This Chicago-based automation tool is assisting their 150,000 customers send less emails while, at the same time, accomplishing better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs between July 2020 and July 2021 using its automated operations. That absolutely suggests good value for money, but considering it’s on the more expensive end of the spectrum, just how much bang for your buck do you really obtain?
Flaunting lots of attributes and also integrations, in addition to fast and friendly support, they do sound like a powerhouse e-mail marketing tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they come up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost everything you require within a newsletter marketing tool, plus their innovative automations are difficult to defeat. The entry-level plan starts at $15 monthly (for approximately 500 customers, paid monthly), or if you want to gain access to professional features such as the built-in CRM, lead racking up, landing web pages and also SMS sending out, the Plus plan starts at $70 monthly.
Among their essential functions is marketing automation. In addition to autoresponders, which can be based upon myriad conditions, you can automate list and also contact administration, as well as deals, if you determine to use their CRM software program. This ‘Deals’ system (sales pipe) also permits you to include notes to get in touches with, established appointments, send straight messages to them, and also much more.
The ‘Conversations’ feature is an additional one to note. You can use it to send out targeted messages directly to your website visitors in order to enhance the general consumer experience and create a type of sales channel to assist you transform more visitors.
Having all your details and task in one place suggests that you can quickly get a all natural view of just how your sales and also advertising efforts are performing. Not having to use a number of service providers for your numerous electronic advertising initiatives will also possibly conserve you money.
Allow’s dive in and take a more detailed take a look at ActiveCampaign:
Cons and also pros
Extremely powerful automation:
One of the most effective marketing automation tools available. This key function of ActiveCampaign is not only incredibly effective yet likewise easy to use. Integrated involvement lets you combine all the channels that can be used within an automation: advertising projects, sales follow-ups, text, and extra. This attribute makes it a terrific e-mail advertising and marketing tool for Shopify.
Deals reporting on all locations such as click-maps, geo-tracking and also page visits. Purchase tracking is readily available on greater plans for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” section is a good addition to help you raise acquisitions, loyalty, as well as engagement.
In our deliverability examinations, ActiveCampaign shows to be one of the most effective devices in obtaining e-mails supplied.
ActiveCampaign provides to do the account migration for totally free if you are coming from a different e-mail advertising and marketing software program.
Steeper knowing curve:
This could only be thought about a con if you’re after a fast and also straightforward email remedy. There are simpler e-mail newsletter services around, so you might wish to look elsewhere if this is all you require.
No cost-free plan:
Sadly, there is no cost-free strategy offered (only a complimentary test). There are if you’re looking for a basic tool
Costs for client sneak peek:
You can preview how your e-newsletter searches various e-mail customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate e-newsletter service for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down one of the most effective automation tool we’ve evaluated, permitting you to set up practically any automation you can think of– caused projects, sales follow-ups, automated segmentation, vibrant email content and so forth. You can currently automatically send out one-to-one sales emails via your very own inbox.
You require an integrated sales and also marketing platform for your company:
ActiveCampaign’s integrated CRM flawlessly links to all your email advertising and marketing information, permitting sales groups to act swiftly. Features like lead racking up and social data can likewise assist to improve your sales follow-up processes.
You need a tool that executes multi-channel advertising:
Aside from sending emails, ActiveCampaign also permits you to set up touchdown pages, send out SMS and customized ‘Conversations’ to website site visitors, set up chatbot automations and also also handle how Facebook advertisements are displayed to get in touches with. If you ‘d such as to be able to streamline a excellent piece of your advertising and also give your clients a much better all-round experience, it’s a wonderful option.
Not suggested if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative device, as well as obtaining familiarized with it takes a whole lot even more job than other devices. And also the routine upkeep you’ll require to establish, monitor as well as enhance email campaigns.
You just require straightforward automations:
If you just want to establish standard email series ( for instance, a welcome project), we would certainly advise a lot more economical options like MailerLite which is far easier to utilize. Otherwise, you’ll be paying for a tonne of bonus ( and also intricacy) that you simply will not need.
