This Chicago-based automation tool is helping their 150,000 clients send out less emails while, at the same time, achieving much better outcomes. ActiveCampaign reported that their customers conserved 38.4 million hrs between July 2020 and July 2021 utilizing its automated operations. That definitely implies good value for money, however considering it’s on the pricier end of the spectrum, how much value do you really obtain?
Boasting lots of attributes as well as assimilations, in addition to quick and pleasant assistance, they do sound like a giant e-mail advertising and marketing tool. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their strong insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal virtually whatever you require within a e-newsletter advertising tool, plus their advanced automations are tough to defeat. The entry-level plan starts at $15 per month (for up to 500 clients, paid monthly), or if you intend to gain access to pro features such as the in-built CRM, lead scoring, landing web pages as well as SMS sending, the Plus strategy begins at $70 monthly.
One of their essential features is marketing automation. Apart from autoresponders, which can be based on myriad conditions, you can automate checklist as well as get in touch with management, as well as bargains, if you make a decision to use their CRM software program. This ‘Deals’ system (sales pipe) additionally allows you to include notes to calls, set up appointments, send direct messages to them, and also a lot more.
The ‘Conversations’ feature is one more one to keep in mind. You can utilize it to send out targeted messages directly to your internet site site visitors in order to optimize the total client experience and produce a sort of sales channel to aid you transform more visitors.
Having all your information and task in one area suggests that you can swiftly obtain a all natural sight of how your sales and also marketing efforts are executing. Not needing to utilize a variety of service providers for your numerous digital advertising efforts will certainly likewise potentially save you cash.
Let’s dive in and take a better check out ActiveCampaign:
Cons as well as pros
Incredibly effective automation:
One of the best advertising and marketing automation tools around. This crucial attribute of ActiveCampaign is not just incredibly powerful yet additionally easy to use. Integrated involvement allows you combine all the networks that can be used within an automation: marketing campaigns, sales follow-ups, text, and more. This attribute makes it a great email advertising device for Shopify.
Deals reporting on all locations such as click-maps, geo-tracking as well as web page sees. Acquisition tracking is offered on greater plans for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a great enhancement to help you increase purchases, loyalty, and also interaction.
In our deliverability examinations, ActiveCampaign confirms to be one of the very best devices in obtaining e-mails provided.
ActiveCampaign offers to do the account migration for free if you are coming from a various email advertising software program.
Steeper understanding contour:
If you’re after a fast as well as straightforward email remedy, this might just be thought about a con. There are simpler e-mail e-newsletter solutions out there, so you might wish to look elsewhere if this is all you need.
No totally free strategy:
There is no cost-free strategy readily available (only a totally free trial). If you’re trying to find a easy tool, there are
Costs for client sneak peek:
You can sneak peek exactly how your e-newsletter views on different e-mail clients, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate newsletter service for you?
You’re severe about marketing automation:
ActiveCampaign is hands-down one of the most effective automation device we’ve checked, enabling you to establish practically any type of automation you can consider– caused campaigns, sales follow-ups, automated division, vibrant email content and so on. You can now immediately send one-to-one sales emails through your very own inbox.
You require an integrated sales as well as advertising system for your organization:
ActiveCampaign’s integrated CRM perfectly links to all your e-mail marketing information, enabling sales groups to act swiftly. Attributes like lead scoring and social data can additionally aid to streamline your sales follow-up procedures.
You need a tool that performs multi-channel advertising:
Aside from sending emails, ActiveCampaign additionally allows you to set up touchdown web pages, send SMS and also personalized ‘Conversations’ to web site site visitors, established chatbot automations and even take care of just how Facebook ads are presented to contacts. It’s a wonderful remedy if you ‘d such as to have the ability to systematize a good chunk of your advertising and offer your consumers a much better all-round experience.
Not advised if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced tool, and also obtaining familiarized with it takes a lot even more work than other devices. In addition to the normal upkeep you’ll require to set up, display as well as maximize email campaigns.
