This Chicago-based automation device is helping their 150,000 customers send fewer emails while, at the same time, attaining far better results. ActiveCampaign reported that their customers conserved 38.4 million hours in between July 2020 and also July 2021 using its automated workflows. That certainly indicates good value for cash, but considering it’s on the costlier end of the spectrum, just how much bang for your buck do you truly obtain?
Flaunting lots of features and also integrations, as well as fast and friendly support, they do seem like a powerhouse email marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their vibrant cases.
ActiveCampaign Review Summary
ActiveCampaign offer virtually everything you need within a newsletter marketing device, plus their sophisticated automations are hard to beat. The entry-level strategy begins at $15 each month (for up to 500 subscribers, paid monthly), or if you want to access professional attributes such as the in-built CRM, lead scoring, landing web pages as well as SMS sending, the Plus plan begins at $70 monthly.
One of their essential functions is marketing automation. Aside from autoresponders, which can be based upon myriad conditions, you can automate checklist and get in touch with monitoring, as well as bargains, if you make a decision to use their CRM software program. This ‘Deals’ system (sales pipe) likewise permits you to add notes to get in touches with, set up visits, send straight messages to them, and also far more.
The ‘Conversations’ function is an additional one to keep in mind. You can use it to send targeted messages directly to your site visitors in order to enhance the total consumer experience as well as develop a sort of sales funnel to assist you transform a lot more visitors.
Having all your information and task in one location means that you can rapidly get a holistic view of how your sales and also marketing efforts are performing. Not needing to utilize a number of companies for your different electronic marketing initiatives will certainly likewise possibly save you cash.
Let’s dive in as well as take a more detailed look at ActiveCampaign:
Cons and pros
Incredibly powerful automation:
Among the best advertising automation devices around. This essential attribute of ActiveCampaign is not just incredibly powerful but likewise easy to use. Integrated interaction allows you integrate all the networks that can be used within an automation: advertising campaigns, sales follow-ups, message, and also a lot more. This function makes it a excellent e-mail advertising device for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking as well as page gos to. Acquisition monitoring is offered on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” section is a good addition to help you raise acquisitions, loyalty, and interaction.
In our deliverability tests, ActiveCampaign shows to be among the very best tools in getting emails supplied.
ActiveCampaign supplies to do the account migration for cost-free if you are coming from a different e-mail advertising and marketing software.
Steeper discovering curve:
This could just be thought about a con if you’re after a basic and also fast e-mail remedy. There are less complex email e-newsletter services out there, so you may wish to look in other places if this is all you require.
No free strategy:
There is no totally free strategy available (only a complimentary test). If you’re trying to find a easy tool, there are
Costs for customer preview:
You can preview just how your newsletter searches numerous email clients, nonetheless, this is charged at $1 per test/client.
Is ActiveCampaign the best e-newsletter solution for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down the most powerful automation device we’ve checked, allowing you to establish practically any type of automation you can think of– triggered projects, sales follow-ups, automated segmentation, dynamic e-mail material and so on. You can now instantly send out one-to-one sales e-mails by means of your own inbox.
You need an incorporated sales as well as advertising and marketing platform for your business:
ActiveCampaign’s inbuilt CRM flawlessly connects to all your e-mail advertising and marketing data, permitting sales groups to act swiftly. Functions like lead racking up as well as social information can likewise help to simplify your sales follow-up processes.
You need a device that performs multi-channel advertising:
Aside from sending out emails, ActiveCampaign additionally allows you to establish landing pages, send SMS and personalized ‘Conversations’ to site visitors, established chatbot automations and also take care of exactly how Facebook advertisements are presented to contacts. It’s a excellent remedy if you ‘d such as to be able to systematize a good chunk of your advertising and marketing and provide your customers a much better overall experience.
Not recommended if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, and obtaining familiarized with it takes a whole lot even more work than other tools. Not to mention the normal maintenance you’ll require to set up, screen and also maximize e-mail projects.
You only need basic automations:
If you just intend to establish standard email sequences ( for instance, a welcome project), we ‘d suggest a lot more budget-friendly alternatives like MailerLite which is much less complicated to use. Or else, you’ll be paying for a tonne of bonus (and complexity) that you simply will not need.
Sadly, there’s no complimentary plan, as well as with a test duration of simply 14 days, they don’t offer you much time to analyze whether it’s right for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a really user-friendly design, with conveniently accessible food selections. The control panel has a beneficial ‘Getting Started’ slider to help brand-new users, as well as it has actually demo information to provide you an idea of just how best to use areas. A nice feature is the Content Manager, which shops all your possessions in a centralized center, making it simple to keep things organized.
With a lot capability, it might be a little challenging for absolute beginners at first.
Editor – 4 out of 5 stars
The drag as well as drop email builder is rapid as well as has a number of useful features. One is that you can save customized ‘blocks’ to recycle, and the various other that it allows you to see adjustments other people have actually made, Google Docs-style. Finding your last activity to undo can be painstaking due to several auto-saves every minute! Another problem we had was in creating columns, though, when it comes to items, this has been aided by the new product block. Surprisingy, there is no fast means to sneak peek your newsletter– you’ll require to go into the email settings.
