This Chicago-based automation device is helping their 150,000 customers send fewer e-mails while, at the same time, achieving far better results. ActiveCampaign reported that their consumers conserved 38.4 million hrs between July 2020 and July 2021 using its automated workflows. That certainly suggests good value for money, however considering it’s on the pricier end of the spectrum, just how much bang for your buck do you really obtain?
Boasting many functions and integrations, as well as friendly as well as fast support, they do seem like a powerhouse e-mail advertising and marketing tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they come up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign deal nearly whatever you require within a e-newsletter advertising tool, plus their innovative automations are tough to defeat. The entry-level plan starts at $15 per month (for up to 500 clients, paid regular monthly), or if you wish to access professional attributes such as the in-built CRM, lead racking up, touchdown web pages and also SMS sending, the Plus plan begins at $70 per month.
One of their key functions is marketing automation. Apart from autoresponders, which can be based upon myriad conditions, you can automate list as well as get in touch with monitoring, along with bargains, if you make a decision to use their CRM software application. This ‘Deals’ system (sales pipeline) likewise allows you to add notes to calls, set up visits, send out direct messages to them, and much more.
The ‘Conversations’ function is one more one to note. You can use it to send targeted messages straight to your website site visitors in order to maximize the total client experience and develop a type of sales funnel to aid you convert more visitors.
Having all your information as well as activity in one place implies that you can quickly obtain a alternative sight of exactly how your sales as well as advertising efforts are executing. Not having to make use of a number of carriers for your numerous electronic advertising and marketing initiatives will additionally possibly conserve you cash.
Let’s dive in and take a closer look at ActiveCampaign:
Cons and pros
Incredibly powerful automation:
One of the best advertising automation tools around. This crucial feature of ActiveCampaign is not just incredibly effective however additionally easy to use. Integrated engagement allows you combine all the channels that can be utilized within an automation: marketing projects, sales follow-ups, text, as well as more. This function makes it a wonderful e-mail marketing tool for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking and web page sees. Purchase tracking is readily available on higher plans for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” section is a good enhancement to assist you raise purchases, commitment, as well as engagement.
In our deliverability tests, ActiveCampaign proves to be among the most effective tools in getting e-mails provided.
ActiveCampaign offers to do the account migration for cost-free if you are coming from a various e-mail advertising and marketing software application.
Steeper discovering curve:
If you’re after a straightforward and also fast email service, this might just be thought about a disadvantage. There are less complex email newsletter services available, so you might intend to look somewhere else if this is all you require.
No complimentary plan:
There is no cost-free plan readily available ( just a free trial). If you’re searching for a basic tool, there are
Charges for customer preview:
You can preview exactly how your e-newsletter views various email customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate newsletter solution for you?
You’re major concerning marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve examined, allowing you to set up essentially any type of automation you can consider– activated campaigns, sales follow-ups, automated division, vibrant email content and so forth. You can currently automatically send out one-to-one sales e-mails using your very own inbox.
You require an integrated sales and also advertising system for your organization:
ActiveCampaign’s built-in CRM seamlessly links to all your e-mail advertising information, enabling sales teams to act rapidly. Attributes like lead racking up as well as social information can additionally aid to improve your sales follow-up procedures.
You need a device that does multi-channel advertising:
Besides sending out e-mails, ActiveCampaign additionally allows you to establish landing web pages, send out SMS and also customized ‘Conversations’ to site visitors, set up chatbot automations and even manage exactly how Facebook ads are displayed to get in touches with. If you ‘d such as to be able to centralize a excellent chunk of your advertising and marketing as well as offer your consumers a far better overall experience, it’s a great remedy.
Not suggested if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an sophisticated tool, as well as obtaining acquainted with it takes a great deal more job than other tools. As well as the normal maintenance you’ll need to set up, display as well as enhance email campaigns.
You only require basic automations:
If you only want to establish fundamental email series (for example, a welcome project), we would certainly recommend a lot more economical choices like MailerLite which is much less complicated to use. Otherwise, you’ll be paying for a tonne of additionals ( and also intricacy) that you simply won’t require.
You’re not sure:
There’s no cost-free plan, and with a test period of just 14 days, they do not provide you much time to evaluate whether it’s ideal for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a really straightforward design, with easily navigable menus. The control panel has a beneficial ‘Getting Started’ slider to assist new customers, and it has actually demo data to give you an suggestion of exactly how ideal to make use of areas. A good feature is the Content Manager, which stores all your assets in a central center, making it very easy to maintain points arranged.
With so much capability, it might be a little complex for absolute beginners initially.
Editor – 4 out of 5 stars
The drag as well as decline email building contractor is fast and also has a pair of convenient functions. Surprisingy, there is no fast way to sneak peek your e-newsletter– you’ll need to go into the email setups.
An easy to use If/Then/Else reasoning is available via ‘conditional content’ which allows you to reveal certain consumers various material based on certain conditions like passions, links clicked in the past, and so on. You can currently add tailored signatures to your one-to-one emails with the brand-new signature customization tag.
