progressed automation. ActiveCampaign don’t have a specialized transactional email server.
Option as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive design templates to pick from. Various other tools use somewhat a lot more features/content blocks within the email builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is unequalled. Or else, you can develop your very own automation from scratch.
List Management- 5 out of 5 stars
Compared to a few other tools, taking care of calls as well as listings is made much easier as a result of their automation features which permit you to organize individuals right into listings. Discover more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you produce your own custom areas. In addition to the conventional forms, which are completely responsive, it likewise enables you to produce floating forms as well as modals. If you’re on Shopify, you can instantly embed a form on your site as opposed to needing to replicate as well as paste it into your store’s code. This form can include a price cut code to encourage customers to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to score quite highly, landing emails in the main inbox of the most prominent suppliers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is fairly consistent, which is good information for email marketing experts.
Reports and also Analysis – 4.5 out of 5 stars
Ecommerce records are additionally readily available on specific strategies for Shopify, BigCommerce, WooCommerce, and also more. Various other records consist of get in touch with patterns, offer reports, conversation conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their site as well as assistance are both available in English, plus 5 other languages. You can transform your individual profile to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
These are both offered. Spam screening is merely a ‘pass’ or ‘ stop working’ that you obtain prior to you send your project, yet there are no variables existing to assist understand the judgment. An e-mail customer preview is available, as well, yet at a price of $1 per test/client, which appears a bit high. You can currently send out a test email for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, and this after that places them in an exemption list.
Blocklist – Yes
This is the previously mentioned ‘exclusion checklist’. You can import get in touches with directly into this listing, and export too.
Storage space readily available for data as well as pictures – Unlimited
Pictures over 1000px will certainly be scaled down.
SPF and also DKIM are sustained.
Own Domain – Yes
It’s feasible to utilize your very own monitoring domain name to improve your e-newsletter’s company branding.
Various degrees of account access – Yes
This is a very versatile system, without certain levels. You specify the group names as well as also the exact access for each of those groups using tick-boxes. 2-Factor Authentication for an additional safety layer is available as well.
Integrations – Yes
ActiveCampaign offer lots of assimilation options, such as PayPal, Shopify, Google Analytics, and WordPress. It likewise sustains all type of type and survey tools like Typeform and also SurveyMonkey. You shouldn’t have a issue finding what you need as they additionally incorporate with Zapier. Discover all assimilations here.
Touchdown Page Builder – Yes
On the Professional strategy and also up, you can produce individualized internet experiences by concealing or eliminating particular aspects. You can additionally add unique buttons, which include calling a phone number, downloading a file or sending out an e-mail.
Client Support – 5 out of 5 stars
They additionally have video tutorials available, webinars ( archived as well as online ) and individually training on the ‘Plus’ strategy. Live conversation is likewise available on all strategies, however no phone support.
General score – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful email advertising solutions on the market, rarely missing out on a thing when it concerns professional features. Small companies will take advantage of exceptional sales automation, client administration with using automated operations as well as the brand-new attributes they’re continuously including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a good range of professional attributes. Let’s break those down a little and also examine what jobs and also what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the advertising and marketing automation capabilities of loads of ESPs and also haven’t yet found a suit for ActiveCampaign. Though ActiveCampaign’s competitors include advertising automation as part of their product, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate basically anything: projects, deals, ecommerce automation, SMS, get in touch with management, and so on.
Advertising and marketing automation is consisted of on all strategies, nonetheless, sales automation is booked for customers on the Plus plan (from $70/mo) and greater.
One-to-one e-mail automation is quite one-of-a-kind to ActiveCampaign. You’ll be able to trigger automations straight with your inbox communications with leads. The only downside is that you’ll require to be on the Professional plan ($ 187/mo) or higher and also this isn’t economical in any way.
We’ve been keeping an eye on ActiveCampaign for many years, and also have actually seen them proactively add new features constantly, particularly around the area of automation. This is a great indication, as some other ActiveCampaign competitors have not been rather so forthcoming.
ActiveCampaign automation layouts
We considered ActiveCampaign’s automation themes, otherwise referred to as ‘ dishes’ and also discovered that they are both truly well put together and also easy to edit. There are lots to select from (750 in fact!), and the groups make it simple to find what you’re looking for.
activecampaign automation layouts
Various other tools have a tendency to provide quite basic design templates, whereas ActiveCampaign provides a whole host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with a lot of themes, you can feel overwhelmed by the alternatives. It might show up that some dishes are duplicated, nevertheless, after revising the templates carefully, you can see there are small differences between them. I can see how this could be a little complex for some, however, at the end of the day, our experience tells us that the more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan as well as greater. You can incorporate with a number of devices, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign gives you with a variety of automation design templates:
activecampaign sms design templates
Be aware that SMS sending is just readily available on the Plus strategy and greater, which begins at $70/month, so it’s not economical. You’ll additionally need to be on the expensive Enterprise account if you want your very own custom-made SMS number for sending out.
As discussed over, ActiveCampaign features a integrated CRM.
Small business owners searching for contact administration software program will find this attribute especially beneficial, to use together with the innovative e-mail advertising abilities.
