This Chicago-based automation tool is aiding their 150,000 customers send out less e-mails while, at the same time, attaining better outcomes. ActiveCampaign reported that their clients saved 38.4 million hours between July 2020 and also July 2021 using its automatic workflows. That certainly indicates good value for money, however considering it’s on the pricier end of the spectrum, just how much bang for your buck do you actually get?
Boasting numerous attributes as well as combinations, in addition to friendly and fast assistance, they do sound like a giant email marketing tool. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their strong cases.
ActiveCampaign Review Summary
ActiveCampaign deal almost whatever you need within a newsletter advertising and marketing tool, plus their sophisticated automations are hard to beat. The entry-level strategy begins at $15 each month (for up to 500 subscribers, paid regular monthly), or if you want to accessibility professional attributes such as the inbuilt CRM, lead scoring, touchdown pages as well as SMS sending out, the Plus strategy starts at $70 each month.
Among their essential features is marketing automation. In addition to autoresponders, which can be based upon myriad problems, you can automate list and also call monitoring, as well as deals, if you make a decision to utilize their CRM software application. This ‘Deals’ system (sales pipe) also allows you to include notes to calls, established consultations, send out straight messages to them, as well as a lot more.
The ‘Conversations’ attribute is another one to note. You can utilize it to send targeted messages directly to your internet site site visitors in order to optimize the general client experience and also create a type of sales channel to aid you transform much more visitors.
Having all your info and also task in one area indicates that you can quickly get a all natural view of just how your sales and also advertising and marketing efforts are carrying out. Not needing to use a variety of providers for your various digital marketing efforts will certainly additionally possibly save you cash.
Allow’s dive in and also take a closer consider ActiveCampaign:
Pros and also Cons
Incredibly powerful automation:
One of the best advertising and marketing automation devices out there. This vital feature of ActiveCampaign is not just extremely powerful but likewise very easy to use.
Deals reporting on all areas such as click-maps, geo-tracking and also page brows through. Acquisition monitoring is readily available on greater prepare for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” area is a good enhancement to assist you increase acquisitions, loyalty, and involvement.
In our deliverability examinations, ActiveCampaign proves to be among the very best devices in obtaining e-mails delivered.
If you are originating from a various e-mail marketing software, ActiveCampaign uses to do the account movement completely free.
Steeper knowing curve:
If you’re after a easy and quick email remedy, this might just be taken into consideration a disadvantage. There are simpler email e-newsletter solutions out there, so you may intend to look in other places if this is all you require.
No cost-free plan:
There is no cost-free strategy available (only a complimentary test). There are if you’re looking for a basic tool
Fees for customer sneak peek:
You can preview exactly how your newsletter views on numerous email customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the best e-newsletter service for you?
You’re major about marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve evaluated, allowing you to establish practically any automation you can consider– triggered projects, sales follow-ups, automated segmentation, vibrant email web content and so on. You can now automatically send out one-to-one sales e-mails using your very own inbox.
You need an incorporated sales and marketing system for your organization:
ActiveCampaign’s inbuilt CRM seamlessly links to all your email advertising and marketing data, enabling sales teams to act rapidly. Features like lead scoring and social data can likewise assist to streamline your sales follow-up procedures.
You require a device that performs multi-channel marketing:
Besides sending out e-mails, ActiveCampaign likewise permits you to establish touchdown web pages, send out SMS as well as customized ‘Conversations’ to web site visitors, set up chatbot automations as well as even handle just how Facebook advertisements are presented to contacts. If you would certainly such as to be able to systematize a excellent piece of your advertising and give your customers a better all-round experience, it’s a wonderful remedy.
Not recommended if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced tool, and also getting familiarized with it takes a lot more work than various other tools. As well as the routine upkeep you’ll need to set up, display and also maximize email projects.
You only need simple automations:
If you only intend to set up standard email series (for example, a welcome project), we ‘d advise more economical choices like MailerLite which is far easier to make use of. Otherwise, you’ll be spending for a tonne of extras ( as well as complexity) that you merely will not need.
However, there’s no free strategy, and also with a trial duration of simply 14 days, they do not give you much time to evaluate whether it’s ideal for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use layout, with conveniently navigable food selections. The dashboard has a beneficial ‘Getting Started’ slider to aid brand-new customers, and also it has actually demo information to provide you an idea of how finest to utilize areas. A wonderful function is the Content Manager, which shops all your possessions in a central hub, making it very easy to keep things arranged.
With so much performance, it may be a little difficult for outright newbies initially.
Editor – 4 out of 5 stars
The drag as well as drop email contractor is fast as well as has a pair of handy attributes. Surprisingy, there is no fast method to preview your newsletter– you’ll need to go right into the e-mail setups.
An easy to use If/Then/Else logic is available through ‘conditional material’ which allows you to show certain customers various material based upon specific conditions like rate of interests, links clicked in the past, and so on. You can currently include customized signatures to your one-to-one e-mails with the new signature customization tag.
