This Chicago-based automation device is helping their 150,000 clients send out less e-mails while, at the same time, achieving much better results. ActiveCampaign reported that their customers conserved 38.4 million hrs between July 2020 and also July 2021 utilizing its automated workflows. That definitely indicates good value for money, yet considering it’s on the pricier end of the range, just how much value do you really obtain?
Boasting lots of features and also assimilations, as well as pleasant and quick support, they do sound like a powerhouse e-mail advertising and marketing device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they come up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost whatever you require within a newsletter advertising tool, plus their sophisticated automations are tough to beat. The entry-level strategy begins at $15 each month (for as much as 500 subscribers, paid monthly), or if you wish to gain access to pro features such as the in-built CRM, lead scoring, touchdown pages and SMS sending, the Plus strategy starts at $70 monthly.
Among their vital functions is marketing automation. Besides autoresponders, which can be based upon myriad conditions, you can automate checklist and also get in touch with administration, as well as bargains, if you choose to utilize their CRM software program. This ‘Deals’ system (sales pipe) additionally allows you to add notes to calls, established consultations, send direct messages to them, as well as a lot more.
The ‘Conversations’ attribute is an additional one to keep in mind. You can use it to send targeted messages directly to your web site site visitors in order to optimize the general customer experience as well as produce a type of sales funnel to help you convert extra site visitors.
Having all your info as well as activity in one area suggests that you can swiftly get a holistic view of how your sales and also advertising and marketing efforts are executing. Not having to make use of a number of companies for your different digital marketing initiatives will certainly likewise potentially save you money.
Let’s dive in and also take a better look at ActiveCampaign:
Cons as well as pros
Incredibly powerful automation:
Among the best marketing automation devices available. This vital function of ActiveCampaign is not just extremely powerful however also easy to use. Integrated interaction allows you integrate all the networks that can be used within an automation: marketing projects, sales follow-ups, text, and much more. This feature makes it a great email marketing device for Shopify.
Offers reporting on all locations such as click-maps, geo-tracking as well as page brows through. Acquisition tracking is available on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” section is a good enhancement to assist you enhance purchases, loyalty, and interaction.
In our deliverability tests, ActiveCampaign verifies to be among the best tools in getting emails delivered.
If you are originating from a various e-mail advertising software program, ActiveCampaign provides to do the account migration free of cost.
Steeper discovering contour:
This could only be thought about a con if you’re after a easy and also quick email solution. There are easier e-mail e-newsletter services out there, so you may wish to look in other places if this is all you require.
No cost-free strategy:
Regrettably, there is no complimentary plan offered ( just a free test). If you’re searching for a easy device, there are
Charges for client preview:
You can preview exactly how your e-newsletter looks on different e-mail customers, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the right newsletter service for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down one of the most powerful automation device we’ve examined, permitting you to set up basically any kind of automation you can consider– set off projects, sales follow-ups, automated segmentation, vibrant e-mail web content and more. You can now instantly send one-to-one sales emails by means of your very own inbox.
You require an incorporated sales and advertising and marketing platform for your company:
ActiveCampaign’s integrated CRM perfectly connects to all your email marketing information, permitting sales groups to act promptly. Attributes like lead scoring and also social information can additionally aid to enhance your sales follow-up processes.
You need a tool that carries out multi-channel advertising:
Apart from sending out emails, ActiveCampaign also enables you to establish touchdown web pages, send SMS and also customized ‘Conversations’ to web site site visitors, established chatbot automations and even manage just how Facebook ads are displayed to calls. If you would certainly like to be able to systematize a excellent chunk of your advertising and marketing and also give your consumers a much better overall experience, it’s a fantastic solution.
Not recommended if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced device, and getting familiarized with it takes a lot more job than other devices. In addition to the normal upkeep you’ll need to set up, screen as well as maximize e-mail projects.
You only need straightforward automations:
If you only want to establish basic e-mail sequences ( as an example, a welcome project), we would certainly recommend extra economical choices like MailerLite which is much less complicated to utilize. Otherwise, you’ll be paying for a tonne of extras ( as well as intricacy) that you simply will not require.
