This Chicago-based automation tool is helping their 150,000 customers send fewer e-mails while, at the same time, achieving better results. ActiveCampaign reported that their consumers saved 38.4 million hrs between July 2020 as well as July 2021 using its automated workflows. That certainly suggests good value for money, however considering it’s on the pricier end of the range, how much bang for your buck do you really get?
Boasting numerous features as well as assimilations, along with fast and pleasant support, they do sound like a giant e-mail advertising device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they come up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer virtually everything you require within a newsletter advertising device, plus their advanced automations are tough to defeat. The entry-level plan starts at $15 monthly (for up to 500 clients, paid monthly), or if you want to access pro features such as the in-built CRM, lead scoring, touchdown web pages and also SMS sending out, the Plus plan starts at $70 monthly.
Among their vital functions is marketing automation. Other than autoresponders, which can be based upon myriad problems, you can automate checklist and call administration, as well as bargains, if you decide to use their CRM software. This ‘Deals’ system (sales pipeline) additionally permits you to include notes to contacts, set up consultations, send straight messages to them, as well as much more.
The ‘Conversations’ attribute is an additional one to note. You can use it to send targeted messages right to your site visitors in order to maximize the total client experience as well as create a type of sales channel to help you convert much more visitors.
Having all your info and activity in one location implies that you can quickly get a all natural view of how your sales and also advertising initiatives are performing. Not having to utilize a variety of companies for your various digital advertising and marketing efforts will also possibly conserve you cash.
Allow’s dive in and take a better look at ActiveCampaign:
Pros as well as Cons
Exceptionally powerful automation:
One of the ideal marketing automation devices out there. This vital feature of ActiveCampaign is not just extremely effective but also very easy to make use of.
Deals reporting on all locations such as click-maps, geo-tracking and also page check outs. Acquisition monitoring is offered on greater plans for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a nice enhancement to assist you enhance purchases, commitment, and also engagement.
In our deliverability tests, ActiveCampaign verifies to be one of the best tools in getting emails delivered.
If you are originating from a different email advertising and marketing software program, ActiveCampaign offers to do the account movement absolutely free.
Steeper discovering contour:
This may only be taken into consideration a con if you’re after a simple and also fast email option. There are easier e-mail e-newsletter solutions available, so you might intend to look somewhere else if this is all you need.
No cost-free strategy:
There is no complimentary plan readily available ( just a free trial). There are if you’re looking for a simple device
Charges for client sneak peek:
You can preview how your e-newsletter looks on numerous e-mail clients, however, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate newsletter solution for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down one of the most powerful automation tool we’ve tested, enabling you to establish virtually any type of automation you can think about– caused projects, sales follow-ups, automated segmentation, vibrant email material and so on. You can currently immediately send one-to-one sales emails via your very own inbox.
You need an incorporated sales as well as advertising platform for your business:
ActiveCampaign’s integrated CRM seamlessly links to all your email marketing information, allowing sales teams to act promptly. Functions like lead racking up and also social information can also aid to improve your sales follow-up procedures.
You need a device that carries out multi-channel advertising and marketing:
In addition to sending emails, ActiveCampaign also permits you to set up landing pages, send out SMS and customized ‘Conversations’ to website visitors, set up chatbot automations as well as also take care of exactly how Facebook ads are displayed to calls. It’s a fantastic option if you ‘d such as to be able to streamline a good piece of your marketing and also offer your customers a far better overall experience.
Not recommended if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative tool, and also getting familiarized with it takes a lot even more work than other tools. As well as the routine maintenance you’ll require to set up, screen as well as maximize e-mail projects.
You only need simple automations:
If you just intend to set up standard e-mail series (for example, a welcome campaign), we ‘d advise a lot more economical alternatives like MailerLite which is much easier to utilize. Otherwise, you’ll be spending for a tonne of bonus (and intricacy) that you simply won’t need.
