Activecampaign Help Center

This Chicago-based automation device is assisting their 150,000 consumers send fewer emails while, at the same time, achieving better results. ActiveCampaign reported that their customers saved 38.4 million hours between July 2020 and also July 2021 using its automated operations. That definitely indicates good value for cash, however considering it’s on the costlier end of the spectrum, how much value do you really get?

Flaunting many attributes as well as integrations, along with pleasant as well as fast assistance, they do seem like a powerhouse email marketing tool. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their vibrant cases.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign offer nearly whatever you require within a e-newsletter advertising device, plus their advanced automations are hard to defeat. The entry-level plan starts at $15 monthly (for approximately 500 subscribers, paid month-to-month), or if you want to gain access to professional attributes such as the inbuilt CRM, lead scoring, landing pages and also SMS sending out, the Plus plan begins at $70 monthly.

Among their vital attributes is marketing automation. Apart from autoresponders, which can be based upon myriad problems, you can automate list and also call management, in addition to offers, if you decide to utilize their CRM software application. This ‘Deals’ system (sales pipeline) additionally permits you to add notes to calls, established visits, send out direct messages to them, as well as a lot more.

The ‘Conversations’ attribute is another one to note. You can utilize it to send out targeted messages straight to your site site visitors in order to optimize the general client experience as well as produce a kind of sales funnel to assist you convert extra visitors.

Having all your information and activity in one place indicates that you can quickly obtain a holistic view of how your sales as well as advertising and marketing efforts are doing. Not having to use a number of companies for your numerous digital marketing initiatives will likewise possibly save you money.

Let’s dive in and take a more detailed consider ActiveCampaign:

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Cons as well as pros

PROS

Incredibly effective automation:

One of the best marketing automation devices out there. This key function of ActiveCampaign is not just extremely effective but also simple to utilize.

Complete reporting:

Offers reporting on all locations such as click-maps, geo-tracking and also page visits. Acquisition tracking is offered on greater plans for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a nice enhancement to aid you increase purchases, commitment, and interaction.

Great deliverability:

In our deliverability tests, ActiveCampaign shows to be one of the very best tools in getting emails provided.

Free migrations:

ActiveCampaign offers to do the account migration for cost-free if you are coming from a different email advertising and marketing software.

CONS

Steeper learning contour:

This may just be thought about a disadvantage if you’re after a quick as well as straightforward email option. There are less complex email e-newsletter services available, so you may intend to look in other places if this is all you require.

No free strategy:

Unfortunately, there is no free plan readily available ( just a cost-free test). There are if you’re looking for a basic device

Charges for client preview:

You can preview just how your e-newsletter searches numerous email clients, nevertheless, this is billed at $1 per test/client.

Is ActiveCampaign the ideal newsletter solution for you?

Advised if:

You’re significant about marketing automation:

ActiveCampaign is hands-down the most effective automation device we’ve checked, enabling you to set up essentially any kind of automation you can consider– activated projects, sales follow-ups, automated segmentation, dynamic e-mail material and so on. You can now automatically send one-to-one sales e-mails by means of your own inbox.

You require an integrated sales and also advertising platform for your company:

ActiveCampaign’s built-in CRM perfectly links up to all your e-mail marketing information, enabling sales teams to act quickly. Features like lead scoring and social information can also aid to streamline your sales follow-up processes.

You need a device that executes multi-channel marketing:

In addition to sending out e-mails, ActiveCampaign also enables you to set up landing web pages, send SMS and personalized ‘Conversations’ to web site visitors, established chatbot automations and also also take care of just how Facebook advertisements are presented to contacts. If you ‘d like to be able to centralize a excellent portion of your marketing and also give your customers a better all-round experience, it’s a wonderful solution.

Not recommended if:

You need a low-maintenance, beginner-friendly device:

ActiveCampaign is an advanced device, and also getting acquainted with it takes a great deal even more work than other tools. In addition to the regular upkeep you’ll require to establish, screen and optimize email projects.

You just need straightforward automations:

If you just intend to set up standard email sequences (for example, a welcome project), we ‘d recommend more affordable options like MailerLite which is far easier to make use of. Or else, you’ll be spending for a tonne of bonus (and complexity) that you simply will not require.

You’re uncertain:

There’s no cost-free plan, and also with a trial duration of just 14 days, they do not offer you much time to evaluate whether it’s right for you.

