Codeigniter Activecampaign Integration

This Chicago-based automation device is helping their 150,000 clients send out fewer emails while, at the same time, accomplishing much better results. ActiveCampaign reported that their clients conserved 38.4 million hrs between July 2020 as well as July 2021 utilizing its automated operations. That definitely indicates good value for money, however considering it’s on the costlier end of the range, just how much bang for your buck do you really get?

Boasting many functions as well as assimilations, along with friendly and quick assistance, they do sound like a giant e-mail marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they come up to their vibrant claims.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign offer almost whatever you need within a e-newsletter advertising device, plus their advanced automations are hard to beat. The entry-level plan begins at $15 each month (for as much as 500 customers, paid month-to-month), or if you wish to accessibility pro functions such as the built-in CRM, lead scoring, landing pages and also SMS sending, the Plus plan starts at $70 per month.

One of their vital functions is marketing automation. Aside from autoresponders, which can be based upon myriad problems, you can automate list and get in touch with administration, in addition to bargains, if you decide to use their CRM software. This ‘Deals’ system (sales pipeline) additionally allows you to include notes to contacts, set up consultations, send out direct messages to them, and a lot more.

The ‘Conversations’ attribute is another one to note. You can utilize it to send out targeted messages directly to your website visitors in order to optimize the total customer experience and also create a type of sales channel to assist you convert more visitors.

Having all your information and activity in one place suggests that you can rapidly obtain a holistic view of exactly how your sales and advertising initiatives are doing. Not having to use a variety of providers for your various digital marketing initiatives will certainly likewise possibly conserve you cash.

Allow’s dive in as well as take a closer take a look at ActiveCampaign:

Attempt ActiveCampaign for free

Cons and also pros

PROS

Exceptionally effective automation:

One of the ideal marketing automation tools out there. This vital feature of ActiveCampaign is not only incredibly effective but also easy to use.

Complete reporting:

Deals reporting on all locations such as click-maps, geo-tracking and web page gos to. Acquisition tracking is offered on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” area is a good enhancement to help you boost purchases, loyalty, and interaction.

Great deliverability:

In our deliverability tests, ActiveCampaign verifies to be among the most effective devices in obtaining e-mails delivered.

Free movements:

ActiveCampaign uses to do the account migration for cost-free if you are coming from a various email marketing software program.

DISADVANTAGES

Steeper discovering curve:

This might only be thought about a con if you’re after a basic and also quick email remedy. There are simpler e-mail e-newsletter solutions available, so you may want to look somewhere else if this is all you require.

No free strategy:

There is no cost-free strategy readily available ( just a complimentary test). If you’re searching for a easy tool, there are

Costs for customer sneak peek:

You can preview just how your newsletter searches various e-mail customers, however, this is billed at $1 per test/client.

Is ActiveCampaign the right e-newsletter solution for you?

Recommended if:

You’re serious concerning marketing automation:

ActiveCampaign is hands-down one of the most powerful automation tool we’ve tested, enabling you to establish virtually any type of automation you can consider– activated campaigns, sales follow-ups, automated division, vibrant email material and so on. You can currently automatically send out one-to-one sales emails through your own inbox.

You require an integrated sales as well as marketing system for your business:

ActiveCampaign’s built-in CRM seamlessly links up to all your email advertising and marketing information, permitting sales groups to act quickly. Attributes like lead racking up as well as social data can also help to simplify your sales follow-up procedures.

You require a device that carries out multi-channel marketing:

In addition to sending out e-mails, ActiveCampaign also allows you to set up landing pages, send out SMS and also personalized ‘Conversations’ to web site site visitors, set up chatbot automations as well as also manage exactly how Facebook ads are shown to contacts. If you ‘d like to be able to streamline a great portion of your advertising and provide your clients a better all-round experience, it’s a terrific service.

Not recommended if:

You need a low-maintenance, beginner-friendly tool:

ActiveCampaign is an advanced device, and getting acquainted with it takes a lot more job than various other devices. In addition to the normal upkeep you’ll require to establish, screen and also enhance email projects.

You only require straightforward automations:

If you only wish to establish fundamental e-mail series ( as an example, a welcome campaign), we would certainly advise a lot more economical choices like MailerLite which is much less complicated to use. Otherwise, you’ll be paying for a tonne of additionals ( and also intricacy) that you merely won’t need.

You’re uncertain:

There’s no complimentary plan, and with a trial duration of just 14 days, they do not provide you much time to assess whether it’s ideal for you.

