This Chicago-based automation tool is helping their 150,000 clients send out less emails while, at the same time, accomplishing better results. ActiveCampaign reported that their consumers saved 38.4 million hrs between July 2020 and also July 2021 using its automatic operations. That certainly indicates good value for money, but considering it’s on the costlier end of the spectrum, just how much value do you actually get?
Boasting numerous features and integrations, as well as friendly and also quick assistance, they do seem like a powerhouse e-mail marketing device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they measure up to their vibrant cases.
ActiveCampaign Review Summary
ActiveCampaign deal virtually everything you need within a e-newsletter advertising and marketing device, plus their sophisticated automations are hard to defeat. The entry-level plan starts at $15 per month (for up to 500 customers, paid month-to-month), or if you intend to gain access to professional functions such as the inbuilt CRM, lead racking up, touchdown web pages as well as SMS sending out, the Plus strategy begins at $70 per month.
Among their key attributes is marketing automation. Other than autoresponders, which can be based upon myriad problems, you can automate list and also contact management, along with deals, if you choose to utilize their CRM software. This ‘Deals’ system (sales pipe) also allows you to add notes to calls, set up consultations, send straight messages to them, and a lot more.
The ‘Conversations’ feature is one more one to keep in mind. You can use it to send targeted messages right to your website site visitors in order to enhance the general client experience and create a kind of sales funnel to aid you convert extra visitors.
Having all your information and also activity in one place indicates that you can swiftly obtain a holistic sight of exactly how your sales and also marketing efforts are performing. Not having to make use of a variety of providers for your different electronic advertising initiatives will additionally potentially conserve you cash.
Let’s dive in as well as take a better look at ActiveCampaign:
Cons and pros
Very powerful automation:
Among the most effective advertising and marketing automation tools out there. This essential feature of ActiveCampaign is not just incredibly effective however likewise easy to use. Integrated engagement allows you combine all the channels that can be utilized within an automation: marketing projects, sales follow-ups, message, as well as a lot more. This function makes it a wonderful email advertising and marketing device for Shopify.
Offers reporting on all locations such as click-maps, geo-tracking and web page brows through. Purchase tracking is available on greater plans for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a nice enhancement to help you increase acquisitions, loyalty, and also engagement.
In our deliverability tests, ActiveCampaign proves to be among the very best tools in getting emails provided.
If you are originating from a various e-mail advertising and marketing software program, ActiveCampaign supplies to do the account migration free of cost.
Steeper learning contour:
If you’re after a simple and also quick email service, this could only be considered a con. There are easier e-mail newsletter services around, so you may intend to look in other places if this is all you require.
No totally free plan:
There is no totally free plan offered ( just a totally free trial). There are if you’re looking for a straightforward tool
Charges for customer sneak peek:
You can sneak peek how your e-newsletter looks on various e-mail clients, however, this is charged at $1 per test/client.
Is ActiveCampaign the right e-newsletter service for you?
You’re serious concerning marketing automation:
ActiveCampaign is hands-down one of the most powerful automation device we’ve examined, allowing you to establish basically any automation you can think about– caused campaigns, sales follow-ups, automated segmentation, vibrant email content and more. You can currently immediately send one-to-one sales emails via your very own inbox.
You need an incorporated sales as well as advertising system for your company:
ActiveCampaign’s built-in CRM seamlessly connects to all your email advertising data, enabling sales teams to act swiftly. Functions like lead racking up as well as social information can likewise aid to simplify your sales follow-up processes.
You require a device that performs multi-channel marketing:
Apart from sending e-mails, ActiveCampaign also enables you to establish touchdown web pages, send SMS as well as customized ‘Conversations’ to internet site visitors, established chatbot automations and also even manage how Facebook ads are shown to contacts. It’s a great solution if you ‘d such as to have the ability to centralize a excellent piece of your advertising as well as give your consumers a far better overall experience.
