This Chicago-based automation tool is helping their 150,000 customers send less e-mails while, at the same time, achieving far better results. ActiveCampaign reported that their clients conserved 38.4 million hours in between July 2020 and July 2021 utilizing its automatic workflows. That definitely indicates good value for money, however considering it’s on the more expensive end of the range, just how much value do you really get?
Flaunting lots of features and assimilations, in addition to pleasant and also quick assistance, they do sound like a powerhouse email advertising and marketing tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign review to see if they come up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost whatever you require within a newsletter advertising and marketing device, plus their sophisticated automations are tough to defeat. The entry-level strategy begins at $15 each month (for as much as 500 subscribers, paid monthly), or if you intend to accessibility pro features such as the built-in CRM, lead scoring, touchdown web pages and SMS sending out, the Plus strategy starts at $70 monthly.
Among their vital functions is marketing automation. Apart from autoresponders, which can be based on myriad conditions, you can automate list as well as call monitoring, in addition to bargains, if you decide to utilize their CRM software application. This ‘Deals’ system (sales pipe) also allows you to add notes to calls, established visits, send direct messages to them, and also much more.
The ‘Conversations’ feature is another one to keep in mind. You can utilize it to send out targeted messages directly to your site site visitors in order to optimize the general consumer experience as well as produce a type of sales funnel to help you convert more site visitors.
Having all your info and activity in one place means that you can promptly obtain a all natural sight of just how your sales and also marketing efforts are carrying out. Not having to use a variety of companies for your numerous electronic advertising efforts will certainly likewise possibly save you money.
Allow’s dive in and also take a more detailed look at ActiveCampaign:
Cons and pros
Incredibly powerful automation:
One of the ideal marketing automation devices out there. This key attribute of ActiveCampaign is not just extremely powerful yet additionally easy to use.
Offers reporting on all areas such as click-maps, geo-tracking and also page gos to. Acquisition tracking is available on greater plans for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a wonderful addition to aid you raise acquisitions, commitment, and also involvement.
In our deliverability tests, ActiveCampaign proves to be among the best tools in obtaining emails provided.
If you are originating from a various e-mail marketing software application, ActiveCampaign supplies to do the account movement free of charge.
Steeper learning contour:
This could just be considered a disadvantage if you’re after a simple and fast e-mail option. There are easier e-mail e-newsletter services out there, so you might wish to look somewhere else if this is all you require.
No cost-free strategy:
Regrettably, there is no free plan offered ( just a free trial). If you’re seeking a simple device, there are
Fees for client sneak peek:
You can preview exactly how your newsletter views on different email clients, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the best newsletter service for you?
You’re significant regarding marketing automation:
ActiveCampaign is hands-down one of the most effective automation device we’ve tested, allowing you to set up essentially any kind of automation you can think of– caused projects, sales follow-ups, automated division, dynamic email content and more. You can now instantly send one-to-one sales e-mails through your very own inbox.
You require an incorporated sales as well as advertising system for your service:
ActiveCampaign’s inbuilt CRM effortlessly links up to all your email marketing information, enabling sales groups to act swiftly. Attributes like lead scoring and social information can likewise aid to streamline your sales follow-up processes.
You need a tool that performs multi-channel advertising and marketing:
Aside from sending out e-mails, ActiveCampaign also enables you to establish touchdown web pages, send SMS and customized ‘Conversations’ to site site visitors, established chatbot automations and also also take care of exactly how Facebook ads are presented to get in touches with. If you ‘d like to be able to centralize a great portion of your marketing and provide your customers a much better overall experience, it’s a terrific service.
Not recommended if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative device, as well as obtaining familiarized with it takes a lot even more work than various other tools. Not to mention the regular maintenance you’ll need to establish, screen as well as enhance email campaigns.
You just need basic automations:
If you only intend to set up fundamental email series (for example, a welcome campaign), we ‘d advise a lot more economical choices like MailerLite which is far much easier to use. Or else, you’ll be paying for a tonne of extras ( and also complexity) that you simply won’t need.
There’s no complimentary strategy, and also with a test period of just 14 days, they don’t give you much time to evaluate whether it’s appropriate for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward style, with quickly navigable food selections. The dashboard has a useful ‘Getting Started’ slider to help brand-new users, and it has actually demo data to give you an suggestion of exactly how finest to use sections. A wonderful attribute is the Content Manager, which stores all your properties in a centralized center, making it very easy to maintain things arranged.
With so much functionality, it may be a little challenging for absolute beginners in the beginning.
Editor – 4 out of 5 stars
The drag as well as decrease email builder is fast and also has a couple of useful functions. Surprisingy, there is no fast means to preview your newsletter– you’ll need to go right into the email setups.
An easy to use If/Then/Else reasoning is readily available using ‘conditional content’ which enables you to show certain consumers different material based upon certain problems like passions, web links clicked in the past, etc. You can currently include personalized signatures to your one-to-one emails with the new signature customization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign do not have a specialized transactional email server.