You’re not sure:
Unfortunately, there’s no complimentary strategy, and also with a test period of simply 14 days, they do not offer you much time to assess whether it’s appropriate for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a extremely straightforward style, with easily accessible menus. The control panel has a useful ‘Getting Started’ slider to assist new users, as well as it has actually demo information to offer you an idea of exactly how finest to utilize sections. A good attribute is the Content Manager, which shops all your properties in a central hub, making it very easy to keep points arranged.
With so much performance, it may be a little complex for absolute beginners initially.
Editor – 4 out of 5 stars
The drag as well as decline email contractor is quick and also has a couple of handy attributes. One is that you can conserve custom-made ‘blocks’ to reuse, and the other that it permits you to see changes other people have actually made, Google Docs-style. Nevertheless, locating your last activity to reverse can be painstaking because of several auto-saves every min! One more issue we had remained in producing columns, though, when it comes to items, this has actually been aided by the brand-new item block. Surprisingy, there is no fast means to preview your newsletter– you’ll require to go into the email setups.
An easy to use If/Then/Else reasoning is available through ‘conditional material’ which permits you to show particular customers different web content based upon specific problems like rate of interests, links clicked in the past, and so on. You can now include individualized signatures to your one-to-one emails with the brand-new trademark personalization tag.
Email types – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS triggered, progressed automation. ActiveCampaign do not have a devoted transactional email server.
Selection and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, responsive layouts to pick from. You can easily sneak peek them in one more window, both on mobile and desktop. Various other devices offer slightly extra features/content blocks within the email building contractor. They use individuals a complimentary customized email style on the Plus plan and also higher.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation actually is unequalled. It’s extremely powerful, as well as extremely user-friendly, enabling you to automate follow-up projects, edit numerous problems and much more. This is all done via an simple flowchart-style automation building contractor. There are likewise pre-made ‘recipes’ ( design templates) for you to make use of, or get suggestions from. Or else, you can develop your very own automation from the ground up.
Listing Management- 5 out of 5 stars
Contrasted to a few other devices, handling get in touches with as well as listings is made much easier due to their automation features which allow you to arrange people into listings. Learn more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you create your own customized areas. Other than the conventional kinds, which are fully responsive, it also permits you to develop floating forms as well as modals. You can instantly install a kind on your site instead of having to replicate and also paste it into your shop’s code if you’re on Shopify. This form can consist of a discount rate code to motivate users to purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to rack up quite very, touchdown emails in the main inbox of the most popular companies like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively constant, which is excellent news for e-mail marketing professionals.
Records and Analysis – 4.5 out of 5 stars
Ecommerce records are additionally readily available on certain strategies for Shopify, BigCommerce, WooCommerce, and a lot more. Other records include get in touch with patterns, deal reports, conversation conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their site and also assistance are both readily available in English, plus 5 various other languages. You can change your user account to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
An e-mail client preview is available, as well, however at a rate of $1 per test/client, which appears a little bit high. You can now send a test email for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, as well as this after that puts them in an exemption listing.
Blocklist – Yes
This is the previously mentioned ‘ exemption listing’. You can import contacts straight into this checklist, as well as export too.
Storage offered for information and also photos – Unlimited
Pictures above 1000px will certainly be downsized.
SPF and also DKIM are supported.
Very Own Domain – Yes
It’s possible to use your very own tracking domain name to boost your e-newsletter’s firm branding.
Different levels of account access – Yes
This is a really versatile system, without particular degrees. You specify the group names and likewise the exact access for every of those groups via tick-boxes. 2-Factor Authentication for an extra safety and security layer is offered as well.
Combinations – Yes
ActiveCampaign offer lots of integration options, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally supports all kinds of kind and study devices like Typeform and also SurveyMonkey.
Touchdown Page Builder – Yes
On the Professional strategy and also up, you can develop customized web experiences by hiding or eliminating specific elements. You can additionally add special buttons, which consist of calling a phone number, downloading and install a data or sending out an email.
