Activecampaign Facebook Lead Ads Integration
This Chicago-based automation device is aiding their 150,000 clients send out less e-mails while, at the same time, accomplishing much better outcomes. ActiveCampaign reported that their clients conserved 38.4 million hours between July 2020 and also July 2021 utilizing its automated process. That absolutely suggests good value for money, however considering it’s on the more expensive end of the spectrum, how much value do you truly get?
Flaunting several functions as well as combinations, in addition to pleasant and quick support, they do seem like a powerhouse email advertising and marketing device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they come up to their strong insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost every little thing you require within a newsletter advertising device, plus their innovative automations are hard to defeat. The entry-level strategy starts at $15 each month (for approximately 500 clients, paid regular monthly), or if you wish to access professional features such as the inbuilt CRM, lead racking up, landing web pages and SMS sending, the Plus plan starts at $70 each month.
One of their essential features is marketing automation. In addition to autoresponders, which can be based on myriad problems, you can automate list and call monitoring, along with bargains, if you decide to use their CRM software application. This ‘Deals’ system (sales pipeline) additionally allows you to add notes to get in touches with, set up appointments, send straight messages to them, as well as far more.
The ‘Conversations’ feature is an additional one to note. You can utilize it to send targeted messages directly to your internet site visitors in order to maximize the overall customer experience as well as create a sort of sales funnel to help you convert extra visitors.
Having all your info and activity in one place implies that you can promptly get a holistic sight of how your sales as well as marketing efforts are performing. Not needing to use a variety of service providers for your various electronic marketing initiatives will certainly additionally potentially conserve you cash.
Allow’s dive in and also take a closer look at ActiveCampaign:
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Cons and also pros
PROS
Extremely powerful automation:
One of the best advertising automation devices out there. This key feature of ActiveCampaign is not only incredibly effective but additionally simple to use.
Extensive coverage:
Deals reporting on all areas such as click-maps, geo-tracking and page gos to. Acquisition monitoring is readily available on greater plans for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a great enhancement to help you boost purchases, commitment, and also engagement.
Great deliverability:
In our deliverability tests, ActiveCampaign verifies to be among the best tools in obtaining e-mails provided.
Free migrations:
If you are originating from a different email advertising software, ActiveCampaign offers to do the account movement totally free.
CONS
Steeper understanding contour:
This could only be taken into consideration a con if you’re after a simple and fast email remedy. There are easier email e-newsletter services out there, so you might intend to look somewhere else if this is all you need.
No totally free plan:
There is no totally free strategy available ( just a free trial). If you’re seeking a simple tool, there are
Costs for client preview:
You can preview how your e-newsletter views numerous email clients, however, this is charged at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
Suggested if:
You’re serious regarding marketing automation:
ActiveCampaign is hands-down one of the most effective automation tool we’ve evaluated, permitting you to establish essentially any type of automation you can think about– caused projects, sales follow-ups, automated segmentation, vibrant email content and so on. You can currently immediately send out one-to-one sales emails by means of your very own inbox.
You need an incorporated sales and marketing platform for your business:
ActiveCampaign’s inbuilt CRM perfectly links to all your email advertising data, enabling sales teams to act promptly. Functions like lead racking up and also social information can also assist to enhance your sales follow-up processes.
You require a tool that performs multi-channel marketing:
Apart from sending out e-mails, ActiveCampaign additionally enables you to establish touchdown web pages, send out SMS as well as customized ‘Conversations’ to website site visitors, set up chatbot automations as well as even manage just how Facebook advertisements are presented to contacts. It’s a great remedy if you ‘d like to be able to systematize a excellent chunk of your advertising and also provide your clients a much better all-round experience.
Not suggested if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, and also getting familiarized with it takes a lot more job than various other devices. And also the normal upkeep you’ll require to establish, monitor as well as optimize e-mail campaigns.
You just need easy automations:
If you only intend to establish standard e-mail sequences ( for instance, a welcome project), we would certainly suggest a lot more budget-friendly options like MailerLite which is far less complicated to utilize. Or else, you’ll be paying for a tonne of bonus ( as well as intricacy) that you simply will not require.