Ranking details

Reduce of Use – 4 out of 5 stars

ActiveCampaign have a very user-friendly layout, with conveniently accessible food selections. The control panel has a useful ‘Getting Started’ slider to help brand-new individuals, as well as it has actually demo data to provide you an concept of exactly how finest to utilize sections. A nice function is the Content Manager, which shops all your possessions in a central hub, making it easy to keep points arranged.

With so much functionality, it may be a little challenging for outright newbies at.

Newsletter Creation

Editor – 4 out of 5 stars

The drag as well as drop email contractor is quick and has a couple of convenient functions. One is that you can save custom-made ‘ obstructs’ to recycle, and also the various other that it allows you to see changes other individuals have made, Google Docs-style. Finding your last activity to reverse can be painstaking due to numerous auto-saves every min! One more concern we had was in producing columns, though, in the case of products, this has actually been assisted by the new item block. Surprisingy, there is no quick method to preview your newsletter– you’ll require to go into the email setups.

Personalization- Yes

An easy to use If/Then/Else reasoning is readily available via ‘conditional material’ which enables you to reveal certain clients various web content based on certain conditions like rate of interests, web links clicked in the past, and so on. You can now add individualized signatures to your one-to-one e-mails with the brand-new signature customization tag.

Email kinds – 5 out of 5 stars

Classic e-newsletters, SMS, autoresponders, A/B screening, RSS triggered, progressed automation. ActiveCampaign don’t have a dedicated transactional e-mail server.

Selection and Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 modern, responsive themes to pick from. Various other devices supply somewhat much more features/content blocks within the email builder.

Email Marketing Automation – 5 out of 5 stars

Their marketing automation really is unsurpassable. It’s very effective, and also very straightforward, permitting you to automate follow-up projects, edit numerous conditions and also much more. This is all done using an easy-to-use flowchart-style automation builder. There are likewise pre-made ‘recipes’ ( themes) for you to utilize, or obtain ideas from. Or else, you can develop your very own automation from square one.

List Management- 5 out of 5 stars

Compared to some other devices, handling lists as well as get in touches with is made much easier because of their automation features which enable you to arrange people into checklists. Find out more below.

Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, allows you produce your very own customized fields. Other than the standard types, which are fully receptive, it additionally allows you to create floating kinds as well as modals. If you’re on Shopify, you can immediately install a form on your website rather than needing to duplicate and paste it into your shop’s code. This form can include a discount code to encourage individuals to make a purchase.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign often tends to score pretty very, touchdown e-mails generally inbox of the most preferred providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather constant, which is good information for email online marketers.

Records and Analysis – 4.5 out of 5 stars

Ecommerce reports are likewise offered on certain plans for Shopify, BigCommerce, WooCommerce, and a lot more. Other reports consist of call trends, bargain reports, chat conversion, automation records, etc.

Languages – 4 out of 5 stars

Their website and also assistance are both offered in English, plus 5 various other languages. You can change your user account to among more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).

More Features

Spam and also Design-Testing – 3.5 out of 5 stars

An email client preview is available, as well, yet at a rate of $1 per test/client, which seems a bit high. You can currently send out a examination e-mail for review to up to 5 email addresses.

Bounce Management – Yes

Soft bounces are counted as hard bounces after 3 times, and this after that puts them in an exclusion list.

Blocklist – Yes

This is the previously mentioned ‘ exemption listing’. You can import calls directly right into this list, and export as well.

Storage offered for data and pictures – Unlimited

Pictures above 1000px will be scaled down.

Pro Features

Verification- Yes

SPF and also DKIM are supported.

Very Own Domain – Yes

It’s feasible to utilize your very own tracking domain to enhance your newsletter’s firm branding.

Different levels of account accessibility – Yes

This is a very versatile system, without particular degrees. You define the team names as well as also the precise gain access to for each and every of those teams through tick-boxes. 2-Factor Authentication for an added protection layer is available as well.

Combinations – Yes

ActiveCampaign deal lots of assimilation alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally sustains all kinds of type as well as study tools like Typeform and SurveyMonkey.

Landing Page Builder – Yes

The templates are diverse and also very easy to edit. Touchdown pages are hosted on a custom domain or subdomain. On the Professional plan and also up, you can create customized internet experiences by concealing or eliminating certain elements. You can additionally include special switches, that include calling a phone number, downloading and install a file or sending an email.