An easy to use If/Then/Else reasoning is offered via ‘conditional material’ which enables you to reveal particular consumers various web content based upon certain conditions like interests, web links clicked in the past, etc. You can now add personalized trademarks to your one-to-one e-mails with the new trademark customization tag.
Email kinds – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign don’t have a devoted transactional e-mail server.
Option as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive design templates to pick from. Various other devices provide a little extra features/content blocks within the email home builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is unbeatable. Otherwise, you can develop your very own automation from scratch.
List Management- 5 out of 5 stars
Compared to some other devices, handling get in touches with and checklists is made a lot easier because of their automation functions which enable you to organize people into lists. Learn more below.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you develop your very own custom areas. Apart from the common types, which are totally responsive, it also enables you to produce floating types and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to rack up rather very, touchdown e-mails generally inbox of the most popular service providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is fairly regular, which is great information for e-mail online marketers.
Records as well as Analysis – 4.5 out of 5 stars
Ecommerce reports are likewise readily available on certain strategies for Shopify, BigCommerce, WooCommerce, as well as much more. Various other reports consist of get in touch with fads, offer records, chat conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their website and assistance are both available in English, plus 5 various other languages. You can change your user profile to among more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
An email customer sneak peek is offered, also, but at a rate of $1 per test/client, which seems a bit high. You can currently send out a examination email for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and also this then places them in an exclusion list.
Blocklist – Yes
This is the aforementioned ‘exclusion checklist’. You can import calls straight into this checklist, and export also.
Storage offered for data and also photos – Unlimited
Images above 1000px will certainly be downsized.
SPF as well as DKIM are supported.
Own Domain – Yes
It’s feasible to use your very own tracking domain name to improve your e-newsletter’s firm branding.
Various degrees of account access – Yes
This is a very adaptable system, without particular levels. You specify the team names as well as also the precise accessibility for each and every of those teams using tick-boxes. 2-Factor Authentication for an additional safety layer is available also.
Assimilations – Yes
ActiveCampaign deal lots of assimilation options, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally supports all kinds of form and also survey tools like Typeform and also SurveyMonkey.
Landing Page Builder – Yes
On the Professional strategy as well as up, you can develop tailored web experiences by concealing or removing specific elements. You can also add unique switches, which consist of calling a phone number, downloading and install a documents or sending an email.
Customer Support – 5 out of 5 stars
Support is quick as well as friendly , via all mediums and readily available in numerous languages. Their knowledge base is conveniently searchable and specifically valuable , I had extremely little trouble locating relevant search results page. They also have video tutorials available, webinars ( online and archived ) and one-on-one training on the ‘Plus’ strategy. Live conversation is additionally available on all strategies, however no phone support.
Overall ranking – 4.5 out of 5 stars
ActiveCampaign is one of one of the most powerful email marketing solutions on the marketplace, hardly missing a thing when it comes to pro functions. Small businesses will certainly take advantage of excellent sales automation, customer management via using automated operations and the new functions they’re continuously adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a excellent variety of professional features. Allow’s break those down a little and also assess what works as well as what could be improved:
ActiveCampaign Marketing Automation
We’ve assessed the advertising and marketing automation capabilities of dozens of ESPs as well as have not yet located a suit for ActiveCampaign. Though ActiveCampaign’s competitors include advertising and marketing automation as part of their product, it isn’t always at the facility. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate basically anything: projects, bargains, ecommerce automation, SMS, contact management, etc.
Advertising and marketing automation is consisted of on all plans, nevertheless, sales automation is booked for customers on the Plus strategy (from $70/mo) and also greater.
One-to-one e-mail automation is rather one-of-a-kind to ActiveCampaign. You’ll be able to trigger automations straight via your inbox interactions with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or higher as well as this isn’t affordable at all.
We’ve been checking ActiveCampaign for several years, as well as have seen them proactively include new functions frequently, specifically around the area of automation. This is a great indication, as some other ActiveCampaign rivals have not been rather so forthcoming.
ActiveCampaign automation layouts
We checked into ActiveCampaign’s automation design templates, otherwise known as ‘recipes’ as well as located that they are both truly well created and also easy to edit. There are bunches to select from (750 as a matter of fact!), and the groups make it simple to find what you’re trying to find.
activecampaign automation layouts
Other devices often tend to give fairly basic layouts, whereas ActiveCampaign supplies a whole host of integration-specific design templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many themes, you can feel overwhelmed by the options. It may appear that some recipes are repeated, nevertheless, after revising the design templates very closely, you can see there are tiny distinctions in between them. I can see just how this could be a little confusing for some, however, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and higher. You can incorporate with a variety of tools, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign offers you with a selection of automation templates:
activecampaign sms themes
Understand that SMS sending is only readily available on the Plus strategy and higher, which starts at $70/month, so it’s not economical. If you want your very own custom SMS number for sending out, you’ll also require to be on the expensive Enterprise account.
As stated above, ActiveCampaign features a integrated CRM.
Small business owners seeking get in touch with administration software application will certainly locate this function particularly helpful, to make use of alongside the advanced e-mail advertising and marketing capabilities.
