This Chicago-based automation tool is helping their 150,000 customers send fewer e-mails while, at the same time, attaining far better results. ActiveCampaign reported that their customers saved 38.4 million hrs between July 2020 and July 2021 utilizing its automated process. That definitely suggests good value for money, but considering it’s on the more expensive end of the range, just how much bang for your buck do you actually obtain?
Flaunting several attributes and also assimilations, along with fast as well as pleasant assistance, they do sound like a giant email advertising tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their bold claims.
ActiveCampaign Review Summary
ActiveCampaign deal virtually whatever you need within a e-newsletter advertising and marketing tool, plus their advanced automations are tough to beat. The entry-level plan begins at $15 per month (for as much as 500 customers, paid month-to-month), or if you intend to gain access to pro functions such as the inbuilt CRM, lead racking up, touchdown web pages as well as SMS sending, the Plus plan begins at $70 per month.
Among their essential functions is marketing automation. In addition to autoresponders, which can be based upon myriad problems, you can automate list and get in touch with monitoring, along with bargains, if you make a decision to use their CRM software application. This ‘Deals’ system (sales pipe) additionally permits you to include notes to calls, set up visits, send direct messages to them, and also a lot more.
The ‘Conversations’ feature is an additional one to note. You can use it to send out targeted messages straight to your site site visitors in order to optimize the general consumer experience as well as create a kind of sales channel to help you convert a lot more visitors.
Having all your information and task in one location means that you can swiftly get a holistic view of how your sales as well as advertising efforts are carrying out. Not needing to make use of a variety of companies for your different digital advertising and marketing efforts will also possibly save you money.
Let’s dive in and take a more detailed look at ActiveCampaign:
Cons and also pros
Extremely effective automation:
One of the very best marketing automation tools available. This key attribute of ActiveCampaign is not just very powerful but likewise easy to use. Integrated engagement lets you incorporate all the networks that can be made use of within an automation: advertising campaigns, sales follow-ups, text, and also a lot more. This function makes it a fantastic e-mail marketing tool for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking and page sees. Acquisition tracking is offered on greater prepare for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” section is a great enhancement to assist you boost acquisitions, commitment, as well as interaction.
In our deliverability tests, ActiveCampaign shows to be among the most effective tools in obtaining emails provided.
If you are coming from a various email advertising software application, ActiveCampaign offers to do the account migration free of cost.
Steeper knowing curve:
If you’re after a fast as well as basic e-mail solution, this might only be taken into consideration a disadvantage. There are less complex email newsletter solutions out there, so you might intend to look elsewhere if this is all you require.
No complimentary strategy:
Unfortunately, there is no free strategy available ( just a complimentary test). If you’re searching for a simple tool, there are
Charges for client preview:
You can preview just how your newsletter views numerous e-mail clients, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter service for you?
You’re major about marketing automation:
ActiveCampaign is hands-down one of the most powerful automation tool we’ve tested, allowing you to establish virtually any type of automation you can think about– activated projects, sales follow-ups, automated segmentation, dynamic email web content and so forth. You can now immediately send out one-to-one sales emails via your own inbox.
You require an integrated sales as well as advertising system for your business:
ActiveCampaign’s inbuilt CRM flawlessly links to all your email advertising and marketing information, enabling sales teams to act quickly. Attributes like lead racking up as well as social information can also assist to streamline your sales follow-up procedures.
You require a device that carries out multi-channel advertising:
Besides sending out emails, ActiveCampaign likewise enables you to set up touchdown web pages, send out SMS and also customized ‘Conversations’ to internet site site visitors, established chatbot automations and even handle how Facebook advertisements are displayed to get in touches with. If you would certainly such as to be able to centralize a great portion of your advertising and marketing and also give your clients a much better overall experience, it’s a excellent remedy.
Not suggested if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an sophisticated tool, and obtaining familiarized with it takes a great deal even more work than other tools. As well as the regular upkeep you’ll need to set up, screen and optimize e-mail campaigns.
