This Chicago-based automation tool is helping their 150,000 clients send out less emails while, at the same time, attaining much better outcomes. ActiveCampaign reported that their customers saved 38.4 million hours between July 2020 as well as July 2021 using its automated workflows. That certainly suggests good value for cash, but considering it’s on the pricier end of the range, just how much bang for your buck do you truly get?
Boasting lots of attributes as well as combinations, in addition to friendly and fast assistance, they do sound like a powerhouse email marketing tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign offer nearly every little thing you need within a newsletter advertising device, plus their innovative automations are difficult to defeat. The entry-level strategy begins at $15 monthly (for approximately 500 clients, paid regular monthly), or if you wish to accessibility pro attributes such as the inbuilt CRM, lead scoring, touchdown web pages as well as SMS sending out, the Plus plan starts at $70 monthly.
One of their crucial features is marketing automation. In addition to autoresponders, which can be based on myriad problems, you can automate list and contact administration, in addition to offers, if you determine to utilize their CRM software program. This ‘Deals’ system (sales pipeline) also allows you to add notes to calls, established visits, send direct messages to them, and also much more.
The ‘Conversations’ feature is an additional one to note. You can utilize it to send out targeted messages directly to your site site visitors in order to enhance the general client experience and also create a sort of sales channel to help you transform much more visitors.
Having all your information as well as task in one place means that you can swiftly obtain a all natural view of exactly how your sales and also marketing initiatives are carrying out. Not having to use a variety of carriers for your different electronic advertising and marketing initiatives will additionally potentially save you money.
Let’s dive in and take a more detailed check out ActiveCampaign:
Pros as well as Cons
Very effective automation:
Among the most effective advertising and marketing automation tools around. This key attribute of ActiveCampaign is not only extremely effective however also easy to use. Integrated interaction allows you combine all the networks that can be utilized within an automation: advertising and marketing projects, sales follow-ups, text, and also much more. This feature makes it a fantastic email advertising tool for Shopify.
Deals reporting on all locations such as click-maps, geo-tracking and web page visits. Acquisition tracking is offered on higher plans for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” area is a good enhancement to help you increase acquisitions, commitment, as well as engagement.
In our deliverability examinations, ActiveCampaign proves to be among the very best tools in obtaining emails provided.
If you are originating from a different email advertising and marketing software, ActiveCampaign offers to do the account migration absolutely free.
Steeper discovering curve:
If you’re after a fast and also basic e-mail solution, this might just be taken into consideration a con. There are easier e-mail e-newsletter solutions available, so you might wish to look somewhere else if this is all you need.
No totally free strategy:
There is no free strategy readily available ( just a cost-free test). There are if you’re looking for a basic tool
Charges for customer preview:
You can preview just how your newsletter views various email customers, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter solution for you?
You’re major about marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve examined, enabling you to establish practically any kind of automation you can think about– set off campaigns, sales follow-ups, automated segmentation, vibrant e-mail material and so on. You can now immediately send one-to-one sales e-mails using your very own inbox.
You need an incorporated sales and also advertising platform for your company:
ActiveCampaign’s built-in CRM perfectly connects to all your e-mail marketing information, permitting sales teams to act swiftly. Features like lead racking up and social data can also assist to improve your sales follow-up procedures.
You need a tool that carries out multi-channel advertising:
Aside from sending out e-mails, ActiveCampaign also permits you to set up landing web pages, send out SMS and also individualized ‘Conversations’ to internet site site visitors, established chatbot automations as well as even manage how Facebook ads are shown to get in touches with. It’s a excellent option if you ‘d like to have the ability to systematize a excellent piece of your advertising and also give your clients a far better all-round experience.
Not advised if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative device, as well as getting acquainted with it takes a great deal even more job than other devices. Not to mention the routine upkeep you’ll require to establish, monitor as well as maximize email campaigns.
You only need simple automations:
If you just wish to set up standard e-mail sequences ( as an example, a welcome project), we would certainly suggest much more budget-friendly choices like MailerLite which is much less complicated to utilize. Or else, you’ll be spending for a tonne of additionals ( as well as intricacy) that you merely won’t require.