Choice and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive templates to pick from. Other tools provide slightly a lot more features/content blocks within the e-mail home builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation actually is unbeatable. It’s exceptionally effective, and also extremely straightforward, enabling you to automate follow-up projects, modify multiple problems and also far more. This is all done via an user friendly flowchart-style automation builder. There are also pre-made ‘ dishes’ ( design templates) for you to make use of, or obtain suggestions from. Otherwise, you can construct your very own automation from square one.
List Management- 5 out of 5 stars
Compared to some other devices, managing calls and checklists is made much easier due to their automation features which enable you to organize people into lists. Learn more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, lets you create your very own custom areas. Apart from the standard kinds, which are totally receptive, it also permits you to produce floating kinds as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to score pretty extremely, landing e-mails in the main inbox of the most popular companies like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively regular, which is great information for e-mail marketing professionals.
Records and Analysis – 4.5 out of 5 stars
Permits reporting on basically whatever ( opens up, click-maps, page check outs, geo-tracking). Ecommerce records are likewise offered on specific plans for Shopify, BigCommerce, WooCommerce, and also extra. The “Recommendations for you” area supplies useful recommendations on actions you can take. Other records include get in touch with patterns, deal records, chat conversion, automation reports, and so on. Custom-made reports are only offered on the Enterprise plan.
Languages – 4 out of 5 stars
Their site and also support are both readily available in English, plus 5 various other languages. You can transform your user profile to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
An email client preview is offered, too, but at a rate of $1 per test/client, which appears a little bit high. You can currently send out a test email for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, and this then places them in an exemption checklist.
Blocklist – Yes
This is the aforementioned ‘ exemption list’. You can import calls directly right into this list, as well as export also.
Storage available for images and also data – Unlimited
Pictures above 1000px will be downsized.
SPF and DKIM are supported.
Own Domain – Yes
It’s possible to utilize your own monitoring domain name to improve your e-newsletter’s business branding.
Various levels of account access – Yes
This is a really flexible system, without specific degrees. You specify the group names and additionally the exact gain access to for each of those teams through tick-boxes. 2-Factor Authentication for an additional security layer is offered too.
Combinations – Yes
ActiveCampaign offer plenty of combination alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It also supports all kinds of type as well as study tools like Typeform and also SurveyMonkey.
Landing Page Builder – Yes
The templates are simple and varied to edit. Landing web pages are hosted on a personalized domain or subdomain. On the Professional plan and also up, you can create personalized web experiences by hiding or eliminating specific components. You can also add unique switches, which include calling a telephone number, downloading and install a data or sending out an email.
Client Support – 5 out of 5 stars
They likewise have video tutorials readily available, webinars ( archived and also real-time ) and also individually training on the ‘Plus’ plan. Live chat is likewise available on all plans, yet no phone support.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is just one of the most powerful e-mail advertising and marketing solutions on the market, barely missing out on a thing when it comes to professional functions. Small companies will gain from superb sales automation, subscriber management via making use of automated operations and also the brand-new functions they’re regularly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a good variety of professional functions. Allow’s damage those down a little as well as examine what jobs and what could be boosted:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising automation capabilities of loads of ESPs and also haven’t yet discovered a suit for ActiveCampaign. Though ActiveCampaign’s rivals include marketing automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate practically anything: projects, offers, ecommerce automation, SMS, contact monitoring, etc.
Advertising automation is included on all strategies, nonetheless, sales automation is booked for individuals on the Plus plan (from $70/mo) and also greater.
One-to-one e-mail automation is fairly distinct to ActiveCampaign. You’ll have the ability to cause automations straight with your inbox interactions with leads. The only drawback is that you’ll need to be on the Professional strategy ($ 187/mo) or higher and also this isn’t affordable in any way.
We’ve been monitoring ActiveCampaign for many years, as well as have seen them proactively add brand-new attributes constantly, particularly around the location of automation. This is a very good indicator, as a few other ActiveCampaign rivals haven’t been rather so upcoming.
ActiveCampaign automation templates
We checked out ActiveCampaign’s automation design templates, or else referred to as ‘ dishes’ and also located that they are both truly well assembled and also easy to edit. There are loads to choose from (750 actually!), and also the groups make it easy to locate what you’re trying to find.
activecampaign automation themes
Other devices tend to offer rather general layouts, whereas ActiveCampaign provides a whole host of integration-specific themes, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with a lot of templates, you can feel overloaded by the alternatives. It might appear that some dishes are repeated, however, after modifying the themes very closely, you can see there are little differences in between them. I can see just how this could be a little complicated for some, yet, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and higher. You can integrate with a number of tools, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign gives you with a variety of automation templates:
activecampaign sms layouts
Know that SMS sending out is only available on the Plus plan and also greater, which starts at $70/month, so it’s not low-cost. If you desire your own customized SMS number for sending out, you’ll likewise need to be on the expensive Enterprise account.
As discussed above, ActiveCampaign includes a integrated CRM.
Small business owners searching for get in touch with management software program will certainly find this function especially useful, to utilize along with the advanced email advertising and marketing abilities.