Email types – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS caused, progressed automation. ActiveCampaign do not have a committed transactional e-mail web server.
Selection as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, responsive design templates to pick from. Various other devices provide somewhat more features/content blocks within the e-mail building contractor.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation really is unsurpassable. It’s exceptionally powerful, and very easy to use, permitting you to automate follow-up campaigns, modify numerous problems as well as far more. This is all done by means of an easy-to-use flowchart-style automation home builder. There are additionally pre-made ‘ dishes’ ( themes) for you to use, or get ideas from. Or else, you can build your very own automation from square one.
Checklist Management- 5 out of 5 stars
Contrasted to some other tools, managing lists and get in touches with is made a lot easier because of their automation functions which allow you to organize individuals into lists. Learn more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you develop your very own custom fields. Apart from the conventional forms, which are totally responsive, it additionally permits you to develop floating types and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to score rather extremely, touchdown e-mails in the main inbox of one of the most popular companies like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively constant, which is excellent news for e-mail marketing experts.
Reports and also Analysis – 4.5 out of 5 stars
Permits reporting on generally every little thing (opens, click-maps, page visits, geo-tracking). Ecommerce reports are also offered on particular prepare for Shopify, BigCommerce, WooCommerce, and extra. The “Recommendations for you” area supplies useful tips on activities you can take. Various other records consist of call fads, deal reports, chat conversion, automation records, and so on. Customized records are only readily available on the Enterprise plan.
Languages – 4 out of 5 stars
Their site and also support are both offered in English, plus 5 other languages. You can alter your individual account to among more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
An email client preview is offered, too, however at a rate of $1 per test/client, which appears a little bit high. You can currently send a test email for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and also this then places them in an exemption listing.
Blocklist – Yes
This is the previously mentioned ‘ exemption list’. You can import get in touches with directly right into this checklist, and export also.
Storage available for pictures as well as information – Unlimited
Pictures over 1000px will be scaled down.
SPF as well as DKIM are sustained.
Own Domain – Yes
It’s possible to use your very own monitoring domain name to enhance your e-newsletter’s company branding.
Different degrees of account accessibility – Yes
This is a really versatile system, without details levels. You define the group names as well as additionally the precise access for every of those teams using tick-boxes. 2-Factor Authentication for an additional security layer is readily available also.
Combinations – Yes
ActiveCampaign offer lots of combination choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally sustains all kinds of kind and survey devices like Typeform as well as SurveyMonkey.
Touchdown Page Builder – Yes
On the Professional plan as well as up, you can create customized internet experiences by concealing or eliminating certain elements. You can additionally include unique switches, which consist of calling a phone number, downloading a file or sending out an email.
Consumer Support – 5 out of 5 stars
They likewise have video tutorials offered, webinars ( real-time and also archived ) and also individually training on the ‘Plus’ plan. Live chat is additionally readily available on all strategies, yet no phone support.
Total score – 4.5 out of 5 stars
ActiveCampaign is just one of the most effective e-mail advertising services on the marketplace, barely missing out on a point when it comes to professional features. Small companies will certainly benefit from superb sales automation, subscriber administration through using automated operations as well as the brand-new attributes they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a excellent variety of pro features. Let’s break those down a little as well as examine what works and what could be improved:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising automation capabilities of loads of ESPs and also haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their emphasis, permitting you to automate basically anything: projects, deals, ecommerce automation, SMS, call administration, and so on.
Marketing automation is consisted of on all strategies, however, sales automation is booked for users on the Plus plan (from $70/mo) and greater.
One-to-one e-mail automation is fairly unique to ActiveCampaign. You’ll have the ability to trigger automations directly via your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or higher as well as this isn’t affordable in all.
We’ve been keeping an eye on ActiveCampaign for several years, as well as have actually seen them proactively include brand-new features continuously, particularly around the location of automation. This is a excellent sign, as a few other ActiveCampaign rivals have not been rather so honest.
ActiveCampaign automation layouts
We checked out ActiveCampaign’s automation layouts, or else referred to as ‘recipes’ and also discovered that they are both truly well assembled and easy to edit. There are lots to pick from (750 as a matter of fact!), as well as the groups make it easy to locate what you’re trying to find.
activecampaign automation layouts
Other tools often tend to offer rather general templates, whereas ActiveCampaign supplies a whole host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with many themes, you can feel overwhelmed by the choices. It might appear that some dishes are repeated, nevertheless, after revising the design templates carefully, you can see there are little distinctions in between them. I can see just how this could be a little confusing for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and higher. You can incorporate with a number of tools, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign offers you with a range of automation layouts:
activecampaign sms layouts
Understand that SMS sending is just offered on the Plus strategy and also higher, which begins at $70/month, so it’s not economical. You’ll also need to be on the expensive Enterprise account if you want your own customized SMS number for sending.
As stated above, ActiveCampaign includes a built-in CRM.
Small company owners searching for call administration software application will certainly locate this attribute especially valuable, to make use of alongside the advanced email marketing capacities.
