This Chicago-based automation tool is helping their 150,000 clients send out less e-mails while, at the same time, achieving better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs between July 2020 as well as July 2021 using its automated workflows. That absolutely suggests good value for money, yet considering it’s on the costlier end of the spectrum, how much value do you really get?
Boasting numerous functions and also assimilations, in addition to pleasant as well as fast assistance, they do seem like a powerhouse email advertising and marketing tool. We’ll place ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they come up to their strong insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal virtually whatever you need within a newsletter advertising tool, plus their advanced automations are tough to defeat. The entry-level plan begins at $15 each month (for up to 500 subscribers, paid monthly), or if you wish to accessibility pro features such as the in-built CRM, lead racking up, touchdown pages as well as SMS sending, the Plus plan starts at $70 monthly.
One of their crucial features is marketing automation. Other than autoresponders, which can be based upon myriad conditions, you can automate checklist and also call administration, in addition to deals, if you make a decision to use their CRM software application. This ‘Deals’ system (sales pipe) also allows you to add notes to contacts, set up visits, send out direct messages to them, and also a lot more.
The ‘Conversations’ attribute is another one to keep in mind. You can utilize it to send out targeted messages right to your internet site visitors in order to enhance the total customer experience and also produce a kind of sales funnel to assist you transform much more site visitors.
Having all your information and activity in one place suggests that you can rapidly obtain a holistic view of how your sales and advertising efforts are doing. Not needing to use a variety of companies for your numerous electronic marketing initiatives will certainly likewise possibly save you cash.
Allow’s dive in and take a better check out ActiveCampaign:
Cons as well as pros
Incredibly powerful automation:
One of the ideal advertising automation tools out there. This crucial attribute of ActiveCampaign is not just exceptionally powerful yet also very easy to use.
Offers reporting on all areas such as click-maps, geo-tracking and page sees. Acquisition monitoring is offered on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a wonderful enhancement to aid you enhance purchases, commitment, as well as interaction.
In our deliverability tests, ActiveCampaign verifies to be one of the most effective tools in getting e-mails delivered.
ActiveCampaign uses to do the account movement for complimentary if you are coming from a various email advertising and marketing software program.
Steeper discovering contour:
This could just be thought about a disadvantage if you’re after a straightforward as well as quick e-mail solution. There are easier email newsletter solutions out there, so you might want to look elsewhere if this is all you require.
No totally free strategy:
There is no complimentary plan readily available (only a cost-free test). There are if you’re looking for a simple device
Charges for customer preview:
You can sneak peek just how your e-newsletter looks on various email customers, nonetheless, this is charged at $1 per test/client.
Is ActiveCampaign the best e-newsletter solution for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down the most powerful automation device we’ve checked, enabling you to establish virtually any type of automation you can think of– triggered projects, sales follow-ups, automated division, vibrant email material and so on. You can now instantly send one-to-one sales emails by means of your own inbox.
You need an incorporated sales and advertising and marketing system for your service:
ActiveCampaign’s integrated CRM seamlessly connects to all your email advertising and marketing data, permitting sales groups to act rapidly. Attributes like lead racking up as well as social data can additionally assist to improve your sales follow-up processes.
You need a tool that carries out multi-channel marketing:
Besides sending emails, ActiveCampaign also enables you to set up landing web pages, send SMS as well as individualized ‘Conversations’ to site site visitors, set up chatbot automations and also handle how Facebook advertisements are presented to get in touches with. It’s a excellent remedy if you ‘d such as to have the ability to systematize a great portion of your advertising and marketing and also provide your consumers a much better all-round experience.
Not recommended if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced tool, as well as obtaining familiarized with it takes a lot more job than various other tools. As well as the regular maintenance you’ll require to set up, display and optimize email campaigns.
You only need straightforward automations:
If you only wish to set up basic email sequences ( for instance, a welcome project), we ‘d recommend extra affordable options like MailerLite which is far much easier to utilize. Otherwise, you’ll be paying for a tonne of additionals ( and also complexity) that you just won’t require.