You just require simple automations:
If you just wish to set up standard e-mail series ( as an example, a welcome campaign), we ‘d suggest extra budget-friendly options like MailerLite which is far less complicated to utilize. Otherwise, you’ll be paying for a tonne of extras ( as well as intricacy) that you merely will not need.
You’re not sure:
There’s no cost-free strategy, and also with a trial duration of simply 14 days, they don’t provide you much time to examine whether it’s appropriate for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use layout, with easily navigable menus. The control panel has a valuable ‘Getting Started’ slider to aid new individuals, as well as it has demo data to provide you an concept of just how best to use sections. A great feature is the Content Manager, which shops all your properties in a centralized center, making it very easy to keep things organized.
With so much performance, it might be a little challenging for outright beginners at.
Editor – 4 out of 5 stars
The drag as well as drop e-mail home builder is fast and also has a number of helpful functions. One is that you can conserve personalized ‘ obstructs’ to reuse, as well as the various other that it permits you to see modifications other people have made, Google Docs-style. However, discovering your last activity to reverse can be painstaking because of several auto-saves every min! Another issue we had was in creating columns, however, in the case of items, this has actually been helped by the brand-new item block. Surprisingy, there is no quick way to preview your newsletter– you’ll need to go into the e-mail setups.
An easy to use If/Then/Else reasoning is available through ‘conditional content’ which enables you to reveal certain customers different material based upon certain conditions like rate of interests, links clicked in the past, and so on. You can currently include tailored signatures to your one-to-one e-mails with the brand-new signature customization tag.
Email kinds – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B screening, RSS caused, advanced automation. ActiveCampaign don’t have a committed transactional e-mail server.
Selection and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive themes to select from. Various other devices offer a little extra features/content blocks within the email building contractor.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation truly is unbeatable. Or else, you can build your own automation from scratch.
Listing Management- 5 out of 5 stars
Compared to some other tools, managing contacts and lists is made much easier as a result of their automation features which enable you to organize people into listings. Find out more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you develop your very own personalized areas. Apart from the common types, which are fully receptive, it also permits you to develop floating kinds and also modals. If you’re on Shopify, you can immediately embed a form on your website instead of having to copy and also paste it right into your store’s code. This type can include a discount code to motivate customers to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to score rather very, touchdown emails generally inbox of one of the most popular carriers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is relatively constant, which is great news for email marketers.
Reports as well as Analysis – 4.5 out of 5 stars
Ecommerce records are additionally available on specific strategies for Shopify, BigCommerce, WooCommerce, and also much more. Other reports consist of call trends, offer records, conversation conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their site and support are both offered in English, plus 5 other languages. You can alter your individual account to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both available. Spam screening is simply a ‘pass’ or ‘fail’ that you get prior to you send out your campaign, yet there are no elements existing to help understand the judgment. An email client sneak peek is offered, too, however at a rate of $1 per test/client, which seems a little bit steep. You can now send out a test e-mail for evaluation to approximately 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, and also this after that puts them in an exclusion listing.
Blocklist – Yes
This is the previously mentioned ‘exclusion listing’. You can import get in touches with directly right into this list, as well as export also.
Storage space available for images and data – Unlimited
Photos over 1000px will certainly be downsized.
SPF and also DKIM are sustained.
Very Own Domain – Yes
It’s possible to use your very own monitoring domain to boost your newsletter’s business branding.
Different degrees of account access – Yes
This is a extremely flexible system, without particular levels. You specify the team names and likewise the exact gain access to for each of those groups via tick-boxes. 2-Factor Authentication for an extra safety and security layer is available as well.
Assimilations – Yes
ActiveCampaign deal a lot of integration options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It likewise supports all sort of form as well as survey tools like Typeform and SurveyMonkey. You shouldn’t have a issue discovering what you require as they additionally incorporate with Zapier. Discover all integrations right here.
Touchdown Page Builder – Yes
The templates are easy as well as diverse to modify. Touchdown web pages are hosted on a customized domain name or subdomain. On the Professional strategy as well as up, you can develop tailored web experiences by concealing or getting rid of specific elements. You can additionally include special buttons, that include calling a telephone number, downloading a file or sending an email.
