This Chicago-based automation tool is assisting their 150,000 customers send out fewer e-mails while, at the same time, achieving much better results. ActiveCampaign reported that their customers conserved 38.4 million hours between July 2020 and also July 2021 utilizing its automated operations. That certainly indicates good value for money, yet considering it’s on the more expensive end of the spectrum, how much value do you actually obtain?
Flaunting numerous attributes and also assimilations, along with quick and also friendly assistance, they do sound like a giant e-mail advertising device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they come up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer virtually every little thing you require within a newsletter marketing device, plus their sophisticated automations are hard to defeat. The entry-level plan begins at $15 per month (for up to 500 clients, paid monthly), or if you intend to access professional functions such as the inbuilt CRM, lead racking up, touchdown pages as well as SMS sending out, the Plus plan starts at $70 per month.
Among their essential features is marketing automation. In addition to autoresponders, which can be based on myriad problems, you can automate list and contact management, as well as offers, if you make a decision to use their CRM software program. This ‘Deals’ system (sales pipeline) likewise permits you to add notes to contacts, set up consultations, send direct messages to them, and also much more.
The ‘Conversations’ function is an additional one to note. You can utilize it to send targeted messages directly to your site site visitors in order to maximize the total client experience and develop a kind of sales channel to assist you convert more site visitors.
Having all your information and task in one location suggests that you can rapidly obtain a holistic sight of exactly how your sales as well as advertising initiatives are performing. Not needing to utilize a variety of companies for your different electronic advertising initiatives will also potentially conserve you money.
Allow’s dive in and also take a better look at ActiveCampaign:
Cons and pros
Incredibly effective automation:
One of the best marketing automation devices out there. This vital function of ActiveCampaign is not only incredibly powerful yet additionally very easy to use.
Offers reporting on all locations such as click-maps, geo-tracking and page sees. Purchase tracking is offered on higher plans for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a great enhancement to help you increase purchases, loyalty, as well as interaction.
In our deliverability examinations, ActiveCampaign verifies to be among the very best devices in obtaining e-mails delivered.
ActiveCampaign provides to do the account migration for cost-free if you are coming from a various e-mail advertising and marketing software program.
Steeper learning contour:
If you’re after a fast and also easy e-mail solution, this might only be taken into consideration a con. There are simpler e-mail e-newsletter services available, so you might intend to look in other places if this is all you require.
No cost-free plan:
Sadly, there is no free strategy readily available ( just a complimentary test). There are if you’re looking for a easy tool
Charges for client preview:
You can sneak peek how your e-newsletter looks on various e-mail clients, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re significant regarding marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve examined, allowing you to set up basically any type of automation you can consider– activated campaigns, sales follow-ups, automated segmentation, vibrant e-mail content and so forth. You can now instantly send one-to-one sales e-mails by means of your own inbox.
You need an integrated sales and advertising and marketing platform for your company:
ActiveCampaign’s built-in CRM perfectly links up to all your e-mail advertising and marketing information, enabling sales teams to act quickly. Features like lead scoring and also social information can likewise assist to enhance your sales follow-up procedures.
You require a device that executes multi-channel advertising and marketing:
Aside from sending emails, ActiveCampaign also allows you to set up touchdown pages, send SMS and customized ‘Conversations’ to website visitors, set up chatbot automations and also manage exactly how Facebook advertisements are displayed to calls. If you ‘d like to be able to centralize a excellent chunk of your advertising as well as offer your consumers a much better all-round experience, it’s a wonderful option.
Not advised if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an sophisticated tool, and also getting acquainted with it takes a whole lot more work than other devices. And also the normal maintenance you’ll need to establish, display and maximize email campaigns.
You just need straightforward automations:
If you just intend to set up basic e-mail sequences (for example, a welcome project), we ‘d recommend extra affordable options like MailerLite which is far less complicated to use. Otherwise, you’ll be paying for a tonne of extras ( as well as intricacy) that you simply will not require.
