This Chicago-based automation tool is helping their 150,000 customers send fewer emails while, at the same time, achieving much better outcomes. ActiveCampaign reported that their consumers saved 38.4 million hrs in between July 2020 and also July 2021 using its automatic process. That definitely indicates good value for money, yet considering it’s on the more expensive end of the range, how much value do you really obtain?
Boasting many attributes and integrations, as well as pleasant and also quick support, they do sound like a powerhouse e-mail marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they come up to their vibrant cases.
ActiveCampaign Review Summary
ActiveCampaign offer nearly whatever you require within a e-newsletter advertising device, plus their sophisticated automations are difficult to defeat. The entry-level strategy begins at $15 monthly (for as much as 500 subscribers, paid regular monthly), or if you want to access pro attributes such as the inbuilt CRM, lead racking up, touchdown web pages and SMS sending out, the Plus plan begins at $70 each month.
One of their key functions is marketing automation. Other than autoresponders, which can be based upon myriad problems, you can automate list and call management, along with deals, if you determine to use their CRM software. This ‘Deals’ system (sales pipe) likewise allows you to add notes to calls, set up visits, send direct messages to them, as well as far more.
The ‘Conversations’ feature is an additional one to keep in mind. You can use it to send targeted messages straight to your site visitors in order to maximize the general customer experience as well as develop a kind of sales channel to help you convert a lot more visitors.
Having all your info and task in one location suggests that you can quickly obtain a all natural sight of exactly how your sales as well as advertising efforts are carrying out. Not having to utilize a number of companies for your various digital advertising initiatives will additionally potentially conserve you money.
Let’s dive in and take a closer consider ActiveCampaign:
Pros and Cons
Exceptionally powerful automation:
Among the best advertising and marketing automation devices out there. This key attribute of ActiveCampaign is not just very powerful but also easy to use. Integrated interaction lets you incorporate all the channels that can be utilized within an automation: advertising and marketing campaigns, sales follow-ups, message, as well as more. This attribute makes it a excellent e-mail advertising device for Shopify.
Deals reporting on all locations such as click-maps, geo-tracking and web page gos to. Acquisition monitoring is offered on greater prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a good addition to help you raise acquisitions, loyalty, and engagement.
In our deliverability tests, ActiveCampaign shows to be among the best tools in getting emails delivered.
If you are coming from a different email advertising software program, ActiveCampaign offers to do the account movement totally free.
Steeper understanding contour:
This could just be taken into consideration a con if you’re after a basic and also quick email solution. There are less complex e-mail newsletter solutions available, so you may want to look in other places if this is all you require.
No cost-free strategy:
There is no free plan offered (only a cost-free trial). There are if you’re looking for a simple device
Costs for customer sneak peek:
You can preview exactly how your e-newsletter views different email customers, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the best e-newsletter service for you?
You’re severe regarding marketing automation:
ActiveCampaign is hands-down one of the most effective automation device we’ve examined, allowing you to establish essentially any kind of automation you can think of– caused campaigns, sales follow-ups, automated division, vibrant e-mail content and so on. You can now instantly send one-to-one sales e-mails by means of your own inbox.
You require an integrated sales and also advertising and marketing platform for your service:
ActiveCampaign’s built-in CRM effortlessly links up to all your e-mail advertising and marketing data, enabling sales groups to act promptly. Attributes like lead scoring and social information can also assist to simplify your sales follow-up processes.
You need a device that carries out multi-channel advertising and marketing:
Besides sending emails, ActiveCampaign additionally permits you to set up touchdown pages, send SMS and also customized ‘Conversations’ to site site visitors, established chatbot automations as well as also manage exactly how Facebook advertisements are presented to get in touches with. It’s a terrific remedy if you ‘d like to be able to centralize a great chunk of your advertising and marketing and give your consumers a much better overall experience.
Not suggested if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative device, and getting acquainted with it takes a lot more job than other tools. In addition to the normal maintenance you’ll require to establish, display and optimize e-mail projects.
