This Chicago-based automation device is helping their 150,000 clients send out less e-mails while, at the same time, accomplishing far better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs in between July 2020 as well as July 2021 using its automated operations. That definitely suggests good value for cash, however considering it’s on the more expensive end of the range, how much value do you actually obtain?
Flaunting several features as well as integrations, along with fast and pleasant support, they do sound like a powerhouse email advertising device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they measure up to their strong insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer practically every little thing you need within a newsletter advertising device, plus their advanced automations are hard to beat. The entry-level strategy starts at $15 per month (for up to 500 clients, paid month-to-month), or if you wish to gain access to professional functions such as the built-in CRM, lead racking up, landing web pages and SMS sending, the Plus plan starts at $70 per month.
One of their key functions is marketing automation. In addition to autoresponders, which can be based on myriad conditions, you can automate list and call administration, along with offers, if you determine to utilize their CRM software application. This ‘Deals’ system (sales pipeline) also enables you to add notes to get in touches with, set up consultations, send straight messages to them, as well as a lot more.
The ‘Conversations’ feature is one more one to keep in mind. You can use it to send out targeted messages directly to your site visitors in order to maximize the overall consumer experience as well as produce a sort of sales funnel to help you transform a lot more site visitors.
Having all your info as well as activity in one place implies that you can promptly get a alternative view of exactly how your sales as well as marketing efforts are performing. Not having to use a number of service providers for your numerous electronic advertising and marketing initiatives will certainly additionally potentially conserve you money.
Let’s dive in and also take a more detailed take a look at ActiveCampaign:
Cons and also pros
Very powerful automation:
One of the finest advertising and marketing automation tools out there. This key function of ActiveCampaign is not just incredibly powerful yet also easy to make use of.
Offers reporting on all areas such as click-maps, geo-tracking and also web page visits. Purchase tracking is offered on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” section is a wonderful addition to help you increase acquisitions, commitment, and also interaction.
In our deliverability tests, ActiveCampaign verifies to be among the very best tools in obtaining emails supplied.
ActiveCampaign provides to do the account movement for cost-free if you are coming from a different email advertising and marketing software program.
Steeper discovering curve:
If you’re after a fast and also straightforward e-mail service, this could just be taken into consideration a disadvantage. There are simpler email e-newsletter solutions available, so you might intend to look somewhere else if this is all you need.
No cost-free plan:
There is no free plan available (only a cost-free test). There are if you’re looking for a easy device
Charges for customer preview:
You can sneak peek how your e-newsletter looks on various e-mail clients, however, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate e-newsletter solution for you?
You’re major about marketing automation:
ActiveCampaign is hands-down one of the most effective automation device we’ve checked, permitting you to establish basically any kind of automation you can think about– triggered campaigns, sales follow-ups, automated segmentation, vibrant email web content and so forth. You can currently automatically send one-to-one sales e-mails using your very own inbox.
You need an incorporated sales as well as marketing system for your company:
ActiveCampaign’s integrated CRM flawlessly links to all your email advertising information, allowing sales teams to act quickly. Features like lead racking up and social information can likewise assist to simplify your sales follow-up processes.
You need a device that performs multi-channel advertising:
In addition to sending e-mails, ActiveCampaign likewise enables you to set up touchdown pages, send SMS and also customized ‘Conversations’ to website site visitors, set up chatbot automations as well as even manage just how Facebook ads are shown to get in touches with. If you ‘d like to be able to centralize a great portion of your advertising and marketing as well as offer your consumers a better overall experience, it’s a wonderful remedy.
Not recommended if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an sophisticated tool, and also obtaining familiarized with it takes a great deal more job than other tools. In addition to the regular upkeep you’ll require to establish, display and maximize email campaigns.
You only need easy automations:
If you only intend to set up fundamental email sequences (for example, a welcome project), we would certainly recommend a lot more economical alternatives like MailerLite which is far simpler to use. Or else, you’ll be spending for a tonne of extras ( and also intricacy) that you simply will not require.
