Activecampaign Support Center

This Chicago-based automation tool is helping their 150,000 customers send out less e-mails while, at the same time, achieving far better results. ActiveCampaign reported that their consumers conserved 38.4 million hours between July 2020 and July 2021 utilizing its computerized workflows. That certainly indicates good value for cash, however considering it’s on the costlier end of the spectrum, how much value do you truly obtain?

Boasting many attributes and assimilations, as well as friendly as well as fast assistance, they do seem like a powerhouse e-mail advertising device. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they come up to their strong claims.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign offer nearly whatever you require within a newsletter marketing tool, plus their innovative automations are difficult to defeat. The entry-level plan starts at $15 each month (for up to 500 customers, paid regular monthly), or if you intend to access professional attributes such as the built-in CRM, lead racking up, landing web pages and also SMS sending, the Plus strategy starts at $70 monthly.

One of their vital attributes is marketing automation. Besides autoresponders, which can be based on myriad conditions, you can automate checklist as well as call monitoring, as well as offers, if you make a decision to utilize their CRM software. This ‘Deals’ system (sales pipeline) also enables you to add notes to contacts, set up visits, send out direct messages to them, and a lot more.

The ‘Conversations’ feature is one more one to keep in mind. You can utilize it to send out targeted messages directly to your website visitors in order to maximize the overall client experience as well as produce a type of sales channel to help you transform more site visitors.

Having all your information and also activity in one area suggests that you can rapidly get a holistic view of exactly how your sales and also advertising initiatives are carrying out. Not having to make use of a number of companies for your different electronic advertising and marketing efforts will also potentially conserve you money.

Allow’s dive in as well as take a better check out ActiveCampaign:

Try ActiveCampaign free of cost

Pros as well as Cons

PROS

Exceptionally powerful automation:

One of the finest advertising and marketing automation tools out there. This crucial function of ActiveCampaign is not only very powerful however additionally easy to make use of.

Extensive coverage:

Offers reporting on all locations such as click-maps, geo-tracking and also web page gos to. Acquisition tracking is offered on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a great enhancement to aid you raise purchases, loyalty, and engagement.

Wonderful deliverability:

In our deliverability tests, ActiveCampaign verifies to be among the very best devices in obtaining e-mails supplied.

Free movements:

If you are coming from a various e-mail marketing software application, ActiveCampaign offers to do the account movement free of charge.

CONS

Steeper learning contour:

If you’re after a quick and basic e-mail service, this may just be taken into consideration a con. There are simpler email e-newsletter services out there, so you might want to look somewhere else if this is all you need.

No totally free strategy:

There is no cost-free plan offered (only a free trial). If you’re searching for a straightforward tool, there are

Charges for client preview:

You can sneak peek just how your e-newsletter looks on various email clients, nevertheless, this is charged at $1 per test/client.

Is ActiveCampaign the appropriate newsletter solution for you?

Recommended if:

You’re severe concerning marketing automation:

ActiveCampaign is hands-down one of the most powerful automation tool we’ve tested, allowing you to set up basically any kind of automation you can think about– triggered campaigns, sales follow-ups, automated division, vibrant e-mail web content and so on. You can now instantly send one-to-one sales e-mails by means of your own inbox.

You require an integrated sales and also advertising and marketing system for your business:

ActiveCampaign’s built-in CRM perfectly links up to all your email advertising data, permitting sales groups to act swiftly. Functions like lead racking up and also social information can additionally aid to streamline your sales follow-up processes.

You require a tool that carries out multi-channel marketing:

In addition to sending e-mails, ActiveCampaign likewise enables you to set up landing web pages, send SMS as well as customized ‘Conversations’ to site site visitors, established chatbot automations and also even manage just how Facebook ads are presented to contacts. If you ‘d like to be able to systematize a excellent chunk of your advertising and marketing as well as provide your customers a far better all-round experience, it’s a fantastic remedy.

Not suggested if:

You require a low-maintenance, beginner-friendly device:

ActiveCampaign is an sophisticated tool, and getting acquainted with it takes a lot more job than other tools. And also the normal maintenance you’ll need to set up, display as well as maximize e-mail projects.

You just need simple automations:

If you just want to establish basic email series ( for instance, a welcome campaign), we ‘d recommend extra economical choices like MailerLite which is far much easier to make use of. Otherwise, you’ll be spending for a tonne of bonus ( as well as intricacy) that you merely will not require.

You’re unsure:

However, there’s no complimentary plan, as well as with a test period of just 14 days, they don’t offer you much time to assess whether it’s ideal for you.