You’re not exactly sure:
Unfortunately, there’s no cost-free plan, as well as with a test duration of just 14 days, they do not give you much time to evaluate whether it’s appropriate for you.
Score information
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a really user-friendly design, with easily accessible food selections. The dashboard has a valuable ‘Getting Started’ slider to aid new customers, and it has actually demo information to provide you an concept of how best to make use of sections. A nice attribute is the Content Manager, which shops all your properties in a centralized center, making it easy to keep things arranged.
With a lot capability, it might be a little difficult for outright beginners initially.
Newsletter Creation
Editor – 4 out of 5 stars
The drag and drop email contractor is fast and also has a couple of handy features. One is that you can conserve custom ‘blocks’ to reuse, as well as the other that it allows you to see modifications other individuals have made, Google Docs-style. However, locating your last activity to reverse can be painstaking because of numerous auto-saves every min! Another concern we had remained in creating columns, though, in the case of items, this has been aided by the new item block. Surprisingy, there is no quick means to sneak peek your e-newsletter– you’ll need to go into the e-mail settings.
Personalization- Yes
An easy to use If/Then/Else logic is offered through ‘conditional web content’ which allows you to show particular clients various content based upon particular problems like passions, links clicked in the past, and so on. You can now add customized signatures to your one-to-one emails with the new trademark personalization tag.
Email types – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B testing, RSS caused, progressed automation. ActiveCampaign do not have a committed transactional email server.
Option as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive layouts to choose from. Other tools offer a little much more features/content blocks within the e-mail home builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation truly is unbeatable. It’s exceptionally powerful, as well as very easy to use, permitting you to automate follow-up campaigns, modify numerous problems as well as much more. This is all done through an easy-to-use flowchart-style automation home builder. There are likewise pre-made ‘recipes’ ( layouts) for you to utilize, or obtain concepts from. Otherwise, you can build your own automation from the ground up.
List Management- 5 out of 5 stars
Compared to a few other devices, handling contacts as well as lists is made much easier as a result of their automation functions which permit you to organize people right into lists. Find out more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you create your own customized areas. In addition to the standard forms, which are fully receptive, it also permits you to develop floating kinds and modals. If you’re on Shopify, you can instantly install a form on your website instead of needing to replicate and also paste it into your shop’s code. This form can include a price cut code to motivate users to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to rack up pretty highly, touchdown e-mails generally inbox of the most preferred service providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is fairly consistent, which is good news for e-mail marketers.
Records as well as Analysis – 4.5 out of 5 stars
Ecommerce reports are additionally available on certain plans for Shopify, BigCommerce, WooCommerce, and more. Other records include get in touch with fads, deal records, chat conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their site and assistance are both readily available in English, plus 5 various other languages. You can change your user account to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Additional Features
Spam and Design-Testing – 3.5 out of 5 stars
An e-mail customer sneak peek is readily available, as well, however at a cost of $1 per test/client, which appears a bit high. You can now send a examination email for evaluation to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after 3 times, as well as this then places them in an exemption checklist.
Blocklist – Yes
This is the previously mentioned ‘exclusion listing’. You can import calls straight right into this list, and also export also.
Storage space offered for information as well as pictures – Unlimited
Photos above 1000px will certainly be downsized.
Pro Features
Authentication- Yes
SPF and DKIM are sustained.
Very Own Domain – Yes
It’s possible to utilize your own monitoring domain name to improve your e-newsletter’s firm branding.
Different degrees of account accessibility – Yes
This is a extremely adaptable system, without details degrees. You specify the team names as well as additionally the exact gain access to for each and every of those groups via tick-boxes. 2-Factor Authentication for an additional safety and security layer is available too.
Assimilations – Yes
ActiveCampaign deal plenty of integration options, such as PayPal, Shopify, Google Analytics, and WordPress. It also supports all kinds of kind and also study devices like Typeform as well as SurveyMonkey.