There’s no cost-free plan, and with a test period of just 14 days, they do not give you much time to evaluate whether it’s right for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a very easy to use layout, with quickly navigable menus. The control panel has a useful ‘Getting Started’ slider to assist brand-new individuals, and also it has demo information to give you an concept of just how best to utilize sections. A good feature is the Content Manager, which stores all your assets in a central hub, making it easy to keep points organized.
With a lot capability, it might be a little challenging for absolute novices in the beginning.
Editor – 4 out of 5 stars
The drag and decline e-mail home builder is fast and has a couple of helpful attributes. Surprisingy, there is no quick way to sneak peek your e-newsletter– you’ll require to go into the e-mail setups.
An easy to use If/Then/Else logic is offered via ‘conditional material’ which enables you to show particular clients different content based on specific conditions like interests, links clicked in the past, and so on. You can now include personalized trademarks to your one-to-one emails with the brand-new signature customization tag.
Email kinds – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B screening, RSS activated, progressed automation. ActiveCampaign don’t have a committed transactional e-mail web server.
Choice and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive design templates to pick from. You can smoothly sneak peek them in another home window, both on mobile and desktop computer. Various other tools supply somewhat more features/content blocks within the email home builder. They supply users a free customized e-mail design on the Plus plan as well as greater.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is irresistible. It’s incredibly powerful, and extremely user-friendly, permitting you to automate follow-up campaigns, edit multiple conditions as well as far more. This is all done by means of an easy-to-use flowchart-style automation home builder. There are also pre-made ‘ dishes’ (templates) for you to use, or get concepts from. Or else, you can develop your very own automation from the ground up.
Listing Management- 5 out of 5 stars
Compared to some other tools, handling lists as well as get in touches with is made much easier because of their automation features which allow you to arrange individuals into checklists. Discover more below.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you create your own customized areas. Apart from the basic kinds, which are fully responsive, it likewise permits you to create floating kinds as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to rack up rather highly, touchdown emails in the main inbox of the most popular suppliers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively constant, which is excellent news for e-mail marketing professionals.
Reports as well as Analysis – 4.5 out of 5 stars
Ecommerce records are also offered on certain strategies for Shopify, BigCommerce, WooCommerce, and much more. Other reports consist of call patterns, offer reports, conversation conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their internet site and also assistance are both available in English, plus 5 various other languages. You can change your user profile to among greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam testing is just a ‘pass’ or ‘ fall short’ that you get prior to you send out your campaign, yet there are no variables present to assist comprehend the judgment. An e-mail customer preview is offered, as well, yet at a price of $1 per test/client, which seems a little bit steep. You can currently send out a test email for testimonial to approximately 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and also this after that places them in an exclusion list.
Blocklist – Yes
This is the abovementioned ‘exclusion list’. You can import contacts straight right into this checklist, and export as well.
Storage readily available for images and also information – Unlimited
Pictures above 1000px will be scaled down.
SPF and DKIM are supported.
Own Domain – Yes
It’s possible to utilize your own monitoring domain name to improve your e-newsletter’s company branding.
Various degrees of account accessibility – Yes
This is a really adaptable system, without particular levels. You define the team names as well as likewise the exact accessibility for each of those groups using tick-boxes. 2-Factor Authentication for an additional security layer is readily available as well.
Combinations – Yes
ActiveCampaign deal lots of combination options, such as PayPal, Shopify, Google Analytics, and also WordPress. It also sustains all kinds of kind and survey devices like Typeform and also SurveyMonkey. You shouldn’t have a trouble discovering what you need as they also integrate with Zapier. Locate all combinations here.
Touchdown Page Builder – Yes
The templates are varied as well as simple to modify. Touchdown web pages are hosted on a custom domain or subdomain. On the Professional plan and also up, you can develop tailored web experiences by hiding or removing certain aspects. You can likewise include unique switches, which include calling a contact number, downloading a file or sending out an e-mail.
