This Chicago-based automation device is helping their 150,000 customers send less emails while, at the same time, achieving much better results. ActiveCampaign reported that their customers conserved 38.4 million hours in between July 2020 and July 2021 using its automated operations. That definitely indicates good value for cash, but considering it’s on the pricier end of the spectrum, just how much value do you actually get?
Boasting numerous features and also integrations, as well as fast as well as friendly support, they do seem like a giant email advertising device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their vibrant insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer nearly every little thing you need within a e-newsletter advertising device, plus their sophisticated automations are difficult to defeat. The entry-level plan starts at $15 monthly (for as much as 500 clients, paid month-to-month), or if you wish to accessibility professional features such as the in-built CRM, lead scoring, touchdown pages as well as SMS sending out, the Plus strategy begins at $70 monthly.
Among their essential attributes is marketing automation. Aside from autoresponders, which can be based upon myriad conditions, you can automate listing as well as call monitoring, as well as bargains, if you make a decision to use their CRM software. This ‘Deals’ system (sales pipeline) also enables you to include notes to contacts, established appointments, send direct messages to them, and also far more.
The ‘Conversations’ attribute is an additional one to keep in mind. You can utilize it to send targeted messages right to your website site visitors in order to optimize the total customer experience and also produce a kind of sales funnel to aid you convert more site visitors.
Having all your info as well as activity in one area suggests that you can rapidly get a all natural sight of exactly how your sales and advertising efforts are carrying out. Not needing to use a number of suppliers for your different digital advertising and marketing efforts will certainly also potentially save you money.
Allow’s dive in and also take a closer check out ActiveCampaign:
Cons and also pros
Exceptionally powerful automation:
Among the best advertising and marketing automation devices out there. This crucial function of ActiveCampaign is not just very powerful however additionally easy to use. Integrated involvement allows you integrate all the networks that can be used within an automation: advertising campaigns, sales follow-ups, message, and extra. This feature makes it a great e-mail advertising tool for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking as well as page gos to. Acquisition tracking is readily available on greater plans for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a good addition to assist you increase acquisitions, loyalty, and also involvement.
In our deliverability tests, ActiveCampaign proves to be one of the most effective devices in obtaining emails delivered.
ActiveCampaign provides to do the account movement for complimentary if you are coming from a different e-mail marketing software.
Steeper understanding contour:
This may just be taken into consideration a con if you’re after a quick and easy email solution. There are simpler e-mail e-newsletter services available, so you might wish to look somewhere else if this is all you need.
No totally free plan:
Unfortunately, there is no complimentary strategy offered ( just a totally free test). There are if you’re looking for a simple tool
Charges for customer preview:
You can preview exactly how your e-newsletter views various e-mail clients, however, this is charged at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re major concerning marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve tested, enabling you to set up basically any type of automation you can think of– set off projects, sales follow-ups, automated segmentation, dynamic email material and more. You can now immediately send out one-to-one sales emails by means of your own inbox.
You need an integrated sales as well as advertising platform for your service:
ActiveCampaign’s built-in CRM seamlessly links up to all your e-mail advertising and marketing information, allowing sales groups to act quickly. Features like lead scoring as well as social information can also aid to simplify your sales follow-up procedures.
You require a tool that does multi-channel marketing:
Apart from sending e-mails, ActiveCampaign additionally permits you to set up touchdown pages, send out SMS and also personalized ‘Conversations’ to site site visitors, established chatbot automations as well as also handle exactly how Facebook ads are shown to calls. If you would certainly such as to be able to centralize a good chunk of your advertising as well as give your clients a better all-round experience, it’s a excellent remedy.
Not suggested if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced device, and getting familiarized with it takes a lot more job than other devices. And also the routine upkeep you’ll need to set up, screen and also enhance e-mail campaigns.
You only require simple automations:
If you only intend to set up fundamental email sequences (for example, a welcome campaign), we would certainly recommend much more economical options like MailerLite which is much much easier to make use of. Or else, you’ll be paying for a tonne of additionals (and intricacy) that you simply will not require.