Not advised if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative tool, as well as obtaining familiarized with it takes a lot more job than other tools. As well as the regular maintenance you’ll require to set up, screen and also maximize email campaigns.
You just need easy automations:
If you only intend to establish fundamental email sequences ( as an example, a welcome project), we would certainly recommend more affordable alternatives like MailerLite which is far much easier to make use of. Or else, you’ll be spending for a tonne of additionals ( and also intricacy) that you merely will not require.
There’s no complimentary plan, as well as with a trial duration of simply 14 days, they don’t give you much time to examine whether it’s appropriate for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a really straightforward layout, with quickly accessible menus. The control panel has a useful ‘Getting Started’ slider to aid brand-new individuals, as well as it has actually demo information to offer you an suggestion of how finest to utilize areas. A great feature is the Content Manager, which stores all your assets in a central center, making it very easy to keep things arranged.
With so much functionality, it may be a little complex for outright novices at.
Editor – 4 out of 5 stars
The drag as well as decrease email home builder is fast and has a pair of helpful attributes. Surprisingy, there is no fast means to sneak peek your newsletter– you’ll need to go right into the email setups.
An easy to use If/Then/Else reasoning is offered via ‘conditional content’ which permits you to show certain consumers different material based on specific problems like interests, web links clicked in the past, and so on. You can now add tailored signatures to your one-to-one e-mails with the brand-new signature customization tag.
Email types – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS caused, advanced automation. ActiveCampaign don’t have a dedicated transactional email web server.
Selection and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive templates to pick from. Various other tools use slightly extra features/content blocks within the email home builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is unsurpassable. It’s exceptionally effective, and extremely straightforward, permitting you to automate follow-up projects, edit several problems as well as far more. This is all done by means of an user friendly flowchart-style automation home builder. There are also pre-made ‘ dishes’ (templates) for you to make use of, or get ideas from. Otherwise, you can build your own automation from the ground up.
Listing Management- 5 out of 5 stars
Contrasted to some other tools, handling listings and also calls is made much easier as a result of their automation functions which enable you to organize individuals right into checklists. Learn more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you create your very own custom fields. In addition to the conventional forms, which are fully responsive, it likewise allows you to develop floating kinds as well as modals. If you’re on Shopify, you can automatically embed a form on your website rather than needing to replicate and paste it right into your shop’s code. This type can consist of a discount code to encourage individuals to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to rack up rather highly, landing emails generally inbox of the most popular service providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather consistent, which is great information for email marketing professionals.
Reports and Analysis – 4.5 out of 5 stars
Ecommerce records are also available on certain strategies for Shopify, BigCommerce, WooCommerce, as well as more. Various other records consist of get in touch with trends, bargain records, conversation conversion, automation records, and so on.
Languages – 4 out of 5 stars
Their web site and support are both available in English, plus 5 various other languages. You can transform your customer account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
An e-mail client preview is offered, as well, but at a rate of $1 per test/client, which appears a little bit high. You can now send out a test e-mail for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, as well as this then places them in an exemption listing.
Blocklist – Yes
This is the previously mentioned ‘exclusion checklist’. You can import calls directly right into this list, and export too.
Storage offered for data and images – Unlimited
Photos over 1000px will be scaled down.
SPF and also DKIM are sustained.
Very Own Domain – Yes
It’s feasible to use your very own tracking domain name to boost your e-newsletter’s business branding.
Different degrees of account gain access to – Yes
This is a very versatile system, without details degrees. You define the team names as well as also the specific access for each of those teams by means of tick-boxes. 2-Factor Authentication for an added safety layer is offered as well.
Assimilations – Yes
ActiveCampaign offer a lot of assimilation choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally sustains all sort of form and survey devices like Typeform as well as SurveyMonkey. You shouldn’t have a trouble discovering what you need as they also incorporate with Zapier. Find all assimilations below.