Email kinds – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B testing, RSS caused, advanced automation. ActiveCampaign don’t have a dedicated transactional email server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive themes to choose from. Other tools provide slightly extra features/content blocks within the email home builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation truly is unsurpassable. Or else, you can construct your own automation from scratch.
Listing Management- 5 out of 5 stars
Contrasted to a few other devices, managing contacts as well as listings is made a lot easier because of their automation features which permit you to organize individuals into lists. Discover more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you produce your own customized areas. Besides the common forms, which are totally responsive, it likewise enables you to develop floating types and also modals. You can instantly embed a form on your site instead of having to duplicate as well as paste it into your shop’s code if you’re on Shopify. This kind can include a discount code to motivate individuals to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to rack up quite highly, touchdown e-mails generally inbox of the most prominent carriers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather consistent, which is excellent news for e-mail marketers.
Records as well as Analysis – 4.5 out of 5 stars
Enables reporting on generally everything ( opens up, click-maps, web page sees, geo-tracking). Ecommerce reports are likewise available on specific plans for Shopify, BigCommerce, WooCommerce, as well as much more. The “Recommendations for you” area uses practical ideas on actions you can take. Various other reports include contact trends, bargain records, chat conversion, automation records, etc. Custom reports are just readily available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their site and also assistance are both offered in English, plus 5 various other languages. You can change your customer profile to one of greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
An e-mail client preview is available, also, but at a rate of $1 per test/client, which appears a little bit steep. You can now send a test email for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, as well as this after that places them in an exclusion list.
Blocklist – Yes
This is the aforementioned ‘ exemption listing’. You can import contacts straight right into this list, as well as export as well.
Storage space available for images as well as information – Unlimited
Images over 1000px will be downsized.
SPF and also DKIM are supported.
Very Own Domain – Yes
It’s possible to use your own tracking domain to improve your e-newsletter’s company branding.
Different degrees of account access – Yes
This is a very flexible system, without particular degrees. You specify the team names and likewise the precise accessibility for every of those teams by means of tick-boxes. 2-Factor Authentication for an added safety and security layer is available too.
Integrations – Yes
ActiveCampaign offer lots of assimilation alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally supports all sort of form and also study tools like Typeform as well as SurveyMonkey. You should not have a problem locating what you require as they also integrate with Zapier. Discover all assimilations right here.
Touchdown Page Builder – Yes
On the Professional plan and up, you can develop individualized web experiences by concealing or getting rid of certain elements. You can also add special buttons, which consist of calling a phone number, downloading a data or sending out an email.
Customer Support – 5 out of 5 stars
Support is quick and also friendly , using all tools and available in several languages. Their data base is specifically useful and conveniently searchable , I had very little difficulty locating appropriate search results page. They also have video tutorials readily available, webinars ( archived as well as live ) and individually training on the ‘Plus’ plan. Live conversation is also offered on all plans, yet no phone assistance.
Total ranking – 4.5 out of 5 stars
ActiveCampaign is one of the most effective email advertising and marketing services on the marketplace, hardly missing out on a thing when it comes to professional features. Small companies will gain from superb sales automation, customer administration with making use of automated operations as well as the new attributes they’re continuously including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a great range of pro features. Let’s damage those down a little as well as examine what jobs and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve evaluated the marketing automation capabilities of loads of ESPs and have not yet located a suit for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising automation as part of their product, it isn’t always at the facility. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate virtually anything: campaigns, bargains, ecommerce automation, SMS, contact monitoring, etc.
Advertising automation is included on all strategies, however, sales automation is booked for customers on the Plus plan (from $70/mo) and greater.
One-to-one e-mail automation is quite one-of-a-kind to ActiveCampaign. You’ll be able to set off automations straight via your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional strategy ($ 187/mo) or higher as well as this isn’t affordable at all.
We’ve been monitoring ActiveCampaign for years, and have seen them proactively include new features regularly, specifically around the location of automation. This is a excellent sign, as a few other ActiveCampaign rivals haven’t been quite so upcoming.
ActiveCampaign automation templates
We looked into ActiveCampaign’s automation layouts, or else referred to as ‘ dishes’ and also located that they are both truly well created as well as easy to modify. There are lots to pick from (750 in fact!), as well as the classifications make it easy to locate what you’re trying to find.
activecampaign automation design templates
Other tools often tend to offer quite general themes, whereas ActiveCampaign offers a entire host of integration-specific themes, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with so many layouts, you can really feel overloaded by the options. It might show up that some dishes are repeated, nevertheless, after revising the layouts very closely, you can see there are tiny differences between them. I can see exactly how this could be a little confusing for some, yet, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as higher. You can integrate with a number of devices, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign offers you with a variety of automation layouts:
activecampaign sms templates
Be aware that SMS sending out is only readily available on the Plus plan and greater, which starts at $70/month, so it’s not affordable. If you want your own custom SMS number for sending out, you’ll likewise need to be on the expensive Enterprise account.
As stated above, ActiveCampaign includes a built-in CRM.
Small business owners seeking call management software program will discover this function specifically beneficial, to utilize alongside the innovative e-mail advertising and marketing capabilities.
