This Chicago-based automation device is aiding their 150,000 customers send fewer e-mails while, at the same time, achieving far better results. ActiveCampaign reported that their clients saved 38.4 million hrs in between July 2020 and also July 2021 using its computerized workflows. That absolutely implies good value for money, however considering it’s on the costlier end of the spectrum, just how much value do you truly obtain?
Boasting lots of attributes as well as combinations, as well as quick and also friendly support, they do seem like a giant email marketing device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they measure up to their vibrant claims.
ActiveCampaign Review Summary
ActiveCampaign offer virtually every little thing you require within a e-newsletter marketing device, plus their advanced automations are difficult to defeat. The entry-level plan starts at $15 per month (for as much as 500 customers, paid regular monthly), or if you want to gain access to pro features such as the built-in CRM, lead scoring, landing web pages and also SMS sending out, the Plus plan starts at $70 each month.
One of their vital functions is marketing automation. Besides autoresponders, which can be based upon myriad problems, you can automate listing as well as contact monitoring, in addition to bargains, if you choose to use their CRM software. This ‘Deals’ system (sales pipe) also permits you to add notes to contacts, established appointments, send straight messages to them, and also much more.
The ‘Conversations’ feature is an additional one to keep in mind. You can utilize it to send targeted messages directly to your website visitors in order to enhance the general consumer experience and also develop a type of sales funnel to help you transform a lot more site visitors.
Having all your info and also activity in one area suggests that you can swiftly get a holistic view of exactly how your sales as well as marketing efforts are performing. Not needing to utilize a variety of service providers for your numerous digital advertising and marketing efforts will also possibly conserve you money.
Let’s dive in and take a closer consider ActiveCampaign:
Cons as well as pros
Extremely powerful automation:
One of the ideal advertising automation tools out there. This essential feature of ActiveCampaign is not only incredibly effective however also simple to utilize.
Deals reporting on all areas such as click-maps, geo-tracking and also web page brows through. Acquisition tracking is available on greater plans for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a wonderful addition to assist you increase acquisitions, loyalty, and interaction.
In our deliverability tests, ActiveCampaign proves to be among the very best tools in obtaining e-mails delivered.
If you are originating from a various e-mail advertising and marketing software application, ActiveCampaign provides to do the account movement for free.
Steeper learning curve:
If you’re after a fast and straightforward e-mail solution, this might just be thought about a disadvantage. There are easier email newsletter solutions available, so you might want to look in other places if this is all you require.
No free strategy:
Unfortunately, there is no cost-free plan available (only a free test). There are if you’re looking for a easy tool
Charges for client preview:
You can preview how your e-newsletter views numerous email customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the ideal newsletter solution for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve checked, enabling you to establish practically any kind of automation you can think about– activated projects, sales follow-ups, automated segmentation, vibrant e-mail material and so forth. You can now immediately send out one-to-one sales e-mails via your own inbox.
You need an incorporated sales and also marketing system for your organization:
ActiveCampaign’s inbuilt CRM flawlessly links to all your e-mail advertising information, enabling sales groups to act swiftly. Attributes like lead scoring and social information can also assist to streamline your sales follow-up processes.
You require a device that carries out multi-channel marketing:
Besides sending out e-mails, ActiveCampaign also allows you to set up landing web pages, send SMS and also customized ‘Conversations’ to site site visitors, established chatbot automations and also even manage exactly how Facebook ads are displayed to contacts. It’s a excellent solution if you would certainly like to be able to centralize a excellent piece of your advertising as well as give your clients a better overall experience.
Not suggested if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, and also getting familiarized with it takes a great deal more job than various other devices. In addition to the routine maintenance you’ll need to establish, screen and also enhance e-mail projects.
You just need straightforward automations:
If you just want to set up fundamental email sequences ( for instance, a welcome campaign), we ‘d recommend extra budget-friendly choices like MailerLite which is far less complicated to make use of. Otherwise, you’ll be spending for a tonne of additionals ( and also intricacy) that you just won’t need.