Score details

Ease of Use – 4 out of 5 stars

ActiveCampaign have a extremely straightforward design, with conveniently accessible food selections. The dashboard has a beneficial ‘Getting Started’ slider to assist new individuals, and also it has demo data to give you an suggestion of exactly how ideal to utilize sections. A wonderful function is the Content Manager, which shops all your properties in a centralized hub, making it simple to keep points arranged.

With so much capability, it may be a little challenging for outright newbies at.

Newsletter Creation

Editor – 4 out of 5 stars

The drag and drop email home builder is fast as well as has a pair of helpful functions. Surprisingy, there is no quick means to sneak peek your newsletter– you’ll require to go into the email settings.

Personalization- Yes

An easy to use If/Then/Else logic is readily available via ‘conditional material’ which allows you to reveal specific consumers different content based upon particular problems like interests, web links clicked in the past, and so on. You can currently include customized trademarks to your one-to-one emails with the new signature personalization tag.

Email kinds – 5 out of 5 stars

Classic newsletters, SMS, autoresponders, A/B testing, RSS activated, progressed automation. ActiveCampaign don’t have a devoted transactional email server.

Choice and Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 modern, responsive themes to choose from. You can smoothly sneak peek them in another window, both on mobile and desktop. Various other devices offer somewhat more features/content blocks within the e-mail building contractor. They use users a totally free tailored e-mail design on the Plus strategy and greater.

Email Marketing Automation – 5 out of 5 stars

Their advertising automation really is unsurpassable. It’s very powerful, as well as extremely straightforward, allowing you to automate follow-up campaigns, modify several conditions and also a lot more. This is all done via an user friendly flowchart-style automation contractor. There are additionally pre-made ‘recipes’ ( design templates) for you to make use of, or obtain suggestions from. Otherwise, you can construct your own automation from scratch.

Checklist Management- 5 out of 5 stars

Contrasted to a few other devices, handling get in touches with and also listings is made a lot easier as a result of their automation features which enable you to arrange individuals right into lists. Find out more here.

Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, lets you produce your very own customized areas. Besides the common kinds, which are fully receptive, it also permits you to develop floating kinds and also modals. You can automatically install a type on your website rather of having to copy and paste it into your shop’s code if you’re on Shopify. This kind can consist of a discount rate code to urge customers to buy.

Deliverability – 4.5 out of 5 stars

In our deliverability tests ActiveCampaign often tends to rack up pretty extremely, landing e-mails generally inbox of the most preferred companies like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather regular, which is excellent news for email online marketers.

Reports as well as Analysis – 4.5 out of 5 stars

Enables reporting on generally everything (opens, click-maps, web page gos to, geo-tracking). Ecommerce reports are also available on particular plans for Shopify, BigCommerce, WooCommerce, and also much more. The “Recommendations for you” section uses helpful pointers on actions you can take. Other records include get in touch with trends, offer records, chat conversion, automation reports, etc. Custom-made reports are only readily available on the Enterprise strategy.

Languages – 4 out of 5 stars

Their internet site and support are both readily available in English, plus 5 other languages. You can alter your individual account to among greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).

Further Features

Spam and Design-Testing – 3.5 out of 5 stars

These are both readily available. Spam testing is simply a ‘pass’ or ‘fail’ that you obtain prior to you send your project, yet there are no aspects present to help understand the judgment. An e-mail client preview is offered, also, but at a rate of $1 per test/client, which seems a little bit high. You can currently send out a examination e-mail for evaluation to as much as 5 e-mail addresses.

Bounce Management – Yes

Soft bounces are counted as hard bounces after 3 times, and this after that puts them in an exclusion checklist.

Blocklist – Yes

This is the abovementioned ‘ exemption listing’. You can import calls directly right into this list, and export as well.

Storage space readily available for data as well as pictures – Unlimited

Pictures over 1000px will be scaled down.

Pro Features

Authentication- Yes

SPF as well as DKIM are sustained.

Very Own Domain – Yes

It’s possible to use your very own monitoring domain name to enhance your e-newsletter’s business branding.

Various levels of account access – Yes

This is a very flexible system, without specific degrees. You define the group names as well as likewise the specific gain access to for every of those teams through tick-boxes. 2-Factor Authentication for an additional safety and security layer is offered also.

Integrations – Yes

ActiveCampaign offer plenty of integration choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally supports all kinds of type and also study devices like Typeform and also SurveyMonkey. You shouldn’t have a trouble locating what you need as they also incorporate with Zapier. Discover all assimilations here.

Landing Page Builder – Yes

The layouts are very easy as well as varied to edit. Touchdown web pages are hosted on a personalized domain name or subdomain. On the Professional plan and up, you can develop personalized web experiences by hiding or getting rid of specific aspects. You can likewise include unique buttons, that include calling a contact number, downloading a documents or sending an e-mail.