You only need simple automations:
If you only wish to establish standard email series ( as an example, a welcome campaign), we ‘d recommend extra economical options like MailerLite which is far easier to utilize. Otherwise, you’ll be spending for a tonne of additionals ( and also complexity) that you merely will not require.
You’re not sure:
Regrettably, there’s no totally free strategy, as well as with a test duration of just 14 days, they don’t give you much time to assess whether it’s best for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a extremely user-friendly design, with conveniently accessible menus. The dashboard has a helpful ‘Getting Started’ slider to help new customers, and also it has actually demo data to provide you an concept of how finest to make use of sections. A good function is the Content Manager, which stores all your properties in a centralized center, making it simple to maintain things organized.
With so much performance, it might be a little complicated for outright novices at.
Editor – 4 out of 5 stars
The drag and also drop email home builder is rapid and also has a pair of handy functions. Surprisingy, there is no fast means to preview your newsletter– you’ll require to go into the email setups.
An easy to use If/Then/Else logic is offered by means of ‘conditional content’ which permits you to show particular customers different web content based on particular conditions like passions, web links clicked in the past, etc. You can currently add customized trademarks to your one-to-one e-mails with the new signature customization tag.
Email kinds – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B testing, RSS triggered, progressed automation. ActiveCampaign don’t have a committed transactional email web server.
Choice and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive templates to choose from. You can smoothly sneak peek them in another home window, both on mobile and desktop computer. Various other tools provide slightly extra features/content blocks within the e-mail builder. They use customers a complimentary customized email layout on the Plus strategy and also greater.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation truly is irresistible. Otherwise, you can construct your very own automation from scratch.
Listing Management- 5 out of 5 stars
Compared to a few other tools, handling get in touches with and lists is made a lot easier due to their automation functions which enable you to organize individuals right into listings. Discover more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you produce your own personalized areas. Besides the typical kinds, which are fully receptive, it additionally enables you to create floating kinds and also modals. If you’re on Shopify, you can automatically install a form on your website as opposed to needing to replicate as well as paste it into your shop’s code. This type can include a discount code to urge users to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to score rather very, touchdown emails in the main inbox of the most popular carriers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is fairly regular, which is excellent information for e-mail marketing professionals.
Reports and Analysis – 4.5 out of 5 stars
Permits reporting on essentially everything ( opens up, click-maps, page visits, geo-tracking). Ecommerce records are likewise offered on particular plans for Shopify, BigCommerce, WooCommerce, and also more. The “Recommendations for you” area provides valuable recommendations on activities you can take. Various other records consist of call patterns, deal records, chat conversion, automation records, etc. Custom reports are only readily available on the Enterprise plan.
Languages – 4 out of 5 stars
Their internet site and support are both offered in English, plus 5 other languages. You can transform your individual profile to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both available. Spam screening is merely a ‘pass’ or ‘ fall short’ that you obtain prior to you send your project, yet there are no variables existing to help understand the judgment. An email customer sneak peek is readily available, also, yet at a price of $1 per test/client, which seems a little bit steep. You can now send out a test email for testimonial to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after 3 times, as well as this then places them in an exemption checklist.
Blocklist – Yes
This is the previously mentioned ‘exclusion checklist’. You can import contacts directly into this checklist, as well as export also.
Storage space available for data and images – Unlimited
Photos over 1000px will certainly be scaled down.
SPF and DKIM are supported.
Own Domain – Yes
It’s feasible to use your very own tracking domain to improve your newsletter’s business branding.
Different degrees of account gain access to – Yes
This is a really versatile system, without specific levels. You define the group names as well as also the exact accessibility for each and every of those teams using tick-boxes. 2-Factor Authentication for an extra safety and security layer is readily available as well.
Integrations – Yes
ActiveCampaign deal a lot of combination choices, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally sustains all kinds of type as well as study tools like Typeform and SurveyMonkey. You should not have a problem discovering what you require as they also integrate with Zapier. Discover all integrations below.