Consumer Support – 5 out of 5 stars
Support is friendly and also quick , via all tools as well as available in a number of languages. Their knowledge base is easily searchable and also especially helpful , I had very little trouble discovering relevant search results. They also have video tutorials readily available, webinars ( live and also archived ) and also one-on-one training on the ‘Plus’ strategy. Live chat is additionally readily available on all strategies, however no phone assistance.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is one of the most effective e-mail advertising solutions on the market, rarely missing a thing when it pertains to pro attributes. Small companies will certainly benefit from excellent sales automation, customer management with making use of automated operations and the new features they’re constantly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a good series of professional features. Let’s break those down a little and also assess what works as well as what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the advertising automation abilities of loads of ESPs as well as have not yet discovered a match for ActiveCampaign. Though ActiveCampaign’s rivals consist of marketing automation as part of their product, it isn’t always at the facility. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, get in touch with monitoring, and so on.
Advertising and marketing automation is consisted of on all plans, however, sales automation is booked for users on the Plus plan (from $70/mo) as well as higher.
One-to-one email automation is rather one-of-a-kind to ActiveCampaign. You’ll have the ability to trigger automations directly with your inbox interactions with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or higher and also this isn’t economical at all.
We’ve been keeping an eye on ActiveCampaign for several years, as well as have actually seen them proactively add brand-new functions continuously, particularly around the location of automation. This is a great sign, as some other ActiveCampaign rivals have not been rather so upcoming.
ActiveCampaign automation themes
We considered ActiveCampaign’s automation design templates, or else called ‘recipes’ and found that they are both actually well assembled and also easy to modify. There are tons to choose from (750 in fact!), and the groups make it easy to discover what you’re seeking.
activecampaign automation templates
Other tools tend to supply quite basic themes, whereas ActiveCampaign supplies a entire host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with numerous design templates, you can really feel overloaded by the choices. It may show up that some dishes are duplicated, however, after modifying the themes carefully, you can see there are tiny distinctions between them. I can see how this could be a little complicated for some, but, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and higher. You can incorporate with a number of tools, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign provides you with a selection of automation templates:
activecampaign sms layouts
Be aware that SMS sending is just available on the Plus strategy and also greater, which starts at $70/month, so it’s not economical. You’ll also require to be on the pricey Enterprise account if you want your very own personalized SMS number for sending out.
As mentioned over, ActiveCampaign features a built-in CRM.
Small company owners trying to find call administration software will discover this feature particularly useful, to make use of along with the advanced email marketing abilities.
After extensive testing, we found that the software was rather easy to use. You can set up multiple bargain pipes, and edit/add brand-new stages to reflect your unique sales process. The drag and also decrease software makes it easy to by hand move deals via the pipe.
The more advanced individual can benefit from this range of CRM automation themes, which covers whatever from lead scoring to task management:
crm activities activecampaign
Rates starts at $70/month for this function, as it is scheduled for those on the Plus plan as well as greater. It’s not precisely inexpensive, but when you take into consideration whatever you’re obtaining (advanced sales and also marketing contact, automation & lead scoring, email & SMS sending, Facebook Custom Audience assimilation, and so on) it’s really not a bad deal.
When compared versus the most effective CRM software for small businesses, we discovered that a lot of services charged per user, whereas ActiveCampaign included 25 customer accounts, which will truly assist keep costs down.
We also performed a comprehensive contrast of ActiveCampaign vs HubSpot as well as located that ActiveCampaign really had a great deal of advantages over the CRM titan. Most especially, it’s worth for money.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive landing web page templates, and also you can also construct your own and wait as a custom web page for future use.
activecampaign landing page templates
After examining the layouts and also editor, we would certainly say they are appealing as well as modern , the only point is that it isn’t so easy to relocate blocks around the web page when modifying. You can’t move an aspect up or down a little, rather, you can just relocate it in between the described areas. I think of ActiveCampaign has actually established it up such as this so that every element is straightened, but it indicates you have much less innovative flexibility than with other web site as well as landing web page builders like Wix.
