This Chicago-based automation tool is helping their 150,000 customers send out less emails while, at the same time, achieving far better results. ActiveCampaign reported that their clients saved 38.4 million hrs in between July 2020 and July 2021 utilizing its automatic workflows. That absolutely implies good value for money, but considering it’s on the pricier end of the spectrum, just how much bang for your buck do you really get?
Flaunting many functions and integrations, as well as pleasant and also fast support, they do sound like a giant e-mail advertising tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they measure up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost every little thing you require within a e-newsletter marketing device, plus their innovative automations are tough to beat. The entry-level strategy begins at $15 each month (for up to 500 subscribers, paid regular monthly), or if you wish to accessibility pro attributes such as the in-built CRM, lead racking up, landing pages and SMS sending, the Plus plan begins at $70 monthly.
One of their essential functions is marketing automation. Besides autoresponders, which can be based on myriad conditions, you can automate checklist and get in touch with administration, as well as deals, if you determine to use their CRM software application. This ‘Deals’ system (sales pipeline) also permits you to add notes to calls, established consultations, send out direct messages to them, and also far more.
The ‘Conversations’ attribute is an additional one to note. You can utilize it to send targeted messages right to your internet site site visitors in order to maximize the overall customer experience as well as create a kind of sales funnel to help you convert much more visitors.
Having all your information and also activity in one area means that you can swiftly obtain a alternative view of exactly how your sales as well as advertising and marketing initiatives are doing. Not needing to make use of a variety of carriers for your different digital advertising and marketing efforts will additionally potentially conserve you cash.
Let’s dive in and take a better check out ActiveCampaign:
Cons and pros
Incredibly effective automation:
One of the most effective marketing automation devices around. This key attribute of ActiveCampaign is not only exceptionally powerful yet likewise easy to use. Integrated involvement lets you combine all the channels that can be used within an automation: marketing projects, sales follow-ups, message, and extra. This function makes it a wonderful email advertising and marketing tool for Shopify.
Deals reporting on all locations such as click-maps, geo-tracking as well as page brows through. Purchase tracking is available on higher plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a good addition to aid you raise acquisitions, commitment, as well as interaction.
In our deliverability examinations, ActiveCampaign confirms to be among the best tools in getting e-mails supplied.
ActiveCampaign supplies to do the account movement for cost-free if you are coming from a various email marketing software application.
Steeper understanding curve:
This might only be considered a disadvantage if you’re after a easy as well as fast e-mail remedy. There are simpler email e-newsletter solutions available, so you may wish to look in other places if this is all you require.
No free plan:
Sadly, there is no cost-free plan available (only a totally free trial). There are if you’re looking for a basic tool
Fees for client sneak peek:
You can sneak peek just how your e-newsletter looks on numerous email clients, however, this is charged at $1 per test/client.
Is ActiveCampaign the right e-newsletter service for you?
You’re significant concerning marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve examined, allowing you to set up virtually any automation you can think about– caused campaigns, sales follow-ups, automated segmentation, dynamic email material and so forth. You can now automatically send out one-to-one sales e-mails via your own inbox.
You require an integrated sales and also marketing platform for your company:
ActiveCampaign’s built-in CRM perfectly links to all your email marketing data, permitting sales teams to act promptly. Functions like lead scoring and social data can additionally assist to streamline your sales follow-up processes.
You need a tool that executes multi-channel advertising and marketing:
In addition to sending emails, ActiveCampaign likewise allows you to set up touchdown web pages, send SMS and personalized ‘Conversations’ to website site visitors, set up chatbot automations and also even handle exactly how Facebook advertisements are displayed to contacts. It’s a great option if you ‘d like to be able to systematize a excellent piece of your advertising and marketing and also provide your clients a far better all-round experience.
Not suggested if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an sophisticated tool, as well as obtaining acquainted with it takes a lot more job than other tools. In addition to the routine maintenance you’ll need to set up, monitor and also enhance email campaigns.
You only require easy automations:
If you only intend to establish standard email series (for example, a welcome project), we would certainly recommend a lot more budget-friendly choices like MailerLite which is far less complicated to make use of. Otherwise, you’ll be paying for a tonne of extras ( and also complexity) that you just won’t need.
However, there’s no free plan, as well as with a test duration of simply 14 days, they do not give you much time to examine whether it’s best for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a extremely straightforward style, with easily navigable menus. The control panel has a useful ‘Getting Started’ slider to assist new customers, as well as it has demo data to give you an concept of exactly how finest to utilize areas. A nice attribute is the Content Manager, which stores all your assets in a centralized hub, making it very easy to keep things arranged.
With so much functionality, it may be a little complicated for absolute newbies at first.
Editor – 4 out of 5 stars
The drag and drop email home builder is fast as well as has a number of convenient features. One is that you can save customized ‘ obstructs’ to reuse, as well as the various other that it permits you to see adjustments other people have actually made, Google Docs-style. However, finding your last activity to reverse can be painstaking as a result of several auto-saves every minute! An additional concern we had remained in developing columns, though, when it comes to products, this has been helped by the new item block. Surprisingy, there is no fast method to preview your e-newsletter– you’ll require to go into the email setups.