However, there’s no cost-free plan, and with a test period of simply 14 days, they don’t provide you much time to evaluate whether it’s best for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a very user-friendly layout, with quickly accessible menus. The control panel has a beneficial ‘Getting Started’ slider to help new individuals, and it has actually demo data to offer you an idea of exactly how ideal to make use of sections. A nice attribute is the Content Manager, which stores all your assets in a central hub, making it easy to keep things organized.
With so much performance, it might be a little complicated for absolute newbies at.
Editor – 4 out of 5 stars
The drag as well as decline e-mail builder is quick and has a couple of convenient attributes. Surprisingy, there is no fast means to sneak peek your newsletter– you’ll require to go into the e-mail setups.
An easy to use If/Then/Else reasoning is available by means of ‘conditional content’ which allows you to show specific customers various content based on certain problems like interests, web links clicked in the past, etc. You can currently include customized signatures to your one-to-one emails with the new trademark customization tag.
Email kinds – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B screening, RSS set off, progressed automation. ActiveCampaign don’t have a specialized transactional e-mail web server.
Selection and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive themes to choose from. Various other devices supply a little much more features/content blocks within the e-mail building contractor.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation truly is unequalled. It’s very powerful, as well as extremely easy to use, permitting you to automate follow-up campaigns, edit multiple conditions and also much more. This is all done via an easy-to-use flowchart-style automation builder. There are also pre-made ‘ dishes’ (templates) for you to make use of, or get suggestions from. Or else, you can develop your own automation from square one.
List Management- 5 out of 5 stars
Compared to a few other devices, managing calls and checklists is made much easier due to their automation features which permit you to organize individuals right into lists. Find out more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you develop your own customized areas. Aside from the basic kinds, which are totally receptive, it also permits you to create floating types and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to score quite extremely, landing emails in the main inbox of the most prominent providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively constant, which is excellent information for email marketing experts.
Reports and also Analysis – 4.5 out of 5 stars
Enables reporting on essentially everything (opens, click-maps, web page visits, geo-tracking). Ecommerce reports are additionally available on certain plans for Shopify, BigCommerce, WooCommerce, as well as extra. The “Recommendations for you” area provides valuable pointers on activities you can take. Various other reports consist of get in touch with patterns, offer records, conversation conversion, automation reports, etc. Regrettably, personalized reports are just readily available on the Enterprise plan.
Languages – 4 out of 5 stars
Their internet site and assistance are both available in English, plus 5 other languages. You can alter your user profile to among greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
An e-mail customer preview is offered, too, however at a price of $1 per test/client, which seems a little bit steep. You can currently send out a examination email for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, and also this then places them in an exemption listing.
Blocklist – Yes
This is the previously mentioned ‘exclusion listing’. You can import calls directly right into this list, and export too.
Storage space readily available for data as well as photos – Unlimited
Pictures over 1000px will be scaled down.
SPF and also DKIM are sustained.
Very Own Domain – Yes
It’s feasible to utilize your own tracking domain name to enhance your newsletter’s company branding.
Different levels of account access – Yes
This is a extremely versatile system, without certain degrees. You specify the team names as well as also the specific gain access to for every of those teams through tick-boxes. 2-Factor Authentication for an additional safety and security layer is readily available as well.
Combinations – Yes
ActiveCampaign offer lots of combination alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It likewise sustains all kinds of form as well as survey devices like Typeform and also SurveyMonkey.
Touchdown Page Builder – Yes
The themes are different and also easy to modify. Touchdown web pages are hosted on a custom domain or subdomain. On the Professional strategy and up, you can develop personalized web experiences by concealing or eliminating specific components. You can additionally add unique buttons, which include calling a phone number, downloading a data or sending out an e-mail.
Client Support – 5 out of 5 stars
Support is pleasant and fast , via all mediums and readily available in numerous languages. Their knowledge base is specifically helpful as well as conveniently searchable , I had really little difficulty finding relevant search results page. They also have video tutorials offered, webinars ( real-time and also archived ) as well as one-on-one training on the ‘Plus’ strategy. Live conversation is also available on all strategies, however no phone support.