Sadly, there’s no complimentary plan, and with a trial duration of just 14 days, they don’t offer you much time to analyze whether it’s best for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a really straightforward design, with easily accessible food selections. The dashboard has a helpful ‘Getting Started’ slider to aid new individuals, and also it has demo data to provide you an idea of how best to use areas. A good attribute is the Content Manager, which shops all your possessions in a central hub, making it simple to keep points organized.
With so much capability, it might be a little complex for outright novices at.
Editor – 4 out of 5 stars
The drag as well as decline e-mail contractor is quick as well as has a pair of handy attributes. Surprisingy, there is no fast method to preview your e-newsletter– you’ll need to go into the e-mail settings.
An easy to use If/Then/Else reasoning is readily available using ‘conditional content’ which permits you to show particular customers various web content based on particular conditions like interests, links clicked in the past, etc. You can currently include tailored signatures to your one-to-one emails with the new trademark personalization tag.
Email types – 5 out of 5 stars
Traditional newsletters, SMS, autoresponders, A/B screening, RSS triggered, advanced automation. ActiveCampaign don’t have a dedicated transactional e-mail server.
Choice and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, responsive themes to pick from. Various other devices use a little a lot more features/content blocks within the email home builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation truly is unbeatable. It’s exceptionally effective, and also really straightforward, permitting you to automate follow-up campaigns, modify multiple problems and also far more. This is all done using an simple flowchart-style automation builder. There are also pre-made ‘recipes’ ( design templates) for you to utilize, or obtain ideas from. Or else, you can build your own automation from the ground up.
Checklist Management- 5 out of 5 stars
Compared to a few other tools, taking care of get in touches with and also listings is made a lot easier because of their automation functions which allow you to organize individuals right into checklists. Find out more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you create your very own custom-made fields. Apart from the basic forms, which are completely responsive, it additionally enables you to develop floating types as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to score rather very, touchdown e-mails generally inbox of one of the most prominent service providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather consistent, which is excellent news for e-mail online marketers.
Reports and Analysis – 4.5 out of 5 stars
Ecommerce records are also available on specific strategies for Shopify, BigCommerce, WooCommerce, as well as extra. Other records consist of get in touch with trends, bargain reports, conversation conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their website and also assistance are both readily available in English, plus 5 other languages. You can alter your customer account to one of greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam screening is just a ‘pass’ or ‘fail’ that you get prior to you send your campaign, yet there are no factors present to aid comprehend the ruling. An e-mail customer preview is readily available, as well, however at a price of $1 per test/client, which appears a little bit high. You can now send out a examination email for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after three times, as well as this after that places them in an exemption listing.
Blocklist – Yes
This is the aforementioned ‘exclusion listing’. You can import contacts straight right into this listing, and export also.
Storage readily available for photos and also information – Unlimited
Images over 1000px will certainly be scaled down.
SPF as well as DKIM are supported.
Very Own Domain – Yes
It’s possible to use your very own monitoring domain name to enhance your e-newsletter’s business branding.
Various degrees of account accessibility – Yes
This is a extremely adaptable system, without particular degrees. You define the team names as well as additionally the specific gain access to for each and every of those groups using tick-boxes. 2-Factor Authentication for an extra safety and security layer is readily available as well.
Combinations – Yes
ActiveCampaign offer lots of combination choices, such as PayPal, Shopify, Google Analytics, and also WordPress. It also sustains all sort of kind and study tools like Typeform and SurveyMonkey. You shouldn’t have a trouble discovering what you require as they likewise incorporate with Zapier. Find all integrations here.
Landing Page Builder – Yes
The themes are easy and different to edit. Touchdown pages are hosted on a customized domain name or subdomain. On the Professional strategy as well as up, you can create tailored internet experiences by concealing or getting rid of specific aspects. You can additionally add special buttons, which include calling a phone number, downloading and install a data or sending out an email.