An easy to use If/Then/Else logic is available via ‘conditional content’ which permits you to reveal certain customers various material based upon certain conditions like rate of interests, links clicked in the past, etc. You can currently include individualized trademarks to your one-to-one e-mails with the brand-new signature customization tag.
Email kinds – 5 out of 5 stars
Traditional newsletters, SMS, autoresponders, A/B screening, RSS triggered, advanced automation. ActiveCampaign do not have a committed transactional email server.
Choice and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive design templates to choose from. Other tools offer a little extra features/content blocks within the email builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation actually is unbeatable. Or else, you can build your very own automation from scratch.
Checklist Management- 5 out of 5 stars
Contrasted to some other tools, handling contacts and also listings is made much easier due to their automation features which enable you to organize individuals into lists. Discover more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you develop your very own custom areas. Apart from the standard types, which are totally responsive, it likewise enables you to create floating types and also modals. You can instantly embed a type on your site instead of having to copy as well as paste it into your store’s code if you’re on Shopify. This kind can consist of a price cut code to encourage customers to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign has a tendency to rack up quite very, landing emails in the main inbox of one of the most prominent suppliers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively consistent, which is excellent news for email marketing experts.
Reports as well as Analysis – 4.5 out of 5 stars
Ecommerce reports are also available on specific strategies for Shopify, BigCommerce, WooCommerce, as well as more. Other reports consist of call patterns, deal reports, conversation conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their web site and assistance are both readily available in English, plus 5 other languages. You can transform your customer account to among more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
An email customer sneak peek is readily available, too, but at a cost of $1 per test/client, which appears a bit steep. You can currently send a examination email for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and this after that puts them in an exclusion checklist.
Blocklist – Yes
This is the aforementioned ‘ exemption checklist’. You can import calls straight into this list, and also export too.
Storage space offered for pictures and also information – Unlimited
Images above 1000px will certainly be scaled down.
SPF and also DKIM are sustained.
Very Own Domain – Yes
It’s feasible to utilize your own tracking domain to improve your e-newsletter’s business branding.
Various degrees of account accessibility – Yes
This is a very versatile system, without particular levels. You define the team names as well as additionally the specific access for each and every of those groups using tick-boxes. 2-Factor Authentication for an extra safety layer is readily available as well.
Combinations – Yes
ActiveCampaign offer lots of combination alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It likewise supports all kinds of type as well as study devices like Typeform as well as SurveyMonkey.
Landing Page Builder – Yes
On the Professional plan and also up, you can develop customized web experiences by hiding or removing particular elements. You can additionally add special switches, which consist of calling a phone number, downloading a file or sending an email.
Client Support – 5 out of 5 stars
Support is fast and friendly , through all mediums and also offered in several languages. Their data base is particularly useful and easily searchable , I had very little trouble locating appropriate search results page. They likewise have video tutorials available, webinars ( online and archived ) as well as one-on-one training on the ‘Plus’ strategy. Live conversation is also available on all plans, yet no phone support.
Total rating – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful email advertising and marketing services on the market, barely missing out on a point when it comes to pro functions. Small companies will certainly gain from outstanding sales automation, subscriber management through making use of automated workflows as well as the brand-new features they’re regularly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a excellent variety of professional features. Let’s damage those down a little and also assess what works as well as what could be improved:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising and marketing automation capabilities of lots of ESPs and also have not yet located a suit for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate basically anything: projects, bargains, ecommerce automation, SMS, get in touch with administration, and so on.
Advertising automation is included on all plans, nonetheless, sales automation is scheduled for users on the Plus plan (from $70/mo) and higher.
One-to-one e-mail automation is fairly special to ActiveCampaign. You’ll have the ability to activate automations directly through your inbox interactions with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or higher and this isn’t cheap at all.
We’ve been monitoring ActiveCampaign for several years, and have seen them proactively include new features continuously, specifically around the location of automation. This is a very good indicator, as some other ActiveCampaign competitors have not been quite so upcoming.
ActiveCampaign automation layouts
We checked into ActiveCampaign’s automation layouts, otherwise known as ‘ dishes’ as well as found that they are both really well put together and also easy to edit. There are lots to pick from (750 as a matter of fact!), and also the groups make it easy to locate what you’re searching for.
activecampaign automation layouts
Various other devices have a tendency to offer fairly general layouts, whereas ActiveCampaign provides a entire host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with so many layouts, you can really feel overwhelmed by the options. It might appear that some dishes are repeated, nevertheless, after modifying the templates very closely, you can see there are small differences between them. I can see how this could be a little complex for some, however, at the end of the day, our experience tells us that the more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and higher. You can incorporate with a number of devices, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign offers you with a selection of automation themes:
activecampaign sms templates
Understand that SMS sending out is only available on the Plus strategy and also higher, which starts at $70/month, so it’s not economical. If you want your own personalized SMS number for sending, you’ll also require to be on the pricey Enterprise account.
As stated above, ActiveCampaign includes a built-in CRM.
Small company owners looking for get in touch with monitoring software will certainly find this function particularly useful, to utilize along with the advanced e-mail marketing capacities.