After substantial testing, we located that the software program was rather easy to use. You can establish multiple offer pipes, as well as edit/add brand-new stages to show your one-of-a-kind sales process. The drag and also decrease software application makes it very easy to by hand relocate bargains through the pipe.
The more advanced individual can benefit from this variety of CRM automation templates, which covers whatever from lead scoring to job administration:
crm activities activecampaign
Pricing begins at $70/month for this function, as it is reserved for those on the Plus strategy and greater. It’s not precisely low-cost, yet when you take into consideration every little thing you’re obtaining (advanced sales and advertising and marketing lead, automation & contact scoring, email & SMS sending out, Facebook Custom Audience assimilation, and so on) it’s really not a bad deal.
When compared against the most effective CRM software program for local business, we located that many service fee per customer, whereas ActiveCampaign included 25 user accounts, which will truly assist keep prices down.
We additionally carried out a in-depth contrast of ActiveCampaign vs HubSpot as well as found that ActiveCampaign really had a great deal of advantages over the CRM giant. Most significantly, it’s value for cash.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive touchdown page layouts, as well as you can also construct your own and save it as a custom web page for future usage.
activecampaign landing page themes
After assessing the styles as well as editor, we would certainly state they are modern and eye-catching , the only point is that it isn’t so very easy to relocate blocks around the page when modifying. As an example, you can not move an component up or down slightly, rather, you can just relocate in between the outlined areas. I visualize ActiveCampaign has established it up like this to ensure that every component is lined up, however it means you have much less creative freedom than with other internet site as well as landing web page building contractors like Wix.
I likewise could not discover a means to include a link to photos, which isn’t excellent.
landing web page contractor activecampaign
The cool ( and also special) thing about ActiveCampaign’s touchdown web pages is that you can include dynamic material (web personalization) so that each customer sees specifically what’s pertinent to them. This will certainly help you to target leads in an intelligent method, e.g. just showing customers web content that’s pertinent to their geolocation or market or showing them items based on their acquisition background. You can likewise enable monitoring on your pages.
So do we suggest ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not only do they supply virtually whatever you require within an email marketing platform, yet they do it effectively.
The reporting offers you insight right into almost all aspects, such as web page visits, geo-tracking, openers, ecommerce and more. One area that is slightly lacking is the e-mail builder, not supplying an experience as slick as various other services out there, with a few niggling functions that could be done better (like the revision history).
Chat and also email assistance are excellent, with a individual feeling to the communications. With their ‘Plus’ intend you even obtain access to individually training as well as useful webinars, which is a good enhancement.
If you’re looking for an all-in-one digital marketing tool, I think this ActiveCampaign evaluation shows that it is truly one of the best choices you might make. Their marketing as well as sales automation is the genuine deal and makes other tools’ automatic workflows look pale in comparison. (See why it makes an superb Mailchimp alternative right here.).
You’ll require to be prepared to put in a little time due to the a little steeper learning contour, as well as perhaps spend a bit even more cash, yet your organization will gain the incentives. If, on the other hand, you’re simply looking for a simple means to blow up out newsletters, a option like GetResponse or MailerLite could be a little bit less complicated to get your head around.
On a side note, ActiveCampaign supplies a series of truly helpful free tools, no matter whether you’re a consumer or not. You can discover everything from web content and also social media sites schedule themes to a subject line generator. Have a look at the totally free tools here.
Attempt ActiveCampaign currently free of cost for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most budget friendly remedies, in fact, their totally free plan is very charitable. Their approach to email advertising design is praiseworthy, offering modern-looking themes. It’s also among the simplest tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with loads of pro alternatives (e.g. a webinar device) and good automations. Unlike ActiveCampaign, they provide their system in more than 20 languages, and also their layout as well as testing tools are outstanding. Check out the full comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is one of the most inexpensive all-in-one e-mail advertising devices on the market. It’s offered in 6 languages and also comes with advanced automation options and also a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your contacts, bargains as well as leads. There are plenty of automations to assist you improve your processes. Learn even more here.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from newsletter production to contact management. Featuring a myriad of functions, this all-in-one advertising and marketing automation software application is a great choice for all service dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can do a entire host of tasks, such as send e-mail e-newsletters, monitor offers and manage your contacts. The most noteworthy attribute is the sales and also marketing automation capabilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown web page building contractor enables you to produce modern-day touchdown web pages with dynamic web content blocks, suggesting you can individualize your content depending on who’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is offered for iOS and also Android. You can see projects and e-mail automation information, schedule as well as send campaigns, track email efficiency metrics, manage contacts, and also a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email marketing service for small businesses. It securely shops your customer information and offers a protected way to handle your customers.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability rates are among the top 5 lead to our bi-annual examinations. Rating in the very early to mid-nineties, we would certainly say they have excellent deliverability.
We’ve reviewed the marketing automation capabilities of loads of ESPs and also haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals consist of advertising and marketing automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has made this their emphasis, permitting you to automate practically anything: projects, offers, ecommerce automation, SMS, call administration, and so on.
One-to-one email automation is fairly one-of-a-kind to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with lots of professional alternatives (e.g. a webinar tool) as well as good automations.