This Chicago-based automation tool is assisting their 150,000 customers send fewer emails while, at the same time, attaining much better outcomes. ActiveCampaign reported that their clients saved 38.4 million hrs between July 2020 and July 2021 using its automated workflows. That definitely indicates good value for money, yet considering it’s on the pricier end of the spectrum, how much bang for your buck do you truly obtain?
Flaunting many attributes and assimilations, along with pleasant and also fast assistance, they do sound like a powerhouse email advertising tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign offer practically everything you need within a e-newsletter advertising tool, plus their advanced automations are difficult to beat. The entry-level strategy starts at $15 monthly (for up to 500 subscribers, paid monthly), or if you intend to accessibility pro functions such as the inbuilt CRM, lead scoring, touchdown web pages and also SMS sending, the Plus strategy begins at $70 each month.
Among their essential attributes is marketing automation. Aside from autoresponders, which can be based upon myriad problems, you can automate listing as well as call monitoring, in addition to bargains, if you determine to utilize their CRM software program. This ‘Deals’ system (sales pipeline) also allows you to add notes to get in touches with, established visits, send out straight messages to them, and also much more.
The ‘Conversations’ feature is another one to keep in mind. You can utilize it to send out targeted messages straight to your web site visitors in order to maximize the total client experience and also develop a sort of sales channel to assist you transform a lot more visitors.
Having all your information and activity in one area indicates that you can rapidly obtain a holistic sight of how your sales and advertising and marketing initiatives are executing. Not having to use a number of companies for your numerous electronic marketing efforts will certainly additionally possibly conserve you cash.
Let’s dive in and take a better consider ActiveCampaign:
Pros and Cons
Exceptionally effective automation:
Among the very best advertising automation tools available. This vital attribute of ActiveCampaign is not just very effective however also easy to use. Integrated engagement allows you combine all the networks that can be made use of within an automation: advertising and marketing projects, sales follow-ups, text, as well as much more. This attribute makes it a excellent e-mail advertising and marketing tool for Shopify.
Offers reporting on all locations such as click-maps, geo-tracking and page sees. Acquisition tracking is readily available on higher plans for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a great addition to help you enhance purchases, commitment, as well as interaction.
In our deliverability examinations, ActiveCampaign verifies to be one of the very best devices in getting emails provided.
If you are originating from a different e-mail marketing software, ActiveCampaign supplies to do the account migration absolutely free.
Steeper learning contour:
If you’re after a quick as well as simple email service, this may only be thought about a disadvantage. There are less complex e-mail e-newsletter services around, so you might intend to look elsewhere if this is all you require.
No cost-free plan:
Regrettably, there is no totally free strategy readily available ( just a totally free trial). If you’re looking for a easy tool, there are
Fees for client sneak peek:
You can sneak peek how your newsletter views numerous email clients, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the right e-newsletter solution for you?
You’re severe about marketing automation:
ActiveCampaign is hands-down the most powerful automation device we’ve examined, enabling you to establish virtually any automation you can consider– triggered projects, sales follow-ups, automated division, dynamic e-mail material and more. You can now automatically send one-to-one sales emails using your very own inbox.
You need an integrated sales and also advertising and marketing system for your service:
ActiveCampaign’s integrated CRM perfectly links to all your e-mail advertising and marketing data, permitting sales groups to act rapidly. Attributes like lead racking up as well as social data can also help to simplify your sales follow-up processes.
You require a tool that does multi-channel advertising and marketing:
Apart from sending out e-mails, ActiveCampaign also permits you to establish landing pages, send SMS and individualized ‘Conversations’ to web site site visitors, set up chatbot automations and even take care of how Facebook ads are shown to get in touches with. It’s a terrific option if you ‘d like to be able to systematize a good chunk of your advertising and offer your consumers a far better all-round experience.
Not suggested if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, and also getting familiarized with it takes a great deal more work than various other devices. Not to mention the routine upkeep you’ll require to set up, screen as well as maximize e-mail projects.