You’re not exactly sure:
There’s no free plan, and with a trial period of just 14 days, they do not give you much time to examine whether it’s appropriate for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a very user-friendly layout, with quickly navigable menus. The dashboard has a useful ‘Getting Started’ slider to assist new individuals, and also it has actually demo data to offer you an concept of how best to make use of sections. A wonderful feature is the Content Manager, which shops all your properties in a centralized center, making it very easy to keep points arranged.
With so much capability, it might be a little difficult for absolute novices at.
Editor – 4 out of 5 stars
The drag as well as decrease email builder is fast as well as has a couple of convenient functions. Surprisingy, there is no fast way to sneak peek your newsletter– you’ll require to go into the email setups.
An easy to use If/Then/Else logic is readily available via ‘conditional content’ which permits you to reveal specific clients different content based upon specific problems like interests, links clicked in the past, and so on. You can now add personalized trademarks to your one-to-one emails with the brand-new trademark personalization tag.
Email kinds – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B testing, RSS activated, progressed automation. ActiveCampaign don’t have a committed transactional e-mail server.
Selection and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive themes to select from. You can handily preview them in another window, both on mobile as well as desktop computer. Various other tools provide slightly much more features/content blocks within the email building contractor. They use customers a complimentary customized email layout on the Plus plan and greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation actually is irresistible. It’s incredibly powerful, as well as really straightforward, allowing you to automate follow-up projects, edit numerous conditions as well as far more. This is all done via an easy-to-use flowchart-style automation building contractor. There are additionally pre-made ‘ dishes’ ( themes) for you to make use of, or get ideas from. Or else, you can construct your own automation from square one.
List Management- 5 out of 5 stars
Compared to a few other tools, taking care of contacts and also checklists is made much easier due to their automation functions which enable you to organize people into checklists. Discover more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you develop your very own personalized areas. Apart from the typical kinds, which are fully receptive, it additionally enables you to develop floating forms as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to score pretty extremely, landing emails generally inbox of one of the most preferred carriers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively consistent, which is great information for e-mail online marketers.
Records and Analysis – 4.5 out of 5 stars
Allows reporting on basically whatever ( opens up, click-maps, web page check outs, geo-tracking). Ecommerce records are also readily available on certain prepare for Shopify, BigCommerce, WooCommerce, and also extra. The “Recommendations for you” section uses practical pointers on activities you can take. Various other records include call patterns, bargain reports, conversation conversion, automation records, etc. Personalized reports are only available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their website and support are both readily available in English, plus 5 various other languages. You can change your user profile to among greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
These are both available. Spam screening is simply a ‘pass’ or ‘ fall short’ that you get before you send your campaign, yet there are no elements existing to aid understand the ruling. An e-mail customer sneak peek is readily available, also, but at a cost of $1 per test/client, which appears a bit high. You can currently send a test email for evaluation to as much as 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, as well as this then places them in an exemption checklist.
Blocklist – Yes
This is the abovementioned ‘ exemption checklist’. You can import calls directly right into this list, and export also.
Storage space available for photos and also data – Unlimited
Photos above 1000px will be scaled down.
SPF and also DKIM are supported.
Very Own Domain – Yes
It’s possible to utilize your own monitoring domain to enhance your newsletter’s firm branding.
Different levels of account access – Yes
This is a really adaptable system, without particular degrees. You specify the group names and also the specific access for each and every of those groups via tick-boxes. 2-Factor Authentication for an additional protection layer is available also.
Assimilations – Yes
ActiveCampaign offer plenty of assimilation alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally supports all sort of type as well as survey devices like Typeform as well as SurveyMonkey. You should not have a problem finding what you require as they likewise incorporate with Zapier. Find all combinations here.
Landing Page Builder – Yes
On the Professional plan and also up, you can create personalized internet experiences by concealing or eliminating particular aspects. You can also add special buttons, which consist of calling a phone number, downloading and install a file or sending an email.