There’s no cost-free plan, and also with a trial period of simply 14 days, they don’t offer you much time to assess whether it’s ideal for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use layout, with conveniently navigable food selections. The control panel has a helpful ‘Getting Started’ slider to assist new users, and also it has actually demo data to provide you an idea of exactly how best to make use of sections. A wonderful attribute is the Content Manager, which stores all your possessions in a central center, making it simple to maintain points organized.
With so much capability, it might be a little complex for absolute newbies at.
Editor – 4 out of 5 stars
The drag and decrease email contractor is quick and has a couple of helpful functions. Surprisingy, there is no fast way to preview your e-newsletter– you’ll need to go right into the e-mail settings.
An easy to use If/Then/Else reasoning is available through ‘conditional material’ which enables you to show specific consumers various content based on certain conditions like interests, links clicked in the past, and so on. You can now include customized signatures to your one-to-one e-mails with the brand-new signature personalization tag.
Email kinds – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B testing, RSS activated, progressed automation. ActiveCampaign do not have a dedicated transactional e-mail server.
Selection as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive design templates to pick from. You can smoothly preview them in an additional home window, both on mobile as well as desktop. Various other devices supply somewhat much more features/content blocks within the email home builder. They supply customers a free personalized e-mail style on the Plus strategy and higher.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation actually is unsurpassable. It’s incredibly powerful, and also really straightforward, permitting you to automate follow-up campaigns, edit numerous problems and also much more. This is all done through an user friendly flowchart-style automation builder. There are additionally pre-made ‘recipes’ ( layouts) for you to utilize, or obtain concepts from. Or else, you can build your very own automation from the ground up.
Checklist Management- 5 out of 5 stars
Compared to some other tools, handling listings as well as contacts is made a lot easier as a result of their automation features which enable you to arrange individuals into lists. Find out more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, lets you develop your very own customized areas. Aside from the standard forms, which are fully receptive, it likewise allows you to create floating forms and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to rack up rather extremely, touchdown e-mails in the main inbox of one of the most prominent suppliers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively constant, which is great news for email online marketers.
Records and also Analysis – 4.5 out of 5 stars
Ecommerce records are likewise offered on specific plans for Shopify, BigCommerce, WooCommerce, and also a lot more. Other records include get in touch with patterns, deal reports, conversation conversion, automation records, etc.
Languages – 4 out of 5 stars
Their website and also support are both available in English, plus 5 various other languages. You can alter your customer account to one of greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
These are both available. Spam testing is merely a ‘pass’ or ‘ stop working’ that you get prior to you send out your campaign, yet there are no aspects present to help understand the ruling. An e-mail client sneak peek is offered, as well, yet at a cost of $1 per test/client, which seems a bit steep. You can currently send a examination email for review to as much as 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, and this then places them in an exemption checklist.
Blocklist – Yes
This is the previously mentioned ‘exclusion listing’. You can import calls directly into this checklist, and export as well.
Storage offered for photos and information – Unlimited
Photos over 1000px will certainly be downsized.
SPF and also DKIM are supported.
Own Domain – Yes
It’s feasible to utilize your very own tracking domain name to boost your newsletter’s company branding.
Different levels of account access – Yes
This is a very adaptable system, without specific degrees. You define the group names as well as also the specific gain access to for every of those groups via tick-boxes. 2-Factor Authentication for an additional safety and security layer is offered too.
Combinations – Yes
ActiveCampaign offer lots of integration alternatives, such as PayPal, Shopify, Google Analytics, as well as WordPress. It also supports all kinds of form and also survey tools like Typeform as well as SurveyMonkey.
Touchdown Page Builder – Yes
On the Professional plan and also up, you can create customized web experiences by hiding or getting rid of specific elements. You can additionally include special switches, which include calling a phone number, downloading and install a file or sending out an email.