Client Support – 5 out of 5 stars
Support is friendly as well as rapid , through all tools and also available in several languages. Their data base is especially helpful and easily searchable , I had extremely little trouble discovering relevant search results. They also have video clip tutorials offered, webinars ( online and archived ) and also one-on-one training on the ‘Plus’ strategy. Live chat is additionally available on all plans, however no phone support.
Total ranking – 4.5 out of 5 stars
ActiveCampaign is among the most effective e-mail advertising solutions on the marketplace, rarely missing out on a point when it concerns professional attributes. Small businesses will take advantage of excellent sales automation, subscriber administration via making use of automated operations and the new functions they’re constantly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a good series of pro features. Allow’s break those down a little and examine what jobs and also what could be improved:
ActiveCampaign Marketing Automation
We’ve evaluated the marketing automation abilities of lots of ESPs as well as have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate practically anything: campaigns, offers, ecommerce automation, SMS, contact management, and so on.
Advertising and marketing automation is consisted of on all plans, however, sales automation is booked for users on the Plus plan (from $70/mo) and also higher.
One-to-one e-mail automation is rather special to ActiveCampaign. You’ll have the ability to set off automations directly via your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or greater and this isn’t inexpensive in all.
We’ve been checking ActiveCampaign for years, and have seen them proactively add brand-new attributes continuously, specifically around the location of automation. This is a excellent indication, as some other ActiveCampaign rivals haven’t been rather so upcoming.
ActiveCampaign automation themes
We checked out ActiveCampaign’s automation layouts, or else referred to as ‘ dishes’ as well as located that they are both truly well put together and also easy to edit. There are lots to pick from (750 as a matter of fact!), and the categories make it simple to locate what you’re looking for.
activecampaign automation layouts
Various other tools tend to give rather general layouts, whereas ActiveCampaign supplies a whole host of integration-specific templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with a lot of templates, you can really feel overwhelmed by the choices. It may appear that some dishes are repeated, nonetheless, after revising the templates carefully, you can see there are tiny distinctions in between them. I can see how this could be a little confusing for some, but, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy as well as greater. You can integrate with a number of tools, such as ClickSend, MessageMedia as well as Twilio, and also ActiveCampaign supplies you with a selection of automation templates:
activecampaign sms themes
Understand that SMS sending is just available on the Plus plan as well as greater, which begins at $70/month, so it’s not affordable. If you want your own personalized SMS number for sending out, you’ll also require to be on the pricey Enterprise account.
As discussed over, ActiveCampaign features a integrated CRM.
Local business proprietors searching for contact administration software application will find this function especially useful, to utilize alongside the advanced email advertising and marketing capabilities.
After considerable screening, we located that the software was quite easy to use. You can set up several offer pipes, as well as edit/add brand-new stages to mirror your unique sales process. The drag as well as decline software program makes it simple to manually relocate deals via the pipeline.
The advanced user can take advantage of this series of CRM automation themes, which covers whatever from lead scoring to task management:
crm activities activecampaign
Pricing starts at $70/month for this function, as it is booked for those on the Plus plan as well as higher. It’s not specifically low-cost, but when you take into consideration every little thing you’re obtaining (advanced sales and also advertising automation, get in touch with & lead racking up, email & SMS sending, Facebook Custom Audience integration, etc) it’s in fact not a bad deal.
When compared versus the best CRM software for small companies, we discovered that many services charged per customer, whereas ActiveCampaign consisted of 25 user accounts, which will really assist maintain prices down.
We additionally conducted a thorough contrast of ActiveCampaign vs HubSpot as well as found that ActiveCampaign actually had a great deal of benefits over the CRM giant. Most notably, it’s value for cash.
ActiveCampaign Landing Pages
There are a overall of 56 receptive landing web page themes, and also you can also build your own and save it as a custom page for future use.
activecampaign touchdown page design templates
After assessing the designs as well as editor, we would certainly claim they are eye-catching as well as contemporary , the only point is that it isn’t so easy to relocate blocks around the page when editing. For example, you can’t relocate an component up or down a little, instead, you can just relocate between the detailed areas. I picture ActiveCampaign has established it up similar to this to make sure that every component is lined up, yet it implies you have less imaginative liberty than with other site and landing web page building contractors like Wix.