You just need simple automations:
If you just want to establish standard e-mail series ( for instance, a welcome campaign), we would certainly advise more budget-friendly alternatives like MailerLite which is much simpler to make use of. Otherwise, you’ll be paying for a tonne of additionals ( as well as intricacy) that you simply will not require.
There’s no totally free strategy, as well as with a trial duration of simply 14 days, they do not offer you much time to assess whether it’s right for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a very easy to use layout, with quickly navigable food selections. The dashboard has a useful ‘Getting Started’ slider to help brand-new individuals, as well as it has actually demo information to give you an suggestion of exactly how best to utilize sections. A wonderful attribute is the Content Manager, which stores all your assets in a central hub, making it simple to keep things arranged.
With so much performance, it might be a little complicated for absolute newbies at first.
Editor – 4 out of 5 stars
The drag as well as decrease e-mail contractor is rapid as well as has a couple of convenient features. Surprisingy, there is no fast method to sneak peek your e-newsletter– you’ll need to go into the e-mail setups.
An easy to use If/Then/Else reasoning is offered through ‘conditional material’ which enables you to show particular clients different content based upon particular conditions like passions, links clicked in the past, etc. You can currently add tailored trademarks to your one-to-one emails with the new trademark personalization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS triggered, advanced automation. ActiveCampaign do not have a dedicated transactional e-mail web server.
Selection as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive templates to pick from. You can handily preview them in one more home window, both on mobile and desktop computer. Various other devices offer a little a lot more features/content blocks within the e-mail contractor. They offer customers a complimentary personalized email design on the Plus strategy as well as higher.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation truly is unequalled. It’s incredibly powerful, and also really user-friendly, enabling you to automate follow-up campaigns, modify several conditions as well as far more. This is all done through an user friendly flowchart-style automation building contractor. There are additionally pre-made ‘recipes’ ( layouts) for you to utilize, or obtain concepts from. Otherwise, you can develop your very own automation from square one.
Listing Management- 5 out of 5 stars
Contrasted to some other tools, taking care of lists as well as get in touches with is made much easier because of their automation features which allow you to organize individuals into lists. Discover more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you produce your very own personalized areas. Apart from the conventional kinds, which are fully responsive, it also allows you to create floating forms and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to score rather highly, landing e-mails in the main inbox of one of the most preferred providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather constant, which is great information for e-mail online marketers.
Reports as well as Analysis – 4.5 out of 5 stars
Enables reporting on essentially everything (opens, click-maps, page sees, geo-tracking). Ecommerce records are likewise readily available on specific prepare for Shopify, BigCommerce, WooCommerce, and extra. The “Recommendations for you” section supplies valuable tips on actions you can take. Various other reports consist of get in touch with trends, deal records, conversation conversion, automation reports, etc. Custom records are just available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their website and also assistance are both offered in English, plus 5 other languages. You can transform your user profile to among more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam screening is merely a ‘pass’ or ‘fail’ that you obtain prior to you send your campaign, yet there are no elements present to aid recognize the judgment. An email customer sneak peek is readily available, too, but at a cost of $1 per test/client, which seems a little bit high. You can currently send a examination email for testimonial to approximately 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, and this then puts them in an exclusion listing.
Blocklist – Yes
This is the aforementioned ‘ exemption checklist’. You can import contacts straight into this list, and also export too.
Storage readily available for data and photos – Unlimited
Photos over 1000px will be downsized.
SPF as well as DKIM are supported.
Very Own Domain – Yes
It’s possible to use your very own tracking domain to improve your newsletter’s business branding.
Various levels of account accessibility – Yes
This is a very adaptable system, without particular levels. You specify the team names as well as additionally the precise gain access to for each of those teams through tick-boxes. 2-Factor Authentication for an added security layer is offered as well.
Integrations – Yes
ActiveCampaign deal lots of assimilation alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It likewise sustains all kinds of type and also study devices like Typeform and also SurveyMonkey.
Touchdown Page Builder – Yes
The design templates are simple and also diverse to edit. Landing pages are hosted on a personalized domain name or subdomain. On the Professional strategy as well as up, you can develop tailored internet experiences by hiding or getting rid of particular components. You can also add unique buttons, that include calling a contact number, downloading a documents or sending an e-mail.
