This Chicago-based automation tool is assisting their 150,000 customers send out fewer e-mails while, at the same time, achieving better results. ActiveCampaign reported that their consumers saved 38.4 million hrs between July 2020 and also July 2021 utilizing its computerized operations. That absolutely suggests good value for money, yet considering it’s on the costlier end of the spectrum, how much bang for your buck do you truly get?
Flaunting numerous functions and combinations, along with friendly and fast support, they do sound like a powerhouse email marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign evaluation to see if they come up to their bold claims.
ActiveCampaign Review Summary
ActiveCampaign deal virtually every little thing you require within a e-newsletter marketing device, plus their innovative automations are tough to beat. The entry-level strategy begins at $15 per month (for as much as 500 customers, paid monthly), or if you intend to access professional functions such as the in-built CRM, lead racking up, touchdown web pages and also SMS sending out, the Plus plan starts at $70 each month.
One of their essential attributes is marketing automation. Other than autoresponders, which can be based on myriad conditions, you can automate list as well as call management, along with deals, if you decide to use their CRM software program. This ‘Deals’ system (sales pipeline) also allows you to include notes to contacts, set up consultations, send out straight messages to them, as well as far more.
The ‘Conversations’ function is an additional one to note. You can utilize it to send targeted messages right to your website site visitors in order to maximize the total customer experience as well as create a kind of sales funnel to help you transform extra site visitors.
Having all your info as well as activity in one area indicates that you can rapidly obtain a all natural view of just how your sales and marketing initiatives are performing. Not needing to make use of a number of carriers for your numerous electronic advertising efforts will likewise possibly conserve you cash.
Let’s dive in and also take a more detailed check out ActiveCampaign:
Pros and Cons
Exceptionally powerful automation:
One of the best advertising and marketing automation tools out there. This essential function of ActiveCampaign is not only incredibly effective yet likewise simple to make use of.
Offers reporting on all locations such as click-maps, geo-tracking and also page brows through. Purchase tracking is offered on greater prepare for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” area is a nice enhancement to help you boost acquisitions, commitment, as well as involvement.
In our deliverability tests, ActiveCampaign shows to be among the most effective tools in obtaining e-mails supplied.
ActiveCampaign supplies to do the account migration for totally free if you are coming from a different e-mail advertising and marketing software program.
Steeper understanding curve:
This could only be considered a con if you’re after a fast and simple email solution. There are less complex e-mail newsletter services out there, so you might want to look somewhere else if this is all you need.
No totally free plan:
There is no cost-free plan available ( just a complimentary test). If you’re looking for a basic device, there are
Costs for customer preview:
You can sneak peek just how your e-newsletter views on various e-mail clients, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter service for you?
You’re serious regarding marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve examined, permitting you to set up practically any type of automation you can think of– caused projects, sales follow-ups, automated division, dynamic email content and so forth. You can currently immediately send out one-to-one sales e-mails using your own inbox.
You need an integrated sales and also marketing platform for your organization:
ActiveCampaign’s inbuilt CRM seamlessly links to all your email advertising and marketing information, enabling sales groups to act swiftly. Attributes like lead scoring as well as social data can additionally help to simplify your sales follow-up processes.
You require a device that performs multi-channel marketing:
Apart from sending e-mails, ActiveCampaign additionally allows you to set up touchdown pages, send SMS as well as individualized ‘Conversations’ to web site visitors, set up chatbot automations and also manage how Facebook ads are displayed to calls. If you ‘d such as to be able to centralize a good chunk of your marketing and provide your consumers a much better overall experience, it’s a great remedy.
Not suggested if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced tool, and obtaining familiarized with it takes a great deal even more job than various other tools. And also the normal upkeep you’ll require to establish, monitor and also optimize e-mail campaigns.
You only need simple automations:
If you only intend to set up basic e-mail sequences ( as an example, a welcome project), we ‘d advise more economical choices like MailerLite which is much simpler to utilize. Otherwise, you’ll be spending for a tonne of bonus ( as well as intricacy) that you just will not require.
