This Chicago-based automation tool is helping their 150,000 customers send less emails while, at the same time, achieving far better outcomes. ActiveCampaign reported that their consumers conserved 38.4 million hours between July 2020 and also July 2021 utilizing its automated workflows. That certainly indicates good value for money, yet considering it’s on the pricier end of the spectrum, just how much value do you really get?
Flaunting lots of features and integrations, in addition to quick as well as friendly assistance, they do sound like a powerhouse email advertising and marketing device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they measure up to their strong cases.
ActiveCampaign Review Summary
ActiveCampaign deal virtually every little thing you require within a newsletter advertising and marketing device, plus their advanced automations are tough to defeat. The entry-level strategy begins at $15 each month (for approximately 500 clients, paid monthly), or if you wish to gain access to professional attributes such as the in-built CRM, lead racking up, landing web pages as well as SMS sending, the Plus strategy begins at $70 per month.
Among their essential features is marketing automation. Besides autoresponders, which can be based upon myriad conditions, you can automate checklist as well as get in touch with administration, as well as bargains, if you decide to use their CRM software. This ‘Deals’ system (sales pipe) additionally allows you to include notes to get in touches with, set up visits, send direct messages to them, and also much more.
The ‘Conversations’ attribute is one more one to keep in mind. You can use it to send out targeted messages straight to your website visitors in order to optimize the total consumer experience as well as develop a kind of sales channel to help you transform extra visitors.
Having all your information and activity in one place means that you can rapidly obtain a holistic sight of just how your sales and also marketing initiatives are doing. Not needing to make use of a variety of companies for your various electronic advertising initiatives will additionally potentially conserve you money.
Allow’s dive in as well as take a more detailed look at ActiveCampaign:
Cons and also pros
Incredibly effective automation:
Among the best marketing automation devices available. This vital attribute of ActiveCampaign is not only incredibly powerful however additionally easy to use. Integrated interaction lets you combine all the channels that can be utilized within an automation: marketing campaigns, sales follow-ups, message, and also extra. This function makes it a excellent email advertising device for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking as well as web page visits. Purchase tracking is readily available on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a wonderful enhancement to aid you raise acquisitions, loyalty, and also involvement.
In our deliverability examinations, ActiveCampaign verifies to be one of the best tools in getting e-mails supplied.
ActiveCampaign provides to do the account migration for totally free if you are coming from a various e-mail marketing software application.
Steeper learning curve:
This could just be taken into consideration a disadvantage if you’re after a straightforward and also fast email solution. There are simpler email newsletter solutions out there, so you may want to look elsewhere if this is all you require.
No totally free strategy:
However, there is no cost-free plan available (only a free trial). If you’re searching for a basic tool, there are
Costs for client preview:
You can preview how your e-newsletter views on various e-mail customers, nonetheless, this is charged at $1 per test/client.
Is ActiveCampaign the ideal newsletter service for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve tested, allowing you to establish essentially any kind of automation you can consider– triggered campaigns, sales follow-ups, automated division, vibrant email web content and so forth. You can now immediately send one-to-one sales emails using your own inbox.
You require an incorporated sales and advertising and marketing system for your business:
ActiveCampaign’s inbuilt CRM perfectly connects to all your email marketing information, allowing sales groups to act rapidly. Features like lead scoring and social data can likewise assist to enhance your sales follow-up procedures.
You need a tool that performs multi-channel marketing:
Aside from sending out emails, ActiveCampaign also permits you to establish landing web pages, send SMS and customized ‘Conversations’ to site visitors, set up chatbot automations and also also take care of how Facebook advertisements are presented to contacts. If you ‘d like to be able to streamline a good chunk of your advertising and marketing and also provide your customers a much better overall experience, it’s a terrific service.
Not advised if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an sophisticated tool, and also obtaining acquainted with it takes a great deal even more job than other tools. As well as the regular upkeep you’ll require to set up, screen as well as maximize e-mail projects.