However, there’s no cost-free plan, and also with a trial period of simply 14 days, they do not offer you much time to analyze whether it’s appropriate for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward style, with conveniently accessible menus. The dashboard has a valuable ‘Getting Started’ slider to help new customers, and it has actually demo information to offer you an concept of how ideal to make use of areas. A good function is the Content Manager, which stores all your possessions in a centralized center, making it easy to maintain points organized.
With a lot functionality, it may be a little difficult for absolute beginners initially.
Editor – 4 out of 5 stars
The drag as well as decline e-mail home builder is rapid as well as has a pair of handy functions. Surprisingy, there is no quick way to preview your newsletter– you’ll require to go into the email setups.
An easy to use If/Then/Else logic is offered via ‘conditional content’ which allows you to show specific customers various content based upon particular conditions like interests, web links clicked in the past, etc. You can currently include individualized trademarks to your one-to-one emails with the brand-new trademark customization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS triggered, progressed automation. ActiveCampaign don’t have a specialized transactional email web server.
Choice and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive layouts to pick from. Other devices offer somewhat extra features/content blocks within the e-mail contractor.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is irresistible. It’s exceptionally effective, and also extremely user-friendly, allowing you to automate follow-up campaigns, modify numerous conditions and also much more. This is all done through an user friendly flowchart-style automation contractor. There are also pre-made ‘recipes’ ( layouts) for you to use, or get ideas from. Or else, you can construct your very own automation from square one.
Listing Management- 5 out of 5 stars
Contrasted to some other devices, taking care of contacts as well as checklists is made a lot easier as a result of their automation features which enable you to arrange people into checklists. Learn more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you produce your very own custom-made fields. Apart from the common kinds, which are totally responsive, it likewise permits you to produce floating forms as well as modals. You can instantly embed a type on your site instead of having to duplicate as well as paste it right into your shop’s code if you’re on Shopify. This kind can include a discount code to encourage individuals to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to score quite extremely, landing e-mails in the main inbox of the most prominent service providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is relatively regular, which is excellent news for email marketing experts.
Reports as well as Analysis – 4.5 out of 5 stars
Permits reporting on generally everything ( opens up, click-maps, page visits, geo-tracking). Ecommerce reports are also available on certain plans for Shopify, BigCommerce, WooCommerce, as well as a lot more. The “Recommendations for you” section uses practical pointers on actions you can take. Other reports consist of contact fads, bargain reports, conversation conversion, automation reports, and so on. Personalized records are only available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their site and also support are both offered in English, plus 5 other languages. You can transform your individual profile to one of greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam testing is simply a ‘pass’ or ‘ stop working’ that you get prior to you send your campaign, yet there are no elements present to aid comprehend the ruling. An e-mail customer preview is available, also, yet at a price of $1 per test/client, which seems a little bit high. You can currently send a examination e-mail for evaluation to as much as 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, as well as this then places them in an exclusion list.
Blocklist – Yes
This is the aforementioned ‘ exemption list’. You can import contacts straight into this listing, as well as export as well.
Storage readily available for data as well as photos – Unlimited
Photos over 1000px will certainly be downsized.
SPF and also DKIM are sustained.
Own Domain – Yes
It’s feasible to use your very own monitoring domain to improve your e-newsletter’s business branding.
Different degrees of account gain access to – Yes
This is a extremely adaptable system, without particular levels. You define the team names as well as also the specific accessibility for each of those teams by means of tick-boxes. 2-Factor Authentication for an added safety and security layer is available as well.
Integrations – Yes
ActiveCampaign offer plenty of combination choices, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally supports all kinds of type and also study devices like Typeform and also SurveyMonkey.
Touchdown Page Builder – Yes
On the Professional plan and up, you can produce personalized internet experiences by concealing or getting rid of specific elements. You can also add special buttons, which include calling a phone number, downloading a documents or sending out an e-mail.