Score information

Reduce of Use – 4 out of 5 stars

ActiveCampaign have a extremely easy to use design, with quickly accessible food selections. The dashboard has a useful ‘Getting Started’ slider to aid new individuals, and it has actually demo information to offer you an idea of how finest to utilize areas. A great function is the Content Manager, which stores all your possessions in a centralized center, making it simple to maintain points arranged.

With a lot capability, it might be a little difficult for absolute beginners initially.

E-newsletter Creation

Editor – 4 out of 5 stars

The drag and decline email home builder is fast as well as has a number of useful features. One is that you can conserve customized ‘blocks’ to recycle, as well as the various other that it allows you to see adjustments other individuals have made, Google Docs-style. Nonetheless, locating your last activity to undo can be painstaking due to several auto-saves every minute! One more concern we had remained in creating columns, however, in the case of items, this has actually been helped by the brand-new product block. Surprisingy, there is no quick means to sneak peek your newsletter– you’ll require to enter into the e-mail setups.

Customization- Yes

An easy to use If/Then/Else reasoning is offered via ‘conditional content’ which enables you to show certain clients various material based upon particular problems like rate of interests, links clicked in the past, and so on. You can now include individualized trademarks to your one-to-one emails with the new trademark customization tag.

Email kinds – 5 out of 5 stars

Timeless newsletters, SMS, autoresponders, A/B testing, RSS caused, advanced automation. ActiveCampaign don’t have a devoted transactional email web server.

Choice and also Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 contemporary, receptive layouts to pick from. Other devices provide a little much more features/content blocks within the email building contractor.

Email Marketing Automation – 5 out of 5 stars

Their advertising automation really is irresistible. It’s very powerful, as well as very user-friendly, allowing you to automate follow-up projects, edit numerous conditions as well as a lot more. This is all done through an easy-to-use flowchart-style automation contractor. There are additionally pre-made ‘recipes’ ( layouts) for you to make use of, or obtain concepts from. Otherwise, you can build your very own automation from square one.

List Management- 5 out of 5 stars

Compared to some other devices, taking care of listings and contacts is made much easier due to their automation functions which allow you to arrange people right into listings. Learn more below.

Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, lets you develop your own customized fields. Aside from the conventional forms, which are fully receptive, it additionally allows you to develop floating kinds and modals.

Deliverability – 4.5 out of 5 stars

In our deliverability tests ActiveCampaign has a tendency to rack up rather very, touchdown emails in the main inbox of the most preferred carriers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is relatively constant, which is excellent information for email online marketers.

Reports and also Analysis – 4.5 out of 5 stars

Ecommerce records are likewise readily available on particular plans for Shopify, BigCommerce, WooCommerce, as well as extra. Other records include get in touch with trends, offer reports, conversation conversion, automation records, etc.

Languages – 4 out of 5 stars

Their site as well as support are both readily available in English, plus 5 various other languages. You can transform your individual account to among more than 20 languages (including Spanish, French, German, Italian, Russian, etc).

Further Features

Spam and also Design-Testing – 3.5 out of 5 stars

These are both readily available. Spam screening is simply a ‘pass’ or ‘ stop working’ that you obtain prior to you send out your campaign, yet there are no aspects existing to assist recognize the ruling. An e-mail client sneak peek is available, also, however at a price of $1 per test/client, which seems a bit high. You can now send out a examination email for evaluation to as much as 5 e-mail addresses.

Bounce Management – Yes

Soft bounces are counted as difficult bounces after three times, and this then puts them in an exclusion checklist.

Blocklist – Yes

This is the abovementioned ‘exclusion listing’. You can import calls directly right into this checklist, and also export as well.

Storage offered for information and also pictures – Unlimited

Images over 1000px will certainly be scaled down.

Pro Features

Verification- Yes

SPF and DKIM are supported.

Own Domain – Yes

It’s possible to use your very own monitoring domain to boost your e-newsletter’s firm branding.

Different levels of account gain access to – Yes

This is a really adaptable system, without certain degrees. You specify the group names as well as also the specific access for each and every of those teams via tick-boxes. 2-Factor Authentication for an extra safety and security layer is offered as well.

Assimilations – Yes

ActiveCampaign offer lots of integration options, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally supports all kinds of type and also study devices like Typeform and also SurveyMonkey.

Landing Page Builder – Yes

On the Professional strategy and also up, you can create personalized internet experiences by concealing or eliminating certain components. You can likewise add unique switches, which include calling a phone number, downloading a file or sending an email.