You’re not sure:
Regrettably, there’s no cost-free strategy, and with a trial duration of just 14 days, they don’t give you much time to analyze whether it’s right for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a really straightforward layout, with quickly accessible menus. The control panel has a useful ‘Getting Started’ slider to assist brand-new users, as well as it has actually demo data to provide you an suggestion of just how best to make use of sections. A good feature is the Content Manager, which shops all your assets in a centralized hub, making it simple to keep things organized.
With so much capability, it might be a little complex for absolute novices initially.
Editor – 4 out of 5 stars
The drag and decline email contractor is rapid and also has a pair of convenient attributes. Surprisingy, there is no quick way to sneak peek your newsletter– you’ll require to go right into the email settings.
An easy to use If/Then/Else logic is readily available through ‘conditional material’ which allows you to show particular consumers various web content based upon specific problems like interests, links clicked in the past, etc. You can currently add tailored trademarks to your one-to-one emails with the new trademark personalization tag.
Email types – 5 out of 5 stars
Traditional newsletters, SMS, autoresponders, A/B screening, RSS set off, advanced automation. ActiveCampaign do not have a devoted transactional e-mail server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive themes to choose from. You can handily sneak peek them in an additional home window, both on mobile and also desktop computer. Other tools use a little a lot more features/content blocks within the email contractor. They use users a free tailored e-mail layout on the Plus strategy and higher.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation truly is unequalled. It’s extremely powerful, and very user-friendly, enabling you to automate follow-up campaigns, edit numerous conditions and also a lot more. This is all done via an easy-to-use flowchart-style automation builder. There are also pre-made ‘recipes’ ( layouts) for you to make use of, or obtain suggestions from. Otherwise, you can construct your very own automation from square one.
List Management- 5 out of 5 stars
Contrasted to a few other tools, handling get in touches with and lists is made much easier because of their automation features which allow you to arrange individuals right into checklists. Discover more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, lets you create your very own custom-made areas. Aside from the common types, which are fully responsive, it also allows you to develop floating forms as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to score quite very, landing emails generally inbox of one of the most prominent carriers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is fairly regular, which is excellent news for e-mail marketing professionals.
Reports and Analysis – 4.5 out of 5 stars
Ecommerce records are additionally readily available on specific strategies for Shopify, BigCommerce, WooCommerce, and also more. Various other records consist of get in touch with trends, deal records, chat conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their site and support are both offered in English, plus 5 various other languages. You can transform your individual profile to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both available. Spam screening is just a ‘pass’ or ‘fail’ that you obtain before you send your project, yet there are no factors existing to help understand the judgment. An e-mail customer sneak peek is readily available, also, but at a cost of $1 per test/client, which seems a bit high. You can currently send out a test email for evaluation to approximately 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after three times, and this after that puts them in an exclusion list.
Blocklist – Yes
This is the aforementioned ‘exclusion list’. You can import calls directly into this checklist, and export also.
Storage space available for images and information – Unlimited
Photos over 1000px will certainly be downsized.
SPF as well as DKIM are sustained.
Own Domain – Yes
It’s feasible to use your very own monitoring domain to boost your newsletter’s company branding.
Different degrees of account accessibility – Yes
This is a really adaptable system, without certain levels. You define the group names and also the exact accessibility for each and every of those groups by means of tick-boxes. 2-Factor Authentication for an extra safety and security layer is available also.
Combinations – Yes
ActiveCampaign offer plenty of combination alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It likewise sustains all kinds of kind and survey devices like Typeform as well as SurveyMonkey. You should not have a trouble discovering what you require as they also incorporate with Zapier. Discover all assimilations here.
Touchdown Page Builder – Yes
On the Professional plan and up, you can produce tailored internet experiences by hiding or removing certain aspects. You can likewise add special buttons, which consist of calling a phone number, downloading and install a file or sending an e-mail.