Touchdown Page Builder – Yes
The themes are varied and also simple to modify. Touchdown web pages are hosted on a personalized domain name or subdomain. On the Professional strategy and also up, you can produce individualized internet experiences by hiding or eliminating certain components. You can likewise add special buttons, which include calling a telephone number, downloading a file or sending out an email.
Client Support – 5 out of 5 stars
They likewise have video tutorials readily available, webinars ( archived as well as real-time ) and one-on-one training on the ‘Plus’ strategy. Live conversation is additionally readily available on all plans, however no phone assistance.
General ranking – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most powerful e-mail advertising and marketing services on the market, barely missing a thing when it pertains to professional features. Small companies will gain from outstanding sales automation, client administration through the use of automated process and also the new attributes they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a great variety of professional functions. Let’s break those down a little and also examine what jobs and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve assessed the advertising and marketing automation abilities of dozens of ESPs and haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate essentially anything: projects, offers, ecommerce automation, SMS, get in touch with management, etc.
Advertising automation is included on all strategies, nevertheless, sales automation is booked for customers on the Plus plan (from $70/mo) as well as greater.
One-to-one e-mail automation is fairly unique to ActiveCampaign. You’ll have the ability to cause automations directly with your inbox communications with leads. The only drawback is that you’ll need to be on the Professional plan ($ 187/mo) or higher and this isn’t low-cost in all.
We’ve been monitoring ActiveCampaign for years, and have actually seen them proactively add new functions regularly, specifically around the location of automation. This is a very good sign, as some other ActiveCampaign rivals have not been quite so forthcoming.
ActiveCampaign automation themes
We looked into ActiveCampaign’s automation layouts, otherwise called ‘recipes’ and also located that they are both truly well assembled and also easy to modify. There are bunches to select from (750 actually!), and the categories make it very easy to find what you’re trying to find.
activecampaign automation themes
Other devices often tend to offer fairly general design templates, whereas ActiveCampaign supplies a whole host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with a lot of design templates, you can really feel overwhelmed by the choices. It may appear that some recipes are duplicated, nonetheless, after modifying the templates carefully, you can see there are tiny distinctions in between them. I can see how this could be a little complex for some, but, at the end of the day, our experience tells us that the even more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan as well as greater. You can integrate with a number of tools, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign offers you with a selection of automation layouts:
activecampaign sms templates
Understand that SMS sending is just available on the Plus plan as well as higher, which starts at $70/month, so it’s not economical. If you want your own personalized SMS number for sending, you’ll likewise need to be on the pricey Enterprise account.
As stated above, ActiveCampaign includes a built-in CRM.
Local business proprietors trying to find contact management software will certainly discover this feature especially useful, to make use of alongside the innovative e-mail marketing capacities.
After substantial testing, we found that the software program was quite easy to use. You can set up several bargain pipes, and also edit/add new phases to reflect your distinct sales procedure. The drag and also decrease software application makes it easy to by hand relocate bargains via the pipe.
The advanced customer can benefit from this range of CRM automation themes, which covers whatever from lead scoring to job monitoring:
crm actions activecampaign
Pricing starts at $70/month for this feature, as it is reserved for those on the Plus plan and also higher. It’s not precisely economical, however when you think about everything you’re getting (advanced sales as well as advertising automation, lead & get in touch with scoring, email & SMS sending, Facebook Custom Audience integration, etc) it’s actually not a bad deal.
When contrasted against the very best CRM software application for small companies, we found that many service fee per individual, whereas ActiveCampaign consisted of 25 customer accounts, which will truly aid maintain costs down.
We additionally carried out a detailed comparison of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign actually had a lot of benefits over the CRM titan. Most notably, it’s value for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing web page templates, as well as you can also build your own as well as save it as a customized web page for future use.
activecampaign touchdown page design templates
After evaluating the layouts and also editor, we would certainly state they are appealing and modern , the only point is that it isn’t so very easy to relocate blocks around the web page when modifying. For example, you can not move an component up or down somewhat, instead, you can just move it in between the laid out sections. I envision ActiveCampaign has actually set it up like this so that every aspect is straightened, but it indicates you have much less imaginative flexibility than with various other site and also landing web page building contractors like Wix.