I likewise couldn’t locate a way to add a link to pictures, which isn’t perfect.
touchdown page builder activecampaign
The cool ( as well as distinct) thing about ActiveCampaign’s touchdown web pages is that you can include vibrant content ( internet personalization) to ensure that each individual sees precisely what’s appropriate to them. This will certainly aid you to target leads in an intelligent means, e.g. only revealing individuals material that’s pertinent to their geolocation or industry or revealing them items based upon their purchase background. You can additionally allow tracking on your pages.
Do we advise ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not just do they use virtually every little thing you require within an email advertising platform, however they do it very well.
The coverage supplies you insight into mostly all elements, such as web page gos to, geo-tracking, openers, ecommerce and even more. One location that is slightly lacking is the email building contractor, not using an experience as slick as various other services out there, with a couple of worrying features that could be done better (like the revision history).
The assistance is as promoted: pleasant, practical as well as rapid . Email and also talk support are terrific, with a personal feeling to the interactions. Their knowledge base is conveniently searchable as well as actually returns appropriate results a high percentage of the time. With their ‘Plus’ intend you even get accessibility to individually training and also useful webinars, which is a great addition.
I believe this ActiveCampaign review reveals that it is actually among the best selections you could make if you’re searching for an all-in-one digital advertising device. Their advertising and also sales automation is the real offer and also makes other devices’ computerized operations look pale in contrast. (See why it makes an outstanding Mailchimp option here.).
You’ll need to be prepared to put in a little bit of time due to the somewhat steeper discovering curve, as well as maybe invest a bit more money, however your company will certainly gain the rewards. If, on the other hand, you’re simply looking for a straightforward method to blow up out e-newsletters, a option like GetResponse or MailerLite may be a bit simpler to get your head around.
On a side note, ActiveCampaign uses a range of truly useful complimentary devices, despite whether you’re a client or otherwise. You can find everything from material and also social media sites calendar templates to a subject line generator. Have a look at the totally free devices here.
Attempt ActiveCampaign currently completely free for 14 days.
# 1 MailerLite.
MailerLite is among one of the most budget friendly options, actually, their complimentary strategy is extremely charitable. Their strategy to email marketing design is admirable, providing modern-looking themes. It’s likewise one of the most convenient devices we’ve ever before used.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with lots of pro options (e.g. a webinar tool) as well as excellent automations. Unlike ActiveCampaign, they supply their platform in more than 20 languages, and their design and testing devices are superb. Check out the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the most affordable all-in-one email advertising and marketing tools on the marketplace. It’s readily available in 6 languages and includes innovative automation choices and also a built-in CRM.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your contacts, offers as well as leads. There are plenty of automations to aid you streamline your procedures.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from e-newsletter production to speak to monitoring. Including a myriad of attributes, this all-in-one marketing automation software program is a great choice for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a entire host of jobs, such as send email newsletters, screen deals and handle your contacts. The most noteworthy feature is the sales and marketing automation abilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing page home builder permits you to produce modern-day landing pages with dynamic content blocks, indicating you can individualize your web content depending on who’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is readily available for iOS as well as Android. You can see projects and e-mail automation details, schedule and send out projects, track e-mail efficiency metrics, manage calls, as well as much more.
Is ActiveCampaign legit?
ActiveCampaign is a official email marketing solution for local business. It securely stores your client information and uses a protected way to handle your subscribers.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability rates are amongst the leading 5 lead to our bi-annual examinations. Scoring in the very early to mid-nineties, we ‘d say they have excellent deliverability.
We’ve assessed the advertising automation abilities of dozens of ESPs and have not yet found a match for ActiveCampaign. ActiveCampaign’s rivals include advertising automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, enabling you to automate practically anything: campaigns, offers, ecommerce automation, SMS, contact monitoring, etc.
One-to-one email automation is rather distinct to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with loads of pro choices (e.g. a webinar tool) and good automations.