Consumer Support – 5 out of 5 stars
Support is rapid as well as pleasant , by means of all mediums and also offered in several languages. Their data base is specifically helpful as well as conveniently searchable , I had really little difficulty finding relevant search results. They also have video clip tutorials offered, webinars ( online as well as archived ) and individually training on the ‘Plus’ plan. Live chat is also available on all plans, yet no phone assistance.
Overall ranking – 4.5 out of 5 stars
ActiveCampaign is among the most powerful email advertising and marketing solutions on the marketplace, barely missing a thing when it comes to pro functions. Small businesses will certainly benefit from outstanding sales automation, client monitoring through using automated process as well as the brand-new functions they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a good variety of pro attributes. Allow’s break those down a little as well as assess what works and also what could be improved:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising automation abilities of loads of ESPs and have not yet located a match for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate basically anything: campaigns, deals, ecommerce automation, SMS, get in touch with management, etc.
Advertising and marketing automation is included on all plans, however, sales automation is booked for users on the Plus strategy (from $70/mo) as well as higher.
One-to-one email automation is fairly special to ActiveCampaign. You’ll be able to set off automations directly via your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or greater and this isn’t inexpensive in any way.
We’ve been keeping an eye on ActiveCampaign for years, and also have seen them proactively include new features regularly, especially around the location of automation. This is a very good indicator, as some other ActiveCampaign competitors haven’t been fairly so forthcoming.
ActiveCampaign automation templates
We explored ActiveCampaign’s automation themes, or else called ‘recipes’ as well as discovered that they are both truly well created as well as easy to modify. There are tons to pick from (750 as a matter of fact!), and the categories make it simple to discover what you’re trying to find.
activecampaign automation templates
Other tools have a tendency to provide fairly general design templates, whereas ActiveCampaign supplies a whole host of integration-specific templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many templates, you can really feel overloaded by the choices. It might show up that some dishes are repeated, nonetheless, after revising the design templates closely, you can see there are tiny distinctions between them. I can see how this could be a little confusing for some, yet, at the end of the day, our experience tells us that the more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy and also higher. You can integrate with a number of tools, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign supplies you with a variety of automation templates:
activecampaign sms design templates
Understand that SMS sending is just available on the Plus plan and higher, which starts at $70/month, so it’s not inexpensive. You’ll also require to be on the expensive Enterprise account if you desire your own custom-made SMS number for sending.
As stated above, ActiveCampaign features a built-in CRM.
Small business proprietors seeking get in touch with monitoring software will discover this attribute especially valuable, to use alongside the sophisticated email advertising capacities.
After substantial screening, we located that the software application was quite easy to use. You can set up multiple deal pipelines, as well as edit/add brand-new stages to reflect your one-of-a-kind sales procedure. The drag and decrease software makes it easy to manually relocate offers through the pipe.
The more advanced customer can take advantage of this variety of CRM automation layouts, which covers every little thing from lead racking up to task management:
crm activities activecampaign
Rates starts at $70/month for this feature, as it is reserved for those on the Plus plan as well as greater. It’s not specifically inexpensive, but when you take into consideration every little thing you’re obtaining ( sophisticated sales and also advertising automation, call & lead scoring, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s in fact not a bad deal.
When compared against the most effective CRM software for small companies, we located that many service fee per customer, whereas ActiveCampaign consisted of 25 customer accounts, which will truly aid maintain costs down.
We additionally conducted a comprehensive comparison of ActiveCampaign vs HubSpot as well as located that ActiveCampaign really had a great deal of advantages over the CRM giant. Most notably, it’s value for money.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing web page templates, as well as you can additionally construct your very own and save it as a custom page for future use.
activecampaign landing page layouts
After examining the designs and also editor, we would certainly state they are attractive and also modern , the only thing is that it isn’t so simple to relocate blocks around the web page when modifying. For example, you can’t move an element up or down a little, instead, you can just move it in between the described areas. I imagine ActiveCampaign has established it up like this to ensure that every element is lined up, however it implies you have much less innovative freedom than with other website as well as touchdown page builders like Wix.