Touchdown Page Builder – Yes
The layouts are diverse and also simple to edit. Touchdown pages are hosted on a customized domain name or subdomain. On the Professional strategy and up, you can develop individualized web experiences by concealing or eliminating specific aspects. You can additionally include special switches, that include calling a telephone number, downloading and install a documents or sending an email.
Consumer Support – 5 out of 5 stars
Support is pleasant as well as fast , via all tools and available in a number of languages. Their knowledge base is particularly useful as well as quickly searchable , I had really little trouble discovering pertinent search results page. They additionally have video tutorials readily available, webinars ( live and archived ) as well as one-on-one training on the ‘Plus’ strategy. Live chat is additionally readily available on all plans, but no phone support.
General ranking – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most powerful e-mail advertising services on the market, hardly missing out on a point when it concerns professional features. Small businesses will certainly gain from exceptional sales automation, client administration with using automated operations and the new attributes they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a great series of professional features. Let’s break those down a little and analyze what works as well as what could be boosted:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising and marketing automation abilities of dozens of ESPs and also have not yet discovered a match for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, contact management, and so on.
Advertising automation is consisted of on all plans, nevertheless, sales automation is booked for customers on the Plus strategy (from $70/mo) as well as greater.
One-to-one e-mail automation is rather unique to ActiveCampaign. You’ll have the ability to activate automations directly through your inbox communications with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or higher and also this isn’t cheap in all.
We’ve been keeping track of ActiveCampaign for years, and have seen them proactively include new attributes frequently, particularly around the area of automation. This is a excellent indication, as some other ActiveCampaign competitors have not been quite so honest.
ActiveCampaign automation templates
We considered ActiveCampaign’s automation layouts, or else referred to as ‘ dishes’ as well as discovered that they are both actually well assembled as well as easy to modify. There are loads to choose from (750 as a matter of fact!), as well as the groups make it easy to locate what you’re seeking.
activecampaign automation themes
Other tools often tend to provide rather basic layouts, whereas ActiveCampaign supplies a entire host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with many layouts, you can feel overwhelmed by the choices. It may appear that some recipes are repeated, however, after changing the layouts closely, you can see there are little distinctions in between them. I can see just how this could be a little complicated for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and greater. You can incorporate with a variety of devices, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign gives you with a variety of automation design templates:
activecampaign sms templates
Understand that SMS sending is only offered on the Plus strategy as well as greater, which starts at $70/month, so it’s not low-cost. If you desire your very own custom-made SMS number for sending out, you’ll also need to be on the expensive Enterprise account.
As discussed above, ActiveCampaign includes a integrated CRM.
Small business proprietors searching for call monitoring software application will discover this attribute especially valuable, to make use of along with the sophisticated e-mail marketing abilities.
After considerable screening, we located that the software application was rather easy to use. You can set up multiple offer pipelines, and also edit/add brand-new phases to show your unique sales procedure. The drag and also drop software application makes it easy to by hand move bargains with the pipeline.
The advanced user can take advantage of this range of CRM automation themes, which covers whatever from lead scoring to task administration:
crm actions activecampaign
Rates starts at $70/month for this function, as it is scheduled for those on the Plus strategy as well as greater. It’s not exactly inexpensive, however when you consider whatever you’re getting ( innovative sales as well as advertising lead, automation & contact racking up, email & SMS sending, Facebook Custom Audience assimilation, etc) it’s actually not a bad deal.
When compared against the very best CRM software application for small companies, we found that a lot of service fee per individual, whereas ActiveCampaign consisted of 25 customer accounts, which will really aid keep prices down.
We likewise carried out a detailed comparison of ActiveCampaign vs HubSpot and also found that ActiveCampaign in fact had a lot of advantages over the CRM titan. Most notably, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive touchdown web page layouts, and also you can also develop your very own and also wait as a custom-made web page for future use.
activecampaign touchdown page design templates
After examining the layouts and editor, we would certainly claim they are appealing and modern , the only thing is that it isn’t so very easy to move blocks around the web page when modifying. For instance, you can not move an element up or down a little, instead, you can just move it between the laid out areas. I envision ActiveCampaign has established it up like this so that every component is lined up, however it means you have less creative flexibility than with other website and also landing page contractors like Wix.