You only require simple automations:
If you just intend to set up basic email series (for example, a welcome project), we ‘d suggest more economical choices like MailerLite which is much easier to utilize. Or else, you’ll be paying for a tonne of extras ( and also intricacy) that you merely won’t require.
You’re not sure:
There’s no cost-free strategy, and also with a test duration of simply 14 days, they don’t offer you much time to analyze whether it’s ideal for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward layout, with quickly navigable food selections. The dashboard has a beneficial ‘Getting Started’ slider to assist brand-new individuals, and also it has demo information to offer you an suggestion of exactly how best to make use of areas. A great attribute is the Content Manager, which shops all your assets in a central center, making it very easy to keep points arranged.
With a lot capability, it may be a little difficult for outright newbies at first.
Editor – 4 out of 5 stars
The drag as well as decrease email home builder is quick and has a couple of handy functions. One is that you can save personalized ‘ obstructs’ to reuse, and also the other that it allows you to see modifications other people have made, Google Docs-style. Locating your last activity to undo can be painstaking due to several auto-saves every minute! Another problem we had was in producing columns, though, in the case of products, this has been helped by the brand-new item block. Surprisingy, there is no quick way to sneak peek your e-newsletter– you’ll need to enter into the e-mail settings.
An easy to use If/Then/Else logic is available via ‘conditional web content’ which allows you to reveal certain customers various material based upon particular problems like passions, links clicked in the past, etc. You can now include individualized signatures to your one-to-one e-mails with the brand-new trademark personalization tag.
Email kinds – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B testing, RSS activated, progressed automation. ActiveCampaign don’t have a dedicated transactional e-mail web server.
Option and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive design templates to pick from. Various other tools provide somewhat much more features/content blocks within the email home builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is unsurpassable. Otherwise, you can develop your own automation from scratch.
List Management- 5 out of 5 stars
Compared to a few other tools, taking care of contacts and also lists is made much easier due to their automation features which permit you to arrange individuals into listings. Find out more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, lets you create your own personalized fields. Apart from the basic kinds, which are fully responsive, it also permits you to produce floating forms and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score quite highly, landing e-mails in the main inbox of the most prominent providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is fairly constant, which is excellent information for e-mail marketing experts.
Reports as well as Analysis – 4.5 out of 5 stars
Ecommerce reports are also readily available on certain strategies for Shopify, BigCommerce, WooCommerce, and also a lot more. Other reports include contact trends, deal records, conversation conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their site and also assistance are both readily available in English, plus 5 other languages. You can alter your individual account to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
An email customer sneak peek is offered, too, but at a rate of $1 per test/client, which seems a bit high. You can now send a test e-mail for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and this after that puts them in an exemption listing.
Blocklist – Yes
This is the abovementioned ‘ exemption checklist’. You can import calls directly right into this checklist, as well as export too.
Storage readily available for pictures as well as data – Unlimited
Pictures over 1000px will be scaled down.
SPF and also DKIM are sustained.
Very Own Domain – Yes
It’s feasible to use your own monitoring domain name to boost your newsletter’s firm branding.
Different degrees of account access – Yes
This is a really flexible system, without specific degrees. You define the group names and likewise the precise gain access to for each of those teams through tick-boxes. 2-Factor Authentication for an added safety and security layer is readily available too.
Integrations – Yes
ActiveCampaign deal plenty of combination choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally sustains all kinds of form and also study devices like Typeform as well as SurveyMonkey. You should not have a trouble finding what you need as they also integrate with Zapier. Discover all assimilations below.
Landing Page Builder – Yes
On the Professional plan and also up, you can develop customized web experiences by hiding or eliminating certain components. You can also add special buttons, which include calling a phone number, downloading a documents or sending out an email.
Consumer Support – 5 out of 5 stars
Support is friendly and fast , through all mediums and also readily available in a number of languages. Their knowledge base is conveniently searchable as well as specifically useful , I had extremely little difficulty locating pertinent search results page. They additionally have video clip tutorials offered, webinars ( online as well as archived ) and one-on-one training on the ‘Plus’ plan. Live conversation is also offered on all strategies, but no phone support.