You’re not exactly sure:
Unfortunately, there’s no free strategy, as well as with a test period of simply 14 days, they don’t give you much time to assess whether it’s right for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use design, with quickly accessible menus. The dashboard has a useful ‘Getting Started’ slider to aid brand-new users, and it has actually demo data to offer you an concept of just how finest to use sections. A wonderful function is the Content Manager, which stores all your properties in a centralized hub, making it very easy to keep things organized.
With a lot performance, it might be a little complex for outright novices initially.
Editor – 4 out of 5 stars
The drag and decrease e-mail home builder is fast and has a pair of useful features. Surprisingy, there is no fast means to preview your newsletter– you’ll require to go right into the email settings.
An easy to use If/Then/Else reasoning is offered through ‘conditional web content’ which permits you to reveal specific consumers various content based upon particular problems like rate of interests, links clicked in the past, etc. You can now include tailored signatures to your one-to-one e-mails with the new trademark customization tag.
Email types – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B testing, RSS caused, advanced automation. ActiveCampaign don’t have a dedicated transactional email web server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive themes to select from. You can conveniently preview them in one more home window, both on mobile and desktop. Various other devices use slightly a lot more features/content blocks within the email home builder. They use individuals a totally free customized email style on the Plus plan and also higher.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation truly is irresistible. It’s extremely effective, and very user-friendly, enabling you to automate follow-up projects, modify several problems and far more. This is all done by means of an simple flowchart-style automation builder. There are also pre-made ‘ dishes’ ( themes) for you to make use of, or get ideas from. Or else, you can construct your own automation from square one.
List Management- 5 out of 5 stars
Compared to some other tools, taking care of calls and also lists is made a lot easier because of their automation features which permit you to organize people right into checklists. Find out more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you create your very own custom-made areas. Apart from the conventional forms, which are fully receptive, it additionally enables you to create floating types and also modals. If you’re on Shopify, you can automatically install a form on your website as opposed to needing to replicate as well as paste it into your shop’s code. This form can consist of a discount rate code to urge users to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to score quite extremely, landing e-mails generally inbox of the most prominent companies like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is fairly consistent, which is good information for email marketers.
Reports and Analysis – 4.5 out of 5 stars
Allows reporting on essentially everything ( opens up, click-maps, web page brows through, geo-tracking). Ecommerce reports are additionally offered on certain plans for Shopify, BigCommerce, WooCommerce, and a lot more. The “Recommendations for you” area supplies useful pointers on activities you can take. Various other reports include get in touch with fads, bargain reports, chat conversion, automation reports, and so on. Regrettably, custom-made records are just readily available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their site and also assistance are both offered in English, plus 5 other languages. You can transform your user profile to among greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
An email client preview is available, also, but at a cost of $1 per test/client, which appears a little bit steep. You can currently send out a examination e-mail for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, and also this after that places them in an exemption checklist.
Blocklist – Yes
This is the aforementioned ‘exclusion list’. You can import calls straight right into this listing, and export too.
Storage space readily available for photos and information – Unlimited
Photos over 1000px will certainly be scaled down.
SPF and DKIM are sustained.
Very Own Domain – Yes
It’s feasible to use your very own tracking domain name to improve your e-newsletter’s business branding.
Various levels of account accessibility – Yes
This is a extremely versatile system, without details levels. You define the team names and likewise the exact gain access to for every of those teams through tick-boxes. 2-Factor Authentication for an extra safety and security layer is available also.
Assimilations – Yes
ActiveCampaign offer plenty of assimilation alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally supports all kinds of kind and also study devices like Typeform and SurveyMonkey.
Touchdown Page Builder – Yes
The templates are very easy and different to modify. Touchdown pages are hosted on a custom domain or subdomain. On the Professional strategy and also up, you can create individualized web experiences by concealing or removing specific aspects. You can likewise add special buttons, that include calling a contact number, downloading a file or sending an email.