After substantial testing, we located that the software was quite easy to use. You can set up numerous deal pipes, and also edit/add brand-new stages to reflect your one-of-a-kind sales process. The drag and decline software program makes it easy to manually relocate deals with the pipe.
The advanced user can benefit from this series of CRM automation templates, which covers whatever from lead racking up to task administration:
crm actions activecampaign
Pricing starts at $70/month for this attribute, as it is booked for those on the Plus plan and also greater. It’s not precisely inexpensive, yet when you consider whatever you’re getting ( innovative sales and also advertising call, lead & automation scoring, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s really not a bad deal.
When contrasted against the best CRM software application for small companies, we found that the majority of service fee per customer, whereas ActiveCampaign consisted of 25 user accounts, which will really aid maintain prices down.
We additionally carried out a detailed contrast of ActiveCampaign vs HubSpot as well as found that ActiveCampaign really had a lot of benefits over the CRM giant. Most especially, it’s value for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive touchdown page templates, and also you can also build your own and also wait as a custom-made page for future use.
activecampaign touchdown page themes
After examining the designs and editor, we would certainly claim they are contemporary and attractive , the only point is that it isn’t so simple to relocate blocks around the web page when editing and enhancing. For example, you can’t relocate an element up or down slightly, rather, you can only relocate between the laid out sections. I think of ActiveCampaign has established it up similar to this to ensure that every element is aligned, yet it means you have less innovative liberty than with various other internet site and also touchdown page building contractors like Wix.
I likewise couldn’t discover a way to add a link to photos, which isn’t perfect.
landing page builder activecampaign
The cool (and unique) aspect of ActiveCampaign’s landing pages is that you can include dynamic content ( internet customization) to ensure that each customer sees exactly what’s pertinent to them. This will help you to target leads in an smart way, e.g. only showing users content that’s pertinent to their geolocation or market or showing them products based upon their acquisition history. You can likewise allow monitoring on your web pages.
So do we suggest ActiveCampaign?
It’s really challenging to fault ActiveCampaign, not just do they supply almost every little thing you require within an e-mail marketing platform, however they do it very well.
The reporting uses you understanding into nearly all elements, such as page sees, geo-tracking, openers, ecommerce as well as more. One area that is slightly doing not have is the email home builder, not supplying an experience as slick as various other solutions out there, with a couple of worrying functions that could be done better (like the modification background).
Email and chat assistance are wonderful, with a personal feeling to the interactions. With their ‘Plus’ prepare you also get accessibility to individually training and also handy webinars, which is a great addition.
I assume this ActiveCampaign review reveals that it is truly among the very best options you might make if you’re looking for an all-in-one electronic advertising tool. Their advertising and sales automation is the real bargain and makes other devices’ computerized operations look pale in contrast. (See why it makes an outstanding Mailchimp alternative here.).
You’ll need to be prepared to put in a little time because of the a little steeper understanding contour, and maybe spend a little more money, yet your service will certainly gain the incentives. If, on the other hand, you’re just seeking a simple means to blast out e-newsletters, a remedy like GetResponse or MailerLite could be a little bit easier to obtain your head around.
On a side note, ActiveCampaign offers a range of truly useful free devices, regardless of whether you’re a customer or not. You can discover everything from web content and also social media sites calendar design templates to a subject line generator. Take a look at the free tools below.
Try ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is one of the most economical remedies, actually, their free strategy is extremely generous. Their strategy to email advertising and marketing layout is remarkable, offering modern-looking templates. It’s also one of the simplest tools we’ve ever before made use of.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with loads of professional choices (e.g. a webinar device) as well as excellent automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and also their style and also testing devices are excellent. Review the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the most affordable all-in-one email advertising and marketing tools on the market. It’s available in 6 languages and includes innovative automation alternatives as well as a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to handle your calls, offers and also leads. There are lots of automations to help you improve your processes. Learn even more right here.
What is ActiveCampaign utilized for?
ActiveCampaign can be used for anything from e-newsletter production to get in touch with management. Including a myriad of functions, this all-in-one advertising and marketing automation software is a great option for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of jobs, such as send e-mail newsletters, screen offers and also handle your get in touches with. Nonetheless, the most significant feature is the sales and advertising automation abilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing page building contractor permits you to develop modern-day landing pages with vibrant web content blocks, implying you can individualize your content relying on who’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is offered for iphone and also Android. You can check out projects as well as e-mail automation details, routine and send out projects, track e-mail performance metrics, manage contacts, as well as much more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email advertising and marketing solution for small businesses. It securely shops your client information and also provides a protected way to handle your clients.
ActiveCampaign deliverability – is it any kind of great?
ActiveCampaign’s deliverability prices are amongst the top 5 cause our bi-annual examinations. Rating in the very early to mid-nineties, we would certainly claim they have excellent deliverability.
We’ve evaluated the marketing automation capabilities of lots of ESPs and have not yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has made this their emphasis, allowing you to automate basically anything: projects, offers, ecommerce automation, SMS, call management, etc.
One-to-one e-mail automation is quite special to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with loads of pro choices (e.g. a webinar device) as well as great automations.