You’re not sure:
Regrettably, there’s no totally free strategy, and with a test duration of just 14 days, they don’t offer you much time to analyze whether it’s best for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a extremely user-friendly layout, with conveniently accessible menus. The control panel has a useful ‘Getting Started’ slider to aid brand-new customers, as well as it has actually demo information to offer you an idea of exactly how finest to use areas. A wonderful attribute is the Content Manager, which stores all your properties in a centralized center, making it very easy to maintain things arranged.
With a lot capability, it may be a little challenging for absolute newbies initially.
Editor – 4 out of 5 stars
The drag and also drop email building contractor is quick and has a pair of handy functions. Surprisingy, there is no fast means to preview your e-newsletter– you’ll require to go into the e-mail settings.
An easy to use If/Then/Else reasoning is readily available by means of ‘conditional web content’ which allows you to reveal particular consumers different content based upon particular problems like rate of interests, links clicked in the past, and so on. You can currently include tailored signatures to your one-to-one emails with the brand-new trademark personalization tag.
Email types – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B screening, RSS set off, progressed automation. ActiveCampaign don’t have a committed transactional email server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive templates to select from. You can conveniently sneak peek them in one more window, both on mobile and also desktop. Other devices offer a little extra features/content blocks within the email home builder. They use users a free tailored e-mail layout on the Plus strategy and also greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation truly is unsurpassable. Or else, you can construct your very own automation from scrape.
List Management- 5 out of 5 stars
Contrasted to some other tools, handling lists and get in touches with is made a lot easier because of their automation features which permit you to arrange individuals into listings. Find out more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you create your own custom-made fields. Aside from the basic forms, which are totally receptive, it also permits you to create floating kinds and also modals. You can automatically embed a form on your website rather of having to duplicate and paste it right into your store’s code if you’re on Shopify. This kind can consist of a discount code to motivate users to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to score pretty highly, touchdown emails generally inbox of one of the most preferred service providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather regular, which is good news for email marketing experts.
Records and Analysis – 4.5 out of 5 stars
Permits reporting on primarily every little thing ( opens up, click-maps, web page brows through, geo-tracking). Ecommerce records are likewise available on specific prepare for Shopify, BigCommerce, WooCommerce, as well as a lot more. The “Recommendations for you” section supplies handy recommendations on activities you can take. Various other records include contact trends, deal reports, conversation conversion, automation records, and so on. Regrettably, custom-made records are just offered on the Enterprise plan.
Languages – 4 out of 5 stars
Their internet site and also support are both available in English, plus 5 other languages. You can transform your individual profile to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
An email client preview is readily available, also, but at a rate of $1 per test/client, which seems a bit high. You can now send a examination email for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, and also this after that places them in an exclusion listing.
Blocklist – Yes
This is the abovementioned ‘ exemption list’. You can import contacts straight into this listing, and also export as well.
Storage available for pictures and data – Unlimited
Pictures above 1000px will certainly be downsized.
SPF and also DKIM are sustained.
Own Domain – Yes
It’s possible to utilize your very own monitoring domain to improve your newsletter’s company branding.
Different levels of account gain access to – Yes
This is a extremely adaptable system, without specific degrees. You define the team names and also the specific access for each and every of those teams through tick-boxes. 2-Factor Authentication for an extra protection layer is readily available too.
Integrations – Yes
ActiveCampaign offer a lot of integration choices, such as PayPal, Shopify, Google Analytics, and WordPress. It likewise supports all sort of form as well as survey tools like Typeform and also SurveyMonkey. You shouldn’t have a trouble discovering what you need as they additionally incorporate with Zapier. Locate all combinations here.
Touchdown Page Builder – Yes
The templates are varied and also simple to modify. Landing pages are hosted on a customized domain name or subdomain. On the Professional plan and also up, you can develop customized web experiences by concealing or removing certain elements. You can also include special buttons, which include calling a phone number, downloading a file or sending an email.
