This Chicago-based automation device is helping their 150,000 consumers send out fewer emails while, at the same time, attaining far better outcomes. ActiveCampaign reported that their consumers saved 38.4 million hours between July 2020 and July 2021 utilizing its automated workflows. That certainly suggests good value for money, but considering it’s on the more expensive end of the range, just how much bang for your buck do you actually get?
Boasting many features and assimilations, along with quick and friendly support, they do seem like a powerhouse email advertising device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they measure up to their vibrant insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer practically everything you need within a e-newsletter advertising and marketing tool, plus their advanced automations are tough to beat. The entry-level plan begins at $15 per month (for up to 500 clients, paid month-to-month), or if you intend to gain access to professional attributes such as the inbuilt CRM, lead scoring, landing pages and also SMS sending, the Plus strategy starts at $70 monthly.
One of their vital features is marketing automation. Apart from autoresponders, which can be based on myriad problems, you can automate list and also call administration, in addition to offers, if you make a decision to use their CRM software. This ‘Deals’ system (sales pipeline) also allows you to include notes to calls, established appointments, send direct messages to them, and much more.
The ‘Conversations’ feature is one more one to note. You can use it to send targeted messages directly to your web site visitors in order to enhance the total customer experience as well as develop a sort of sales channel to assist you transform much more site visitors.
Having all your details as well as task in one area suggests that you can promptly get a holistic view of exactly how your sales as well as marketing initiatives are doing. Not having to make use of a variety of suppliers for your different digital advertising and marketing efforts will likewise potentially save you cash.
Let’s dive in and take a better take a look at ActiveCampaign:
Cons as well as pros
Exceptionally powerful automation:
One of the best marketing automation devices available. This key feature of ActiveCampaign is not only exceptionally effective however additionally easy to use. Integrated engagement lets you combine all the channels that can be utilized within an automation: marketing projects, sales follow-ups, text, as well as a lot more. This feature makes it a fantastic e-mail marketing tool for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking as well as web page sees. Purchase tracking is available on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a nice enhancement to help you boost acquisitions, commitment, and also involvement.
In our deliverability examinations, ActiveCampaign confirms to be one of the very best devices in obtaining e-mails delivered.
If you are originating from a different email advertising and marketing software program, ActiveCampaign provides to do the account migration totally free.
Steeper understanding contour:
If you’re after a fast as well as simple email remedy, this could only be considered a con. There are simpler email e-newsletter solutions out there, so you might intend to look somewhere else if this is all you require.
No complimentary strategy:
Regrettably, there is no free strategy offered ( just a free test). If you’re trying to find a basic tool, there are
Fees for customer sneak peek:
You can sneak peek exactly how your e-newsletter views different email clients, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the ideal newsletter solution for you?
You’re major concerning marketing automation:
ActiveCampaign is hands-down one of the most powerful automation tool we’ve tested, permitting you to establish virtually any kind of automation you can think of– caused campaigns, sales follow-ups, automated division, dynamic email material and so on. You can now automatically send one-to-one sales e-mails using your very own inbox.
You require an integrated sales and also advertising platform for your company:
ActiveCampaign’s built-in CRM seamlessly connects to all your email advertising information, permitting sales teams to act quickly. Features like lead scoring and also social data can additionally help to simplify your sales follow-up processes.
You require a device that does multi-channel marketing:
In addition to sending out e-mails, ActiveCampaign additionally allows you to set up landing web pages, send out SMS and individualized ‘Conversations’ to web site visitors, established chatbot automations and also even take care of exactly how Facebook ads are shown to calls. If you ‘d like to be able to centralize a good portion of your advertising and marketing as well as give your consumers a better all-round experience, it’s a excellent service.
Not recommended if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an sophisticated tool, and getting familiarized with it takes a great deal more job than various other devices. Not to mention the routine maintenance you’ll need to establish, display and also optimize e-mail campaigns.
You just require easy automations:
If you only wish to establish basic email series ( for instance, a welcome project), we ‘d suggest a lot more budget-friendly alternatives like MailerLite which is far easier to utilize. Or else, you’ll be paying for a tonne of additionals ( and also complexity) that you merely will not require.