Consumer Support – 5 out of 5 stars
Assistance is pleasant as well as quick , via all mediums and readily available in a number of languages. Their knowledge base is quickly searchable and also particularly beneficial , I had really little difficulty locating appropriate search engine result. They additionally have video tutorials offered, webinars ( online and also archived ) and one-on-one training on the ‘Plus’ plan. Live conversation is also offered on all strategies, but no phone support.
General score – 4.5 out of 5 stars
ActiveCampaign is among the most powerful email advertising solutions on the market, rarely missing out on a point when it pertains to pro features. Small companies will certainly gain from superb sales automation, customer monitoring via making use of automated operations and also the brand-new attributes they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a good variety of pro features. Allow’s damage those down a little and assess what jobs as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising automation capabilities of dozens of ESPs and also haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, enabling you to automate basically anything: campaigns, offers, ecommerce automation, SMS, get in touch with administration, and so on.
Advertising and marketing automation is consisted of on all plans, however, sales automation is scheduled for customers on the Plus plan (from $70/mo) and also higher.
One-to-one email automation is quite unique to ActiveCampaign. You’ll be able to trigger automations directly through your inbox interactions with leads. The only drawback is that you’ll need to be on the Professional strategy ($ 187/mo) or higher as well as this isn’t economical in all.
We’ve been monitoring ActiveCampaign for many years, and have actually seen them proactively include new features continuously, specifically around the location of automation. This is a great indication, as a few other ActiveCampaign rivals haven’t been fairly so upcoming.
ActiveCampaign automation design templates
We checked into ActiveCampaign’s automation layouts, otherwise known as ‘recipes’ and discovered that they are both really well created and easy to edit. There are heaps to choose from (750 actually!), and the groups make it simple to find what you’re searching for.
activecampaign automation layouts
Various other tools often tend to provide rather basic themes, whereas ActiveCampaign gives a entire host of integration-specific design templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with many layouts, you can feel overwhelmed by the options. It might show up that some dishes are duplicated, nevertheless, after changing the layouts closely, you can see there are little distinctions in between them. I can see just how this could be a little complex for some, yet, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and higher. You can integrate with a number of tools, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign supplies you with a variety of automation design templates:
activecampaign sms templates
Understand that SMS sending is just offered on the Plus plan and greater, which starts at $70/month, so it’s not inexpensive. If you desire your own personalized SMS number for sending, you’ll likewise require to be on the expensive Enterprise account.
As pointed out over, ActiveCampaign features a built-in CRM.
Small business proprietors looking for get in touch with monitoring software application will locate this attribute specifically helpful, to utilize together with the innovative e-mail advertising abilities.
After extensive testing, we discovered that the software program was quite easy to use. You can set up several deal pipes, and edit/add new stages to reflect your special sales procedure. The drag and also drop software program makes it easy to by hand move bargains via the pipeline.
The more advanced individual can take advantage of this variety of CRM automation templates, which covers every little thing from lead scoring to task management:
crm actions activecampaign
Pricing begins at $70/month for this function, as it is scheduled for those on the Plus strategy as well as greater. It’s not exactly low-cost, however when you think about everything you’re obtaining ( sophisticated sales and advertising automation, contact & lead scoring, email & SMS sending, Facebook Custom Audience integration, etc) it’s in fact not a bad deal.
When contrasted against the most effective CRM software program for local business, we located that the majority of services charged per customer, whereas ActiveCampaign consisted of 25 customer accounts, which will really aid maintain costs down.
We likewise carried out a thorough contrast of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign in fact had a great deal of benefits over the CRM titan. Most significantly, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive touchdown page themes, as well as you can additionally construct your very own and save it as a customized web page for future usage.
activecampaign landing page themes
After examining the designs as well as editor, we ‘d claim they are attractive as well as contemporary , the only thing is that it isn’t so easy to move blocks around the page when editing. You can not move an aspect up or down somewhat, instead, you can only relocate it in between the laid out sections. I picture ActiveCampaign has established it up similar to this to ensure that every component is straightened, but it indicates you have less creative liberty than with various other website and landing web page contractors like Wix.
