Activecampaign Google Sheets Gravity Forms Integrations

This Chicago-based automation tool is assisting their 150,000 clients send out less e-mails while, at the same time, achieving better outcomes. ActiveCampaign reported that their clients conserved 38.4 million hrs in between July 2020 as well as July 2021 utilizing its computerized process. That definitely suggests good value for cash, however considering it’s on the more expensive end of the range, how much bang for your buck do you actually get?

Flaunting numerous functions as well as assimilations, in addition to pleasant and also quick support, they do seem like a giant e-mail advertising tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their bold insurance claims.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign deal virtually everything you require within a newsletter advertising and marketing device, plus their advanced automations are difficult to defeat. The entry-level plan begins at $15 per month (for up to 500 customers, paid monthly), or if you want to access pro attributes such as the inbuilt CRM, lead racking up, landing pages and SMS sending, the Plus plan begins at $70 per month.

Among their crucial features is marketing automation. In addition to autoresponders, which can be based on myriad problems, you can automate listing as well as contact management, in addition to deals, if you choose to utilize their CRM software application. This ‘Deals’ system (sales pipe) also permits you to include notes to calls, set up consultations, send out straight messages to them, and much more.

The ‘Conversations’ function is an additional one to keep in mind. You can utilize it to send out targeted messages straight to your internet site visitors in order to maximize the general client experience and create a sort of sales funnel to help you convert more site visitors.

Having all your info as well as task in one area means that you can promptly obtain a alternative view of how your sales and advertising and marketing initiatives are executing. Not having to make use of a number of service providers for your numerous digital marketing initiatives will certainly additionally potentially conserve you money.

Let’s dive in and also take a more detailed consider ActiveCampaign:

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Pros and Cons

PROS

Very powerful automation:

One of the ideal advertising automation tools out there. This vital attribute of ActiveCampaign is not just extremely effective but likewise very easy to utilize.

Comprehensive reporting:

Offers reporting on all areas such as click-maps, geo-tracking as well as web page visits. Purchase tracking is readily available on greater plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a wonderful addition to help you enhance acquisitions, commitment, as well as involvement.

Wonderful deliverability:

In our deliverability examinations, ActiveCampaign confirms to be one of the most effective tools in obtaining emails supplied.

Free migrations:

ActiveCampaign provides to do the account migration for cost-free if you are coming from a various email advertising and marketing software.

CONS

Steeper discovering contour:

If you’re after a fast as well as easy email option, this might only be taken into consideration a disadvantage. There are less complex email e-newsletter solutions out there, so you may intend to look elsewhere if this is all you need.

No totally free plan:

There is no cost-free plan offered ( just a complimentary trial). There are if you’re looking for a basic tool

Costs for customer sneak peek:

You can sneak peek how your e-newsletter views various e-mail customers, nonetheless, this is charged at $1 per test/client.

Is ActiveCampaign the right e-newsletter service for you?

Advised if:

You’re significant concerning marketing automation:

ActiveCampaign is hands-down the most powerful automation tool we’ve evaluated, allowing you to set up practically any automation you can consider– activated projects, sales follow-ups, automated division, vibrant e-mail web content and so forth. You can now immediately send one-to-one sales e-mails using your very own inbox.

You need an integrated sales and also advertising system for your organization:

ActiveCampaign’s inbuilt CRM effortlessly links to all your email advertising data, enabling sales teams to act swiftly. Attributes like lead racking up as well as social data can additionally assist to streamline your sales follow-up processes.

You require a device that carries out multi-channel advertising and marketing:

Besides sending e-mails, ActiveCampaign also permits you to establish touchdown pages, send SMS as well as personalized ‘Conversations’ to web site site visitors, set up chatbot automations and even handle exactly how Facebook ads are presented to contacts. It’s a excellent service if you ‘d such as to have the ability to systematize a excellent piece of your marketing and provide your consumers a better all-round experience.

Not recommended if:

You require a low-maintenance, beginner-friendly device:

ActiveCampaign is an innovative tool, as well as getting familiarized with it takes a whole lot even more work than various other devices. As well as the regular upkeep you’ll need to establish, display and enhance e-mail projects.

You only need easy automations:

If you only want to set up fundamental email sequences ( for instance, a welcome campaign), we ‘d recommend extra affordable alternatives like MailerLite which is much easier to use. Or else, you’ll be spending for a tonne of additionals ( as well as complexity) that you merely won’t need.