Client Support – 5 out of 5 stars
Support is friendly and also quick , through all mediums and readily available in several languages. Their knowledge base is particularly valuable and conveniently searchable , I had really little trouble discovering relevant search engine result. They also have video tutorials readily available, webinars ( real-time and archived ) as well as one-on-one training on the ‘Plus’ plan. Live conversation is likewise offered on all plans, but no phone assistance.
Overall score – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful e-mail advertising and marketing services on the market, barely missing a point when it involves pro attributes. Small businesses will take advantage of superb sales automation, customer monitoring through the use of automated workflows and also the brand-new attributes they’re regularly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a great range of professional functions. Allow’s damage those down a little and evaluate what jobs and what could be improved:
ActiveCampaign Marketing Automation
We’ve assessed the marketing automation capabilities of dozens of ESPs and haven’t yet found a suit for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising and marketing automation as part of their item, it isn’t always at the facility. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate practically anything: projects, offers, ecommerce automation, SMS, get in touch with administration, and so on.
Marketing automation is consisted of on all strategies, nevertheless, sales automation is reserved for customers on the Plus strategy (from $70/mo) as well as greater.
One-to-one e-mail automation is rather distinct to ActiveCampaign. You’ll have the ability to cause automations straight with your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or higher as well as this isn’t inexpensive at all.
We’ve been keeping an eye on ActiveCampaign for several years, and have seen them proactively include brand-new attributes regularly, specifically around the location of automation. This is a great indicator, as a few other ActiveCampaign rivals have not been fairly so upcoming.
ActiveCampaign automation layouts
We explored ActiveCampaign’s automation design templates, or else referred to as ‘recipes’ as well as located that they are both actually well created and easy to modify. There are bunches to choose from (750 actually!), and the groups make it very easy to locate what you’re looking for.
activecampaign automation templates
Other tools have a tendency to offer quite general themes, whereas ActiveCampaign gives a entire host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with numerous design templates, you can feel overloaded by the options. It might show up that some dishes are duplicated, nonetheless, after revising the layouts carefully, you can see there are tiny differences between them. I can see just how this could be a little confusing for some, yet, at the end of the day, our experience informs us that the more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and also higher. You can integrate with a number of tools, such as ClickSend, MessageMedia as well as Twilio, and ActiveCampaign supplies you with a variety of automation themes:
activecampaign sms design templates
Realize that SMS sending is just offered on the Plus plan as well as greater, which begins at $70/month, so it’s not cheap. You’ll likewise require to be on the costly Enterprise account if you desire your very own customized SMS number for sending.
As stated above, ActiveCampaign features a built-in CRM.
Small business owners looking for contact administration software program will certainly find this function especially beneficial, to use along with the advanced e-mail advertising abilities.
After considerable testing, we found that the software was pretty easy to use. You can establish numerous offer pipelines, and edit/add new stages to mirror your one-of-a-kind sales process. The drag and decrease software program makes it simple to by hand move offers via the pipeline.
The more advanced individual can benefit from this variety of CRM automation templates, which covers whatever from lead scoring to task management:
crm activities activecampaign
Prices starts at $70/month for this function, as it is booked for those on the Plus strategy as well as greater. It’s not exactly inexpensive, however when you think about everything you’re getting ( innovative sales as well as advertising call, automation & lead scoring, email & SMS sending, Facebook Custom Audience integration, and so on) it’s in fact not a bad deal.
When contrasted versus the very best CRM software for small companies, we discovered that the majority of services charged per user, whereas ActiveCampaign included 25 individual accounts, which will truly assist keep prices down.
We likewise conducted a in-depth contrast of ActiveCampaign vs HubSpot and located that ActiveCampaign actually had a great deal of advantages over the CRM giant. Most notably, it’s worth for money.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive touchdown web page design templates, and you can also construct your own and save it as a custom page for future use.
activecampaign touchdown page design templates
After evaluating the layouts and editor, we ‘d say they are appealing and also modern , the only point is that it isn’t so easy to relocate blocks around the web page when modifying. For instance, you can’t move an aspect up or down somewhat, instead, you can only relocate between the detailed areas. I think of ActiveCampaign has actually established it up like this to make sure that every aspect is lined up, yet it means you have less creative flexibility than with other site and landing web page builders like Wix.