Client Support – 5 out of 5 stars
Assistance is friendly and fast , via all mediums as well as available in several languages. Their data base is especially beneficial and also easily searchable , I had really little difficulty locating appropriate search results. They likewise have video clip tutorials available, webinars ( online and also archived ) as well as one-on-one training on the ‘Plus’ plan. Live conversation is also readily available on all plans, yet no phone support.
General score – 4.5 out of 5 stars
ActiveCampaign is one of the most effective email marketing solutions on the marketplace, barely missing a point when it pertains to professional attributes. Small companies will take advantage of exceptional sales automation, subscriber monitoring via making use of automated workflows as well as the new features they’re regularly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a excellent range of pro features. Allow’s damage those down a little and assess what works and also what could be improved:
ActiveCampaign Marketing Automation
We’ve evaluated the marketing automation abilities of dozens of ESPs and also haven’t yet located a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate virtually anything: campaigns, bargains, ecommerce automation, SMS, call administration, etc.
Marketing automation is consisted of on all plans, nevertheless, sales automation is scheduled for individuals on the Plus strategy (from $70/mo) and also greater.
One-to-one email automation is fairly one-of-a-kind to ActiveCampaign. You’ll be able to set off automations directly with your inbox communications with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or greater as well as this isn’t affordable whatsoever.
We’ve been keeping track of ActiveCampaign for many years, as well as have actually seen them proactively add brand-new features frequently, particularly around the location of automation. This is a excellent sign, as some other ActiveCampaign rivals have not been quite so forthcoming.
ActiveCampaign automation templates
We looked into ActiveCampaign’s automation layouts, or else called ‘recipes’ and also found that they are both truly well put together as well as easy to edit. There are heaps to choose from (750 in fact!), and the classifications make it simple to locate what you’re searching for.
activecampaign automation templates
Various other devices often tend to supply quite basic layouts, whereas ActiveCampaign provides a whole host of integration-specific themes, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with numerous themes, you can really feel overwhelmed by the choices. It might show up that some dishes are duplicated, however, after modifying the design templates closely, you can see there are tiny differences between them. I can see how this could be a little confusing for some, yet, at the end of the day, our experience informs us that the even more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and higher. You can incorporate with a variety of tools, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign gives you with a range of automation themes:
activecampaign sms design templates
Understand that SMS sending is just readily available on the Plus strategy and greater, which begins at $70/month, so it’s not low-cost. If you desire your very own personalized SMS number for sending out, you’ll additionally require to be on the costly Enterprise account.
As stated above, ActiveCampaign includes a built-in CRM.
Local business proprietors trying to find call administration software will discover this feature especially valuable, to use together with the sophisticated e-mail advertising capacities.
After extensive screening, we located that the software was pretty easy to use. You can establish several bargain pipes, and also edit/add brand-new stages to reflect your special sales procedure. The drag as well as decline software program makes it simple to by hand relocate offers with the pipe.
The advanced individual can gain from this variety of CRM automation layouts, which covers every little thing from lead racking up to job monitoring:
crm activities activecampaign
Pricing starts at $70/month for this feature, as it is scheduled for those on the Plus strategy as well as higher. It’s not precisely affordable, however when you take into consideration whatever you’re getting ( innovative sales as well as advertising and marketing automation, call & lead racking up, email & SMS sending, Facebook Custom Audience assimilation, etc) it’s actually not a bad deal.
When compared versus the very best CRM software for local business, we found that many services charged per individual, whereas ActiveCampaign consisted of 25 individual accounts, which will really help keep prices down.
We likewise conducted a in-depth comparison of ActiveCampaign vs HubSpot and also found that ActiveCampaign really had a lot of benefits over the CRM giant. Most especially, it’s worth for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive touchdown web page layouts, as well as you can likewise construct your very own and also save it as a personalized web page for future use.
activecampaign touchdown web page layouts
After analyzing the styles as well as editor, we ‘d say they are modern-day and also appealing , the only point is that it isn’t so very easy to relocate blocks around the page when editing. As an example, you can’t move an element up or down somewhat, instead, you can just relocate between the detailed sections. I visualize ActiveCampaign has actually set it up similar to this to make sure that every aspect is lined up, yet it implies you have less creative liberty than with various other website as well as landing page builders like Wix.