Overall score – 4.5 out of 5 stars
ActiveCampaign is just one of the most powerful e-mail advertising services on the market, barely missing out on a point when it concerns pro features. Small businesses will benefit from superb sales automation, client administration with the use of automated operations and also the brand-new features they’re constantly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a great range of pro features. Allow’s damage those down a little and assess what jobs and also what could be improved:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation capabilities of lots of ESPs and have not yet located a match for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate essentially anything: projects, offers, ecommerce automation, SMS, call management, and so on.
Advertising automation is included on all plans, nonetheless, sales automation is booked for users on the Plus plan (from $70/mo) as well as greater.
One-to-one email automation is rather distinct to ActiveCampaign. You’ll have the ability to trigger automations straight through your inbox interactions with leads. The only downside is that you’ll require to be on the Professional strategy ($ 187/mo) or greater and also this isn’t inexpensive in all.
We’ve been monitoring ActiveCampaign for many years, and also have seen them proactively include brand-new features regularly, particularly around the area of automation. This is a very good sign, as some other ActiveCampaign competitors haven’t been rather so upcoming.
ActiveCampaign automation themes
We checked into ActiveCampaign’s automation templates, otherwise known as ‘ dishes’ and also found that they are both actually well assembled as well as easy to edit. There are lots to choose from (750 actually!), as well as the categories make it simple to find what you’re seeking.
activecampaign automation templates
Other tools have a tendency to give rather basic themes, whereas ActiveCampaign gives a whole host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with numerous themes, you can really feel overwhelmed by the alternatives. It might show up that some recipes are duplicated, however, after revising the templates carefully, you can see there are tiny differences between them. I can see exactly how this could be a little confusing for some, yet, at the end of the day, our experience tells us that the even more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and also greater. You can integrate with a variety of devices, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign offers you with a variety of automation templates:
activecampaign sms themes
Realize that SMS sending is just available on the Plus plan and higher, which starts at $70/month, so it’s not inexpensive. You’ll also need to be on the pricey Enterprise account if you desire your own custom-made SMS number for sending.
As mentioned above, ActiveCampaign includes a integrated CRM.
Small company proprietors seeking contact management software application will find this attribute especially beneficial, to make use of along with the sophisticated e-mail advertising abilities.
After considerable testing, we located that the software was rather easy to use. You can establish numerous offer pipelines, and also edit/add brand-new stages to show your one-of-a-kind sales procedure. The drag and drop software program makes it easy to manually move deals through the pipeline.
The advanced customer can gain from this variety of CRM automation templates, which covers whatever from lead racking up to task monitoring:
crm actions activecampaign
Rates begins at $70/month for this attribute, as it is booked for those on the Plus plan and greater. It’s not precisely inexpensive, however when you think about whatever you’re obtaining (advanced sales and advertising lead, call & automation scoring, email & SMS sending out, Facebook Custom Audience integration, etc) it’s actually not a bad deal.
When compared against the most effective CRM software program for small companies, we discovered that the majority of service fee per individual, whereas ActiveCampaign included 25 user accounts, which will really aid maintain costs down.
We also conducted a comprehensive comparison of ActiveCampaign vs HubSpot and located that ActiveCampaign actually had a great deal of benefits over the CRM giant. Most notably, it’s worth for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive touchdown web page layouts, and also you can additionally develop your own and also save it as a custom page for future usage.
activecampaign touchdown web page design templates
After evaluating the designs and editor, we ‘d state they are contemporary and eye-catching , the only point is that it isn’t so very easy to move blocks around the web page when editing. You can’t move an element up or down a little, instead, you can just relocate it between the described areas. I think of ActiveCampaign has actually set it up similar to this to ensure that every element is aligned, however it means you have much less innovative freedom than with other internet site and also touchdown page home builders like Wix.
