This Chicago-based automation tool is assisting their 150,000 clients send out fewer emails while, at the same time, achieving better outcomes. ActiveCampaign reported that their clients saved 38.4 million hours in between July 2020 and July 2021 using its automated workflows. That definitely implies good value for money, yet considering it’s on the pricier end of the spectrum, how much value do you actually obtain?
Flaunting several attributes and integrations, along with friendly and fast support, they do sound like a giant e-mail advertising and marketing tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they come up to their vibrant cases.
ActiveCampaign Review Summary
ActiveCampaign deal practically everything you require within a e-newsletter advertising device, plus their innovative automations are difficult to beat. The entry-level plan begins at $15 each month (for as much as 500 customers, paid month-to-month), or if you want to access pro features such as the built-in CRM, lead racking up, landing web pages as well as SMS sending out, the Plus plan starts at $70 each month.
Among their vital features is marketing automation. Apart from autoresponders, which can be based upon myriad problems, you can automate listing and call monitoring, as well as deals, if you decide to utilize their CRM software application. This ‘Deals’ system (sales pipeline) likewise allows you to add notes to get in touches with, established consultations, send direct messages to them, as well as a lot more.
The ‘Conversations’ feature is one more one to note. You can utilize it to send out targeted messages directly to your website site visitors in order to maximize the general client experience and create a type of sales channel to aid you transform a lot more site visitors.
Having all your info and activity in one location indicates that you can swiftly get a all natural sight of exactly how your sales and marketing efforts are performing. Not having to utilize a number of companies for your various digital marketing initiatives will also potentially conserve you money.
Let’s dive in and take a closer look at ActiveCampaign:
Pros and Cons
Extremely effective automation:
Among the best marketing automation tools out there. This crucial feature of ActiveCampaign is not only exceptionally effective but additionally easy to use. Integrated interaction lets you combine all the channels that can be made use of within an automation: advertising projects, sales follow-ups, message, as well as more. This attribute makes it a great e-mail advertising and marketing device for Shopify.
Deals reporting on all locations such as click-maps, geo-tracking as well as web page visits. Acquisition tracking is available on higher prepare for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” section is a wonderful addition to aid you enhance acquisitions, commitment, and also involvement.
In our deliverability examinations, ActiveCampaign verifies to be among the most effective devices in obtaining e-mails delivered.
If you are originating from a various e-mail marketing software, ActiveCampaign offers to do the account migration totally free.
Steeper learning curve:
If you’re after a easy and also quick email service, this could only be thought about a disadvantage. There are less complex e-mail e-newsletter services around, so you might want to look in other places if this is all you need.
No free strategy:
Sadly, there is no free plan readily available (only a complimentary test). There are if you’re looking for a basic device
Charges for customer preview:
You can preview how your newsletter views on different e-mail customers, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter service for you?
You’re major about marketing automation:
ActiveCampaign is hands-down one of the most powerful automation tool we’ve examined, enabling you to set up basically any kind of automation you can think about– triggered campaigns, sales follow-ups, automated segmentation, vibrant e-mail web content and so forth. You can now instantly send out one-to-one sales emails via your very own inbox.
You need an incorporated sales as well as marketing system for your business:
ActiveCampaign’s integrated CRM perfectly links to all your email advertising data, permitting sales teams to act quickly. Attributes like lead scoring and social data can likewise aid to improve your sales follow-up processes.
You need a tool that does multi-channel advertising and marketing:
Besides sending out emails, ActiveCampaign additionally enables you to establish touchdown web pages, send out SMS as well as individualized ‘Conversations’ to site visitors, set up chatbot automations as well as even take care of just how Facebook ads are presented to calls. It’s a excellent solution if you ‘d such as to have the ability to centralize a good chunk of your advertising as well as give your clients a far better overall experience.
Not recommended if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, as well as getting familiarized with it takes a lot even more work than other devices. Not to mention the routine maintenance you’ll require to set up, monitor and enhance email campaigns.
