This Chicago-based automation tool is helping their 150,000 clients send out fewer emails while, at the same time, achieving much better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs in between July 2020 as well as July 2021 using its automated workflows. That definitely suggests good value for money, but considering it’s on the more expensive end of the range, just how much value do you really get?
Boasting many features and integrations, along with friendly as well as fast support, they do seem like a giant email marketing device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their vibrant insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal nearly every little thing you need within a e-newsletter advertising and marketing tool, plus their advanced automations are difficult to beat. The entry-level strategy starts at $15 per month (for approximately 500 customers, paid regular monthly), or if you want to access professional features such as the built-in CRM, lead racking up, touchdown web pages and SMS sending out, the Plus strategy starts at $70 monthly.
Among their crucial features is marketing automation. In addition to autoresponders, which can be based upon myriad problems, you can automate checklist and call monitoring, as well as bargains, if you make a decision to use their CRM software application. This ‘Deals’ system (sales pipeline) also permits you to add notes to get in touches with, set up appointments, send straight messages to them, as well as far more.
The ‘Conversations’ function is an additional one to note. You can utilize it to send targeted messages straight to your web site site visitors in order to maximize the overall client experience as well as produce a kind of sales channel to assist you convert much more site visitors.
Having all your details as well as activity in one location means that you can rapidly obtain a holistic sight of exactly how your sales as well as advertising and marketing efforts are carrying out. Not needing to utilize a number of service providers for your various electronic advertising and marketing initiatives will certainly additionally potentially conserve you cash.
Allow’s dive in and also take a more detailed check out ActiveCampaign:
Cons and also pros
Very effective automation:
One of the most effective advertising automation tools out there. This crucial feature of ActiveCampaign is not only extremely powerful yet additionally easy to use. Integrated engagement allows you combine all the networks that can be utilized within an automation: marketing projects, sales follow-ups, message, as well as much more. This attribute makes it a terrific e-mail advertising and marketing tool for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking and also web page visits. Acquisition tracking is readily available on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a wonderful enhancement to aid you boost acquisitions, commitment, as well as involvement.
In our deliverability examinations, ActiveCampaign proves to be among the most effective devices in getting emails provided.
If you are coming from a various email advertising and marketing software application, ActiveCampaign supplies to do the account movement totally free.
Steeper learning curve:
If you’re after a fast as well as easy email option, this could only be taken into consideration a disadvantage. There are easier e-mail newsletter services out there, so you may intend to look in other places if this is all you require.
No complimentary strategy:
There is no cost-free strategy readily available ( just a cost-free test). If you’re searching for a straightforward device, there are
Costs for client sneak peek:
You can preview just how your e-newsletter searches different e-mail clients, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the best newsletter service for you?
You’re severe regarding marketing automation:
ActiveCampaign is hands-down one of the most powerful automation tool we’ve checked, enabling you to set up essentially any automation you can think about– triggered projects, sales follow-ups, automated division, dynamic email material and more. You can now instantly send out one-to-one sales emails through your very own inbox.
You require an integrated sales as well as advertising and marketing system for your company:
ActiveCampaign’s inbuilt CRM flawlessly links to all your email marketing data, permitting sales groups to act quickly. Features like lead racking up and also social data can also help to simplify your sales follow-up processes.
You require a tool that carries out multi-channel advertising and marketing:
In addition to sending out e-mails, ActiveCampaign additionally enables you to establish touchdown web pages, send SMS and also personalized ‘Conversations’ to site site visitors, established chatbot automations and also also take care of just how Facebook ads are shown to contacts. It’s a fantastic option if you ‘d such as to have the ability to centralize a excellent portion of your advertising and also give your consumers a better overall experience.
Not recommended if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced device, as well as getting familiarized with it takes a great deal more job than various other tools. As well as the normal upkeep you’ll require to establish, screen and also enhance e-mail projects.
You just require easy automations:
If you just wish to set up basic email series ( for instance, a welcome campaign), we would certainly recommend more economical options like MailerLite which is far much easier to make use of. Or else, you’ll be spending for a tonne of bonus (and intricacy) that you just won’t require.
There’s no free plan, and with a trial period of simply 14 days, they don’t offer you much time to evaluate whether it’s ideal for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use design, with conveniently accessible menus. The dashboard has a valuable ‘Getting Started’ slider to help new users, as well as it has demo information to give you an suggestion of just how best to use areas. A good attribute is the Content Manager, which stores all your properties in a central center, making it easy to keep points organized.
With so much performance, it might be a little complex for absolute newbies at.
Editor – 4 out of 5 stars
The drag and decline email contractor is quick as well as has a couple of convenient attributes. One is that you can save custom-made ‘ obstructs’ to reuse, as well as the other that it permits you to see changes other people have actually made, Google Docs-style. Locating your last activity to reverse can be painstaking due to several auto-saves every minute! An additional concern we had remained in producing columns, though, when it comes to products, this has been aided by the brand-new item block. Surprisingy, there is no quick way to preview your e-newsletter– you’ll require to enter into the e-mail settings.