Customer Support – 5 out of 5 stars

They also have video clip tutorials readily available, webinars ( live as well as archived ) as well as individually training on the ‘Plus’ plan. Live chat is additionally offered on all plans, however no phone assistance.

General rating – 4.5 out of 5 stars

ActiveCampaign is one of the most powerful email marketing solutions on the market, hardly missing out on a point when it comes to pro functions. Small companies will certainly take advantage of outstanding sales automation, client administration through making use of automated operations and the new functions they’re constantly including

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign offers a good range of professional functions. Let’s break those down a little and analyze what works and also what could be boosted:

ActiveCampaign Marketing Automation

We’ve assessed the marketing automation capacities of loads of ESPs and have not yet located a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate virtually anything: projects, offers, ecommerce automation, SMS, call monitoring, and so on.

Marketing automation is included on all strategies, nonetheless, sales automation is reserved for users on the Plus plan (from $70/mo) and also higher.

One-to-one email automation is quite special to ActiveCampaign. You’ll have the ability to cause automations straight through your inbox interactions with leads. The only drawback is that you’ll require to be on the Professional strategy ($ 187/mo) or greater and also this isn’t affordable whatsoever.

We’ve been keeping an eye on ActiveCampaign for several years, as well as have seen them proactively include brand-new attributes frequently, particularly around the location of automation. This is a very good indication, as some other ActiveCampaign rivals haven’t been quite so forthcoming.

ActiveCampaign automation design templates

We checked into ActiveCampaign’s automation templates, or else referred to as ‘ dishes’ and also discovered that they are both actually well created and also easy to modify. There are tons to choose from (750 actually!), and also the classifications make it very easy to discover what you’re trying to find.

activecampaign automation design templates

Various other devices often tend to supply quite general themes, whereas ActiveCampaign offers a whole host of integration-specific templates, like these automation dishes for Shopify:

activecampaign shopify automations

The only drawback is that, with many design templates, you can really feel overloaded by the choices. It might show up that some dishes are duplicated, nonetheless, after revising the themes very closely, you can see there are little distinctions between them. I can see how this could be a little complicated for some, but, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the much better.

ActiveCampaign SMS automation

SMS automation is included on the Plus strategy as well as greater. You can integrate with a number of devices, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign gives you with a range of automation layouts:

activecampaign sms layouts

Be aware that SMS sending out is only available on the Plus strategy and also higher, which starts at $70/month, so it’s not economical. You’ll also need to be on the costly Enterprise account if you desire your very own customized SMS number for sending.

ActiveCampaign CRM

As stated over, ActiveCampaign includes a integrated CRM.

Small business proprietors seeking contact management software will locate this attribute particularly useful, to use along with the sophisticated email marketing capabilities.

After extensive screening, we found that the software was quite easy to use. You can establish multiple deal pipes, and edit/add new phases to reflect your unique sales procedure. The drag and also decrease software program makes it very easy to manually relocate bargains through the pipe.

The advanced individual can take advantage of this variety of CRM automation templates, which covers everything from lead scoring to task monitoring:

crm activities activecampaign

Rates begins at $70/month for this feature, as it is booked for those on the Plus strategy as well as greater. It’s not specifically economical, yet when you consider whatever you’re getting ( innovative sales and advertising and marketing get in touch with, automation & lead racking up, email & SMS sending, Facebook Custom Audience combination, and so on) it’s really not a bad deal.

When contrasted versus the best CRM software application for small businesses, we located that many service fee per customer, whereas ActiveCampaign consisted of 25 user accounts, which will truly assist maintain expenses down.

We additionally performed a thorough contrast of ActiveCampaign vs HubSpot and located that ActiveCampaign really had a great deal of benefits over the CRM giant. Most especially, it’s value for money.

ActiveCampaign Landing Pages

There are a overall of 56 responsive touchdown web page layouts, as well as you can also construct your own and also save it as a custom web page for future usage.

activecampaign touchdown page layouts

After examining the layouts and editor, we ‘d say they are contemporary and appealing , the only point is that it isn’t so easy to move blocks around the page when editing. For instance, you can not relocate an element up or down somewhat, instead, you can only relocate between the laid out areas. I envision ActiveCampaign has actually set it up such as this to ensure that every element is lined up, yet it suggests you have less creative flexibility than with other web site as well as touchdown page contractors like Wix.