You only require basic automations:
If you just intend to set up basic e-mail series (for example, a welcome campaign), we would certainly suggest a lot more affordable choices like MailerLite which is far less complicated to utilize. Otherwise, you’ll be spending for a tonne of additionals ( and also complexity) that you simply won’t require.
There’s no free plan, and with a trial period of just 14 days, they do not provide you much time to assess whether it’s ideal for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a very user-friendly design, with quickly accessible menus. The dashboard has a valuable ‘Getting Started’ slider to assist new individuals, and also it has actually demo information to offer you an suggestion of how ideal to use sections. A wonderful attribute is the Content Manager, which shops all your properties in a central center, making it very easy to maintain points arranged.
With a lot capability, it might be a little challenging for absolute beginners at first.
Editor – 4 out of 5 stars
The drag and also drop email home builder is quick as well as has a couple of useful attributes. One is that you can save personalized ‘blocks’ to reuse, and also the other that it enables you to see adjustments other people have made, Google Docs-style. However, discovering your last action to undo can be painstaking due to numerous auto-saves every min! One more concern we had was in producing columns, though, when it comes to products, this has been assisted by the brand-new product block. Surprisingy, there is no fast method to sneak peek your newsletter– you’ll require to enter into the email setups.
An easy to use If/Then/Else reasoning is offered via ‘conditional web content’ which permits you to show particular clients different material based on certain conditions like rate of interests, links clicked in the past, and so on. You can currently add individualized trademarks to your one-to-one emails with the new trademark personalization tag.
Email types – 5 out of 5 stars
Traditional newsletters, SMS, autoresponders, A/B testing, RSS activated, progressed automation. ActiveCampaign do not have a devoted transactional email server.
Selection and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive themes to select from. Other devices use slightly extra features/content blocks within the e-mail builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation truly is irresistible. Or else, you can build your own automation from scrape.
Listing Management- 5 out of 5 stars
Compared to a few other tools, handling lists and also get in touches with is made much easier as a result of their automation functions which enable you to organize people into lists. Discover more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, lets you develop your very own custom fields. Apart from the common types, which are fully receptive, it additionally enables you to develop floating types and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to score rather extremely, landing emails generally inbox of one of the most preferred providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather consistent, which is good news for email online marketers.
Records and Analysis – 4.5 out of 5 stars
Ecommerce records are additionally readily available on specific plans for Shopify, BigCommerce, WooCommerce, and more. Other records include contact fads, bargain reports, chat conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their site as well as assistance are both offered in English, plus 5 various other languages. You can transform your customer account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
An e-mail customer sneak peek is readily available, as well, however at a rate of $1 per test/client, which seems a bit steep. You can now send a test e-mail for testimonial to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and this after that places them in an exclusion list.
Blocklist – Yes
This is the abovementioned ‘ exemption listing’. You can import get in touches with directly right into this list, and also export as well.
Storage offered for pictures as well as data – Unlimited
Photos over 1000px will be downsized.
SPF and DKIM are sustained.
Own Domain – Yes
It’s possible to utilize your own tracking domain to improve your e-newsletter’s company branding.
Various levels of account access – Yes
This is a very flexible system, without specific levels. You specify the team names as well as additionally the exact accessibility for each and every of those groups through tick-boxes. 2-Factor Authentication for an added protection layer is offered as well.
Combinations – Yes
ActiveCampaign deal lots of combination alternatives, such as PayPal, Shopify, Google Analytics, as well as WordPress. It also supports all type of form and also study devices like Typeform as well as SurveyMonkey. You should not have a issue finding what you require as they also integrate with Zapier. Locate all combinations right here.
Touchdown Page Builder – Yes
On the Professional plan and up, you can create tailored web experiences by hiding or removing specific aspects. You can likewise include special buttons, which consist of calling a phone number, downloading a file or sending an email.