An easy to use If/Then/Else reasoning is available via ‘conditional material’ which allows you to show specific clients various web content based on certain conditions like rate of interests, web links clicked in the past, and so on. You can currently include individualized signatures to your one-to-one emails with the brand-new trademark customization tag.
Email kinds – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B testing, RSS set off, progressed automation. ActiveCampaign do not have a specialized transactional email web server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, responsive themes to select from. Other tools provide somewhat extra features/content blocks within the e-mail contractor.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation actually is unsurpassable. Otherwise, you can develop your own automation from scrape.
List Management- 5 out of 5 stars
Compared to some other tools, handling calls and listings is made much easier as a result of their automation features which permit you to arrange individuals right into lists. Learn more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you develop your very own customized areas. Other than the typical kinds, which are completely receptive, it additionally allows you to develop floating types as well as modals. You can automatically install a kind on your site instead of having to replicate and paste it into your shop’s code if you’re on Shopify. This type can include a discount code to motivate individuals to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score quite very, touchdown e-mails generally inbox of the most prominent providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is fairly constant, which is excellent news for email marketing experts.
Reports and Analysis – 4.5 out of 5 stars
Ecommerce records are additionally available on certain plans for Shopify, BigCommerce, WooCommerce, as well as more. Various other records consist of get in touch with trends, deal records, chat conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their site and also assistance are both offered in English, plus 5 various other languages. You can alter your user account to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
An email client sneak peek is available, as well, but at a cost of $1 per test/client, which appears a little bit high. You can currently send a test e-mail for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and also this then places them in an exclusion checklist.
Blocklist – Yes
This is the previously mentioned ‘exclusion listing’. You can import get in touches with straight into this list, and also export too.
Storage space readily available for information and also photos – Unlimited
Pictures over 1000px will be scaled down.
SPF and DKIM are supported.
Very Own Domain – Yes
It’s possible to utilize your own tracking domain name to enhance your e-newsletter’s company branding.
Different degrees of account accessibility – Yes
This is a very flexible system, without particular levels. You define the group names and also the precise gain access to for each and every of those teams using tick-boxes. 2-Factor Authentication for an extra safety and security layer is available also.
Combinations – Yes
ActiveCampaign deal lots of integration choices, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally supports all sort of kind as well as survey devices like Typeform and also SurveyMonkey. You should not have a problem locating what you require as they additionally incorporate with Zapier. Find all combinations here.
Landing Page Builder – Yes
On the Professional strategy as well as up, you can create customized internet experiences by hiding or removing specific components. You can likewise add special buttons, which include calling a phone number, downloading a file or sending out an email.
Customer Support – 5 out of 5 stars
They additionally have video tutorials readily available, webinars ( live as well as archived ) as well as one-on-one training on the ‘Plus’ strategy. Live chat is additionally offered on all strategies, yet no phone assistance.
Total score – 4.5 out of 5 stars
ActiveCampaign is just one of the most effective email advertising solutions on the marketplace, barely missing out on a thing when it involves professional features. Small businesses will certainly benefit from superb sales automation, client management through making use of automated process and also the brand-new attributes they’re continuously including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a excellent series of professional attributes. Let’s break those down a little and evaluate what jobs and also what could be boosted:
ActiveCampaign Marketing Automation
We’ve reviewed the marketing automation capabilities of lots of ESPs and also haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals consist of advertising and marketing automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate practically anything: projects, offers, ecommerce automation, SMS, call administration, etc.
Advertising automation is consisted of on all plans, nevertheless, sales automation is scheduled for individuals on the Plus strategy (from $70/mo) and also higher.
One-to-one email automation is rather special to ActiveCampaign. You’ll be able to set off automations directly via your inbox interactions with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or higher and this isn’t affordable in all.
We’ve been monitoring ActiveCampaign for many years, as well as have actually seen them proactively add new functions frequently, especially around the area of automation. This is a great indicator, as some other ActiveCampaign rivals haven’t been quite so upcoming.
ActiveCampaign automation themes
We considered ActiveCampaign’s automation layouts, or else referred to as ‘recipes’ and located that they are both actually well created and easy to modify. There are loads to select from (750 actually!), as well as the groups make it very easy to locate what you’re searching for.
activecampaign automation templates
Other tools have a tendency to supply quite general layouts, whereas ActiveCampaign provides a entire host of integration-specific themes, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with so many design templates, you can really feel overwhelmed by the alternatives. It might show up that some recipes are repeated, nonetheless, after changing the layouts very closely, you can see there are tiny differences in between them. I can see exactly how this could be a little confusing for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy and also greater. You can integrate with a variety of devices, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign provides you with a range of automation templates:
activecampaign sms layouts
Realize that SMS sending is just offered on the Plus plan and greater, which begins at $70/month, so it’s not cheap. If you desire your own custom SMS number for sending, you’ll also require to be on the expensive Enterprise account.
As discussed above, ActiveCampaign features a built-in CRM.
Local business proprietors seeking call administration software will find this attribute particularly valuable, to utilize alongside the innovative email advertising and marketing capabilities.