After comprehensive screening, we found that the software application was quite easy to use. You can set up several bargain pipelines, and edit/add brand-new phases to show your special sales procedure. The drag and also drop software program makes it simple to manually relocate offers via the pipe.
The more advanced customer can gain from this variety of CRM automation layouts, which covers whatever from lead racking up to job monitoring:
crm actions activecampaign
Prices starts at $70/month for this function, as it is reserved for those on the Plus plan as well as greater. It’s not specifically economical, yet when you consider every little thing you’re getting (advanced sales and also marketing contact, lead & automation scoring, email & SMS sending, Facebook Custom Audience integration, and so on) it’s really not a bad deal.
When contrasted against the most effective CRM software application for small businesses, we found that many service fee per customer, whereas ActiveCampaign included 25 individual accounts, which will really aid keep prices down.
We likewise carried out a comprehensive comparison of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign in fact had a great deal of advantages over the CRM titan. Most especially, it’s worth for cash.
ActiveCampaign Landing Pages
There are a overall of 56 receptive landing page templates, and also you can likewise build your very own and also save it as a custom web page for future use.
activecampaign landing web page templates
After evaluating the styles and editor, we ‘d claim they are attractive as well as modern-day , the only point is that it isn’t so easy to move blocks around the web page when editing. For example, you can’t relocate an component up or down somewhat, instead, you can only move it between the outlined sections. I picture ActiveCampaign has actually set it up like this to ensure that every aspect is aligned, yet it indicates you have much less creative liberty than with various other internet site and also landing web page building contractors like Wix.
I also couldn’t discover a method to add a link to photos, which isn’t perfect.
landing page builder activecampaign
The cool ( as well as distinct) aspect of ActiveCampaign’s touchdown web pages is that you can consist of dynamic material (web customization) to make sure that each individual sees specifically what’s appropriate to them. This will help you to target leads in an intelligent way, e.g. only showing customers material that’s pertinent to their geolocation or market or showing them items based on their purchase history. You can also enable monitoring on your pages.
Do we recommend ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not only do they offer practically every little thing you need within an e-mail advertising and marketing platform, but they do it extremely well.
The coverage supplies you insight into almost all facets, such as web page gos to, geo-tracking, openers, ecommerce as well as more. One area that is somewhat doing not have is the e-mail builder, not using an experience as slick as various other solutions out there, with a few worrying functions that could be done better (like the modification history).
The support is as advertised: friendly, fast and also valuable . Chat as well as email support are great, with a individual feel to the communications. Their knowledge base is conveniently searchable and actually returns relevant results a high portion of the time. With their ‘Plus’ prepare you also obtain accessibility to one-on-one training as well as valuable webinars, which is a great enhancement.
If you’re looking for an all-in-one electronic marketing tool, I think this ActiveCampaign testimonial reveals that it is actually one of the ideal selections you can make. Their marketing as well as sales automation is the genuine offer and makes other devices’ automated process look pale in comparison. (See why it makes an outstanding Mailchimp option below.).
You’ll need to be prepared to put in a little time due to the slightly steeper learning contour, and also probably invest a little even more money, however your company will certainly enjoy the benefits. If, on the other hand, you’re simply seeking a easy way to blow up out e-newsletters, a solution like GetResponse or MailerLite may be a little bit simpler to obtain your head around.
On a side note, ActiveCampaign uses a range of truly useful cost-free devices, regardless of whether you’re a customer or not. You can discover every little thing from content and social media calendar design templates to a subject line generator. Look into the totally free devices here.
Attempt ActiveCampaign currently absolutely free for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most budget friendly services, actually, their complimentary strategy is very generous. Their technique to email advertising design is admirable, providing modern-looking templates. It’s also among the simplest tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with tons of pro options (e.g. a webinar device) and also excellent automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and also their style and also testing tools are outstanding. Check out the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the least expensive all-in-one e-mail marketing devices on the marketplace. It’s offered in 6 languages and comes with sophisticated automation options and also a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to manage your get in touches with, offers and also leads. There are lots of automations to help you improve your processes. Discover even more right here.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from e-newsletter production to get in touch with management. Coming with a myriad of functions, this all-in-one advertising automation software is a wonderful option for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a whole host of tasks, such as send out e-mail e-newsletters, display offers and also handle your contacts. The most notable attribute is the sales and advertising and marketing automation capacities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown page contractor allows you to create contemporary landing pages with vibrant content blocks, indicating you can customize your web content relying on who’s viewing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is offered for iOS as well as Android. You can view projects as well as email automation information, routine and send out projects, track email efficiency metrics, take care of get in touches with, and also a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail marketing solution for small companies. It securely stores your customer information and also supplies a protected way to handle your subscribers.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability rates are amongst the top 5 cause our bi-annual tests. Rating in the very early to mid-nineties, we would certainly state they have great deliverability.
We’ve evaluated the advertising automation capacities of lots of ESPs and have not yet found a match for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, enabling you to automate virtually anything: projects, deals, ecommerce automation, SMS, contact administration, and so on.
One-to-one email automation is quite one-of-a-kind to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with tons of professional alternatives (e.g. a webinar device) as well as great automations.