Consumer Support – 5 out of 5 stars
They additionally have video tutorials available, webinars ( live and archived ) and also individually training on the ‘Plus’ plan. Live chat is likewise offered on all strategies, however no phone support.
Overall score – 4.5 out of 5 stars
ActiveCampaign is among the most effective e-mail advertising and marketing solutions on the marketplace, barely missing a thing when it comes to professional features. Small businesses will certainly take advantage of superb sales automation, client administration with the use of automated operations as well as the brand-new features they’re continuously including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a great series of professional attributes. Allow’s break those down a little as well as analyze what works and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising automation abilities of dozens of ESPs and haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate essentially anything: projects, deals, ecommerce automation, SMS, call administration, and so on.
Advertising automation is consisted of on all plans, however, sales automation is booked for customers on the Plus strategy (from $70/mo) as well as greater.
One-to-one email automation is quite unique to ActiveCampaign. You’ll be able to activate automations directly via your inbox interactions with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or higher and also this isn’t low-cost in any way.
We’ve been keeping track of ActiveCampaign for several years, and also have actually seen them proactively add brand-new functions regularly, especially around the area of automation. This is a great indication, as some other ActiveCampaign competitors haven’t been fairly so upcoming.
ActiveCampaign automation templates
We considered ActiveCampaign’s automation themes, otherwise known as ‘ dishes’ and also discovered that they are both actually well created and easy to edit. There are lots to pick from (750 in fact!), and the categories make it easy to find what you’re looking for.
activecampaign automation design templates
Various other tools have a tendency to offer quite general layouts, whereas ActiveCampaign gives a entire host of integration-specific templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with a lot of design templates, you can feel overloaded by the alternatives. It might show up that some dishes are repeated, however, after revising the themes closely, you can see there are small distinctions in between them. I can see just how this could be a little complex for some, yet, at the end of the day, our experience tells us that the more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy as well as higher. You can incorporate with a number of tools, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign provides you with a selection of automation themes:
activecampaign sms themes
Be aware that SMS sending out is only readily available on the Plus strategy and also higher, which starts at $70/month, so it’s not cheap. If you desire your own personalized SMS number for sending out, you’ll likewise require to be on the pricey Enterprise account.
As stated above, ActiveCampaign features a built-in CRM.
Small company owners looking for call administration software program will discover this function especially useful, to use together with the innovative e-mail advertising abilities.
After substantial screening, we found that the software application was rather easy to use. You can establish numerous bargain pipes, and edit/add new phases to reflect your distinct sales procedure. The drag as well as decline software makes it easy to by hand relocate offers through the pipe.
The more advanced customer can gain from this series of CRM automation themes, which covers every little thing from lead racking up to job administration:
crm actions activecampaign
Prices starts at $70/month for this function, as it is reserved for those on the Plus strategy and also higher. It’s not precisely cheap, yet when you take into consideration everything you’re getting ( sophisticated sales and also marketing automation, lead & get in touch with scoring, email & SMS sending out, Facebook Custom Audience integration, etc) it’s really not a bad deal.
When compared versus the best CRM software for small businesses, we located that a lot of service fee per individual, whereas ActiveCampaign consisted of 25 individual accounts, which will really aid keep costs down.
We likewise carried out a comprehensive comparison of ActiveCampaign vs HubSpot and also found that ActiveCampaign really had a great deal of benefits over the CRM titan. Most especially, it’s value for money.
ActiveCampaign Landing Pages
There are a overall of 56 receptive touchdown web page layouts, and you can also build your own and wait as a custom web page for future usage.
activecampaign landing web page design templates
After analyzing the layouts as well as editor, we ‘d say they are attractive and contemporary , the only point is that it isn’t so simple to move blocks around the page when editing and enhancing. You can’t move an component up or down a little, rather, you can just move it in between the described areas. I imagine ActiveCampaign has set it up like this so that every component is lined up, but it suggests you have less imaginative freedom than with other site and also landing web page contractors like Wix.