After comprehensive testing, we discovered that the software program was rather easy to use. You can establish several deal pipelines, and edit/add new phases to reflect your one-of-a-kind sales process. The drag and also decrease software program makes it simple to by hand move offers through the pipe.
The advanced individual can gain from this series of CRM automation layouts, which covers every little thing from lead racking up to task monitoring:
crm activities activecampaign
Prices starts at $70/month for this function, as it is scheduled for those on the Plus strategy as well as higher. It’s not precisely economical, but when you think about every little thing you’re obtaining ( sophisticated sales and advertising lead, contact & automation racking up, email & SMS sending, Facebook Custom Audience integration, etc) it’s in fact not a bad deal.
When contrasted versus the best CRM software application for small businesses, we discovered that the majority of service fee per customer, whereas ActiveCampaign included 25 individual accounts, which will really aid keep expenses down.
We additionally carried out a in-depth comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign actually had a lot of advantages over the CRM giant. Most significantly, it’s value for cash.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive touchdown web page themes, as well as you can likewise build your own and save it as a custom web page for future usage.
activecampaign touchdown page templates
After analyzing the designs as well as editor, we ‘d state they are contemporary and appealing , the only thing is that it isn’t so easy to move blocks around the page when editing and enhancing. You can not relocate an aspect up or down slightly, instead, you can just relocate it between the described areas. I picture ActiveCampaign has established it up such as this to make sure that every component is lined up, but it means you have less imaginative flexibility than with other web site and touchdown web page home builders like Wix.
I also couldn’t find a method to add a web link to images, which isn’t perfect.
landing page builder activecampaign
The cool ( and also unique) feature of ActiveCampaign’s touchdown web pages is that you can include dynamic web content ( internet customization) to make sure that each user sees specifically what’s pertinent to them. This will aid you to target leads in an intelligent means, e.g. only showing customers content that’s pertinent to their geolocation or industry or revealing them products based on their purchase history. You can additionally make it possible for tracking on your web pages.
So do we advise ActiveCampaign?
It’s truly difficult to fault ActiveCampaign, not just do they supply practically every little thing you need within an email marketing system, however they do it effectively.
The coverage provides you insight right into nearly all elements, such as web page check outs, geo-tracking, openers, ecommerce as well as more. One area that is a little doing not have is the e-mail building contractor, not supplying an experience as slick as various other solutions out there, with a few niggling functions that could be done better (like the alteration background).
Email as well as talk support are fantastic, with a individual feel to the communications. With their ‘Plus’ intend you even obtain access to one-on-one training as well as helpful webinars, which is a wonderful addition.
If you’re looking for an all-in-one digital advertising and marketing device, I think this ActiveCampaign review shows that it is really one of the ideal choices you could make. Their advertising and also sales automation is the genuine deal as well as makes other tools’ automated workflows look light in contrast. (See why it makes an outstanding Mailchimp choice right here.).
You’ll require to be prepared to place in a bit of time due to the slightly steeper learning contour, and maybe spend a bit more cash, yet your company will gain the benefits. If, on the other hand, you’re simply seeking a simple means to blast out e-newsletters, a solution like GetResponse or MailerLite might be a bit less complicated to obtain your head around.
On a side note, ActiveCampaign provides a range of actually valuable cost-free tools, no matter whether you’re a client or otherwise. You can locate everything from material and social media calendar themes to a subject line generator. Take a look at the cost-free tools here.
Attempt ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is among the most affordable remedies, as a matter of fact, their free plan is very charitable. Their method to email marketing style is admirable, supplying modern-looking layouts. It’s likewise one of the easiest tools we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a effective alternative to ActiveCampaign with tons of pro options (e.g. a webinar tool) as well as great automations. Unlike ActiveCampaign, they supply their system in greater than 20 languages, and also their style and also testing devices are exceptional. Read the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the most inexpensive all-in-one e-mail advertising tools on the market. It’s readily available in 6 languages as well as includes sophisticated automation choices and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your contacts, offers as well as leads. There are plenty of automations to aid you simplify your procedures. Discover more right here.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from e-newsletter development to call monitoring. Including a myriad of functions, this all-in-one advertising and marketing automation software is a excellent selection for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of jobs, such as send e-mail e-newsletters, display deals and handle your contacts. The most significant function is the sales as well as advertising and marketing automation abilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing page builder enables you to produce modern-day touchdown web pages with dynamic content blocks, suggesting you can customize your material depending on that’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is available for iOS as well as Android. You can view projects as well as e-mail automation details, schedule and send out projects, track e-mail performance metrics, manage calls, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email marketing service for small companies. It securely stores your client information and supplies a protected way to manage your clients.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability rates are amongst the top 5 cause our bi-annual tests. Rating in the very early to mid-nineties, we would certainly claim they have excellent deliverability.
We’ve examined the marketing automation abilities of lots of ESPs as well as have not yet located a match for ActiveCampaign. ActiveCampaign’s rivals include advertising automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate virtually anything: projects, bargains, ecommerce automation, SMS, contact management, and so on.
One-to-one e-mail automation is quite unique to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with tons of professional choices (e.g. a webinar tool) and also great automations.