Customer Support – 5 out of 5 stars
They additionally have video tutorials readily available, webinars ( live as well as archived ) and also individually training on the ‘Plus’ plan. Live conversation is also readily available on all plans, however no phone support.
Total score – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful e-mail advertising services on the market, rarely missing out on a point when it comes to pro functions. Small businesses will take advantage of superb sales automation, client monitoring via the use of automated workflows and the new functions they’re frequently adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a excellent variety of professional attributes. Allow’s damage those down a little and also assess what works and also what could be boosted:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation capabilities of lots of ESPs and have not yet located a suit for ActiveCampaign. Though ActiveCampaign’s rivals consist of marketing automation as part of their item, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate essentially anything: projects, bargains, ecommerce automation, SMS, contact management, and so on.
Advertising and marketing automation is consisted of on all strategies, nevertheless, sales automation is reserved for users on the Plus strategy (from $70/mo) and greater.
One-to-one e-mail automation is rather unique to ActiveCampaign. You’ll be able to cause automations directly via your inbox interactions with leads. The only disadvantage is that you’ll require to be on the Professional strategy ($ 187/mo) or higher as well as this isn’t inexpensive in any way.
We’ve been keeping an eye on ActiveCampaign for years, as well as have seen them proactively add new features constantly, particularly around the area of automation. This is a excellent indicator, as a few other ActiveCampaign competitors haven’t been fairly so honest.
ActiveCampaign automation design templates
We checked out ActiveCampaign’s automation design templates, or else known as ‘recipes’ and also discovered that they are both truly well created and also easy to modify. There are tons to choose from (750 as a matter of fact!), and the classifications make it simple to discover what you’re looking for.
activecampaign automation themes
Other tools often tend to give rather basic templates, whereas ActiveCampaign offers a entire host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with a lot of templates, you can feel overloaded by the alternatives. It might show up that some recipes are repeated, nonetheless, after changing the layouts closely, you can see there are tiny distinctions in between them. I can see exactly how this could be a little complex for some, yet, at the end of the day, our experience informs us that the even more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy and also greater. You can integrate with a variety of tools, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign supplies you with a variety of automation layouts:
activecampaign sms design templates
Be aware that SMS sending is just available on the Plus plan and greater, which begins at $70/month, so it’s not low-cost. You’ll also need to be on the expensive Enterprise account if you desire your own customized SMS number for sending.
As stated over, ActiveCampaign features a integrated CRM.
Small business proprietors searching for get in touch with monitoring software program will locate this feature specifically valuable, to utilize along with the innovative email marketing capacities.
After comprehensive screening, we located that the software program was pretty easy to use. You can set up multiple offer pipelines, as well as edit/add new stages to mirror your one-of-a-kind sales procedure. The drag as well as decline software application makes it simple to by hand move deals through the pipeline.
The more advanced customer can take advantage of this range of CRM automation themes, which covers every little thing from lead scoring to task monitoring:
crm activities activecampaign
Rates begins at $70/month for this feature, as it is booked for those on the Plus plan and higher. It’s not exactly affordable, yet when you take into consideration whatever you’re obtaining ( sophisticated sales and advertising lead, automation & call racking up, email & SMS sending, Facebook Custom Audience integration, and so on) it’s really not a bad deal.
When compared against the very best CRM software application for small businesses, we located that the majority of service fee per user, whereas ActiveCampaign consisted of 25 individual accounts, which will truly help keep costs down.
We likewise conducted a detailed contrast of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign in fact had a lot of benefits over the CRM giant. Most notably, it’s value for cash.
ActiveCampaign Landing Pages
There are a overall of 56 receptive landing page themes, as well as you can likewise build your own as well as wait as a personalized page for future usage.
activecampaign touchdown page themes
After evaluating the layouts and editor, we ‘d state they are attractive and modern , the only point is that it isn’t so simple to relocate blocks around the page when editing and enhancing. You can not move an aspect up or down a little, instead, you can just relocate it in between the laid out areas. I imagine ActiveCampaign has actually established it up similar to this to ensure that every aspect is straightened, but it means you have less imaginative flexibility than with various other site and landing web page contractors like Wix.