Consumer Support – 5 out of 5 stars
They additionally have video tutorials offered, webinars ( archived and also online ) and also individually training on the ‘Plus’ plan. Live chat is also available on all plans, however no phone assistance.
Total rating – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most powerful e-mail advertising solutions on the market, barely missing a point when it comes to pro functions. Small companies will certainly gain from outstanding sales automation, customer management with making use of automated workflows and the new attributes they’re continuously including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a excellent variety of professional attributes. Allow’s break those down a little as well as analyze what works as well as what could be boosted:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation capacities of lots of ESPs and have not yet found a match for ActiveCampaign. Though ActiveCampaign’s competitors consist of advertising and marketing automation as part of their item, it isn’t necessarily at the center. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate basically anything: projects, bargains, ecommerce automation, SMS, get in touch with management, etc.
Advertising and marketing automation is consisted of on all strategies, nevertheless, sales automation is scheduled for users on the Plus plan (from $70/mo) and also higher.
One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. You’ll have the ability to activate automations straight through your inbox interactions with leads. The only drawback is that you’ll need to be on the Professional plan ($ 187/mo) or greater and also this isn’t cheap in all.
We’ve been keeping an eye on ActiveCampaign for years, as well as have seen them proactively add brand-new attributes frequently, particularly around the area of automation. This is a excellent indicator, as a few other ActiveCampaign competitors have not been fairly so honest.
ActiveCampaign automation design templates
We considered ActiveCampaign’s automation templates, otherwise known as ‘recipes’ and also found that they are both actually well put together as well as easy to edit. There are tons to pick from (750 as a matter of fact!), and also the categories make it simple to locate what you’re looking for.
activecampaign automation themes
Other tools have a tendency to give quite general themes, whereas ActiveCampaign gives a entire host of integration-specific themes, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with many templates, you can feel overwhelmed by the options. It might appear that some dishes are repeated, nevertheless, after revising the themes very closely, you can see there are small differences between them. I can see how this could be a little complicated for some, however, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and higher. You can integrate with a number of devices, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign supplies you with a range of automation layouts:
activecampaign sms templates
Know that SMS sending is only offered on the Plus strategy and also greater, which begins at $70/month, so it’s not affordable. You’ll also need to be on the costly Enterprise account if you desire your own custom SMS number for sending.
As stated above, ActiveCampaign includes a built-in CRM.
Local business proprietors searching for get in touch with monitoring software will certainly discover this attribute specifically valuable, to use together with the sophisticated e-mail advertising and marketing capabilities.
After extensive testing, we found that the software program was quite easy to use. You can set up numerous offer pipes, as well as edit/add brand-new phases to reflect your special sales process. The drag and also decrease software makes it simple to manually move offers with the pipe.
The more advanced user can benefit from this range of CRM automation design templates, which covers everything from lead racking up to task administration:
crm actions activecampaign
Rates starts at $70/month for this function, as it is scheduled for those on the Plus plan as well as higher. It’s not exactly low-cost, however when you take into consideration whatever you’re getting ( innovative sales and advertising automation, lead & contact racking up, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s in fact not a bad deal.
When compared versus the very best CRM software for small companies, we discovered that many services charged per customer, whereas ActiveCampaign included 25 individual accounts, which will truly aid maintain costs down.
We additionally carried out a thorough contrast of ActiveCampaign vs HubSpot as well as located that ActiveCampaign actually had a lot of advantages over the CRM titan. Most notably, it’s worth for money.
ActiveCampaign Landing Pages
There are a overall of 56 responsive landing page themes, and you can also construct your own and wait as a customized web page for future use.
activecampaign touchdown web page layouts
After evaluating the layouts as well as editor, we would certainly say they are contemporary as well as attractive , the only thing is that it isn’t so simple to relocate blocks around the web page when editing. You can not move an element up or down somewhat, instead, you can just move it in between the laid out areas. I visualize ActiveCampaign has established it up like this to make sure that every component is aligned, however it indicates you have much less innovative freedom than with various other internet site as well as touchdown page builders like Wix.