I additionally could not discover a means to add a link to pictures, which isn’t ideal.
landing web page home builder activecampaign
The cool ( as well as one-of-a-kind) aspect of ActiveCampaign’s touchdown web pages is that you can consist of dynamic material (web customization) to make sure that each user sees specifically what’s relevant to them. This will certainly aid you to target leads in an intelligent way, e.g. just showing individuals material that’s relevant to their geolocation or sector or revealing them products based upon their acquisition history. You can also enable tracking on your pages.
Do we recommend ActiveCampaign?
It’s truly tough to fault ActiveCampaign, not only do they use virtually everything you require within an e-mail advertising system, but they do it quite possibly.
The coverage offers you insight into almost all aspects, such as page brows through, geo-tracking, openers, ecommerce and more. One location that is a little doing not have is the e-mail builder, not using an experience as slick as other solutions around, with a few niggling attributes that could be done better (like the revision history).
The support is as promoted: pleasant, fast and practical . Email and talk support are fantastic, with a personal feeling to the interactions. Their data base is easily searchable and also in fact returns appropriate results a high percentage of the moment. With their ‘Plus’ prepare you even get access to individually training and also practical webinars, which is a great addition.
If you’re looking for an all-in-one digital advertising device, I believe this ActiveCampaign review reveals that it is truly one of the finest options you could make. Their advertising as well as sales automation is the genuine deal and also makes other tools’ automated workflows look light in comparison. (See why it makes an superb Mailchimp alternative right here.).
You’ll need to be prepared to place in a little bit of time due to the a little steeper knowing contour, and also maybe invest a little more money, however your service will gain the rewards. If, on the other hand, you’re just trying to find a basic means to blow up out e-newsletters, a solution like GetResponse or MailerLite could be a little bit much easier to get your head around.
On a side note, ActiveCampaign provides a range of truly useful cost-free devices, despite whether you’re a customer or otherwise. You can locate everything from web content and social networks schedule design templates to a subject line generator. Have a look at the free devices here.
Attempt ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most economical services, in fact, their free plan is very charitable. Their method to email advertising and marketing layout is remarkable, using modern-looking design templates. It’s likewise one of the most convenient devices we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with loads of pro options (e.g. a webinar device) and also excellent automations. Unlike ActiveCampaign, they provide their system in greater than 20 languages, as well as their style as well as screening devices are outstanding. Review the complete comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is one of the most affordable all-in-one email advertising tools on the market. It’s offered in 6 languages and features innovative automation alternatives and a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to handle your contacts, deals and also leads. There are a lot of automations to aid you streamline your processes. Figure out more right here.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from e-newsletter development to contact administration. Coming with a myriad of functions, this all-in-one marketing automation software application is a terrific choice for all company dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can do a entire host of jobs, such as send e-mail e-newsletters, display offers and also handle your get in touches with. The most noteworthy function is the sales as well as advertising and marketing automation capabilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown web page building contractor enables you to create modern-day touchdown pages with dynamic content blocks, meaning you can personalize your web content relying on who’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is offered for iphone and also Android. You can check out campaigns as well as email automation details, timetable and also send out projects, track email performance metrics, manage contacts, as well as far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email marketing service for small businesses. It securely stores your client information and also uses a secure method to manage your customers.
ActiveCampaign deliverability – is it any excellent?
ActiveCampaign’s deliverability rates are amongst the leading 5 results in our bi-annual tests. Scoring in the early to mid-nineties, we ‘d state they have great deliverability.
We’ve assessed the advertising automation capabilities of dozens of ESPs and also haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising automation as component of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their emphasis, enabling you to automate virtually anything: campaigns, bargains, ecommerce automation, SMS, call management, etc.
One-to-one email automation is fairly special to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) and good automations.