Client Support – 5 out of 5 stars
Support is quick as well as friendly , using all tools as well as available in numerous languages. Their data base is quickly searchable and also especially valuable , I had extremely little problem finding pertinent search results page. They additionally have video tutorials offered, webinars ( archived and also online ) and also individually training on the ‘Plus’ plan. Live conversation is also available on all plans, however no phone assistance.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is among the most effective email advertising solutions on the market, rarely missing out on a thing when it concerns pro functions. Local business will take advantage of superb sales automation, customer management via making use of automated process and also the brand-new features they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a excellent range of professional attributes. Let’s damage those down a little and also analyze what works and what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the marketing automation capacities of dozens of ESPs and have not yet located a suit for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate essentially anything: campaigns, offers, ecommerce automation, SMS, call management, etc.
Advertising and marketing automation is included on all plans, nevertheless, sales automation is scheduled for users on the Plus strategy (from $70/mo) and greater.
One-to-one email automation is fairly unique to ActiveCampaign. You’ll have the ability to trigger automations directly via your inbox communications with leads. The only downside is that you’ll require to be on the Professional plan ($ 187/mo) or greater and this isn’t affordable in all.
We’ve been checking ActiveCampaign for years, and have seen them proactively add new attributes frequently, particularly around the area of automation. This is a very good sign, as a few other ActiveCampaign competitors have not been rather so honest.
ActiveCampaign automation design templates
We looked into ActiveCampaign’s automation themes, otherwise referred to as ‘ dishes’ as well as found that they are both actually well put together as well as easy to edit. There are loads to select from (750 in fact!), as well as the groups make it very easy to find what you’re seeking.
activecampaign automation themes
Various other devices tend to supply fairly general layouts, whereas ActiveCampaign supplies a whole host of integration-specific themes, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with numerous templates, you can really feel overwhelmed by the alternatives. It may appear that some recipes are repeated, however, after revising the themes carefully, you can see there are little distinctions in between them. I can see exactly how this could be a little complex for some, yet, at the end of the day, our experience informs us that the more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as greater. You can integrate with a number of devices, such as ClickSend, MessageMedia as well as Twilio, and ActiveCampaign gives you with a selection of automation themes:
activecampaign sms design templates
Know that SMS sending is only offered on the Plus plan as well as higher, which begins at $70/month, so it’s not inexpensive. If you want your very own personalized SMS number for sending, you’ll also require to be on the costly Enterprise account.
As discussed over, ActiveCampaign includes a built-in CRM.
Small company proprietors seeking call management software application will certainly discover this function particularly beneficial, to make use of together with the advanced email marketing abilities.
After extensive testing, we located that the software program was pretty easy to use. You can set up multiple offer pipelines, and edit/add new stages to reflect your unique sales process. The drag as well as decline software application makes it very easy to by hand relocate deals via the pipe.
The more advanced individual can take advantage of this series of CRM automation design templates, which covers every little thing from lead scoring to job administration:
crm actions activecampaign
Prices begins at $70/month for this function, as it is reserved for those on the Plus plan as well as greater. It’s not specifically inexpensive, but when you consider whatever you’re getting ( innovative sales and marketing get in touch with, automation & lead scoring, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s actually not a bad deal.
When contrasted against the very best CRM software application for small companies, we found that the majority of service fee per customer, whereas ActiveCampaign included 25 customer accounts, which will really assist keep prices down.
We also performed a comprehensive contrast of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign actually had a great deal of benefits over the CRM giant. Most especially, it’s value for cash.
ActiveCampaign Landing Pages
There are a overall of 56 receptive landing web page design templates, and also you can additionally build your very own and save it as a customized web page for future usage.
activecampaign landing page themes
After analyzing the layouts as well as editor, we ‘d say they are eye-catching as well as modern-day , the only thing is that it isn’t so easy to relocate blocks around the web page when modifying. You can not move an component up or down a little, rather, you can only relocate it in between the outlined sections. I imagine ActiveCampaign has actually established it up like this to make sure that every element is aligned, yet it suggests you have much less creative liberty than with other website and also landing page contractors like Wix.