After considerable screening, we discovered that the software was quite easy to use. You can set up several deal pipelines, as well as edit/add new phases to reflect your one-of-a-kind sales procedure. The drag as well as decline software makes it very easy to manually relocate offers with the pipe.
The more advanced individual can gain from this range of CRM automation themes, which covers everything from lead racking up to task administration:
crm actions activecampaign
Prices begins at $70/month for this function, as it is booked for those on the Plus strategy as well as greater. It’s not exactly cheap, however when you consider everything you’re getting ( sophisticated sales as well as advertising call, automation & lead racking up, email & SMS sending, Facebook Custom Audience assimilation, and so on) it’s actually not a bad deal.
When compared versus the most effective CRM software application for small businesses, we located that many services charged per individual, whereas ActiveCampaign included 25 customer accounts, which will actually help keep costs down.
We also carried out a detailed comparison of ActiveCampaign vs HubSpot and discovered that ActiveCampaign really had a great deal of advantages over the CRM titan. Most notably, it’s value for money.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive landing page design templates, and also you can also construct your very own and wait as a custom web page for future use.
activecampaign touchdown web page layouts
After examining the styles as well as editor, we ‘d claim they are attractive and also modern , the only thing is that it isn’t so easy to relocate blocks around the web page when modifying. You can not relocate an aspect up or down somewhat, rather, you can only move it between the laid out sections. I envision ActiveCampaign has actually established it up like this to make sure that every aspect is lined up, yet it suggests you have much less imaginative flexibility than with other website and touchdown web page building contractors like Wix.
I additionally couldn’t discover a way to add a link to images, which isn’t optimal.
landing page contractor activecampaign
The cool (and distinct) thing about ActiveCampaign’s touchdown web pages is that you can include vibrant content ( internet personalization) so that each user sees specifically what’s pertinent to them. This will certainly aid you to target leads in an intelligent means, e.g. just showing individuals web content that’s relevant to their geolocation or market or revealing them items based on their acquisition background. You can likewise enable tracking on your web pages.
Do we recommend ActiveCampaign?
It’s truly difficult to fault ActiveCampaign, not just do they supply nearly whatever you require within an e-mail advertising and marketing platform, but they do it very well.
The coverage offers you insight into mostly all elements, such as page visits, geo-tracking, openers, ecommerce and even more. One area that is a little doing not have is the email home builder, not supplying an experience as slick as other solutions around, with a couple of niggling functions that could be done better (like the alteration history).
Chat and email assistance are great, with a individual feeling to the interactions. With their ‘Plus’ prepare you even get access to individually training and useful webinars, which is a great enhancement.
I assume this ActiveCampaign review shows that it is really one of the best options you can make if you’re trying to find an all-in-one electronic advertising tool. Their marketing as well as sales automation is the real offer and also makes various other devices’ computerized operations look pale in comparison. (See why it makes an outstanding Mailchimp choice here.).
You’ll require to be prepared to put in a little time because of the a little steeper understanding curve, as well as perhaps spend a little bit even more money, however your organization will certainly enjoy the rewards. If, on the other hand, you’re just searching for a straightforward way to blow up out newsletters, a option like GetResponse or MailerLite could be a little bit easier to get your head around.
On a side note, ActiveCampaign offers a series of actually beneficial totally free devices, despite whether you’re a client or not. You can discover everything from material and also social networks calendar design templates to a subject line generator. Take a look at the free devices below.
Attempt ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most inexpensive remedies, as a matter of fact, their totally free strategy is really generous. Their method to email advertising layout is exceptional, providing modern-looking layouts. It’s also among the easiest devices we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with lots of pro choices (e.g. a webinar device) and good automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and their layout and screening devices are exceptional. Check out the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the cheapest all-in-one email advertising tools on the market. It’s offered in 6 languages and also features advanced automation options and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to manage your contacts, offers and also leads. There are lots of automations to assist you improve your procedures. Learn more below.
What is ActiveCampaign made use of for?
ActiveCampaign can be utilized for anything from e-newsletter development to speak to administration. Coming with a myriad of functions, this all-in-one advertising automation software program is a excellent option for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of jobs, such as send out e-mail e-newsletters, screen deals and also manage your get in touches with. Nonetheless, the most noteworthy feature is the sales and also advertising and marketing automation capabilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s touchdown page contractor permits you to produce modern-day landing web pages with dynamic material blocks, indicating you can customize your material depending on who’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is available for iOS and Android. You can check out projects and e-mail automation information, schedule and also send projects, track e-mail efficiency metrics, manage get in touches with, as well as far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising solution for small companies. It safely shops your client data and supplies a safe way to manage your clients.
ActiveCampaign deliverability – is it any kind of good?
ActiveCampaign’s deliverability rates are amongst the leading 5 lead to our bi-annual examinations. Rating in the early to mid-nineties, we ‘d state they have great deliverability.
We’ve examined the advertising and marketing automation capacities of lots of ESPs and have not yet found a match for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the various other hand, has actually made this their focus, permitting you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, contact management, etc.
One-to-one e-mail automation is quite unique to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with lots of pro choices (e.g. a webinar device) and good automations.