Touchdown Page Builder – Yes
On the Professional plan and also up, you can develop customized internet experiences by concealing or getting rid of certain aspects. You can additionally add special switches, which include calling a phone number, downloading and install a data or sending an e-mail.
Client Support – 5 out of 5 stars
They also have video tutorials available, webinars ( live and also archived ) as well as individually training on the ‘Plus’ strategy. Live chat is likewise available on all plans, but no phone support.
General score – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most powerful email advertising services on the marketplace, hardly missing a thing when it involves professional features. Small companies will benefit from exceptional sales automation, client monitoring through the use of automated workflows as well as the brand-new functions they’re continuously adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a good series of pro features. Allow’s break those down a little and examine what works and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the advertising automation capacities of dozens of ESPs and also haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate essentially anything: projects, offers, ecommerce automation, SMS, get in touch with administration, and so on.
Advertising and marketing automation is consisted of on all strategies, nevertheless, sales automation is reserved for individuals on the Plus plan (from $70/mo) and higher.
One-to-one e-mail automation is rather one-of-a-kind to ActiveCampaign. You’ll be able to activate automations directly with your inbox interactions with leads. The only drawback is that you’ll need to be on the Professional strategy ($ 187/mo) or greater and also this isn’t low-cost at all.
We’ve been keeping track of ActiveCampaign for several years, as well as have actually seen them proactively include brand-new features continuously, especially around the location of automation. This is a excellent sign, as a few other ActiveCampaign competitors haven’t been rather so upcoming.
ActiveCampaign automation templates
We checked into ActiveCampaign’s automation layouts, otherwise called ‘ dishes’ as well as found that they are both actually well put together as well as easy to modify. There are lots to choose from (750 actually!), and also the classifications make it very easy to discover what you’re trying to find.
activecampaign automation design templates
Other devices tend to give fairly basic templates, whereas ActiveCampaign offers a whole host of integration-specific themes, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with numerous design templates, you can really feel overwhelmed by the choices. It may appear that some recipes are repeated, nonetheless, after changing the templates carefully, you can see there are tiny distinctions in between them. I can see exactly how this could be a little complex for some, but, at the end of the day, our experience informs us that the more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and higher. You can integrate with a number of tools, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign offers you with a selection of automation design templates:
activecampaign sms layouts
Realize that SMS sending out is only offered on the Plus plan as well as greater, which starts at $70/month, so it’s not low-cost. If you desire your very own custom-made SMS number for sending out, you’ll also need to be on the pricey Enterprise account.
ActiveCampaign CRM
As discussed above, ActiveCampaign features a integrated CRM.
Small business proprietors trying to find contact administration software will locate this function especially valuable, to utilize along with the innovative e-mail advertising capabilities.
After considerable testing, we found that the software application was quite easy to use. You can establish multiple deal pipes, and also edit/add brand-new stages to show your distinct sales process. The drag and also decline software makes it simple to manually relocate deals with the pipeline.
The more advanced user can gain from this range of CRM automation themes, which covers every little thing from lead scoring to job management:
crm activities activecampaign
Prices begins at $70/month for this function, as it is scheduled for those on the Plus plan and also greater. It’s not precisely economical, however when you think about whatever you’re getting ( sophisticated sales as well as advertising lead, contact & automation racking up, email & SMS sending out, Facebook Custom Audience combination, etc) it’s really not a bad deal.
When compared versus the most effective CRM software application for small businesses, we found that the majority of services charged per customer, whereas ActiveCampaign included 25 user accounts, which will truly aid maintain expenses down.
We likewise performed a thorough contrast of ActiveCampaign vs HubSpot and found that ActiveCampaign in fact had a lot of advantages over the CRM giant. Most especially, it’s value for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive landing page themes, and also you can additionally construct your own and wait as a customized web page for future usage.
activecampaign landing web page layouts
After analyzing the designs and also editor, we ‘d state they are eye-catching as well as modern , the only point is that it isn’t so very easy to move blocks around the page when modifying. For instance, you can’t relocate an element up or down a little, rather, you can only move it between the described areas. I imagine ActiveCampaign has established it up such as this to make sure that every component is lined up, however it implies you have less creative freedom than with various other site and landing page home builders like Wix.