I additionally could not find a way to include a link to pictures, which isn’t suitable.
landing web page building contractor activecampaign
The cool ( and also unique) thing about ActiveCampaign’s landing web pages is that you can consist of dynamic web content (web customization) to ensure that each customer sees exactly what’s pertinent to them. This will certainly aid you to target leads in an intelligent way, e.g. just revealing customers web content that’s appropriate to their geolocation or market or showing them items based upon their purchase history. You can also make it possible for monitoring on your web pages.
So do we advise ActiveCampaign?
It’s truly challenging to fault ActiveCampaign, not only do they use practically whatever you need within an email advertising platform, yet they do it extremely well.
The coverage provides you insight right into mostly all elements, such as page visits, geo-tracking, openers, ecommerce as well as even more. One location that is slightly lacking is the e-mail builder, not supplying an experience as slick as various other services out there, with a couple of worrying functions that could be done better (like the revision background).
Email and also chat support are great, with a personal feeling to the communications. With their ‘Plus’ intend you even get accessibility to one-on-one training and also valuable webinars, which is a wonderful addition.
If you’re looking for an all-in-one electronic advertising and marketing device, I believe this ActiveCampaign evaluation shows that it is truly one of the finest selections you might make. Their marketing and sales automation is the actual bargain and makes various other tools’ automatic process look light in comparison. (See why it makes an exceptional Mailchimp choice here.).
You’ll need to be prepared to place in a little time due to the slightly steeper understanding contour, as well as maybe spend a bit more cash, however your company will certainly gain the incentives. If, on the other hand, you’re just looking for a easy way to blast out newsletters, a remedy like GetResponse or MailerLite could be a bit less complicated to get your head around.
On a side note, ActiveCampaign offers a variety of actually useful cost-free tools, despite whether you’re a client or otherwise. You can discover everything from web content and also social networks schedule layouts to a subject line generator. Check out the cost-free devices right here.
Try ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is one of the most budget friendly solutions, as a matter of fact, their complimentary plan is extremely generous. Their method to email advertising and marketing layout is praiseworthy, providing modern-looking design templates. It’s likewise one of the simplest tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with lots of pro alternatives (e.g. a webinar tool) as well as excellent automations. Unlike ActiveCampaign, they supply their platform in greater than 20 languages, and also their design and screening tools are excellent. Review the full comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the least expensive all-in-one email advertising and marketing tools on the market. It’s readily available in 6 languages and also comes with advanced automation options and also a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can utilize ActiveCampaign to handle your get in touches with, offers and also leads. There are plenty of automations to assist you enhance your processes. Find out even more right here.
What is ActiveCampaign utilized for?
ActiveCampaign can be used for anything from newsletter production to speak to management. Coming with a myriad of features, this all-in-one marketing automation software program is a terrific choice for all business dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a whole host of tasks, such as send out email e-newsletters, screen offers and handle your get in touches with. The most significant attribute is the sales and also advertising automation abilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s landing page home builder allows you to produce modern touchdown pages with dynamic material blocks, suggesting you can customize your content depending upon that’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is offered for iOS and also Android. You can check out campaigns and also email automation details, schedule and send campaigns, track e-mail performance metrics, manage get in touches with, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email advertising and marketing solution for small companies. It securely stores your client information and offers a safe and secure method to handle your customers.
ActiveCampaign deliverability – is it any kind of great?
ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual examinations. Rating in the early to mid-nineties, we would certainly claim they have great deliverability.
We’ve reviewed the advertising and marketing automation capabilities of loads of ESPs and also have not yet found a match for ActiveCampaign. ActiveCampaign’s competitors include advertising automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate virtually anything: projects, deals, ecommerce automation, SMS, contact monitoring, etc.
One-to-one e-mail automation is rather unique to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with loads of professional choices (e.g. a webinar tool) as well as good automations.