There’s no free plan, and with a test duration of just 14 days, they do not give you much time to evaluate whether it’s appropriate for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward style, with easily accessible menus. The dashboard has a helpful ‘Getting Started’ slider to aid brand-new individuals, and it has demo information to offer you an idea of how finest to use areas. A good feature is the Content Manager, which shops all your possessions in a centralized hub, making it very easy to maintain points arranged.
With so much performance, it may be a little complex for absolute beginners in the beginning.
Editor – 4 out of 5 stars
The drag as well as decline email building contractor is quick and also has a pair of helpful attributes. Surprisingy, there is no quick method to sneak peek your e-newsletter– you’ll require to go right into the email setups.
An easy to use If/Then/Else logic is available by means of ‘conditional content’ which permits you to reveal particular customers various content based upon particular conditions like rate of interests, web links clicked in the past, etc. You can currently add personalized signatures to your one-to-one emails with the new signature personalization tag.
Email kinds – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B screening, RSS triggered, progressed automation. ActiveCampaign don’t have a committed transactional e-mail web server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive design templates to select from. You can handily preview them in one more window, both on mobile and desktop. Other devices provide slightly much more features/content blocks within the email home builder. They use individuals a cost-free personalized email style on the Plus strategy and higher.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is irresistible. Or else, you can build your very own automation from scratch.
List Management- 5 out of 5 stars
Contrasted to some other devices, taking care of get in touches with and lists is made much easier because of their automation functions which permit you to organize individuals into lists. Find out more below.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you produce your own customized areas. Besides the typical kinds, which are totally responsive, it also enables you to produce floating kinds as well as modals. You can instantly install a type on your site rather of having to copy as well as paste it into your shop’s code if you’re on Shopify. This form can include a discount rate code to urge individuals to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to rack up rather highly, touchdown e-mails generally inbox of the most prominent providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather constant, which is great news for email marketers.
Records as well as Analysis – 4.5 out of 5 stars
Enables reporting on generally everything (opens, click-maps, web page visits, geo-tracking). Ecommerce reports are likewise readily available on specific plans for Shopify, BigCommerce, WooCommerce, and more. The “Recommendations for you” area uses handy pointers on activities you can take. Various other records consist of contact trends, offer records, conversation conversion, automation records, etc. Sadly, customized reports are only offered on the Enterprise plan.
Languages – 4 out of 5 stars
Their web site and also support are both offered in English, plus 5 various other languages. You can change your user profile to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both offered. Spam screening is just a ‘pass’ or ‘fail’ that you get prior to you send out your campaign, yet there are no aspects existing to assist recognize the ruling. An e-mail customer sneak peek is readily available, also, yet at a price of $1 per test/client, which seems a little bit high. You can currently send a test e-mail for evaluation to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after three times, as well as this then places them in an exemption list.
Blocklist – Yes
This is the aforementioned ‘exclusion list’. You can import calls straight into this list, as well as export as well.
Storage readily available for data and also images – Unlimited
Photos above 1000px will be downsized.
SPF and DKIM are supported.
Very Own Domain – Yes
It’s possible to utilize your own monitoring domain to boost your e-newsletter’s business branding.
Various degrees of account accessibility – Yes
This is a very flexible system, without details levels. You define the team names as well as also the specific gain access to for every of those groups through tick-boxes. 2-Factor Authentication for an additional safety and security layer is offered also.
Integrations – Yes
ActiveCampaign offer lots of assimilation alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally supports all kinds of type and survey devices like Typeform as well as SurveyMonkey.
Landing Page Builder – Yes
The design templates are very easy as well as varied to edit. Touchdown web pages are hosted on a personalized domain name or subdomain. On the Professional plan and also up, you can develop customized internet experiences by concealing or removing particular components. You can also add unique buttons, that include calling a telephone number, downloading a documents or sending an e-mail.