You just require simple automations:
If you just intend to establish basic email series ( as an example, a welcome campaign), we would certainly recommend a lot more affordable choices like MailerLite which is far much easier to use. Or else, you’ll be spending for a tonne of extras ( and also complexity) that you just will not require.
You’re not sure:
There’s no cost-free plan, and with a test period of just 14 days, they don’t offer you much time to assess whether it’s right for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a very easy to use style, with conveniently navigable food selections. The control panel has a useful ‘Getting Started’ slider to help brand-new users, and also it has demo data to give you an idea of exactly how ideal to utilize areas. A good feature is the Content Manager, which stores all your properties in a central hub, making it very easy to maintain points arranged.
With a lot performance, it may be a little difficult for outright novices in the beginning.
Editor – 4 out of 5 stars
The drag and also decline e-mail building contractor is fast and has a pair of useful features. Surprisingy, there is no fast method to preview your e-newsletter– you’ll require to go right into the email settings.
An easy to use If/Then/Else logic is available by means of ‘conditional web content’ which allows you to show specific customers different web content based upon specific conditions like rate of interests, web links clicked in the past, etc. You can currently include individualized signatures to your one-to-one e-mails with the new signature customization tag.
Email types – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign do not have a devoted transactional email server.
Option and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive layouts to select from. Other tools offer a little more features/content blocks within the email contractor.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is unsurpassable. Otherwise, you can develop your own automation from scratch.
Checklist Management- 5 out of 5 stars
Contrasted to some other devices, managing listings as well as calls is made a lot easier because of their automation features which enable you to organize individuals into checklists. Discover more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you develop your very own customized fields. Apart from the basic types, which are fully receptive, it likewise enables you to develop floating forms and modals. If you’re on Shopify, you can immediately install a form on your website as opposed to needing to replicate and paste it into your shop’s code. This kind can consist of a price cut code to urge users to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to score rather highly, landing e-mails generally inbox of the most preferred suppliers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is fairly regular, which is excellent news for e-mail marketers.
Reports and Analysis – 4.5 out of 5 stars
Permits reporting on basically everything ( opens up, click-maps, page gos to, geo-tracking). Ecommerce records are additionally readily available on particular prepare for Shopify, BigCommerce, WooCommerce, as well as a lot more. The “Recommendations for you” area uses helpful ideas on actions you can take. Other records consist of get in touch with patterns, offer reports, chat conversion, automation records, and so on. Personalized records are just available on the Enterprise plan.
Languages – 4 out of 5 stars
Their site and assistance are both offered in English, plus 5 other languages. You can transform your user account to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam screening is simply a ‘pass’ or ‘fail’ that you obtain prior to you send out your campaign, yet there are no elements existing to assist recognize the ruling. An email customer preview is offered, as well, but at a rate of $1 per test/client, which appears a bit steep. You can now send out a test email for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, as well as this then places them in an exemption list.
Blocklist – Yes
This is the aforementioned ‘ exemption checklist’. You can import contacts straight into this list, and export too.
Storage space offered for images as well as information – Unlimited
Images over 1000px will certainly be downsized.
SPF and DKIM are sustained.
Very Own Domain – Yes
It’s feasible to utilize your very own monitoring domain name to boost your e-newsletter’s business branding.
Various degrees of account accessibility – Yes
This is a extremely adaptable system, without certain levels. You specify the team names and likewise the exact gain access to for each and every of those groups via tick-boxes. 2-Factor Authentication for an additional safety layer is offered as well.
Integrations – Yes
ActiveCampaign deal plenty of combination options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally sustains all type of form and survey devices like Typeform and also SurveyMonkey. You should not have a issue finding what you require as they also integrate with Zapier. Locate all integrations here.
Landing Page Builder – Yes
On the Professional plan and also up, you can develop tailored web experiences by hiding or removing particular elements. You can likewise add special buttons, which consist of calling a phone number, downloading and install a documents or sending an e-mail.