I additionally couldn’t discover a means to add a link to photos, which isn’t ideal.
touchdown web page building contractor activecampaign
The cool ( and also distinct) feature of ActiveCampaign’s touchdown pages is that you can consist of dynamic web content ( internet customization) to ensure that each user sees specifically what’s relevant to them. This will assist you to target leads in an smart means, e.g. only showing users web content that’s appropriate to their geolocation or market or revealing them items based on their acquisition background. You can additionally make it possible for tracking on your web pages.
So do we recommend ActiveCampaign?
It’s actually difficult to fault ActiveCampaign, not just do they provide practically whatever you require within an e-mail marketing platform, yet they do it extremely well.
The reporting offers you understanding right into almost all aspects, such as web page brows through, geo-tracking, openers, ecommerce as well as more. One location that is a little doing not have is the e-mail home builder, not offering an experience as slick as various other services available, with a couple of worrying functions that could be done better (like the alteration history).
The assistance is as marketed: pleasant, rapid as well as valuable . Chat as well as email support are fantastic, with a personal feeling to the communications. Their data base is conveniently searchable and also really returns appropriate results a high percentage of the time. With their ‘Plus’ plan you even get accessibility to individually training and also helpful webinars, which is a good addition.
If you’re looking for an all-in-one electronic advertising device, I think this ActiveCampaign review shows that it is really one of the ideal options you might make. Their advertising and marketing and also sales automation is the genuine offer as well as makes various other tools’ automated operations look pale in comparison. (See why it makes an exceptional Mailchimp option right here.).
You’ll need to be prepared to place in a bit of time because of the a little steeper knowing contour, and also possibly spend a little bit more cash, however your organization will reap the benefits. If, on the other hand, you’re just searching for a easy method to blast out e-newsletters, a solution like GetResponse or MailerLite may be a bit much easier to get your head around.
On a side note, ActiveCampaign uses a variety of actually valuable free tools, no matter whether you’re a customer or not. You can discover every little thing from web content as well as social media calendar design templates to a subject line generator. Take a look at the totally free devices here.
Attempt ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is among the most budget-friendly remedies, in fact, their totally free plan is really charitable. Their approach to email advertising style is admirable, supplying modern-looking templates. It’s likewise one of the simplest tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with lots of professional alternatives (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, as well as their style as well as screening tools are excellent. Check out the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the least expensive all-in-one e-mail advertising and marketing tools on the marketplace. It’s available in 6 languages and also includes innovative automation choices as well as a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to manage your calls, deals and also leads. There are plenty of automations to assist you enhance your procedures. Discover even more below.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from newsletter creation to call monitoring. Including a myriad of attributes, this all-in-one marketing automation software is a terrific choice for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a whole host of tasks, such as send out e-mail newsletters, display deals as well as handle your get in touches with. The most noteworthy feature is the sales and advertising and marketing automation abilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing web page builder enables you to develop contemporary landing pages with dynamic content blocks, implying you can customize your material depending on that’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is available for iOS and Android. You can view campaigns and also email automation information, schedule as well as send projects, track e-mail performance metrics, take care of contacts, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising service for small companies. It securely shops your client data and also supplies a safe method to handle your clients.
ActiveCampaign deliverability – is it any excellent?
ActiveCampaign’s deliverability rates are among the top 5 lead to our bi-annual tests. Rating in the very early to mid-nineties, we ‘d state they have very good deliverability.
We’ve reviewed the advertising automation capacities of loads of ESPs and also haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate essentially anything: projects, deals, ecommerce automation, SMS, call administration, etc.
One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with loads of pro choices (e.g. a webinar tool) and excellent automations.