I likewise couldn’t discover a method to include a link to images, which isn’t suitable.
touchdown web page builder activecampaign
The cool ( as well as unique) feature of ActiveCampaign’s landing web pages is that you can include vibrant web content ( internet personalization) to ensure that each customer sees exactly what’s appropriate to them. This will certainly assist you to target leads in an smart means, e.g. just showing users content that’s appropriate to their geolocation or market or revealing them items based on their acquisition history. You can also make it possible for monitoring on your pages.
Do we advise ActiveCampaign?
It’s really challenging to fault ActiveCampaign, not only do they offer nearly every little thing you need within an email advertising system, yet they do it very well.
The coverage supplies you insight right into mostly all elements, such as web page gos to, geo-tracking, openers, ecommerce and also more. One location that is slightly doing not have is the email builder, not providing an experience as slick as various other services available, with a few worrying functions that could be done better (like the revision history).
Email and also talk support are great, with a personal feel to the interactions. With their ‘Plus’ prepare you also get access to one-on-one training as well as useful webinars, which is a good addition.
If you’re looking for an all-in-one digital marketing device, I think this ActiveCampaign review shows that it is actually one of the best choices you might make. Their advertising and marketing as well as sales automation is the genuine bargain and also makes other tools’ automated process look light in comparison. (See why it makes an outstanding Mailchimp option here.).
You’ll require to be prepared to put in a little bit of time due to the slightly steeper understanding contour, and possibly spend a little bit even more cash, however your service will certainly enjoy the benefits. If, on the other hand, you’re simply searching for a simple means to blow up out newsletters, a remedy like GetResponse or MailerLite may be a little bit simpler to obtain your head around.
On a side note, ActiveCampaign offers a variety of really beneficial complimentary tools, despite whether you’re a client or otherwise. You can locate everything from content as well as social networks schedule themes to a subject line generator. Look into the complimentary devices below.
Try ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is among the most affordable options, in fact, their cost-free plan is extremely charitable. Their strategy to email marketing design is admirable, offering modern-looking layouts. It’s additionally among the simplest tools we’ve ever before made use of.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with lots of professional alternatives (e.g. a webinar device) and good automations. Unlike ActiveCampaign, they supply their platform in greater than 20 languages, and their style and also screening devices are exceptional. Read the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the cheapest all-in-one email advertising tools on the marketplace. It’s available in 6 languages and also features innovative automation alternatives as well as a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to manage your contacts, bargains and also leads. There are lots of automations to aid you streamline your processes. Figure out even more below.
What is ActiveCampaign made use of for?
ActiveCampaign can be used for anything from newsletter creation to get in touch with monitoring. Coming with a myriad of attributes, this all-in-one advertising and marketing automation software application is a great option for all company dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of jobs, such as send out e-mail e-newsletters, screen bargains as well as manage your calls. The most remarkable function is the sales as well as advertising automation capabilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown page building contractor allows you to develop contemporary landing pages with dynamic material blocks, indicating you can individualize your material relying on who’s viewing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is available for iOS as well as Android. You can check out projects and email automation details, routine as well as send out projects, track e-mail performance metrics, manage get in touches with, and also much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising solution for small companies. It securely shops your customer data and also offers a safe and secure means to manage your customers.
ActiveCampaign deliverability – is it any type of good?
ActiveCampaign’s deliverability rates are amongst the leading 5 results in our bi-annual examinations. Scoring in the early to mid-nineties, we would certainly state they have very good deliverability.
We’ve assessed the advertising and marketing automation capabilities of dozens of ESPs and also haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate basically anything: campaigns, deals, ecommerce automation, SMS, contact monitoring, and so on.
One-to-one email automation is quite distinct to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with tons of professional choices (e.g. a webinar tool) and also good automations.