After extensive testing, we discovered that the software was rather easy to use. You can set up multiple deal pipelines, and also edit/add brand-new stages to reflect your special sales procedure. The drag as well as drop software program makes it easy to by hand relocate offers with the pipeline.
The advanced individual can benefit from this variety of CRM automation templates, which covers every little thing from lead scoring to job administration:
crm activities activecampaign
Pricing begins at $70/month for this function, as it is booked for those on the Plus plan and also higher. It’s not specifically economical, yet when you think about everything you’re getting (advanced sales and also marketing automation, lead & get in touch with scoring, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s actually not a bad deal.
When contrasted versus the most effective CRM software application for small businesses, we found that most service fee per user, whereas ActiveCampaign consisted of 25 customer accounts, which will really aid maintain costs down.
We also conducted a in-depth contrast of ActiveCampaign vs HubSpot and also found that ActiveCampaign actually had a great deal of advantages over the CRM giant. Most especially, it’s worth for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive landing page themes, and you can likewise build your own as well as wait as a custom-made page for future usage.
activecampaign landing web page design templates
After assessing the designs as well as editor, we ‘d state they are modern and also eye-catching , the only thing is that it isn’t so easy to relocate blocks around the web page when editing. For example, you can not relocate an element up or down slightly, instead, you can only move it between the described areas. I picture ActiveCampaign has established it up such as this to ensure that every aspect is lined up, but it means you have less innovative flexibility than with other web site as well as landing web page contractors like Wix.
I also couldn’t locate a method to add a link to pictures, which isn’t optimal.
landing web page building contractor activecampaign
The cool ( as well as unique) aspect of ActiveCampaign’s touchdown pages is that you can include vibrant content (web personalization) to ensure that each user sees specifically what’s relevant to them. This will aid you to target leads in an intelligent method, e.g. only showing individuals content that’s relevant to their geolocation or sector or revealing them products based on their purchase history. You can additionally allow tracking on your pages.
Do we advise ActiveCampaign?
It’s actually difficult to fault ActiveCampaign, not just do they supply practically everything you require within an e-mail marketing system, but they do it quite possibly.
The reporting provides you understanding into mostly all aspects, such as web page sees, geo-tracking, openers, ecommerce as well as even more. One area that is a little lacking is the email home builder, not offering an experience as slick as various other solutions available, with a couple of niggling functions that could be done better (like the alteration background).
The support is as promoted: friendly, handy and rapid . Chat and email assistance are terrific, with a personal feeling to the communications. Their data base is quickly searchable as well as in fact returns relevant results a high percentage of the time. With their ‘Plus’ plan you even obtain access to individually training as well as handy webinars, which is a wonderful enhancement.
If you’re looking for an all-in-one digital marketing tool, I believe this ActiveCampaign review reveals that it is actually one of the finest options you might make. Their advertising and marketing as well as sales automation is the real deal as well as makes various other devices’ automated operations look pale in contrast. (See why it makes an superb Mailchimp choice here.).
You’ll require to be prepared to put in a little bit of time due to the a little steeper discovering curve, and maybe spend a bit more cash, yet your business will reap the rewards. If, on the other hand, you’re simply searching for a easy means to blow up out e-newsletters, a service like GetResponse or MailerLite could be a little bit less complicated to obtain your head around.
On a side note, ActiveCampaign offers a series of actually helpful complimentary tools, regardless of whether you’re a consumer or not. You can locate whatever from material and social media sites schedule layouts to a subject line generator. Have a look at the free devices right here.
Try ActiveCampaign now absolutely free for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most cost effective options, actually, their cost-free plan is very charitable. Their approach to email marketing design is exceptional, using modern-looking design templates. It’s also one of the simplest tools we’ve ever used.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with lots of pro choices (e.g. a webinar device) as well as good automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, and also their design and also screening devices are superb. Read the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the least expensive all-in-one e-mail marketing devices on the marketplace. It’s available in 6 languages and includes sophisticated automation choices and also a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to manage your contacts, deals and also leads. There are lots of automations to help you simplify your processes. Find out even more here.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from e-newsletter production to get in touch with administration. Including a myriad of functions, this all-in-one advertising automation software program is a wonderful option for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of jobs, such as send out email e-newsletters, display deals and also handle your contacts. The most notable feature is the sales as well as advertising and marketing automation capacities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s landing web page builder enables you to create modern touchdown web pages with vibrant material blocks, meaning you can personalize your content relying on that’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is available for iphone and also Android. You can see campaigns as well as email automation details, timetable and also send projects, track email efficiency metrics, take care of contacts, as well as far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising and marketing service for small businesses. It securely stores your customer information as well as uses a protected means to manage your customers.
ActiveCampaign deliverability – is it any kind of good?
ActiveCampaign’s deliverability prices are among the leading 5 results in our bi-annual examinations. Rating in the very early to mid-nineties, we ‘d state they have great deliverability.
We’ve assessed the marketing automation capabilities of lots of ESPs as well as have not yet located a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate essentially anything: projects, offers, ecommerce automation, SMS, call administration, etc.
One-to-one email automation is quite one-of-a-kind to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with lots of pro options (e.g. a webinar tool) and good automations.