I likewise could not find a way to include a link to pictures, which isn’t excellent.
touchdown page contractor activecampaign
The cool ( and also one-of-a-kind) aspect of ActiveCampaign’s touchdown pages is that you can consist of dynamic content ( internet customization) to ensure that each customer sees exactly what’s pertinent to them. This will aid you to target leads in an intelligent way, e.g. only showing individuals content that’s pertinent to their geolocation or sector or showing them items based on their purchase history. You can also enable monitoring on your web pages.
Conclusion
So do we recommend ActiveCampaign?
It’s actually tough to fault ActiveCampaign, not only do they supply nearly everything you require within an e-mail advertising system, yet they do it quite possibly.
The reporting offers you insight into nearly all elements, such as page gos to, geo-tracking, openers, ecommerce and also even more. One location that is slightly doing not have is the email contractor, not providing an experience as slick as other services available, with a couple of worrying functions that could be done better (like the modification background).
Chat and also email assistance are great, with a individual feel to the communications. With their ‘Plus’ intend you also get access to individually training and also useful webinars, which is a great enhancement.
I assume this ActiveCampaign review shows that it is actually among the most effective choices you could make if you’re looking for an all-in-one digital marketing tool. Their marketing as well as sales automation is the actual offer and makes other tools’ automatic process look light in contrast. (See why it makes an superb Mailchimp alternative right here.).
You’ll need to be prepared to place in a little bit of time because of the somewhat steeper understanding curve, and possibly invest a little even more money, but your organization will certainly enjoy the rewards. If, on the other hand, you’re just trying to find a easy means to blow up out newsletters, a solution like GetResponse or MailerLite may be a bit less complicated to get your head around.
On a side note, ActiveCampaign supplies a series of actually beneficial cost-free tools, regardless of whether you’re a client or not. You can discover every little thing from web content and social media sites calendar layouts to a subject line generator. Check out the free tools below.
Try ActiveCampaign now for free for 14 days.
ActiveCampaign Alternatives.
# 1 MailerLite.
MailerLite is among one of the most economical services, in fact, their complimentary strategy is really generous. Their approach to email advertising layout is exceptional, providing modern-looking templates. It’s also among the most convenient tools we’ve ever used.
# 2 GetResponse.
GetResponse is a effective alternative to ActiveCampaign with tons of pro options (e.g. a webinar tool) and also good automations. Unlike ActiveCampaign, they provide their system in more than 20 languages, as well as their design as well as testing devices are superb. Review the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the least expensive all-in-one e-mail advertising devices on the marketplace. It’s readily available in 6 languages and also comes with advanced automation choices as well as a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your calls, offers and also leads. There are lots of automations to aid you simplify your processes.
What is ActiveCampaign made use of for?
ActiveCampaign can be used for anything from newsletter production to speak to monitoring. Coming with a myriad of features, this all-in-one advertising automation software application is a wonderful choice for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of jobs, such as send email e-newsletters, display bargains and also handle your contacts. The most noteworthy feature is the sales and advertising automation abilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s touchdown page builder permits you to produce modern-day touchdown pages with vibrant web content blocks, implying you can personalize your web content relying on that’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is available for iOS and also Android. You can watch projects and also e-mail automation details, schedule and also send campaigns, track email performance metrics, manage get in touches with, and also much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising service for local business. It securely shops your customer data and also provides a safe and secure means to handle your customers.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability rates are among the leading 5 lead to our bi-annual examinations. Scoring in the very early to mid-nineties, we would certainly say they have very good deliverability.
We’ve evaluated the advertising and marketing automation capacities of dozens of ESPs as well as have not yet found a match for ActiveCampaign. ActiveCampaign’s competitors include advertising automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their emphasis, permitting you to automate virtually anything: projects, bargains, ecommerce automation, SMS, call administration, and so on.
One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with loads of professional options (e.g. a webinar device) as well as good automations.