I likewise could not discover a way to include a web link to images, which isn’t suitable.
landing page builder activecampaign
The cool (and distinct) aspect of ActiveCampaign’s touchdown pages is that you can include vibrant material (web personalization) to make sure that each individual sees precisely what’s appropriate to them. This will certainly help you to target leads in an intelligent way, e.g. just revealing customers web content that’s relevant to their geolocation or market or revealing them items based on their purchase history. You can likewise enable monitoring on your pages.
So do we advise ActiveCampaign?
It’s actually difficult to fault ActiveCampaign, not just do they offer practically whatever you need within an e-mail advertising system, yet they do it quite possibly.
The reporting offers you insight into almost all aspects, such as page visits, geo-tracking, openers, ecommerce and more. One location that is somewhat lacking is the email building contractor, not using an experience as slick as other solutions around, with a couple of worrying attributes that could be done better (like the revision background).
Email and talk assistance are terrific, with a personal feel to the communications. With their ‘Plus’ plan you also obtain access to individually training and also practical webinars, which is a great enhancement.
I believe this ActiveCampaign testimonial shows that it is actually one of the most effective selections you can make if you’re searching for an all-in-one electronic advertising and marketing tool. Their advertising and marketing and also sales automation is the genuine deal as well as makes other tools’ automatic workflows look light in contrast. (See why it makes an outstanding Mailchimp choice here.).
You’ll need to be prepared to place in a bit of time as a result of the a little steeper discovering curve, and also possibly spend a bit even more cash, however your organization will reap the benefits. If, on the other hand, you’re just searching for a simple method to blast out newsletters, a service like GetResponse or MailerLite might be a bit less complicated to get your head around.
On a side note, ActiveCampaign supplies a range of really valuable cost-free devices, regardless of whether you’re a client or otherwise. You can find everything from content as well as social media calendar layouts to a subject line generator. Have a look at the complimentary devices below.
Try ActiveCampaign now completely free for 14 days.
# 1 MailerLite.
MailerLite is one of the most budget-friendly services, actually, their complimentary plan is really generous. Their technique to email marketing layout is exceptional, using modern-looking design templates. It’s additionally one of the simplest devices we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with loads of professional alternatives (e.g. a webinar device) as well as excellent automations. Unlike ActiveCampaign, they offer their system in more than 20 languages, as well as their design and screening devices are superb. Review the full comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the least expensive all-in-one email marketing tools on the market. It’s offered in 6 languages as well as comes with sophisticated automation options as well as a built-in CRM.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to manage your calls, deals and leads. There are lots of automations to assist you simplify your processes.
What is ActiveCampaign utilized for?
ActiveCampaign can be used for anything from e-newsletter development to get in touch with monitoring. Coming with a myriad of attributes, this all-in-one marketing automation software is a fantastic selection for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a entire host of jobs, such as send out e-mail e-newsletters, display offers as well as manage your calls. Nevertheless, one of the most remarkable function is the sales as well as advertising automation capabilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing page contractor permits you to create contemporary landing pages with dynamic content blocks, implying you can individualize your material relying on that’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is available for iOS and Android. You can watch projects and also email automation details, schedule as well as send projects, track email performance metrics, take care of calls, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit e-mail advertising service for small companies. It safely stores your customer data as well as uses a safe and secure means to manage your customers.
ActiveCampaign deliverability – is it any kind of good?
ActiveCampaign’s deliverability rates are among the leading 5 lead to our bi-annual tests. Rating in the very early to mid-nineties, we would certainly say they have very good deliverability.
We’ve reviewed the advertising and marketing automation capacities of dozens of ESPs and have not yet found a suit for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, permitting you to automate essentially anything: campaigns, bargains, ecommerce automation, SMS, call management, and so on.
One-to-one e-mail automation is quite unique to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with tons of professional alternatives (e.g. a webinar device) as well as good automations.