Client Support – 5 out of 5 stars

Support is quick and pleasant , through all tools as well as offered in several languages. Their knowledge base is specifically valuable as well as conveniently searchable , I had really little difficulty discovering appropriate search engine result. They likewise have video tutorials available, webinars ( real-time and also archived ) and also individually training on the ‘Plus’ plan. Live conversation is additionally readily available on all plans, however no phone support.

General rating – 4.5 out of 5 stars

ActiveCampaign is just one of one of the most powerful e-mail marketing solutions on the marketplace, hardly missing a thing when it comes to pro functions. Small businesses will certainly gain from superb sales automation, subscriber management via making use of automated process and the brand-new functions they’re constantly including

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign supplies a excellent series of pro attributes. Let’s damage those down a little and evaluate what jobs and what could be enhanced:

ActiveCampaign Marketing Automation

We’ve assessed the marketing automation abilities of lots of ESPs and haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, contact administration, and so on.

Advertising automation is consisted of on all plans, however, sales automation is reserved for individuals on the Plus strategy (from $70/mo) and higher.

One-to-one e-mail automation is rather distinct to ActiveCampaign. You’ll be able to trigger automations straight with your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or higher and this isn’t affordable at all.

We’ve been keeping track of ActiveCampaign for many years, and also have actually seen them proactively add new features constantly, especially around the location of automation. This is a great indicator, as a few other ActiveCampaign rivals haven’t been quite so honest.

ActiveCampaign automation layouts

We considered ActiveCampaign’s automation layouts, otherwise called ‘recipes’ and located that they are both actually well assembled and also easy to modify. There are loads to pick from (750 actually!), and the categories make it easy to find what you’re trying to find.

activecampaign automation design templates

Various other tools have a tendency to provide rather general design templates, whereas ActiveCampaign provides a entire host of integration-specific templates, like these automation dishes for Shopify:

activecampaign shopify automations

The only disadvantage is that, with a lot of design templates, you can really feel overloaded by the choices. It may show up that some dishes are duplicated, however, after changing the layouts very closely, you can see there are little differences in between them. I can see how this could be a little confusing for some, however, at the end of the day, our experience informs us that the even more targeted you can be with your projects the much better.

ActiveCampaign SMS automation

SMS automation is consisted of on the Plus strategy as well as greater. You can incorporate with a number of tools, such as ClickSend, MessageMedia as well as Twilio, and ActiveCampaign provides you with a variety of automation layouts:

activecampaign sms templates

Realize that SMS sending is just offered on the Plus plan as well as greater, which begins at $70/month, so it’s not cheap. If you want your very own customized SMS number for sending out, you’ll additionally require to be on the costly Enterprise account.

ActiveCampaign CRM

As pointed out above, ActiveCampaign features a built-in CRM.

Small business proprietors searching for get in touch with management software will discover this attribute especially valuable, to utilize along with the advanced email marketing abilities.

After extensive testing, we found that the software program was quite easy to use. You can set up multiple offer pipelines, as well as edit/add brand-new phases to show your distinct sales procedure. The drag and also decrease software application makes it easy to manually relocate deals with the pipeline.

The advanced customer can gain from this range of CRM automation themes, which covers every little thing from lead racking up to task management:

crm actions activecampaign

Rates starts at $70/month for this feature, as it is reserved for those on the Plus strategy and greater. It’s not precisely economical, but when you consider whatever you’re getting (advanced sales as well as marketing contact, lead & automation scoring, email & SMS sending, Facebook Custom Audience integration, etc) it’s actually not a bad deal.

When compared against the most effective CRM software application for small businesses, we discovered that most services charged per individual, whereas ActiveCampaign included 25 customer accounts, which will truly assist keep costs down.

We additionally carried out a detailed comparison of ActiveCampaign vs HubSpot and also located that ActiveCampaign actually had a lot of advantages over the CRM giant. Most especially, it’s value for cash.

ActiveCampaign Landing Pages

There are a total of 56 responsive touchdown page templates, as well as you can also develop your own as well as save it as a customized web page for future usage.

activecampaign landing web page themes

After analyzing the designs and editor, we would certainly claim they are eye-catching and contemporary , the only thing is that it isn’t so simple to relocate blocks around the page when editing and enhancing. You can’t move an element up or down slightly, instead, you can only relocate it between the detailed sections. I imagine ActiveCampaign has established it up like this to ensure that every element is aligned, yet it indicates you have less innovative liberty than with other website as well as touchdown page home builders like Wix.