I also couldn’t find a method to include a link to images, which isn’t ideal.
landing web page contractor activecampaign
The cool (and one-of-a-kind) thing about ActiveCampaign’s landing web pages is that you can include vibrant content ( internet personalization) so that each individual sees precisely what’s appropriate to them. This will certainly aid you to target leads in an smart means, e.g. only revealing individuals material that’s appropriate to their geolocation or market or revealing them products based upon their purchase history. You can likewise allow tracking on your pages.
So do we suggest ActiveCampaign?
It’s truly challenging to fault ActiveCampaign, not only do they offer virtually everything you need within an email advertising platform, yet they do it extremely well.
The reporting offers you insight right into almost all elements, such as web page brows through, geo-tracking, openers, ecommerce and even more. One area that is slightly lacking is the e-mail builder, not using an experience as slick as various other services around, with a few worrying functions that could be done better (like the alteration history).
The support is as marketed: friendly, handy and also quick . Chat as well as email support are great, with a individual feeling to the communications. Their data base is quickly searchable and also actually returns pertinent results a high percentage of the time. With their ‘Plus’ prepare you even obtain accessibility to individually training and also practical webinars, which is a good addition.
If you’re looking for an all-in-one digital advertising and marketing tool, I believe this ActiveCampaign testimonial reveals that it is really one of the finest options you could make. Their advertising and marketing and sales automation is the actual bargain and also makes various other tools’ automatic operations look pale in comparison. (See why it makes an excellent Mailchimp option below.).
You’ll need to be prepared to put in a little time due to the slightly steeper discovering curve, and also maybe spend a little even more cash, but your service will certainly reap the benefits. If, on the other hand, you’re simply searching for a straightforward way to blow up out newsletters, a solution like GetResponse or MailerLite could be a bit simpler to obtain your head around.
On a side note, ActiveCampaign uses a series of really valuable free tools, no matter whether you’re a customer or not. You can discover every little thing from web content and also social networks calendar layouts to a subject line generator. Have a look at the free devices here.
Attempt ActiveCampaign currently free of cost for 14 days.
# 1 MailerLite.
MailerLite is among one of the most affordable solutions, actually, their complimentary plan is extremely generous. Their strategy to email advertising design is praiseworthy, supplying modern-looking layouts. It’s additionally among the most convenient tools we’ve ever used.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with lots of pro choices (e.g. a webinar tool) and also excellent automations. Unlike ActiveCampaign, they supply their system in greater than 20 languages, as well as their style and also screening devices are excellent. Review the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the most inexpensive all-in-one e-mail marketing tools on the marketplace. It’s available in 6 languages as well as includes innovative automation options and also a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to handle your get in touches with, offers as well as leads. There are lots of automations to aid you streamline your processes. Figure out more below.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from newsletter development to get in touch with management. Including a myriad of features, this all-in-one advertising and marketing automation software application is a terrific selection for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a entire host of jobs, such as send e-mail newsletters, screen bargains and handle your calls. The most noteworthy feature is the sales and marketing automation capacities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s landing page contractor enables you to produce modern-day landing web pages with vibrant material blocks, meaning you can customize your web content relying on that’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is offered for iphone and Android. You can see projects and also e-mail automation information, schedule and also send campaigns, track email efficiency metrics, handle get in touches with, as well as much more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email advertising and marketing solution for small businesses. It safely shops your customer information and also provides a secure method to handle your subscribers.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability prices are among the top 5 lead to our bi-annual tests. Rating in the early to mid-nineties, we would certainly claim they have great deliverability.
We’ve assessed the advertising and marketing automation capabilities of dozens of ESPs as well as have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, get in touch with monitoring, and so on.
One-to-one email automation is quite distinct to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with tons of pro choices (e.g. a webinar tool) and also great automations.