I additionally couldn’t discover a way to add a web link to photos, which isn’t perfect.
touchdown page home builder activecampaign
The cool ( and also one-of-a-kind) aspect of ActiveCampaign’s touchdown web pages is that you can consist of vibrant material ( internet customization) to ensure that each individual sees exactly what’s appropriate to them. This will certainly help you to target leads in an intelligent method, e.g. only revealing individuals material that’s pertinent to their geolocation or industry or revealing them products based upon their acquisition background. You can also make it possible for monitoring on your pages.
So do we advise ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not only do they use virtually whatever you need within an email marketing system, but they do it effectively.
The reporting provides you understanding right into nearly all aspects, such as web page visits, geo-tracking, openers, ecommerce as well as more. One location that is a little lacking is the email building contractor, not offering an experience as slick as other solutions out there, with a couple of niggling attributes that could be done better (like the revision history).
Email and also talk assistance are excellent, with a personal feel to the interactions. With their ‘Plus’ plan you even obtain access to one-on-one training as well as useful webinars, which is a wonderful addition.
If you’re looking for an all-in-one electronic marketing tool, I believe this ActiveCampaign testimonial reveals that it is really one of the ideal choices you could make. Their advertising and also sales automation is the actual bargain as well as makes various other devices’ computerized workflows look pale in contrast. (See why it makes an excellent Mailchimp choice here.).
You’ll need to be prepared to put in a bit of time as a result of the a little steeper understanding contour, and possibly invest a bit more money, however your company will reap the rewards. If, on the other hand, you’re just looking for a simple means to blow up out e-newsletters, a service like GetResponse or MailerLite could be a little bit simpler to get your head around.
On a side note, ActiveCampaign offers a series of truly valuable free devices, no matter whether you’re a customer or not. You can find every little thing from content as well as social media schedule design templates to a subject line generator. Take a look at the totally free tools below.
Try ActiveCampaign now completely free for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most affordable remedies, actually, their complimentary strategy is very generous. Their approach to email advertising and marketing style is exceptional, offering modern-looking layouts. It’s also among the easiest devices we’ve ever utilized.
# 2 GetResponse.
GetResponse is a effective alternative to ActiveCampaign with lots of pro options (e.g. a webinar device) and also good automations. Unlike ActiveCampaign, they use their system in greater than 20 languages, and their design as well as screening devices are exceptional. Check out the complete contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is among the cheapest all-in-one email advertising and marketing tools on the market. It’s available in 6 languages as well as features innovative automation alternatives and also a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to manage your get in touches with, bargains and leads. There are plenty of automations to assist you enhance your processes. Figure out even more below.
What is ActiveCampaign utilized for?
ActiveCampaign can be made use of for anything from newsletter creation to call management. Featuring a myriad of functions, this all-in-one marketing automation software program is a fantastic option for all service dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a entire host of jobs, such as send email newsletters, display deals and handle your get in touches with. The most notable function is the sales and advertising and marketing automation capacities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown web page contractor enables you to create modern touchdown pages with dynamic content blocks, implying you can individualize your web content depending upon who’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is offered for iOS and also Android. You can check out campaigns and also e-mail automation information, routine and send out projects, track email efficiency metrics, take care of calls, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email marketing service for small companies. It securely shops your client data and also uses a safe and secure method to manage your clients.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability rates are among the top 5 results in our bi-annual examinations. Rating in the early to mid-nineties, we ‘d say they have excellent deliverability.
We’ve assessed the advertising and marketing automation abilities of lots of ESPs as well as have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate practically anything: projects, deals, ecommerce automation, SMS, call administration, and so on.
One-to-one email automation is quite unique to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with loads of pro choices (e.g. a webinar tool) and excellent automations.