This Chicago-based automation device is aiding their 150,000 consumers send fewer emails while, at the same time, accomplishing better results. ActiveCampaign reported that their customers conserved 38.4 million hours in between July 2020 and also July 2021 utilizing its automated operations. That absolutely implies good value for cash, however considering it’s on the costlier end of the spectrum, how much bang for your buck do you actually obtain?
Boasting numerous features as well as combinations, in addition to quick and friendly assistance, they do seem like a powerhouse e-mail advertising tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they come up to their strong cases.
ActiveCampaign Review Summary
ActiveCampaign offer virtually everything you require within a e-newsletter advertising and marketing device, plus their sophisticated automations are tough to beat. The entry-level strategy begins at $15 monthly (for up to 500 subscribers, paid monthly), or if you intend to accessibility professional features such as the built-in CRM, lead racking up, landing pages and SMS sending, the Plus plan starts at $70 each month.
Among their key features is marketing automation. Apart from autoresponders, which can be based on myriad problems, you can automate list and contact management, in addition to deals, if you decide to use their CRM software application. This ‘Deals’ system (sales pipeline) additionally enables you to add notes to calls, established visits, send straight messages to them, as well as a lot more.
The ‘Conversations’ function is another one to keep in mind. You can utilize it to send out targeted messages directly to your site visitors in order to enhance the total customer experience and also develop a sort of sales channel to help you convert more site visitors.
Having all your information and activity in one place implies that you can quickly obtain a holistic sight of just how your sales and also advertising initiatives are doing. Not having to make use of a variety of service providers for your various electronic advertising initiatives will also potentially save you cash.
Let’s dive in as well as take a closer consider ActiveCampaign:
Cons and pros
Incredibly powerful automation:
One of the best marketing automation tools out there. This key feature of ActiveCampaign is not only incredibly effective yet additionally simple to utilize.
Offers reporting on all locations such as click-maps, geo-tracking and also web page gos to. Acquisition monitoring is offered on greater prepare for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” section is a wonderful enhancement to aid you enhance acquisitions, loyalty, as well as involvement.
In our deliverability tests, ActiveCampaign proves to be among the very best devices in obtaining emails delivered.
ActiveCampaign supplies to do the account migration for complimentary if you are coming from a various email advertising and marketing software.
Steeper learning contour:
If you’re after a basic and fast e-mail solution, this may only be taken into consideration a con. There are easier e-mail newsletter solutions around, so you might want to look elsewhere if this is all you need.
No totally free plan:
However, there is no totally free strategy available (only a totally free trial). There are if you’re looking for a basic device
Fees for client sneak peek:
You can sneak peek exactly how your e-newsletter views different email customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate e-newsletter service for you?
You’re serious concerning marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve examined, enabling you to establish virtually any kind of automation you can consider– set off campaigns, sales follow-ups, automated division, vibrant email content and so on. You can currently immediately send one-to-one sales e-mails using your very own inbox.
You require an integrated sales as well as advertising system for your organization:
ActiveCampaign’s inbuilt CRM flawlessly links to all your e-mail marketing information, enabling sales groups to act rapidly. Functions like lead scoring as well as social information can also assist to simplify your sales follow-up procedures.
You require a device that executes multi-channel advertising:
Besides sending emails, ActiveCampaign likewise enables you to establish touchdown pages, send SMS and also individualized ‘Conversations’ to internet site site visitors, established chatbot automations as well as also handle just how Facebook advertisements are shown to calls. If you ‘d like to be able to centralize a good piece of your advertising and provide your clients a far better all-round experience, it’s a terrific option.
Not suggested if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced tool, as well as getting acquainted with it takes a great deal even more job than other tools. Not to mention the normal upkeep you’ll require to establish, monitor and enhance email campaigns.
You only require easy automations:
If you just intend to establish fundamental email series (for example, a welcome project), we ‘d suggest extra affordable alternatives like MailerLite which is far much easier to use. Or else, you’ll be spending for a tonne of bonus ( and also intricacy) that you just will not require.
You’re not sure:
There’s no totally free strategy, and with a test period of just 14 days, they do not offer you much time to assess whether it’s right for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use design, with conveniently navigable menus. The dashboard has a useful ‘Getting Started’ slider to aid brand-new users, as well as it has actually demo information to provide you an suggestion of just how best to use areas. A nice attribute is the Content Manager, which stores all your possessions in a central hub, making it very easy to keep points arranged.
With so much capability, it might be a little complicated for absolute beginners at.
Editor – 4 out of 5 stars
The drag and also drop email building contractor is rapid and also has a couple of convenient functions. One is that you can save personalized ‘ obstructs’ to recycle, and the various other that it allows you to see modifications other people have actually made, Google Docs-style. However, finding your last activity to reverse can be painstaking due to numerous auto-saves every minute! An additional issue we had was in producing columns, though, in the case of products, this has actually been assisted by the brand-new item block. Surprisingy, there is no fast means to preview your newsletter– you’ll need to go into the email setups.
An easy to use If/Then/Else logic is available through ‘conditional content’ which enables you to reveal particular customers various web content based on certain problems like passions, links clicked in the past, and so on. You can currently add customized trademarks to your one-to-one e-mails with the brand-new signature customization tag.