Customer Support – 5 out of 5 stars
They additionally have video clip tutorials available, webinars ( archived and also online ) and also one-on-one training on the ‘Plus’ plan. Live chat is also readily available on all strategies, but no phone support.
Total rating – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful e-mail advertising and marketing solutions on the market, rarely missing out on a thing when it concerns professional attributes. Small companies will take advantage of superb sales automation, client administration with using automated workflows and the new functions they’re continuously adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a great range of pro functions. Let’s break those down a little and also evaluate what works and what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the advertising automation abilities of loads of ESPs and have not yet located a match for ActiveCampaign. Though ActiveCampaign’s rivals consist of marketing automation as part of their product, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has actually made this their emphasis, permitting you to automate basically anything: campaigns, deals, ecommerce automation, SMS, contact management, and so on.
Advertising automation is consisted of on all plans, however, sales automation is reserved for users on the Plus strategy (from $70/mo) as well as greater.
One-to-one email automation is rather special to ActiveCampaign. You’ll have the ability to cause automations straight through your inbox interactions with leads. The only drawback is that you’ll need to be on the Professional strategy ($ 187/mo) or greater and also this isn’t low-cost at all.
We’ve been checking ActiveCampaign for several years, and have actually seen them proactively include brand-new features frequently, especially around the location of automation. This is a great indication, as some other ActiveCampaign competitors haven’t been quite so forthcoming.
ActiveCampaign automation layouts
We considered ActiveCampaign’s automation design templates, or else known as ‘ dishes’ and discovered that they are both really well put together and also easy to edit. There are loads to pick from (750 actually!), and also the groups make it easy to find what you’re seeking.
activecampaign automation themes
Various other tools tend to offer quite basic templates, whereas ActiveCampaign supplies a whole host of integration-specific design templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with numerous design templates, you can feel overwhelmed by the choices. It might appear that some recipes are duplicated, nevertheless, after modifying the themes very closely, you can see there are small distinctions between them. I can see just how this could be a little confusing for some, yet, at the end of the day, our experience informs us that the more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and greater. You can integrate with a number of tools, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign offers you with a variety of automation layouts:
activecampaign sms design templates
Be aware that SMS sending out is only available on the Plus strategy and also higher, which starts at $70/month, so it’s not affordable. If you want your very own personalized SMS number for sending, you’ll likewise require to be on the pricey Enterprise account.
As stated over, ActiveCampaign features a built-in CRM.
Small company owners seeking contact monitoring software will locate this function especially beneficial, to use together with the advanced e-mail marketing abilities.
After considerable testing, we found that the software program was pretty easy to use. You can set up multiple bargain pipes, and edit/add brand-new stages to mirror your one-of-a-kind sales procedure. The drag and also drop software program makes it simple to manually move bargains through the pipeline.
The more advanced user can benefit from this range of CRM automation layouts, which covers everything from lead racking up to job monitoring:
crm actions activecampaign
Rates begins at $70/month for this attribute, as it is scheduled for those on the Plus plan as well as higher. It’s not specifically economical, but when you consider whatever you’re obtaining ( sophisticated sales and also marketing automation, lead & contact racking up, email & SMS sending, Facebook Custom Audience assimilation, and so on) it’s in fact not a bad deal.
When compared versus the very best CRM software program for small companies, we found that the majority of service fee per customer, whereas ActiveCampaign included 25 user accounts, which will truly aid keep expenses down.
We also conducted a comprehensive comparison of ActiveCampaign vs HubSpot as well as located that ActiveCampaign really had a lot of benefits over the CRM titan. Most notably, it’s worth for cash.