I additionally couldn’t find a way to include a web link to images, which isn’t suitable.
landing web page home builder activecampaign
The cool (and unique) aspect of ActiveCampaign’s touchdown web pages is that you can consist of dynamic material ( internet customization) to make sure that each individual sees precisely what’s relevant to them. This will assist you to target leads in an intelligent means, e.g. only revealing customers material that’s relevant to their geolocation or sector or revealing them items based upon their acquisition background. You can likewise allow monitoring on your web pages.
Do we recommend ActiveCampaign?
It’s truly difficult to fault ActiveCampaign, not just do they provide practically whatever you need within an e-mail advertising and marketing platform, yet they do it quite possibly.
The coverage offers you insight right into mostly all aspects, such as page gos to, geo-tracking, openers, ecommerce and more. One location that is a little lacking is the email contractor, not providing an experience as slick as other solutions around, with a couple of worrying attributes that could be done better (like the revision background).
Email and chat assistance are wonderful, with a personal feel to the communications. With their ‘Plus’ plan you also obtain accessibility to individually training as well as valuable webinars, which is a nice addition.
If you’re looking for an all-in-one electronic advertising device, I believe this ActiveCampaign evaluation shows that it is truly one of the best options you could make. Their advertising and marketing and also sales automation is the actual bargain and makes various other tools’ automatic process look pale in contrast. (See why it makes an exceptional Mailchimp option right here.).
You’ll require to be prepared to put in a little bit of time due to the a little steeper knowing curve, as well as perhaps invest a little bit even more money, yet your company will enjoy the benefits. If, on the other hand, you’re simply looking for a simple way to blast out e-newsletters, a option like GetResponse or MailerLite may be a bit simpler to get your head around.
On a side note, ActiveCampaign uses a series of really useful complimentary tools, no matter whether you’re a consumer or otherwise. You can discover every little thing from web content as well as social media sites calendar layouts to a subject line generator. Have a look at the complimentary tools here.
Attempt ActiveCampaign currently absolutely free for 14 days.
# 1 MailerLite.
MailerLite is one of the most budget friendly remedies, actually, their cost-free plan is very charitable. Their technique to email advertising layout is admirable, providing modern-looking layouts. It’s additionally among the simplest tools we’ve ever used.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with lots of professional choices (e.g. a webinar tool) and good automations. Unlike ActiveCampaign, they provide their system in more than 20 languages, and their design as well as screening devices are superb. Review the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the cheapest all-in-one email advertising and marketing tools on the market. It’s available in 6 languages and includes advanced automation alternatives as well as a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to handle your calls, deals and also leads. There are lots of automations to help you improve your procedures. Learn more below.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from e-newsletter production to contact management. Coming with a myriad of attributes, this all-in-one marketing automation software program is a terrific selection for all company sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a entire host of tasks, such as send out email newsletters, screen offers and also handle your get in touches with. The most significant function is the sales as well as advertising automation capacities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown page home builder enables you to develop contemporary touchdown pages with vibrant material blocks, suggesting you can personalize your content depending on who’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is offered for iOS and Android. You can view campaigns as well as email automation information, schedule and also send out projects, track e-mail performance metrics, manage contacts, and also much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email marketing solution for small businesses. It securely stores your customer information and also uses a safe and secure method to manage your subscribers.
ActiveCampaign deliverability – is it any type of excellent?
ActiveCampaign’s deliverability rates are amongst the top 5 results in our bi-annual examinations. Scoring in the very early to mid-nineties, we ‘d state they have excellent deliverability.
We’ve assessed the marketing automation capacities of dozens of ESPs and haven’t yet found a match for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has made this their focus, permitting you to automate essentially anything: projects, offers, ecommerce automation, SMS, contact administration, etc.
One-to-one e-mail automation is fairly special to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with lots of professional alternatives (e.g. a webinar tool) and good automations.