Customer Support – 5 out of 5 stars
Assistance is fast and pleasant , using all mediums as well as available in a number of languages. Their data base is conveniently searchable and also especially beneficial , I had very little difficulty discovering pertinent search results. They likewise have video clip tutorials available, webinars ( archived and also live ) and also one-on-one training on the ‘Plus’ plan. Live conversation is likewise readily available on all plans, however no phone support.
General score – 4.5 out of 5 stars
ActiveCampaign is one of one of the most effective e-mail advertising services on the marketplace, barely missing a thing when it involves professional functions. Local business will benefit from excellent sales automation, customer management through the use of automated operations and also the new features they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a good range of professional functions. Allow’s damage those down a little and also analyze what works and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation capabilities of dozens of ESPs as well as haven’t yet found a suit for ActiveCampaign. Though ActiveCampaign’s rivals include advertising automation as part of their item, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate virtually anything: campaigns, offers, ecommerce automation, SMS, contact administration, etc.
Advertising and marketing automation is consisted of on all strategies, however, sales automation is booked for individuals on the Plus strategy (from $70/mo) and also greater.
One-to-one email automation is quite distinct to ActiveCampaign. You’ll be able to activate automations straight through your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional strategy ($ 187/mo) or higher and also this isn’t low-cost in all.
We’ve been checking ActiveCampaign for years, as well as have actually seen them proactively add new attributes frequently, especially around the location of automation. This is a excellent indication, as some other ActiveCampaign competitors have not been rather so upcoming.
ActiveCampaign automation templates
We checked into ActiveCampaign’s automation templates, or else known as ‘recipes’ and also found that they are both truly well created and also easy to modify. There are loads to choose from (750 as a matter of fact!), as well as the categories make it easy to discover what you’re seeking.
activecampaign automation templates
Various other tools often tend to offer fairly basic templates, whereas ActiveCampaign supplies a whole host of integration-specific templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with so many themes, you can feel overloaded by the choices. It may show up that some dishes are repeated, however, after revising the templates carefully, you can see there are tiny differences in between them. I can see just how this could be a little complicated for some, however, at the end of the day, our experience informs us that the more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy as well as greater. You can incorporate with a variety of devices, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign supplies you with a range of automation templates:
activecampaign sms themes
Understand that SMS sending out is only available on the Plus plan as well as greater, which starts at $70/month, so it’s not low-cost. If you desire your very own customized SMS number for sending out, you’ll additionally need to be on the costly Enterprise account.
As stated over, ActiveCampaign includes a integrated CRM.
Small business owners seeking contact management software will discover this attribute specifically helpful, to use together with the sophisticated e-mail advertising and marketing abilities.
After substantial testing, we discovered that the software was quite easy to use. You can set up several bargain pipelines, as well as edit/add new phases to show your distinct sales procedure. The drag and also decrease software application makes it very easy to manually move offers via the pipeline.
The advanced customer can gain from this variety of CRM automation layouts, which covers every little thing from lead scoring to job administration:
crm activities activecampaign
Rates begins at $70/month for this attribute, as it is booked for those on the Plus strategy and higher. It’s not exactly economical, but when you take into consideration everything you’re obtaining ( innovative sales and also advertising get in touch with, automation & lead scoring, email & SMS sending, Facebook Custom Audience integration, and so on) it’s actually not a bad deal.
When compared against the most effective CRM software program for small companies, we located that the majority of services charged per customer, whereas ActiveCampaign consisted of 25 customer accounts, which will really assist maintain prices down.
We likewise carried out a detailed contrast of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign actually had a great deal of advantages over the CRM giant. Most notably, it’s worth for money.
ActiveCampaign Landing Pages
There are a overall of 56 responsive touchdown page layouts, and you can also construct your very own and wait as a custom web page for future usage.
activecampaign touchdown web page themes
After evaluating the layouts as well as editor, we ‘d say they are modern as well as appealing , the only thing is that it isn’t so simple to relocate blocks around the web page when editing. For instance, you can not move an aspect up or down slightly, rather, you can just move it between the described areas. I envision ActiveCampaign has actually established it up similar to this to make sure that every component is lined up, however it implies you have much less imaginative flexibility than with other website and touchdown page contractors like Wix.