ActiveCampaign Landing Pages
There are a overall of 56 responsive touchdown web page design templates, and also you can likewise construct your own and also wait as a customized page for future use.
activecampaign landing page templates
After examining the layouts as well as editor, we ‘d claim they are modern-day and appealing , the only thing is that it isn’t so simple to move blocks around the page when editing and enhancing. For example, you can not move an component up or down slightly, instead, you can just relocate between the laid out areas. I visualize ActiveCampaign has set it up similar to this to make sure that every component is aligned, but it implies you have less imaginative liberty than with other website and also landing web page builders like Wix.
I likewise could not find a method to include a link to images, which isn’t ideal.
landing web page builder activecampaign
The cool ( as well as unique) aspect of ActiveCampaign’s touchdown web pages is that you can consist of dynamic web content (web customization) to make sure that each individual sees precisely what’s pertinent to them. This will certainly help you to target leads in an smart way, e.g. only showing individuals material that’s appropriate to their geolocation or sector or revealing them items based upon their acquisition history. You can likewise make it possible for tracking on your pages.
Do we recommend ActiveCampaign?
It’s truly challenging to fault ActiveCampaign, not only do they offer virtually whatever you require within an email advertising and marketing system, yet they do it very well.
The reporting provides you understanding into mostly all facets, such as page check outs, geo-tracking, openers, ecommerce and also more. One area that is a little lacking is the email contractor, not providing an experience as slick as other services available, with a few niggling attributes that could be done better (like the modification background).
Email and also chat support are wonderful, with a individual feel to the communications. With their ‘Plus’ intend you even obtain accessibility to one-on-one training and also practical webinars, which is a nice addition.
I believe this ActiveCampaign testimonial reveals that it is truly one of the best choices you could make if you’re looking for an all-in-one electronic marketing tool. Their advertising and sales automation is the genuine bargain and also makes various other tools’ automatic workflows look pale in comparison. (See why it makes an exceptional Mailchimp option here.).
You’ll require to be prepared to place in a little time as a result of the slightly steeper understanding contour, as well as probably spend a little bit more cash, however your company will enjoy the rewards. If, on the other hand, you’re just trying to find a simple way to blast out newsletters, a solution like GetResponse or MailerLite might be a bit easier to obtain your head around.
On a side note, ActiveCampaign uses a series of really helpful complimentary tools, despite whether you’re a consumer or otherwise. You can locate every little thing from material and social media calendar themes to a subject line generator. Take a look at the cost-free devices here.
Try ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most budget-friendly solutions, actually, their free plan is very generous. Their technique to email advertising and marketing design is exceptional, offering modern-looking layouts. It’s likewise among the simplest tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with lots of professional alternatives (e.g. a webinar device) as well as great automations. Unlike ActiveCampaign, they offer their system in greater than 20 languages, and also their layout as well as testing tools are exceptional. Read the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the most inexpensive all-in-one e-mail marketing tools on the market. It’s available in 6 languages as well as features sophisticated automation alternatives as well as a integrated CRM.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to handle your contacts, deals and leads. There are plenty of automations to help you streamline your processes.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from newsletter creation to call administration. Featuring a myriad of functions, this all-in-one marketing automation software application is a excellent option for all company sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of tasks, such as send e-mail e-newsletters, display bargains as well as manage your calls. The most significant feature is the sales and marketing automation capacities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s touchdown page contractor permits you to create contemporary landing pages with vibrant content blocks, meaning you can individualize your content depending on that’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iphone as well as Android. You can see campaigns and e-mail automation details, routine and also send projects, track e-mail efficiency metrics, manage get in touches with, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email marketing solution for small businesses. It safely stores your client data and offers a secure method to manage your clients.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability rates are amongst the top 5 lead to our bi-annual examinations. Rating in the early to mid-nineties, we would certainly claim they have excellent deliverability.
We’ve assessed the advertising and marketing automation capabilities of loads of ESPs and also haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate virtually anything: campaigns, deals, ecommerce automation, SMS, contact monitoring, and so on.
One-to-one email automation is quite special to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with lots of professional options (e.g. a webinar tool) as well as good automations.