Total ranking – 4.5 out of 5 stars
ActiveCampaign is one of one of the most powerful email advertising solutions on the market, hardly missing a point when it pertains to pro attributes. Local business will certainly take advantage of superb sales automation, subscriber management via using automated workflows as well as the brand-new features they’re continuously including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a great variety of pro functions. Allow’s damage those down a little and evaluate what works as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the advertising automation capabilities of lots of ESPs as well as haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate essentially anything: projects, offers, ecommerce automation, SMS, call administration, etc.
Marketing automation is included on all plans, nevertheless, sales automation is scheduled for users on the Plus strategy (from $70/mo) as well as greater.
One-to-one email automation is quite one-of-a-kind to ActiveCampaign. You’ll have the ability to activate automations straight via your inbox interactions with leads. The only disadvantage is that you’ll require to be on the Professional strategy ($ 187/mo) or higher and this isn’t economical whatsoever.
We’ve been monitoring ActiveCampaign for many years, as well as have actually seen them proactively include new functions frequently, specifically around the location of automation. This is a very good indicator, as some other ActiveCampaign competitors have not been fairly so upcoming.
ActiveCampaign automation templates
We checked out ActiveCampaign’s automation layouts, otherwise referred to as ‘ dishes’ as well as discovered that they are both truly well assembled and easy to edit. There are bunches to select from (750 in fact!), and also the categories make it very easy to locate what you’re seeking.
activecampaign automation design templates
Various other devices often tend to provide rather basic layouts, whereas ActiveCampaign supplies a entire host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with numerous layouts, you can feel overloaded by the alternatives. It might show up that some recipes are duplicated, nevertheless, after revising the design templates very closely, you can see there are tiny differences in between them. I can see how this could be a little confusing for some, but, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan as well as higher. You can integrate with a variety of devices, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign supplies you with a variety of automation themes:
activecampaign sms templates
Know that SMS sending is just available on the Plus strategy as well as higher, which starts at $70/month, so it’s not low-cost. You’ll also require to be on the costly Enterprise account if you desire your own custom-made SMS number for sending out.
As mentioned over, ActiveCampaign includes a integrated CRM.
Small business proprietors looking for contact monitoring software program will certainly discover this attribute especially helpful, to utilize along with the sophisticated e-mail advertising capacities.
After considerable testing, we located that the software program was rather easy to use. You can establish numerous offer pipes, and also edit/add brand-new stages to reflect your distinct sales procedure. The drag and also decrease software makes it very easy to manually move deals with the pipe.
The advanced individual can benefit from this range of CRM automation themes, which covers everything from lead racking up to task monitoring:
crm actions activecampaign
Pricing begins at $70/month for this function, as it is booked for those on the Plus plan as well as higher. It’s not specifically low-cost, however when you think about everything you’re getting ( sophisticated sales and also marketing lead, automation & call racking up, email & SMS sending, Facebook Custom Audience assimilation, etc) it’s actually not a bad deal.
When contrasted against the very best CRM software application for small businesses, we discovered that a lot of service fee per individual, whereas ActiveCampaign included 25 user accounts, which will really help keep prices down.
We additionally carried out a in-depth comparison of ActiveCampaign vs HubSpot as well as located that ActiveCampaign actually had a great deal of advantages over the CRM titan. Most notably, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total of 56 responsive landing web page design templates, and you can additionally construct your very own and also save it as a custom-made page for future use.
activecampaign touchdown page design templates
After evaluating the styles and also editor, we ‘d state they are attractive as well as modern-day , the only thing is that it isn’t so very easy to move blocks around the page when editing. You can’t move an element up or down somewhat, instead, you can only move it between the outlined areas. I visualize ActiveCampaign has set it up like this so that every element is lined up, yet it suggests you have less imaginative flexibility than with other internet site and also landing page building contractors like Wix.