I additionally couldn’t discover a way to add a link to photos, which isn’t excellent.
landing web page contractor activecampaign
The cool ( as well as special) feature of ActiveCampaign’s landing web pages is that you can consist of dynamic content ( internet customization) so that each customer sees specifically what’s relevant to them. This will certainly aid you to target leads in an intelligent means, e.g. just showing customers web content that’s pertinent to their geolocation or market or showing them products based on their acquisition history. You can also enable tracking on your web pages.
Do we advise ActiveCampaign?
It’s actually difficult to fault ActiveCampaign, not just do they supply almost whatever you need within an email marketing system, but they do it extremely well.
The reporting offers you understanding into nearly all aspects, such as web page gos to, geo-tracking, openers, ecommerce and more. One location that is a little doing not have is the e-mail builder, not offering an experience as slick as various other solutions available, with a few niggling functions that could be done better (like the revision history).
The support is as advertised: friendly, rapid as well as helpful . Chat and also email support are fantastic, with a individual feeling to the interactions. Their data base is conveniently searchable as well as in fact returns relevant results a high percentage of the moment. With their ‘Plus’ plan you also obtain accessibility to individually training and valuable webinars, which is a nice addition.
If you’re looking for an all-in-one electronic advertising tool, I believe this ActiveCampaign review reveals that it is really one of the best options you can make. Their advertising and marketing as well as sales automation is the real bargain and also makes other tools’ computerized workflows look light in contrast. (See why it makes an exceptional Mailchimp option below.).
You’ll need to be prepared to place in a little time because of the a little steeper understanding curve, as well as maybe invest a little bit more cash, but your business will certainly gain the benefits. If, on the other hand, you’re simply seeking a straightforward means to blow up out newsletters, a solution like GetResponse or MailerLite may be a little bit much easier to get your head around.
On a side note, ActiveCampaign provides a range of truly beneficial cost-free devices, regardless of whether you’re a customer or otherwise. You can locate whatever from material as well as social media sites schedule themes to a subject line generator. Check out the complimentary tools below.
Attempt ActiveCampaign currently completely free for 14 days.
# 1 MailerLite.
MailerLite is among one of the most inexpensive solutions, actually, their totally free plan is really generous. Their approach to email advertising design is admirable, providing modern-looking templates. It’s additionally among the most convenient tools we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with tons of professional options (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and also their design as well as testing tools are excellent. Check out the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the most inexpensive all-in-one e-mail advertising and marketing tools on the market. It’s available in 6 languages as well as includes sophisticated automation choices and also a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to handle your calls, offers and leads. There are lots of automations to help you improve your processes. Discover even more right here.
What is ActiveCampaign made use of for?
ActiveCampaign can be utilized for anything from e-newsletter creation to contact monitoring. Featuring a myriad of features, this all-in-one marketing automation software is a fantastic selection for all company dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a whole host of tasks, such as send email newsletters, screen bargains and also manage your contacts. The most remarkable attribute is the sales as well as advertising and marketing automation abilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s touchdown page home builder enables you to create modern-day landing web pages with dynamic material blocks, implying you can personalize your material relying on that’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is available for iOS as well as Android. You can see campaigns and e-mail automation details, routine as well as send out campaigns, track email performance metrics, handle contacts, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email advertising and marketing service for small businesses. It securely stores your consumer information and also offers a secure way to manage your customers.
ActiveCampaign deliverability – is it any kind of great?
ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual tests. Scoring in the very early to mid-nineties, we ‘d say they have very good deliverability.
We’ve assessed the advertising and marketing automation abilities of lots of ESPs and have not yet found a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising automation as component of their product, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their emphasis, enabling you to automate essentially anything: projects, deals, ecommerce automation, SMS, call management, and so on.
One-to-one e-mail automation is rather one-of-a-kind to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with lots of professional choices (e.g. a webinar device) and also good automations.