You’re not sure:

There’s no totally free strategy, and also with a test duration of simply 14 days, they don’t offer you much time to analyze whether it’s appropriate for you.

Rating information

Alleviate of Use – 4 out of 5 stars

ActiveCampaign have a very user-friendly layout, with quickly accessible menus. The dashboard has a helpful ‘Getting Started’ slider to help new users, and also it has demo data to provide you an idea of how best to use sections. A great feature is the Content Manager, which stores all your properties in a central hub, making it very easy to maintain things arranged.

With so much functionality, it may be a little challenging for outright novices at.

E-newsletter Creation

Editor – 4 out of 5 stars

The drag as well as drop e-mail contractor is fast and has a couple of helpful features. Surprisingy, there is no fast method to preview your newsletter– you’ll require to go right into the email setups.

Customization- Yes

An easy to use If/Then/Else logic is available via ‘conditional web content’ which allows you to reveal particular consumers various web content based upon certain conditions like interests, links clicked in the past, and so on. You can now include personalized trademarks to your one-to-one emails with the new signature personalization tag.

Email kinds – 5 out of 5 stars

Classic newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign do not have a dedicated transactional e-mail server.

Selection as well as Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 contemporary, receptive layouts to pick from. Other devices offer a little a lot more features/content blocks within the email home builder.

Email Marketing Automation – 5 out of 5 stars

Their advertising and marketing automation truly is unbeatable. Or else, you can construct your very own automation from scrape.

Checklist Management- 5 out of 5 stars

Contrasted to some other devices, taking care of contacts and checklists is made a lot easier as a result of their automation features which enable you to organize individuals into listings. Discover more right here.

Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, allows you develop your very own custom-made fields. Other than the typical kinds, which are totally responsive, it likewise allows you to produce floating types and modals. If you’re on Shopify, you can instantly embed a form on your site instead of needing to replicate and also paste it into your store’s code. This type can consist of a discount code to encourage individuals to make a purchase.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign often tends to rack up pretty extremely, landing e-mails generally inbox of one of the most popular companies like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather regular, which is great news for e-mail marketing experts.

Reports and also Analysis – 4.5 out of 5 stars

Ecommerce records are also offered on particular strategies for Shopify, BigCommerce, WooCommerce, as well as more. Various other reports include get in touch with trends, offer reports, conversation conversion, automation reports, etc.

Languages – 4 out of 5 stars

Their web site and also assistance are both available in English, plus 5 other languages. You can change your customer account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).

Additional Features

Spam and Design-Testing – 3.5 out of 5 stars

These are both available. Spam testing is just a ‘pass’ or ‘ stop working’ that you get before you send out your project, yet there are no elements existing to assist recognize the judgment. An e-mail customer sneak peek is available, too, but at a rate of $1 per test/client, which seems a bit steep. You can now send a test email for evaluation to up to 5 email addresses.

Bounce Management – Yes

Soft bounces are counted as tough bounces after 3 times, and also this then places them in an exclusion list.

Blocklist – Yes

This is the abovementioned ‘exclusion list’. You can import contacts straight right into this list, and export too.

Storage available for images as well as data – Unlimited

Images over 1000px will certainly be scaled down.

Pro Features

Verification- Yes

SPF and DKIM are sustained.

Very Own Domain – Yes

It’s possible to use your own monitoring domain to enhance your e-newsletter’s firm branding.

Various levels of account access – Yes

This is a really flexible system, without specific levels. You specify the team names as well as likewise the precise accessibility for each and every of those groups by means of tick-boxes. 2-Factor Authentication for an additional security layer is readily available also.

Integrations – Yes

ActiveCampaign offer lots of integration options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It also sustains all kinds of kind and also study tools like Typeform and SurveyMonkey.

Touchdown Page Builder – Yes

On the Professional strategy and also up, you can create personalized web experiences by hiding or getting rid of certain components. You can also add unique switches, which consist of calling a phone number, downloading and install a documents or sending an e-mail.

Client Support – 5 out of 5 stars

Support is friendly as well as quick , through all mediums and available in a number of languages. Their knowledge base is specifically useful as well as quickly searchable , I had really little trouble discovering appropriate search results page. They also have video clip tutorials available, webinars ( archived and real-time ) as well as individually training on the ‘Plus’ strategy. Live chat is likewise offered on all plans, yet no phone support.