Customer Support – 5 out of 5 stars
They also have video clip tutorials available, webinars ( archived and real-time ) and also individually training on the ‘Plus’ plan. Live chat is additionally available on all strategies, but no phone support.
Total ranking – 4.5 out of 5 stars
ActiveCampaign is among the most powerful email marketing services on the market, hardly missing a thing when it concerns professional features. Small businesses will certainly take advantage of outstanding sales automation, subscriber monitoring via making use of automated operations as well as the brand-new features they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a excellent variety of pro features. Let’s break those down a little as well as evaluate what works and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising automation capacities of dozens of ESPs and have not yet discovered a match for ActiveCampaign. Though ActiveCampaign’s rivals include marketing automation as part of their item, it isn’t always at the facility. ActiveCampaign, on the other hand, has actually made this their emphasis, permitting you to automate essentially anything: projects, offers, ecommerce automation, SMS, call administration, and so on.
Advertising automation is included on all plans, nonetheless, sales automation is booked for users on the Plus strategy (from $70/mo) as well as higher.
One-to-one e-mail automation is rather unique to ActiveCampaign. You’ll be able to trigger automations straight with your inbox interactions with leads. The only disadvantage is that you’ll need to be on the Professional plan ($ 187/mo) or higher as well as this isn’t cheap at all.
We’ve been checking ActiveCampaign for several years, as well as have seen them proactively add new attributes frequently, especially around the location of automation. This is a great indicator, as some other ActiveCampaign competitors haven’t been fairly so forthcoming.
ActiveCampaign automation templates
We checked into ActiveCampaign’s automation themes, or else known as ‘recipes’ and found that they are both truly well created and easy to edit. There are loads to select from (750 in fact!), and the classifications make it very easy to locate what you’re trying to find.
activecampaign automation themes
Other devices have a tendency to offer fairly general design templates, whereas ActiveCampaign gives a whole host of integration-specific templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with so many templates, you can really feel overloaded by the alternatives. It might show up that some dishes are repeated, nonetheless, after revising the design templates closely, you can see there are little differences between them. I can see exactly how this could be a little confusing for some, yet, at the end of the day, our experience informs us that the even more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and also greater. You can integrate with a number of devices, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign provides you with a selection of automation layouts:
activecampaign sms design templates
Know that SMS sending is just offered on the Plus strategy and greater, which starts at $70/month, so it’s not cheap. If you want your own custom SMS number for sending, you’ll additionally require to be on the costly Enterprise account.
As discussed above, ActiveCampaign includes a integrated CRM.
Small company proprietors seeking call administration software will discover this function specifically helpful, to use together with the innovative email advertising capacities.
After comprehensive screening, we located that the software application was pretty easy to use. You can set up numerous deal pipelines, and also edit/add new stages to reflect your distinct sales process. The drag as well as drop software program makes it very easy to by hand move deals via the pipeline.
The more advanced user can take advantage of this series of CRM automation layouts, which covers everything from lead scoring to job monitoring:
crm actions activecampaign
Prices starts at $70/month for this attribute, as it is reserved for those on the Plus strategy as well as higher. It’s not precisely affordable, but when you think about whatever you’re getting ( sophisticated sales and marketing automation, contact & lead scoring, email & SMS sending, Facebook Custom Audience combination, and so on) it’s in fact not a bad deal.
When compared against the best CRM software program for small companies, we located that the majority of service fee per user, whereas ActiveCampaign included 25 user accounts, which will truly aid maintain expenses down.
We likewise conducted a thorough contrast of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign in fact had a great deal of advantages over the CRM titan. Most especially, it’s worth for money.
ActiveCampaign Landing Pages
There are a overall of 56 receptive landing page layouts, and you can additionally build your own and save it as a personalized web page for future use.
activecampaign touchdown web page design templates
After analyzing the designs as well as editor, we ‘d claim they are modern and also appealing , the only point is that it isn’t so easy to relocate blocks around the web page when editing and enhancing. For instance, you can’t move an component up or down slightly, rather, you can just move it in between the laid out areas. I imagine ActiveCampaign has established it up similar to this to make sure that every component is aligned, but it implies you have less creative freedom than with other internet site and landing page building contractors like Wix.