Consumer Support – 5 out of 5 stars

Assistance is friendly and quick , by means of all tools as well as offered in a number of languages. Their knowledge base is specifically valuable and also conveniently searchable , I had very little difficulty locating pertinent search results. They additionally have video tutorials readily available, webinars ( archived and also online ) and one-on-one training on the ‘Plus’ strategy. Live chat is also available on all plans, yet no phone support.

General ranking – 4.5 out of 5 stars

ActiveCampaign is among one of the most powerful email advertising and marketing solutions on the marketplace, hardly missing out on a thing when it involves professional features. Local business will gain from exceptional sales automation, customer monitoring via making use of automated process and the new attributes they’re constantly adding

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign provides a excellent variety of professional features. Allow’s break those down a little and also assess what jobs as well as what could be boosted:

ActiveCampaign Marketing Automation

We’ve assessed the advertising and marketing automation abilities of dozens of ESPs and also haven’t yet discovered a match for ActiveCampaign. Though ActiveCampaign’s competitors include marketing automation as part of their product, it isn’t always at the facility. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate practically anything: projects, offers, ecommerce automation, SMS, contact monitoring, and so on.

Marketing automation is consisted of on all strategies, nonetheless, sales automation is reserved for users on the Plus strategy (from $70/mo) and also higher.

One-to-one e-mail automation is quite special to ActiveCampaign. You’ll have the ability to cause automations straight with your inbox communications with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or greater as well as this isn’t affordable at all.

We’ve been keeping track of ActiveCampaign for years, as well as have actually seen them proactively include new features continuously, specifically around the location of automation. This is a great sign, as some other ActiveCampaign competitors have not been rather so forthcoming.

ActiveCampaign automation templates

We considered ActiveCampaign’s automation layouts, or else referred to as ‘recipes’ and also found that they are both really well created and easy to modify. There are bunches to select from (750 actually!), as well as the groups make it simple to discover what you’re searching for.

activecampaign automation themes

Various other devices have a tendency to supply fairly basic design templates, whereas ActiveCampaign provides a entire host of integration-specific templates, like these automation dishes for Shopify:

activecampaign shopify automations

The only downside is that, with so many layouts, you can really feel overloaded by the choices. It may appear that some recipes are repeated, nonetheless, after revising the templates very closely, you can see there are small differences between them. I can see just how this could be a little confusing for some, but, at the end of the day, our experience informs us that the even more targeted you can be with your projects the far better.

ActiveCampaign SMS automation

SMS automation is consisted of on the Plus plan as well as higher. You can incorporate with a variety of tools, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign gives you with a range of automation themes:

activecampaign sms templates

Be aware that SMS sending is only offered on the Plus strategy and also greater, which begins at $70/month, so it’s not affordable. If you desire your own custom SMS number for sending out, you’ll likewise require to be on the costly Enterprise account.

ActiveCampaign CRM

As stated over, ActiveCampaign features a integrated CRM.

Small business proprietors searching for call monitoring software application will locate this attribute particularly valuable, to use together with the advanced email marketing capabilities.

After comprehensive screening, we located that the software application was rather easy to use. You can establish several deal pipes, as well as edit/add new phases to mirror your one-of-a-kind sales procedure. The drag and also drop software makes it easy to by hand relocate bargains with the pipe.

The advanced individual can take advantage of this range of CRM automation templates, which covers everything from lead racking up to job monitoring:

crm actions activecampaign

Prices starts at $70/month for this attribute, as it is scheduled for those on the Plus strategy as well as higher. It’s not precisely affordable, however when you think about whatever you’re getting ( sophisticated sales and also marketing automation, get in touch with & lead racking up, email & SMS sending, Facebook Custom Audience assimilation, etc) it’s actually not a bad deal.

When contrasted versus the most effective CRM software application for local business, we found that the majority of services charged per individual, whereas ActiveCampaign included 25 user accounts, which will actually aid keep prices down.

We also carried out a detailed comparison of ActiveCampaign vs HubSpot and discovered that ActiveCampaign in fact had a great deal of advantages over the CRM giant. Most especially, it’s worth for money.

ActiveCampaign Landing Pages

There are a total of 56 responsive landing page layouts, as well as you can additionally build your very own and also save it as a customized page for future use.

activecampaign landing web page templates

After assessing the designs as well as editor, we would certainly say they are contemporary as well as appealing , the only point is that it isn’t so very easy to relocate blocks around the page when modifying. As an example, you can not relocate an component up or down somewhat, rather, you can just relocate between the outlined sections. I envision ActiveCampaign has actually set it up such as this to make sure that every element is lined up, but it suggests you have much less innovative liberty than with various other internet site as well as touchdown web page contractors like Wix.