Consumer Support – 5 out of 5 stars
They additionally have video tutorials available, webinars ( archived as well as real-time ) and also one-on-one training on the ‘Plus’ plan. Live chat is likewise available on all plans, yet no phone support.
General rating – 4.5 out of 5 stars
ActiveCampaign is just one of the most powerful e-mail marketing services on the market, hardly missing out on a thing when it comes to pro attributes. Small companies will gain from superb sales automation, subscriber management through using automated workflows and the new attributes they’re continuously adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a great series of pro features. Allow’s damage those down a little and also evaluate what works and what could be improved:
ActiveCampaign Marketing Automation
We’ve assessed the marketing automation capabilities of dozens of ESPs as well as have not yet located a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate practically anything: campaigns, offers, ecommerce automation, SMS, contact monitoring, etc.
Marketing automation is included on all plans, nevertheless, sales automation is reserved for customers on the Plus strategy (from $70/mo) and greater.
One-to-one e-mail automation is rather one-of-a-kind to ActiveCampaign. You’ll be able to trigger automations straight through your inbox communications with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or greater and this isn’t cheap whatsoever.
We’ve been keeping an eye on ActiveCampaign for many years, and also have seen them proactively include new attributes continuously, specifically around the area of automation. This is a excellent indicator, as a few other ActiveCampaign competitors have not been quite so honest.
ActiveCampaign automation themes
We checked into ActiveCampaign’s automation themes, otherwise known as ‘recipes’ and also located that they are both really well created as well as easy to modify. There are lots to choose from (750 actually!), as well as the categories make it simple to find what you’re trying to find.
activecampaign automation templates
Various other tools tend to offer rather general layouts, whereas ActiveCampaign gives a whole host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with numerous layouts, you can feel overloaded by the choices. It might show up that some recipes are repeated, nevertheless, after modifying the layouts carefully, you can see there are little distinctions in between them. I can see just how this could be a little complicated for some, but, at the end of the day, our experience tells us that the more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and also greater. You can integrate with a number of tools, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign offers you with a range of automation design templates:
activecampaign sms themes
Understand that SMS sending is just available on the Plus plan as well as greater, which begins at $70/month, so it’s not cheap. You’ll also require to be on the costly Enterprise account if you desire your own customized SMS number for sending out.
As stated above, ActiveCampaign includes a built-in CRM.
Small business owners trying to find call monitoring software program will certainly locate this attribute specifically valuable, to use alongside the advanced e-mail marketing abilities.
After substantial screening, we discovered that the software program was quite easy to use. You can set up several deal pipes, and also edit/add new phases to show your special sales process. The drag and also decline software application makes it simple to by hand move bargains via the pipe.
The advanced user can benefit from this series of CRM automation themes, which covers whatever from lead scoring to task administration:
crm actions activecampaign
Prices begins at $70/month for this attribute, as it is scheduled for those on the Plus strategy as well as greater. It’s not precisely economical, however when you take into consideration every little thing you’re getting (advanced sales as well as marketing lead, automation & get in touch with scoring, email & SMS sending, Facebook Custom Audience combination, and so on) it’s really not a bad deal.
When compared versus the best CRM software program for small companies, we discovered that many services charged per customer, whereas ActiveCampaign consisted of 25 customer accounts, which will truly assist maintain expenses down.
We likewise performed a comprehensive comparison of ActiveCampaign vs HubSpot as well as located that ActiveCampaign really had a lot of benefits over the CRM titan. Most notably, it’s value for money.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing page templates, as well as you can additionally construct your own and wait as a custom-made page for future usage.
activecampaign landing page design templates
After examining the layouts and editor, we would certainly state they are modern-day as well as eye-catching , the only thing is that it isn’t so very easy to relocate blocks around the page when editing and enhancing. As an example, you can not move an aspect up or down somewhat, instead, you can just relocate in between the described areas. I think of ActiveCampaign has established it up such as this to ensure that every component is straightened, yet it implies you have much less imaginative flexibility than with other site and landing web page contractors like Wix.