I additionally could not locate a method to add a web link to photos, which isn’t optimal.

touchdown web page builder activecampaign

The cool (and one-of-a-kind) feature of ActiveCampaign’s landing web pages is that you can consist of dynamic content (web customization) to ensure that each user sees exactly what’s pertinent to them. This will certainly help you to target leads in an smart way, e.g. only revealing individuals material that’s relevant to their geolocation or sector or revealing them products based upon their purchase history. You can also enable tracking on your web pages.

Conclusion

Do we recommend ActiveCampaign?

It’s truly tough to fault ActiveCampaign, not only do they use virtually whatever you require within an email marketing system, however they do it quite possibly.

The coverage provides you understanding right into mostly all aspects, such as page visits, geo-tracking, openers, ecommerce and more. One location that is a little lacking is the e-mail contractor, not offering an experience as slick as other solutions available, with a couple of worrying features that could be done better (like the revision background).

Chat as well as email support are wonderful, with a personal feel to the communications. With their ‘Plus’ intend you also obtain accessibility to individually training as well as helpful webinars, which is a wonderful addition.

I think this ActiveCampaign review reveals that it is really among the very best choices you might make if you’re trying to find an all-in-one digital advertising and marketing device. Their advertising and also sales automation is the actual offer and also makes other devices’ automated workflows look pale in contrast. (See why it makes an outstanding Mailchimp option below.).

You’ll need to be prepared to put in a little time as a result of the slightly steeper understanding curve, and probably invest a little even more cash, however your service will certainly reap the rewards. If, on the other hand, you’re simply trying to find a easy means to blast out newsletters, a service like GetResponse or MailerLite could be a little bit easier to get your head around.

On a side note, ActiveCampaign provides a variety of really valuable cost-free tools, regardless of whether you’re a consumer or not. You can find everything from material and social networks calendar design templates to a subject line generator. Have a look at the complimentary tools here.

Try ActiveCampaign currently absolutely free for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is among the most budget friendly solutions, as a matter of fact, their cost-free strategy is extremely charitable. Their technique to email advertising and marketing layout is praiseworthy, using modern-looking layouts. It’s also one of the easiest devices we’ve ever used.

# 2 GetResponse.

GetResponse is a powerful alternative to ActiveCampaign with tons of pro alternatives (e.g. a webinar device) as well as good automations. Unlike ActiveCampaign, they provide their system in greater than 20 languages, as well as their layout and screening tools are excellent. Review the full contrast in our GetResponse vs ActiveCampaign overview.

# 3 Sendinblue.

Sendinblue is just one of the most affordable all-in-one email advertising tools on the market. It’s offered in 6 languages and features innovative automation choices and also a integrated CRM.

FAQ.

Is ActiveCampaign a CRM?

You can utilize ActiveCampaign to manage your calls, bargains as well as leads. There are plenty of automations to aid you improve your procedures.

What is ActiveCampaign utilized for?

ActiveCampaign can be made use of for anything from e-newsletter development to contact administration. Including a myriad of attributes, this all-in-one marketing automation software program is a great selection for all organization dimensions.

What can ActiveCampaign do?

With ActiveCampaign, you can perform a whole host of tasks, such as send e-mail newsletters, display deals and also manage your calls. The most significant attribute is the sales and also advertising automation capacities.

Does ActiveCampaign have touchdown pages?

Yes! ActiveCampaign’s touchdown web page contractor enables you to develop contemporary landing web pages with dynamic material blocks, implying you can individualize your content depending on who’s viewing it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile app is offered for iOS and Android. You can view projects and also email automation information, timetable and also send projects, track e-mail efficiency metrics, take care of get in touches with, and far more.

Is ActiveCampaign legit?

ActiveCampaign is a legit email marketing solution for small companies. It securely shops your client information as well as supplies a secure method to manage your clients.

ActiveCampaign deliverability – is it any type of good?

ActiveCampaign’s deliverability rates are amongst the top 5 lead to our bi-annual tests. Rating in the early to mid-nineties, we would certainly state they have great deliverability.

We’ve examined the advertising and marketing automation capabilities of loads of ESPs as well as haven’t yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate essentially anything: projects, offers, ecommerce automation, SMS, get in touch with monitoring, and so on.

One-to-one email automation is rather distinct to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with lots of pro options (e.g. a webinar tool) and great automations.

Other Searches

  • Activecampaign Acuity Scheduling Credit Repair Cloud Integrations
  • Activecampaign How To Delete List
  • Activecampaign \”%%_op_gdpr_consent_%%\”
  • Dkim Spf Activecampaign
  • Activecampaign/learn
  • Activecampaign App Studio
  • Activecampaign Office Hours
  • Activecampaign Com Events
  • How Long Does Contact Scoring Take To Calculate Activecampaign
  • Activecampaign Company Valuation