I likewise could not discover a method to include a web link to images, which isn’t suitable.
landing page builder activecampaign
The cool (and unique) feature of ActiveCampaign’s touchdown web pages is that you can include vibrant content ( internet personalization) to ensure that each customer sees exactly what’s relevant to them. This will certainly help you to target leads in an intelligent way, e.g. only revealing individuals content that’s relevant to their geolocation or industry or revealing them products based upon their purchase background. You can likewise enable tracking on your web pages.
So do we advise ActiveCampaign?
It’s truly difficult to fault ActiveCampaign, not just do they use almost whatever you need within an e-mail advertising and marketing system, yet they do it quite possibly.
The coverage provides you understanding right into almost all facets, such as web page brows through, geo-tracking, openers, ecommerce and also more. One area that is slightly lacking is the email building contractor, not offering an experience as slick as other solutions around, with a few niggling functions that could be done better (like the alteration history).
Chat as well as email support are great, with a personal feel to the communications. With their ‘Plus’ intend you even get accessibility to individually training as well as helpful webinars, which is a good enhancement.
If you’re looking for an all-in-one electronic advertising device, I assume this ActiveCampaign review reveals that it is really one of the ideal choices you could make. Their advertising and marketing as well as sales automation is the genuine deal as well as makes other devices’ automatic operations look light in contrast. (See why it makes an excellent Mailchimp option right here.).
You’ll require to be prepared to put in a little bit of time due to the a little steeper knowing contour, as well as probably invest a little bit more cash, however your business will reap the incentives. If, on the other hand, you’re just searching for a simple means to blow up out newsletters, a remedy like GetResponse or MailerLite may be a bit easier to obtain your head around.
On a side note, ActiveCampaign uses a series of really useful complimentary devices, despite whether you’re a client or otherwise. You can find every little thing from content as well as social networks schedule themes to a subject line generator. Look into the totally free devices here.
Attempt ActiveCampaign now absolutely free for 14 days.
# 1 MailerLite.
MailerLite is one of the most budget-friendly options, as a matter of fact, their totally free strategy is extremely generous. Their method to email advertising layout is remarkable, using modern-looking layouts. It’s also one of the most convenient devices we’ve ever utilized.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with lots of pro options (e.g. a webinar device) as well as great automations. Unlike ActiveCampaign, they provide their system in more than 20 languages, as well as their layout and screening devices are excellent. Review the complete comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the most affordable all-in-one e-mail marketing tools on the market. It’s available in 6 languages as well as features innovative automation options and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to handle your get in touches with, deals and also leads. There are plenty of automations to aid you simplify your procedures. Discover more below.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from e-newsletter production to call management. Coming with a myriad of attributes, this all-in-one advertising and marketing automation software program is a excellent choice for all organization dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a entire host of tasks, such as send out e-mail e-newsletters, monitor offers and also manage your contacts. However, one of the most remarkable function is the sales as well as advertising and marketing automation abilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing page home builder enables you to produce modern landing web pages with vibrant web content blocks, implying you can personalize your material relying on that’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is readily available for iOS as well as Android. You can check out campaigns as well as e-mail automation information, routine and also send campaigns, track email performance metrics, take care of get in touches with, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail advertising solution for small businesses. It safely stores your consumer data and also supplies a secure way to handle your subscribers.
ActiveCampaign deliverability – is it any kind of great?
ActiveCampaign’s deliverability prices are among the leading 5 cause our bi-annual examinations. Rating in the very early to mid-nineties, we ‘d claim they have great deliverability.
We’ve evaluated the advertising and marketing automation capacities of loads of ESPs as well as haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate virtually anything: projects, bargains, ecommerce automation, SMS, call monitoring, etc.
One-to-one e-mail automation is rather special to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with loads of professional alternatives (e.g. a webinar device) and great automations.