I additionally couldn’t locate a way to include a link to photos, which isn’t excellent.
landing web page building contractor activecampaign
The cool (and distinct) aspect of ActiveCampaign’s landing web pages is that you can consist of dynamic content (web personalization) to make sure that each individual sees precisely what’s appropriate to them. This will certainly aid you to target leads in an smart means, e.g. only revealing users web content that’s relevant to their geolocation or industry or revealing them products based upon their purchase history. You can also make it possible for monitoring on your web pages.
Do we suggest ActiveCampaign?
It’s actually challenging to fault ActiveCampaign, not only do they use practically every little thing you require within an e-mail marketing system, yet they do it quite possibly.
The reporting provides you insight into almost all elements, such as web page gos to, geo-tracking, openers, ecommerce and even more. One area that is slightly doing not have is the e-mail building contractor, not providing an experience as slick as other services out there, with a few niggling features that could be done better (like the revision history).
The assistance is as advertised: friendly, fast and handy . Email and also chat support are terrific, with a personal feel to the interactions. Their data base is conveniently searchable as well as in fact returns relevant results a high percent of the moment. With their ‘Plus’ plan you also get access to one-on-one training and helpful webinars, which is a great enhancement.
I assume this ActiveCampaign evaluation reveals that it is really among the best selections you might make if you’re looking for an all-in-one digital marketing tool. Their advertising and also sales automation is the actual bargain and makes other devices’ computerized workflows look pale in comparison. (See why it makes an superb Mailchimp choice here.).
You’ll need to be prepared to put in a little time due to the slightly steeper understanding contour, as well as perhaps invest a bit even more money, yet your company will certainly enjoy the benefits. If, on the other hand, you’re simply trying to find a easy way to blow up out newsletters, a service like GetResponse or MailerLite might be a bit simpler to get your head around.
On a side note, ActiveCampaign supplies a range of really valuable cost-free tools, despite whether you’re a client or not. You can locate every little thing from content and also social media calendar templates to a subject line generator. Have a look at the free devices below.
Try ActiveCampaign currently free of charge for 14 days.
# 1 MailerLite.
MailerLite is among one of the most budget-friendly options, actually, their complimentary plan is extremely generous. Their method to email advertising layout is praiseworthy, providing modern-looking design templates. It’s also one of the most convenient tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with lots of professional options (e.g. a webinar device) and great automations. Unlike ActiveCampaign, they offer their system in greater than 20 languages, as well as their style and also screening devices are outstanding. Check out the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the least expensive all-in-one email marketing tools on the market. It’s readily available in 6 languages and also features innovative automation choices as well as a integrated CRM.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to manage your calls, bargains as well as leads. There are lots of automations to assist you enhance your procedures.
What is ActiveCampaign utilized for?
ActiveCampaign can be made use of for anything from e-newsletter production to call administration. Including a myriad of attributes, this all-in-one advertising automation software is a fantastic choice for all service dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a whole host of tasks, such as send out email newsletters, monitor deals as well as manage your calls. The most notable attribute is the sales and also marketing automation capacities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s touchdown page home builder allows you to develop contemporary touchdown web pages with vibrant material blocks, suggesting you can customize your content depending on that’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is offered for iOS as well as Android. You can view projects and email automation details, timetable and send campaigns, track e-mail performance metrics, manage get in touches with, and also far more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail advertising service for small companies. It safely stores your customer data and also uses a safe and secure way to manage your subscribers.
ActiveCampaign deliverability – is it any kind of good?
ActiveCampaign’s deliverability prices are among the top 5 cause our bi-annual examinations. Scoring in the early to mid-nineties, we would certainly state they have very good deliverability.
We’ve reviewed the advertising automation capabilities of lots of ESPs as well as haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate essentially anything: projects, deals, ecommerce automation, SMS, call monitoring, etc.
One-to-one e-mail automation is rather special to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with loads of pro alternatives (e.g. a webinar device) and good automations.