General rating – 4.5 out of 5 stars

ActiveCampaign is just one of one of the most effective e-mail marketing services on the market, hardly missing out on a thing when it pertains to pro functions. Local business will gain from superb sales automation, customer monitoring with making use of automated workflows and also the new functions they’re constantly including

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign uses a great series of pro functions. Let’s break those down a little as well as analyze what jobs and what could be enhanced:

ActiveCampaign Marketing Automation

We’ve evaluated the marketing automation abilities of lots of ESPs as well as haven’t yet located a match for ActiveCampaign. Though ActiveCampaign’s rivals include advertising automation as part of their product, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has actually made this their focus, enabling you to automate basically anything: projects, offers, ecommerce automation, SMS, call administration, and so on.

Marketing automation is included on all strategies, however, sales automation is booked for users on the Plus strategy (from $70/mo) and higher.

One-to-one email automation is rather special to ActiveCampaign. You’ll be able to set off automations straight via your inbox interactions with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or greater as well as this isn’t low-cost at all.

We’ve been keeping an eye on ActiveCampaign for several years, as well as have actually seen them proactively include brand-new features constantly, particularly around the location of automation. This is a excellent sign, as a few other ActiveCampaign competitors have not been quite so forthcoming.

ActiveCampaign automation templates

We looked into ActiveCampaign’s automation design templates, otherwise referred to as ‘recipes’ and also discovered that they are both actually well put together as well as easy to modify. There are loads to pick from (750 actually!), as well as the categories make it easy to discover what you’re searching for.

activecampaign automation layouts

Various other devices often tend to provide quite basic layouts, whereas ActiveCampaign provides a entire host of integration-specific themes, like these automation dishes for Shopify:

activecampaign shopify automations

The only disadvantage is that, with many templates, you can feel overloaded by the choices. It might appear that some dishes are repeated, nonetheless, after changing the design templates very closely, you can see there are tiny distinctions in between them. I can see just how this could be a little complex for some, but, at the end of the day, our experience tells us that the even more targeted you can be with your projects the much better.

ActiveCampaign SMS automation

SMS automation is consisted of on the Plus strategy and higher. You can integrate with a number of tools, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign gives you with a variety of automation layouts:

activecampaign sms themes

Realize that SMS sending is just readily available on the Plus strategy and greater, which begins at $70/month, so it’s not cheap. You’ll likewise require to be on the pricey Enterprise account if you want your very own personalized SMS number for sending.

ActiveCampaign CRM

As mentioned above, ActiveCampaign features a integrated CRM.

Small business owners looking for get in touch with management software will certainly locate this feature specifically useful, to make use of alongside the sophisticated email marketing capabilities.

After extensive testing, we found that the software application was rather easy to use. You can set up multiple bargain pipelines, and edit/add new phases to reflect your one-of-a-kind sales process. The drag and decline software makes it very easy to by hand move bargains with the pipe.

The advanced individual can benefit from this variety of CRM automation layouts, which covers every little thing from lead racking up to task management:

crm activities activecampaign

Prices begins at $70/month for this function, as it is reserved for those on the Plus strategy as well as greater. It’s not precisely economical, however when you consider everything you’re getting (advanced sales and advertising and marketing call, automation & lead racking up, email & SMS sending out, Facebook Custom Audience integration, and so on) it’s in fact not a bad deal.

When contrasted versus the very best CRM software application for local business, we found that a lot of service fee per customer, whereas ActiveCampaign consisted of 25 user accounts, which will actually assist keep expenses down.

We likewise carried out a thorough contrast of ActiveCampaign vs HubSpot and discovered that ActiveCampaign actually had a lot of benefits over the CRM titan. Most significantly, it’s worth for money.

ActiveCampaign Landing Pages

There are a overall of 56 receptive landing web page design templates, as well as you can likewise construct your own as well as wait as a personalized page for future use.

activecampaign touchdown web page design templates

After examining the styles as well as editor, we would certainly claim they are attractive and contemporary , the only thing is that it isn’t so simple to move blocks around the web page when editing. For instance, you can’t relocate an aspect up or down slightly, instead, you can just relocate between the detailed sections. I envision ActiveCampaign has actually set it up like this to make sure that every element is aligned, yet it suggests you have less creative flexibility than with other internet site as well as landing page building contractors like Wix.