I also couldn’t discover a way to include a web link to photos, which isn’t suitable.
landing web page builder activecampaign
The cool ( and also distinct) thing about ActiveCampaign’s landing web pages is that you can include vibrant content (web personalization) so that each individual sees precisely what’s relevant to them. This will assist you to target leads in an intelligent means, e.g. just revealing customers web content that’s pertinent to their geolocation or market or revealing them products based upon their purchase history. You can also make it possible for monitoring on your pages.
Do we recommend ActiveCampaign?
It’s truly difficult to fault ActiveCampaign, not just do they use practically every little thing you need within an email advertising and marketing system, however they do it very well.
The coverage provides you insight right into almost all facets, such as web page gos to, geo-tracking, openers, ecommerce and more. One area that is slightly doing not have is the e-mail building contractor, not using an experience as slick as other solutions out there, with a few worrying features that could be done better (like the modification history).
Chat as well as email assistance are excellent, with a personal feeling to the interactions. With their ‘Plus’ prepare you even obtain accessibility to one-on-one training and valuable webinars, which is a good enhancement.
I think this ActiveCampaign testimonial reveals that it is actually one of the very best options you could make if you’re looking for an all-in-one digital advertising device. Their marketing and sales automation is the actual bargain as well as makes other tools’ computerized operations look pale in contrast. (See why it makes an excellent Mailchimp choice here.).
You’ll require to be prepared to put in a bit of time due to the a little steeper understanding curve, and also maybe spend a little even more money, yet your organization will certainly reap the benefits. If, on the other hand, you’re simply looking for a easy means to blow up out newsletters, a option like GetResponse or MailerLite could be a little bit simpler to get your head around.
On a side note, ActiveCampaign uses a variety of truly valuable cost-free devices, despite whether you’re a customer or not. You can discover every little thing from content as well as social media calendar templates to a subject line generator. Have a look at the totally free tools here.
Try ActiveCampaign currently free of charge for 14 days.
# 1 MailerLite.
MailerLite is among one of the most budget friendly options, as a matter of fact, their complimentary plan is extremely charitable. Their method to email marketing design is admirable, supplying modern-looking design templates. It’s also one of the easiest devices we’ve ever used.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with tons of professional choices (e.g. a webinar device) as well as excellent automations. Unlike ActiveCampaign, they provide their platform in greater than 20 languages, as well as their layout as well as testing tools are superb. Check out the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the cheapest all-in-one e-mail advertising and marketing devices on the marketplace. It’s available in 6 languages as well as comes with innovative automation choices as well as a built-in CRM.
Is ActiveCampaign a CRM?
You can use ActiveCampaign to handle your get in touches with, bargains and leads. There are lots of automations to assist you improve your processes.
What is ActiveCampaign made use of for?
ActiveCampaign can be used for anything from newsletter development to call administration. Including a myriad of attributes, this all-in-one advertising and marketing automation software application is a wonderful choice for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of jobs, such as send out email newsletters, display deals and manage your calls. The most significant attribute is the sales and advertising automation abilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing page home builder permits you to develop modern-day touchdown pages with vibrant content blocks, suggesting you can individualize your web content relying on who’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is readily available for iphone and Android. You can check out campaigns and also e-mail automation information, schedule and also send projects, track e-mail performance metrics, manage calls, and also a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail marketing solution for local business. It securely shops your customer data and also offers a secure method to handle your subscribers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability rates are among the top 5 results in our bi-annual examinations. Rating in the early to mid-nineties, we would certainly state they have very good deliverability.
We’ve assessed the marketing automation capacities of dozens of ESPs and haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate virtually anything: projects, offers, ecommerce automation, SMS, contact administration, and so on.
One-to-one email automation is rather one-of-a-kind to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with tons of professional options (e.g. a webinar device) and good automations.