Email types – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B screening, RSS triggered, advanced automation. ActiveCampaign do not have a dedicated transactional email server.
Option and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive design templates to choose from. You can smoothly preview them in another window, both on mobile and also desktop. Other tools supply slightly much more features/content blocks within the e-mail contractor. They supply customers a free personalized e-mail layout on the Plus strategy and also greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation actually is unequalled. It’s extremely powerful, as well as really straightforward, permitting you to automate follow-up campaigns, modify numerous conditions as well as far more. This is all done through an user friendly flowchart-style automation building contractor. There are additionally pre-made ‘ dishes’ (templates) for you to use, or obtain concepts from. Or else, you can construct your very own automation from scratch.
Checklist Management- 5 out of 5 stars
Compared to some other tools, taking care of get in touches with and lists is made much easier as a result of their automation functions which permit you to organize individuals right into listings. Learn more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you produce your very own custom fields. Apart from the common types, which are completely responsive, it likewise allows you to produce floating types as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to score rather very, touchdown emails generally inbox of one of the most prominent service providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather consistent, which is good information for e-mail marketing experts.
Reports as well as Analysis – 4.5 out of 5 stars
Ecommerce reports are additionally available on specific strategies for Shopify, BigCommerce, WooCommerce, and also extra. Other reports include call patterns, offer records, conversation conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their internet site as well as support are both offered in English, plus 5 other languages. You can transform your individual profile to among more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
An e-mail customer sneak peek is readily available, also, but at a cost of $1 per test/client, which appears a little bit steep. You can currently send a test email for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, and also this after that places them in an exclusion checklist.
Blocklist – Yes
This is the aforementioned ‘ exemption checklist’. You can import contacts directly into this list, and export too.
Storage space available for information as well as images – Unlimited
Images above 1000px will certainly be scaled down.
SPF and also DKIM are supported.
Own Domain – Yes
It’s feasible to utilize your own tracking domain to boost your newsletter’s firm branding.
Different levels of account accessibility – Yes
This is a very adaptable system, without certain degrees. You specify the team names and likewise the specific access for each of those groups by means of tick-boxes. 2-Factor Authentication for an additional security layer is readily available as well.
Assimilations – Yes
ActiveCampaign deal plenty of integration alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally sustains all kinds of form and also study devices like Typeform as well as SurveyMonkey.
Landing Page Builder – Yes
On the Professional strategy and also up, you can develop personalized internet experiences by hiding or removing specific elements. You can likewise add special switches, which consist of calling a phone number, downloading and install a documents or sending out an email.
Client Support – 5 out of 5 stars
Assistance is friendly as well as fast , through all mediums and also offered in a number of languages. Their data base is quickly searchable and specifically valuable , I had very little problem finding appropriate search results. They likewise have video tutorials offered, webinars ( online and archived ) and also individually training on the ‘Plus’ strategy. Live chat is likewise readily available on all strategies, but no phone assistance.
Total rating – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful e-mail marketing solutions on the market, hardly missing out on a thing when it comes to professional functions. Local business will certainly benefit from exceptional sales automation, client administration with the use of automated operations as well as the brand-new functions they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a great series of professional functions. Allow’s damage those down a little and also examine what works as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising and marketing automation abilities of loads of ESPs as well as haven’t yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate virtually anything: projects, deals, ecommerce automation, SMS, contact administration, etc.
Marketing automation is included on all plans, however, sales automation is booked for customers on the Plus strategy (from $70/mo) and also higher.
One-to-one email automation is fairly unique to ActiveCampaign. You’ll be able to trigger automations straight with your inbox communications with leads. The only downside is that you’ll need to be on the Professional strategy ($ 187/mo) or higher as well as this isn’t economical in all.
We’ve been keeping an eye on ActiveCampaign for several years, and also have actually seen them proactively include new attributes constantly, particularly around the area of automation. This is a excellent sign, as some other ActiveCampaign rivals haven’t been fairly so forthcoming.
ActiveCampaign automation themes
We considered ActiveCampaign’s automation templates, otherwise called ‘recipes’ as well as located that they are both really well created and easy to modify. There are lots to select from (750 in fact!), as well as the classifications make it very easy to discover what you’re seeking.
activecampaign automation design templates
Various other tools often tend to supply rather basic layouts, whereas ActiveCampaign supplies a entire host of integration-specific templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with so many layouts, you can really feel overloaded by the choices. It might appear that some recipes are repeated, however, after modifying the templates very closely, you can see there are small distinctions between them. I can see how this could be a little complicated for some, but, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and also higher. You can incorporate with a variety of devices, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign offers you with a selection of automation themes:
activecampaign sms themes
Realize that SMS sending is only available on the Plus strategy and also higher, which begins at $70/month, so it’s not low-cost. If you desire your very own custom-made SMS number for sending, you’ll also need to be on the costly Enterprise account.
As pointed out above, ActiveCampaign includes a integrated CRM.
Small business proprietors searching for get in touch with monitoring software application will certainly find this feature especially beneficial, to use alongside the sophisticated e-mail marketing capacities.