After substantial testing, we discovered that the software application was rather easy to use. You can establish numerous offer pipelines, as well as edit/add new stages to mirror your distinct sales process. The drag and also decrease software makes it simple to by hand move offers via the pipe.
The more advanced individual can take advantage of this series of CRM automation themes, which covers everything from lead scoring to task administration:
crm actions activecampaign
Rates starts at $70/month for this function, as it is scheduled for those on the Plus plan as well as greater. It’s not precisely cheap, yet when you take into consideration whatever you’re getting (advanced sales as well as advertising and marketing lead, contact & automation scoring, email & SMS sending, Facebook Custom Audience integration, and so on) it’s in fact not a bad deal.
When contrasted against the most effective CRM software for small businesses, we located that many services charged per user, whereas ActiveCampaign consisted of 25 individual accounts, which will really aid maintain costs down.
We likewise performed a in-depth comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign actually had a lot of benefits over the CRM titan. Most significantly, it’s value for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive landing page templates, as well as you can also develop your very own and also save it as a custom page for future usage.
activecampaign landing page design templates
After evaluating the designs and also editor, we would certainly state they are attractive and also contemporary , the only thing is that it isn’t so easy to relocate blocks around the web page when editing and enhancing. As an example, you can’t move an component up or down a little, rather, you can just move it in between the laid out areas. I visualize ActiveCampaign has set it up similar to this so that every aspect is straightened, however it suggests you have less imaginative freedom than with various other website and also touchdown web page home builders like Wix.
I also couldn’t find a method to include a web link to photos, which isn’t ideal.
landing page home builder activecampaign
The cool ( and also one-of-a-kind) thing about ActiveCampaign’s landing web pages is that you can consist of vibrant material ( internet customization) so that each customer sees exactly what’s relevant to them. This will certainly help you to target leads in an intelligent means, e.g. just showing customers content that’s appropriate to their geolocation or industry or revealing them items based on their acquisition background. You can also make it possible for tracking on your pages.
So do we recommend ActiveCampaign?
It’s really challenging to fault ActiveCampaign, not only do they supply practically every little thing you need within an e-mail marketing system, yet they do it extremely well.
The coverage offers you insight right into almost all facets, such as page sees, geo-tracking, openers, ecommerce and more. One location that is somewhat doing not have is the email building contractor, not using an experience as slick as various other services around, with a few worrying attributes that could be done better (like the modification history).
Chat as well as email support are terrific, with a personal feel to the communications. With their ‘Plus’ prepare you even obtain access to individually training as well as handy webinars, which is a wonderful enhancement.
If you’re looking for an all-in-one electronic advertising device, I believe this ActiveCampaign review shows that it is actually one of the ideal selections you could make. Their marketing and also sales automation is the real offer as well as makes various other tools’ computerized workflows look pale in contrast. (See why it makes an superb Mailchimp choice below.).
You’ll require to be prepared to place in a bit of time due to the a little steeper knowing contour, and possibly invest a bit more cash, however your business will certainly reap the rewards. If, on the other hand, you’re just looking for a straightforward means to blow up out newsletters, a solution like GetResponse or MailerLite might be a little bit much easier to get your head around.
On a side note, ActiveCampaign offers a variety of actually beneficial free tools, despite whether you’re a customer or otherwise. You can locate every little thing from web content and social media sites calendar design templates to a subject line generator. Look into the free tools right here.
Try ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is among one of the most inexpensive services, actually, their free plan is extremely charitable. Their strategy to email advertising style is praiseworthy, supplying modern-looking themes. It’s additionally one of the most convenient devices we’ve ever made use of.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with lots of professional alternatives (e.g. a webinar device) as well as great automations. Unlike ActiveCampaign, they supply their platform in greater than 20 languages, and also their layout and testing tools are superb. Review the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the most affordable all-in-one e-mail advertising and marketing tools on the market. It’s readily available in 6 languages and also comes with sophisticated automation choices and also a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to handle your calls, offers as well as leads. There are lots of automations to aid you streamline your processes. Learn more here.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from newsletter production to contact administration. Featuring a myriad of attributes, this all-in-one marketing automation software is a terrific selection for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a entire host of jobs, such as send out email newsletters, screen offers and also manage your contacts. Nevertheless, one of the most remarkable function is the sales and also advertising automation capacities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s touchdown web page home builder permits you to create modern-day landing pages with dynamic content blocks, suggesting you can personalize your material depending upon who’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is offered for iOS as well as Android. You can see campaigns and e-mail automation information, schedule and also send campaigns, track e-mail performance metrics, take care of get in touches with, as well as much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising solution for small companies. It safely stores your client data and uses a safe means to handle your subscribers.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability rates are among the leading 5 results in our bi-annual examinations. Scoring in the early to mid-nineties, we ‘d state they have very good deliverability.
We’ve assessed the marketing automation capabilities of loads of ESPs and also have not yet located a suit for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the various other hand, has actually made this their focus, enabling you to automate practically anything: campaigns, offers, ecommerce automation, SMS, contact administration, etc.
One-to-one e-mail automation is quite special to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with loads of professional options (e.g. a webinar device) and also good automations.