I likewise couldn’t find a way to include a web link to photos, which isn’t optimal.
landing web page builder activecampaign
The cool (and one-of-a-kind) feature of ActiveCampaign’s landing pages is that you can include vibrant web content (web personalization) to make sure that each individual sees specifically what’s appropriate to them. This will help you to target leads in an intelligent means, e.g. only showing users web content that’s relevant to their geolocation or sector or revealing them products based upon their purchase history. You can likewise enable tracking on your pages.
Do we advise ActiveCampaign?
It’s truly challenging to fault ActiveCampaign, not only do they use virtually everything you need within an e-mail advertising system, yet they do it effectively.
The coverage uses you insight right into almost all elements, such as page visits, geo-tracking, openers, ecommerce as well as more. One location that is a little lacking is the e-mail building contractor, not supplying an experience as slick as other solutions around, with a few worrying functions that could be done better (like the alteration background).
The support is as promoted: pleasant, helpful and also quick . Chat and email assistance are fantastic, with a personal feel to the interactions. Their data base is conveniently searchable and really returns relevant results a high portion of the moment. With their ‘Plus’ prepare you also obtain accessibility to individually training and helpful webinars, which is a wonderful enhancement.
I think this ActiveCampaign review shows that it is actually one of the best options you might make if you’re looking for an all-in-one electronic advertising and marketing device. Their advertising and also sales automation is the genuine deal and makes other tools’ automated workflows look light in comparison. (See why it makes an excellent Mailchimp choice here.).
You’ll need to be prepared to put in a little time due to the somewhat steeper discovering curve, as well as perhaps spend a little more cash, however your business will enjoy the benefits. If, on the other hand, you’re simply seeking a basic means to blast out e-newsletters, a solution like GetResponse or MailerLite may be a bit simpler to obtain your head around.
On a side note, ActiveCampaign supplies a series of truly helpful complimentary devices, no matter whether you’re a customer or otherwise. You can find whatever from content and also social media calendar layouts to a subject line generator. Take a look at the cost-free devices right here.
Try ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is just one of the most cost effective solutions, actually, their free plan is extremely generous. Their technique to email marketing design is remarkable, providing modern-looking themes. It’s additionally among the most convenient tools we’ve ever made use of.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with tons of professional alternatives (e.g. a webinar tool) as well as great automations. Unlike ActiveCampaign, they offer their system in more than 20 languages, and their style as well as screening devices are superb. Check out the complete contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the cheapest all-in-one email advertising devices on the market. It’s offered in 6 languages as well as comes with sophisticated automation alternatives and also a integrated CRM.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your get in touches with, bargains and leads. There are a lot of automations to aid you streamline your procedures. Learn more below.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from e-newsletter development to call monitoring. Including a myriad of attributes, this all-in-one advertising and marketing automation software application is a fantastic option for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a entire host of tasks, such as send out email newsletters, display offers and handle your contacts. Nevertheless, one of the most notable function is the sales and also advertising automation abilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s touchdown page contractor allows you to produce modern-day touchdown web pages with vibrant web content blocks, indicating you can personalize your material depending on who’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is readily available for iphone as well as Android. You can view projects as well as email automation information, schedule and send projects, track email performance metrics, take care of calls, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising service for local business. It safely shops your client information and also provides a secure method to handle your clients.
ActiveCampaign deliverability – is it any kind of good?
ActiveCampaign’s deliverability prices are amongst the top 5 cause our bi-annual examinations. Rating in the early to mid-nineties, we ‘d claim they have great deliverability.
We’ve evaluated the advertising and marketing automation abilities of dozens of ESPs as well as haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate practically anything: campaigns, deals, ecommerce automation, SMS, call administration, and so on.
One-to-one e-mail automation is fairly unique to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with lots of pro options (e.g. a webinar tool) and also good automations.