I additionally could not locate a method to include a web link to photos, which isn’t suitable.

touchdown page home builder activecampaign

The cool (and distinct) aspect of ActiveCampaign’s landing web pages is that you can include dynamic content (web personalization) to make sure that each customer sees exactly what’s relevant to them. This will certainly help you to target leads in an intelligent method, e.g. just showing users web content that’s pertinent to their geolocation or market or showing them products based upon their purchase background. You can also allow monitoring on your web pages.

Final thought

So do we advise ActiveCampaign?

It’s really challenging to fault ActiveCampaign, not only do they supply almost every little thing you require within an email advertising and marketing system, but they do it very well.

The reporting uses you understanding into mostly all elements, such as page brows through, geo-tracking, openers, ecommerce and also more. One location that is a little lacking is the email contractor, not supplying an experience as slick as various other services out there, with a couple of niggling attributes that could be done better (like the alteration history).

Email and also chat support are great, with a personal feeling to the interactions. With their ‘Plus’ prepare you even obtain access to one-on-one training and useful webinars, which is a great enhancement.

I assume this ActiveCampaign testimonial reveals that it is actually one of the most effective choices you could make if you’re seeking an all-in-one digital marketing device. Their advertising and marketing as well as sales automation is the real deal and also makes various other devices’ computerized operations look light in contrast. (See why it makes an exceptional Mailchimp choice here.).

You’ll require to be prepared to place in a little bit of time due to the somewhat steeper understanding contour, as well as probably invest a bit even more cash, but your business will gain the rewards. If, on the other hand, you’re simply seeking a easy method to blow up out e-newsletters, a service like GetResponse or MailerLite might be a little bit much easier to obtain your head around.

On a side note, ActiveCampaign offers a range of actually useful cost-free tools, no matter whether you’re a client or not. You can find every little thing from web content as well as social media sites schedule design templates to a subject line generator. Have a look at the totally free devices right here.

Try ActiveCampaign now for free for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is one of one of the most budget friendly options, actually, their totally free plan is extremely charitable. Their strategy to email marketing design is exceptional, supplying modern-looking themes. It’s likewise one of the easiest tools we’ve ever utilized.

# 2 GetResponse.

GetResponse is a effective alternative to ActiveCampaign with loads of pro options (e.g. a webinar tool) and also excellent automations. Unlike ActiveCampaign, they use their system in more than 20 languages, and also their layout and testing tools are superb. Check out the complete contrast in our GetResponse vs ActiveCampaign guide.

# 3 Sendinblue.

Sendinblue is one of the most affordable all-in-one e-mail advertising devices on the market. It’s available in 6 languages and also includes innovative automation options and a built-in CRM.

FREQUENTLY ASKED QUESTION.

Is ActiveCampaign a CRM?

You can utilize ActiveCampaign to handle your calls, bargains and leads. There are lots of automations to assist you simplify your procedures.

What is ActiveCampaign used for?

ActiveCampaign can be made use of for anything from e-newsletter creation to get in touch with management. Including a myriad of attributes, this all-in-one advertising and marketing automation software program is a excellent choice for all service sizes.

What can ActiveCampaign do?

With ActiveCampaign, you can perform a whole host of jobs, such as send email newsletters, display bargains as well as handle your contacts. The most remarkable function is the sales and advertising automation capabilities.

Does ActiveCampaign have touchdown web pages?

Yes! ActiveCampaign’s touchdown page contractor permits you to develop modern-day landing pages with vibrant content blocks, meaning you can personalize your content depending on who’s seeing it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile application is readily available for iOS as well as Android. You can see projects and email automation information, schedule and also send out campaigns, track e-mail efficiency metrics, manage calls, and also far more.

Is ActiveCampaign legit?

ActiveCampaign is a legitimate email advertising and marketing service for small businesses. It securely stores your consumer data as well as offers a safe and secure way to manage your clients.

ActiveCampaign deliverability – is it any type of good?

ActiveCampaign’s deliverability rates are amongst the leading 5 cause our bi-annual examinations. Scoring in the early to mid-nineties, we ‘d state they have very good deliverability.

We’ve assessed the marketing automation capacities of loads of ESPs and haven’t yet found a match for ActiveCampaign. ActiveCampaign’s rivals consist of advertising and marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has made this their emphasis, allowing you to automate practically anything: projects, bargains, ecommerce automation, SMS, contact management, etc.

One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with loads of pro alternatives (e.g. a webinar tool) as well as excellent automations.

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