I likewise could not find a way to include a web link to images, which isn’t ideal.
touchdown page builder activecampaign
The cool ( as well as unique) feature of ActiveCampaign’s landing pages is that you can consist of dynamic web content (web personalization) so that each individual sees specifically what’s pertinent to them. This will certainly assist you to target leads in an smart means, e.g. only showing customers material that’s pertinent to their geolocation or sector or showing them items based upon their acquisition history. You can likewise make it possible for monitoring on your pages.
Do we advise ActiveCampaign?
It’s really hard to fault ActiveCampaign, not only do they offer virtually every little thing you need within an e-mail advertising platform, however they do it effectively.
The coverage offers you understanding into nearly all elements, such as web page brows through, geo-tracking, openers, ecommerce as well as more. One location that is slightly doing not have is the e-mail building contractor, not supplying an experience as slick as other solutions out there, with a few worrying functions that could be done better (like the revision history).
The assistance is as marketed: friendly, helpful and also rapid . Email as well as talk support are wonderful, with a personal feeling to the communications. Their knowledge base is quickly searchable and also in fact returns appropriate results a high portion of the moment. With their ‘Plus’ plan you also get accessibility to one-on-one training as well as valuable webinars, which is a wonderful enhancement.
I think this ActiveCampaign review reveals that it is actually among the best selections you could make if you’re trying to find an all-in-one digital advertising tool. Their advertising and marketing and also sales automation is the real deal as well as makes other tools’ computerized operations look light in comparison. (See why it makes an excellent Mailchimp alternative right here.).
You’ll require to be prepared to put in a bit of time because of the a little steeper knowing contour, as well as perhaps invest a little bit even more cash, yet your business will gain the rewards. If, on the other hand, you’re just trying to find a basic means to blast out e-newsletters, a solution like GetResponse or MailerLite could be a little bit much easier to obtain your head around.
On a side note, ActiveCampaign provides a series of actually helpful cost-free tools, no matter whether you’re a consumer or otherwise. You can find whatever from content as well as social networks schedule layouts to a subject line generator. Look into the complimentary tools here.
Try ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is among one of the most cost effective services, in fact, their totally free plan is really generous. Their approach to email advertising design is admirable, offering modern-looking layouts. It’s likewise one of the easiest devices we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with tons of pro options (e.g. a webinar tool) as well as excellent automations. Unlike ActiveCampaign, they offer their platform in more than 20 languages, and also their style and screening devices are outstanding. Read the full contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the least expensive all-in-one e-mail advertising and marketing tools on the market. It’s available in 6 languages and includes sophisticated automation options and a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your get in touches with, bargains as well as leads. There are lots of automations to aid you streamline your processes.
What is ActiveCampaign utilized for?
ActiveCampaign can be used for anything from e-newsletter production to call management. Featuring a myriad of features, this all-in-one advertising automation software program is a fantastic option for all company sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of jobs, such as send out e-mail e-newsletters, display bargains as well as handle your contacts. Nonetheless, the most remarkable attribute is the sales and advertising automation capabilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing web page builder permits you to create contemporary landing web pages with vibrant content blocks, suggesting you can personalize your web content relying on who’s viewing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is available for iphone and also Android. You can watch campaigns and e-mail automation details, timetable and also send projects, track email efficiency metrics, handle contacts, and also far more.
Is ActiveCampaign legit?
ActiveCampaign is a legit e-mail advertising solution for small businesses. It safely shops your customer data and supplies a safe means to manage your clients.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability rates are amongst the leading 5 results in our bi-annual examinations. Rating in the very early to mid-nineties, we ‘d state they have great deliverability.
We’ve examined the marketing automation capacities of loads of ESPs and also have not yet located a suit for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate virtually anything: projects, deals, ecommerce automation, SMS, contact monitoring, and so on.
One-to-one email automation is fairly unique to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with tons of pro choices (e.g. a webinar tool) and great automations.