I also could not discover a means to add a link to pictures, which isn’t optimal.
touchdown page home builder activecampaign
The cool ( and also unique) aspect of ActiveCampaign’s touchdown pages is that you can include vibrant web content (web personalization) so that each individual sees exactly what’s pertinent to them. This will certainly assist you to target leads in an intelligent method, e.g. only revealing users material that’s appropriate to their geolocation or industry or showing them items based on their acquisition background. You can also make it possible for tracking on your pages.
Do we recommend ActiveCampaign?
It’s actually hard to fault ActiveCampaign, not only do they use virtually everything you need within an email marketing system, yet they do it extremely well.
The reporting supplies you insight right into almost all facets, such as page brows through, geo-tracking, openers, ecommerce and even more. One area that is slightly doing not have is the e-mail builder, not supplying an experience as slick as other services available, with a couple of worrying attributes that could be done better (like the alteration background).
The assistance is as promoted: friendly, useful and rapid . Email as well as chat assistance are terrific, with a individual feeling to the interactions. Their knowledge base is easily searchable as well as really returns appropriate results a high percentage of the moment. With their ‘Plus’ plan you also get access to one-on-one training and useful webinars, which is a wonderful addition.
If you’re looking for an all-in-one digital advertising and marketing device, I think this ActiveCampaign testimonial shows that it is really one of the ideal choices you can make. Their advertising and marketing and sales automation is the actual deal and makes other devices’ computerized workflows look light in comparison. (See why it makes an exceptional Mailchimp alternative right here.).
You’ll need to be prepared to place in a bit of time because of the slightly steeper understanding contour, and also perhaps spend a little more cash, however your organization will enjoy the benefits. If, on the other hand, you’re simply trying to find a easy means to blow up out e-newsletters, a option like GetResponse or MailerLite may be a bit easier to obtain your head around.
On a side note, ActiveCampaign offers a range of truly helpful complimentary tools, despite whether you’re a customer or not. You can locate every little thing from web content and also social networks schedule design templates to a subject line generator. Check out the free tools below.
Attempt ActiveCampaign now free of cost for 14 days.
# 1 MailerLite.
MailerLite is among one of the most budget-friendly services, in fact, their complimentary strategy is very charitable. Their strategy to email marketing design is remarkable, offering modern-looking themes. It’s also among the most convenient tools we’ve ever made use of.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with lots of pro options (e.g. a webinar tool) as well as great automations. Unlike ActiveCampaign, they provide their system in greater than 20 languages, and also their layout and also testing devices are outstanding. Check out the complete contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is among the cheapest all-in-one email advertising and marketing tools on the marketplace. It’s readily available in 6 languages and features advanced automation alternatives as well as a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to handle your calls, deals as well as leads. There are a lot of automations to aid you simplify your processes. Learn even more right here.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from newsletter production to call administration. Including a myriad of features, this all-in-one advertising automation software is a terrific choice for all service dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a whole host of tasks, such as send email newsletters, monitor bargains and handle your contacts. Nevertheless, the most notable function is the sales and also marketing automation abilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing page home builder enables you to create modern-day landing pages with dynamic web content blocks, meaning you can individualize your material relying on that’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is offered for iphone and Android. You can view projects as well as e-mail automation information, schedule as well as send out campaigns, track e-mail performance metrics, manage calls, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email advertising and marketing service for small companies. It securely stores your client information and offers a protected way to manage your subscribers.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability rates are amongst the top 5 lead to our bi-annual tests. Rating in the early to mid-nineties, we would certainly claim they have excellent deliverability.
We’ve assessed the advertising and marketing automation capabilities of loads of ESPs and haven’t yet found a match for ActiveCampaign. ActiveCampaign’s competitors include advertising automation as component of their product, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their focus, enabling you to automate virtually anything: projects, bargains, ecommerce automation, SMS, contact management, and so on.
One-to-one e-mail automation is fairly unique to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with lots of pro choices (e.g. a webinar device) as well as good automations.