After considerable screening, we located that the software application was quite easy to use. You can set up numerous offer pipes, and edit/add new phases to reflect your distinct sales process. The drag as well as decline software program makes it very easy to manually move deals with the pipe.
The more advanced user can benefit from this series of CRM automation design templates, which covers every little thing from lead racking up to task monitoring:
crm actions activecampaign
Pricing begins at $70/month for this function, as it is reserved for those on the Plus strategy and also higher. It’s not specifically inexpensive, however when you think about everything you’re obtaining ( innovative sales and advertising and marketing automation, lead & contact scoring, email & SMS sending, Facebook Custom Audience combination, and so on) it’s in fact not a bad deal.
When compared versus the very best CRM software application for small companies, we discovered that most services charged per user, whereas ActiveCampaign included 25 customer accounts, which will really help keep prices down.
We also conducted a comprehensive contrast of ActiveCampaign vs HubSpot and found that ActiveCampaign really had a lot of advantages over the CRM titan. Most notably, it’s worth for money.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive landing web page themes, as well as you can likewise construct your own and wait as a custom web page for future usage.
activecampaign landing page templates
After evaluating the designs as well as editor, we ‘d state they are modern and also appealing , the only point is that it isn’t so easy to move blocks around the web page when modifying. As an example, you can not move an aspect up or down somewhat, rather, you can only move it in between the described sections. I think of ActiveCampaign has actually set it up similar to this to make sure that every component is aligned, but it means you have less creative flexibility than with various other internet site and touchdown page building contractors like Wix.
I likewise could not find a way to include a web link to images, which isn’t perfect.
landing page building contractor activecampaign
The cool (and distinct) aspect of ActiveCampaign’s landing pages is that you can consist of dynamic web content (web personalization) to ensure that each individual sees specifically what’s appropriate to them. This will certainly help you to target leads in an smart method, e.g. only showing individuals content that’s appropriate to their geolocation or industry or showing them items based upon their acquisition background. You can likewise enable monitoring on your web pages.
So do we recommend ActiveCampaign?
It’s actually hard to fault ActiveCampaign, not only do they offer almost every little thing you require within an email advertising and marketing platform, however they do it effectively.
The reporting offers you insight right into almost all aspects, such as page check outs, geo-tracking, openers, ecommerce and more. One location that is a little lacking is the e-mail builder, not supplying an experience as slick as various other services around, with a few niggling features that could be done better (like the modification background).
Chat as well as email assistance are terrific, with a personal feeling to the communications. With their ‘Plus’ plan you also obtain accessibility to individually training and also helpful webinars, which is a good addition.
I think this ActiveCampaign review reveals that it is really among the very best choices you could make if you’re searching for an all-in-one electronic advertising tool. Their advertising and marketing and sales automation is the actual deal and makes other tools’ automated workflows look light in contrast. (See why it makes an outstanding Mailchimp choice below.).
You’ll require to be prepared to put in a bit of time because of the a little steeper understanding contour, and also perhaps spend a little more cash, however your organization will gain the rewards. If, on the other hand, you’re just looking for a basic method to blast out newsletters, a option like GetResponse or MailerLite may be a little bit less complicated to obtain your head around.
On a side note, ActiveCampaign supplies a range of actually useful totally free tools, despite whether you’re a customer or not. You can locate everything from content and social networks schedule layouts to a subject line generator. Check out the totally free devices below.
Try ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is just one of the most budget-friendly services, in fact, their free strategy is really generous. Their approach to email advertising layout is admirable, supplying modern-looking themes. It’s additionally one of the easiest devices we’ve ever made use of.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) as well as excellent automations. Unlike ActiveCampaign, they use their system in more than 20 languages, and also their layout and also screening devices are exceptional. Check out the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the least expensive all-in-one email advertising devices on the marketplace. It’s available in 6 languages and features innovative automation options as well as a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can utilize ActiveCampaign to handle your get in touches with, deals as well as leads. There are lots of automations to aid you simplify your procedures. Learn even more right here.
What is ActiveCampaign utilized for?
ActiveCampaign can be used for anything from e-newsletter development to speak to monitoring. Including a myriad of functions, this all-in-one marketing automation software is a wonderful selection for all company sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of jobs, such as send e-mail newsletters, display deals and manage your contacts. The most significant function is the sales as well as advertising automation capacities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing web page home builder enables you to create modern landing web pages with dynamic web content blocks, indicating you can individualize your web content depending upon that’s viewing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is available for iOS and Android. You can view campaigns as well as email automation information, routine and send out projects, track email performance metrics, manage calls, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising and marketing service for small companies. It safely stores your consumer information as well as uses a secure method to manage your subscribers.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability prices are amongst the leading 5 results in our bi-annual examinations. Rating in the very early to mid-nineties, we ‘d say they have very good deliverability.
We’ve examined the advertising automation capacities of lots of ESPs as well as have not yet found a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as part of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their focus, enabling you to automate virtually anything: projects, offers, ecommerce automation, SMS, call management, and so on.
One-to-one email automation is rather unique to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with loads of pro choices (e.g. a webinar tool) as well as great automations.