I also could not discover a method to include a link to images, which isn’t suitable.
touchdown page home builder activecampaign
The cool ( and also one-of-a-kind) thing about ActiveCampaign’s touchdown web pages is that you can include dynamic content (web personalization) to make sure that each user sees specifically what’s pertinent to them. This will certainly aid you to target leads in an intelligent means, e.g. just revealing customers content that’s relevant to their geolocation or market or showing them items based upon their acquisition background. You can additionally enable tracking on your pages.
Do we recommend ActiveCampaign?
It’s truly difficult to fault ActiveCampaign, not only do they use nearly everything you need within an e-mail advertising and marketing platform, however they do it effectively.
The coverage offers you insight into almost all aspects, such as page visits, geo-tracking, openers, ecommerce as well as even more. One area that is somewhat doing not have is the e-mail home builder, not supplying an experience as slick as various other solutions around, with a few niggling attributes that could be done better (like the revision history).
The assistance is as promoted: pleasant, valuable and rapid . Chat and email assistance are excellent, with a personal feeling to the interactions. Their data base is conveniently searchable and also actually returns appropriate results a high portion of the time. With their ‘Plus’ prepare you also get access to individually training and valuable webinars, which is a wonderful addition.
I assume this ActiveCampaign review shows that it is really among the very best choices you can make if you’re looking for an all-in-one digital advertising and marketing device. Their marketing and sales automation is the real offer as well as makes other devices’ automated workflows look pale in comparison. (See why it makes an outstanding Mailchimp option here.).
You’ll require to be prepared to put in a little time because of the a little steeper learning contour, as well as probably spend a bit more money, but your business will reap the rewards. If, on the other hand, you’re just searching for a simple means to blow up out newsletters, a option like GetResponse or MailerLite could be a bit easier to obtain your head around.
On a side note, ActiveCampaign uses a variety of truly helpful free devices, no matter whether you’re a client or otherwise. You can discover everything from material and also social media schedule templates to a subject line generator. Take a look at the cost-free tools below.
Attempt ActiveCampaign currently absolutely free for 14 days.
# 1 MailerLite.
MailerLite is among the most cost effective remedies, actually, their complimentary strategy is extremely charitable. Their technique to email marketing design is admirable, offering modern-looking templates. It’s likewise one of the simplest devices we’ve ever used.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with lots of pro choices (e.g. a webinar device) and good automations. Unlike ActiveCampaign, they supply their platform in greater than 20 languages, as well as their style and testing devices are exceptional. Read the full contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is among the least expensive all-in-one email advertising and marketing devices on the marketplace. It’s readily available in 6 languages and also includes advanced automation alternatives and also a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can use ActiveCampaign to handle your contacts, bargains and also leads. There are lots of automations to help you enhance your procedures.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from newsletter production to get in touch with monitoring. Featuring a myriad of features, this all-in-one advertising automation software application is a wonderful choice for all business dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of tasks, such as send e-mail e-newsletters, screen deals as well as manage your get in touches with. However, one of the most notable function is the sales and advertising automation capabilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing web page building contractor permits you to develop modern landing web pages with dynamic material blocks, indicating you can personalize your content relying on that’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is available for iOS and Android. You can watch campaigns and also email automation details, schedule and also send projects, track e-mail performance metrics, take care of calls, and much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email marketing solution for small companies. It securely shops your consumer information as well as uses a safe and secure way to manage your customers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability prices are amongst the top 5 lead to our bi-annual examinations. Scoring in the very early to mid-nineties, we ‘d claim they have very good deliverability.
We’ve assessed the marketing automation capacities of loads of ESPs and haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate virtually anything: projects, deals, ecommerce automation, SMS, get in touch with administration, etc.
One-to-one e-mail automation is fairly distinct to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with loads of pro alternatives (e.g. a webinar tool) and good automations.