I additionally could not find a means to include a link to images, which isn’t optimal.

touchdown page builder activecampaign

The cool (and unique) feature of ActiveCampaign’s touchdown pages is that you can consist of dynamic material ( internet personalization) to ensure that each individual sees exactly what’s pertinent to them. This will certainly help you to target leads in an intelligent way, e.g. only revealing customers content that’s appropriate to their geolocation or industry or showing them products based upon their purchase history. You can also make it possible for tracking on your pages.

Verdict

Do we suggest ActiveCampaign?

It’s really difficult to fault ActiveCampaign, not just do they use nearly whatever you need within an e-mail advertising system, but they do it extremely well.

The reporting provides you understanding right into almost all aspects, such as page check outs, geo-tracking, openers, ecommerce as well as more. One area that is somewhat lacking is the email builder, not providing an experience as slick as various other solutions around, with a couple of niggling functions that could be done better (like the alteration background).

Chat and email support are excellent, with a individual feel to the communications. With their ‘Plus’ prepare you also get accessibility to one-on-one training as well as practical webinars, which is a great addition.

If you’re looking for an all-in-one digital advertising tool, I think this ActiveCampaign review shows that it is actually one of the finest choices you could make. Their advertising and marketing as well as sales automation is the actual bargain and also makes various other devices’ computerized process look pale in comparison. (See why it makes an superb Mailchimp option here.).

You’ll require to be prepared to place in a little bit of time due to the a little steeper knowing contour, and also probably invest a little even more money, but your company will certainly reap the rewards. If, on the other hand, you’re simply seeking a easy way to blow up out newsletters, a service like GetResponse or MailerLite may be a bit much easier to get your head around.

On a side note, ActiveCampaign supplies a range of really helpful complimentary tools, despite whether you’re a consumer or otherwise. You can locate whatever from content and social media sites schedule themes to a subject line generator. Look into the cost-free devices below.

Try ActiveCampaign now free of charge for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is among the most cost effective remedies, as a matter of fact, their totally free strategy is really charitable. Their approach to email advertising and marketing style is praiseworthy, using modern-looking themes. It’s also among the easiest devices we’ve ever before made use of.

# 2 GetResponse.

GetResponse is a powerful choice to ActiveCampaign with loads of pro choices (e.g. a webinar device) as well as good automations. Unlike ActiveCampaign, they provide their system in more than 20 languages, and their design and also screening devices are superb. Read the complete contrast in our GetResponse vs ActiveCampaign guide.

# 3 Sendinblue.

Sendinblue is just one of the least expensive all-in-one e-mail advertising tools on the market. It’s offered in 6 languages and also includes advanced automation alternatives and also a integrated CRM.

FREQUENTLY ASKED QUESTION.

Is ActiveCampaign a CRM?

You can use ActiveCampaign to handle your contacts, bargains and also leads. There are plenty of automations to help you improve your procedures.

What is ActiveCampaign utilized for?

ActiveCampaign can be utilized for anything from e-newsletter production to get in touch with management. Featuring a myriad of functions, this all-in-one marketing automation software is a excellent choice for all service dimensions.

What can ActiveCampaign do?

With ActiveCampaign, you can do a whole host of tasks, such as send e-mail newsletters, display offers as well as handle your contacts. Nevertheless, the most remarkable feature is the sales and also advertising and marketing automation capabilities.

Does ActiveCampaign have landing web pages?

Yes! ActiveCampaign’s landing page contractor permits you to create modern-day landing pages with dynamic material blocks, implying you can individualize your content depending on that’s watching it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile app is available for iOS and also Android. You can see campaigns and email automation information, routine and also send projects, track e-mail performance metrics, handle get in touches with, and also much more.

Is ActiveCampaign legit?

ActiveCampaign is a legitimate e-mail advertising and marketing solution for small companies. It safely shops your customer information and also uses a secure method to manage your subscribers.

ActiveCampaign deliverability – is it any type of great?

ActiveCampaign’s deliverability prices are amongst the leading 5 lead to our bi-annual tests. Rating in the early to mid-nineties, we ‘d state they have very good deliverability.

We’ve reviewed the advertising and marketing automation capabilities of dozens of ESPs as well as have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s rivals consist of marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, get in touch with management, and so on.

One-to-one e-mail automation is fairly distinct to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with loads of pro options (e.g. a webinar tool) and also good automations.

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