I additionally couldn’t locate a means to add a link to pictures, which isn’t perfect.

touchdown web page building contractor activecampaign

The cool (and special) aspect of ActiveCampaign’s landing pages is that you can include vibrant content ( internet personalization) to make sure that each individual sees specifically what’s relevant to them. This will certainly aid you to target leads in an intelligent method, e.g. just revealing customers web content that’s appropriate to their geolocation or market or revealing them products based upon their purchase background. You can additionally make it possible for tracking on your pages.

Final thought

Do we advise ActiveCampaign?

It’s truly hard to fault ActiveCampaign, not just do they supply almost whatever you need within an email advertising platform, yet they do it very well.

The coverage offers you insight into mostly all elements, such as page visits, geo-tracking, openers, ecommerce and more. One location that is slightly lacking is the email contractor, not supplying an experience as slick as other services around, with a few worrying attributes that could be done better (like the modification history).

The assistance is as promoted: pleasant, fast and also valuable . Chat and email support are fantastic, with a personal feeling to the interactions. Their knowledge base is conveniently searchable and also really returns relevant results a high percent of the moment. With their ‘Plus’ intend you also obtain access to individually training and helpful webinars, which is a wonderful enhancement.

I think this ActiveCampaign evaluation reveals that it is really one of the most effective choices you can make if you’re trying to find an all-in-one digital advertising and marketing device. Their advertising and marketing as well as sales automation is the real deal and makes other tools’ computerized process look light in contrast. (See why it makes an superb Mailchimp alternative here.).

You’ll need to be prepared to place in a little time as a result of the slightly steeper discovering contour, as well as possibly spend a little even more cash, yet your company will enjoy the rewards. If, on the other hand, you’re just searching for a straightforward means to blast out e-newsletters, a option like GetResponse or MailerLite could be a little bit easier to obtain your head around.

On a side note, ActiveCampaign supplies a range of actually helpful cost-free tools, despite whether you’re a client or otherwise. You can find every little thing from web content and also social media calendar design templates to a subject line generator. Take a look at the complimentary devices here.

Try ActiveCampaign currently free of charge for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is one of the most affordable options, in fact, their cost-free strategy is extremely charitable. Their strategy to email advertising layout is remarkable, supplying modern-looking design templates. It’s likewise one of the simplest tools we’ve ever before made use of.

# 2 GetResponse.

GetResponse is a effective option to ActiveCampaign with loads of pro options (e.g. a webinar device) and great automations. Unlike ActiveCampaign, they use their platform in greater than 20 languages, and their design and also testing devices are exceptional. Read the full comparison in our GetResponse vs ActiveCampaign guide.

# 3 Sendinblue.

Sendinblue is one of the most affordable all-in-one e-mail advertising tools on the market. It’s offered in 6 languages and includes innovative automation options and also a integrated CRM.

FAQ.

Is ActiveCampaign a CRM?

You can utilize ActiveCampaign to manage your calls, offers and leads. There are lots of automations to help you simplify your processes.

What is ActiveCampaign used for?

ActiveCampaign can be made use of for anything from e-newsletter creation to call management. Including a myriad of attributes, this all-in-one advertising automation software program is a great selection for all organization sizes.

What can ActiveCampaign do?

With ActiveCampaign, you can execute a entire host of tasks, such as send out e-mail newsletters, monitor bargains and manage your calls. The most significant function is the sales and marketing automation capabilities.

Does ActiveCampaign have landing pages?

Yes! ActiveCampaign’s landing page builder allows you to develop modern-day touchdown web pages with vibrant web content blocks, indicating you can individualize your web content depending on that’s seeing it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile application is offered for iOS as well as Android. You can watch campaigns as well as email automation information, routine as well as send out projects, track e-mail performance metrics, manage get in touches with, and a lot more.

Is ActiveCampaign legit?

ActiveCampaign is a official e-mail advertising service for small companies. It safely shops your client data and uses a protected means to manage your clients.

ActiveCampaign deliverability – is it any kind of great?

ActiveCampaign’s deliverability prices are among the top 5 lead to our bi-annual examinations. Scoring in the very early to mid-nineties, we ‘d state they have excellent deliverability.

We’ve evaluated the advertising and marketing automation capabilities of loads of ESPs and also have not yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate virtually anything: projects, deals, ecommerce automation, SMS, contact administration, and so on.

One-to-one email automation is fairly special to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with tons of pro options (e.g. a webinar device) and great automations.

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