This Chicago-based automation tool is aiding their 150,000 customers send fewer e-mails while, at the same time, achieving better results. ActiveCampaign reported that their clients conserved 38.4 million hours between July 2020 as well as July 2021 using its automated operations. That definitely suggests good value for cash, but considering it’s on the more expensive end of the spectrum, how much bang for your buck do you really obtain?
Boasting many functions and integrations, as well as quick and also pleasant assistance, they do sound like a powerhouse email advertising device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they measure up to their strong cases.
ActiveCampaign Review Summary
ActiveCampaign offer almost whatever you require within a e-newsletter marketing tool, plus their advanced automations are difficult to beat. The entry-level plan starts at $15 monthly (for approximately 500 customers, paid month-to-month), or if you want to access pro features such as the inbuilt CRM, lead scoring, touchdown web pages and SMS sending out, the Plus strategy begins at $70 each month.
Among their crucial features is marketing automation. Other than autoresponders, which can be based upon myriad problems, you can automate checklist and get in touch with monitoring, in addition to offers, if you decide to use their CRM software. This ‘Deals’ system (sales pipe) also enables you to add notes to calls, established appointments, send out straight messages to them, as well as a lot more.
The ‘Conversations’ feature is another one to keep in mind. You can use it to send targeted messages straight to your website visitors in order to maximize the general customer experience as well as create a kind of sales funnel to assist you transform much more visitors.
Having all your info and activity in one place suggests that you can rapidly obtain a all natural view of just how your sales as well as marketing initiatives are executing. Not needing to make use of a number of providers for your various digital advertising initiatives will also potentially save you cash.
Allow’s dive in as well as take a closer check out ActiveCampaign:
Pros as well as Cons
Incredibly effective automation:
Among the very best advertising and marketing automation devices around. This essential function of ActiveCampaign is not only extremely effective however also easy to use. Integrated engagement allows you incorporate all the channels that can be made use of within an automation: advertising campaigns, sales follow-ups, message, and extra. This function makes it a wonderful e-mail advertising device for Shopify.
Deals reporting on all locations such as click-maps, geo-tracking and page visits. Purchase tracking is offered on higher plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a great addition to help you increase acquisitions, commitment, and involvement.
In our deliverability tests, ActiveCampaign shows to be among the most effective devices in getting e-mails supplied.
ActiveCampaign uses to do the account migration for free if you are coming from a various e-mail marketing software application.
Steeper discovering curve:
This might only be considered a disadvantage if you’re after a quick and also straightforward e-mail solution. There are simpler email newsletter solutions available, so you might want to look somewhere else if this is all you need.
No free strategy:
There is no cost-free plan offered ( just a totally free test). If you’re seeking a straightforward tool, there are
Fees for client sneak peek:
You can preview just how your e-newsletter views on different email customers, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the right e-newsletter service for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve examined, allowing you to set up essentially any kind of automation you can consider– activated projects, sales follow-ups, automated segmentation, dynamic e-mail web content and so on. You can now automatically send one-to-one sales emails through your very own inbox.
You require an integrated sales and also advertising and marketing platform for your business:
ActiveCampaign’s integrated CRM flawlessly links to all your e-mail advertising data, allowing sales groups to act promptly. Features like lead scoring and also social data can additionally aid to enhance your sales follow-up processes.
You require a device that executes multi-channel advertising and marketing:
Apart from sending out e-mails, ActiveCampaign additionally enables you to set up landing pages, send SMS and also individualized ‘Conversations’ to website site visitors, set up chatbot automations as well as also handle how Facebook ads are shown to contacts. It’s a fantastic solution if you would certainly like to be able to centralize a great chunk of your marketing and give your consumers a better overall experience.
Not recommended if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced tool, and also getting acquainted with it takes a lot more job than various other devices. As well as the routine maintenance you’ll require to establish, monitor and also optimize email projects.
You just require easy automations:
If you only intend to set up basic e-mail series (for example, a welcome campaign), we ‘d advise a lot more affordable choices like MailerLite which is far simpler to use. Or else, you’ll be paying for a tonne of bonus ( as well as intricacy) that you simply won’t require.
There’s no free strategy, as well as with a test duration of simply 14 days, they do not give you much time to examine whether it’s right for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a very easy to use style, with conveniently accessible food selections. The dashboard has a useful ‘Getting Started’ slider to assist new customers, as well as it has actually demo data to offer you an concept of exactly how finest to utilize areas. A great feature is the Content Manager, which stores all your properties in a central hub, making it easy to keep points organized.
With a lot performance, it may be a little difficult for outright beginners initially.
Editor – 4 out of 5 stars
The drag as well as decline e-mail home builder is fast and has a couple of convenient attributes. One is that you can conserve custom ‘blocks’ to recycle, as well as the other that it enables you to see adjustments other people have actually made, Google Docs-style. Finding your last activity to undo can be painstaking due to numerous auto-saves every minute! Another issue we had was in developing columns, though, in the case of products, this has actually been assisted by the brand-new product block. Surprisingy, there is no quick method to preview your newsletter– you’ll require to enter into the email settings.
An easy to use If/Then/Else logic is offered by means of ‘conditional content’ which enables you to show particular consumers different web content based upon specific problems like passions, web links clicked in the past, and so on. You can currently include customized trademarks to your one-to-one e-mails with the new signature customization tag.
Email kinds – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B testing, RSS set off, advanced automation. ActiveCampaign do not have a devoted transactional e-mail server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive layouts to pick from. You can easily sneak peek them in another home window, both on mobile and desktop computer. Various other tools use slightly more features/content blocks within the e-mail building contractor. They offer users a complimentary customized e-mail layout on the Plus strategy and greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation really is irresistible. It’s very effective, and also very user-friendly, allowing you to automate follow-up projects, edit numerous problems as well as a lot more. This is all done by means of an easy-to-use flowchart-style automation home builder. There are additionally pre-made ‘ dishes’ ( layouts) for you to utilize, or get ideas from. Otherwise, you can construct your own automation from scratch.
Checklist Management- 5 out of 5 stars
Compared to some other tools, managing calls and lists is made a lot easier due to their automation functions which enable you to arrange individuals right into lists. Discover more below.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you create your own personalized fields. Aside from the typical forms, which are fully receptive, it also allows you to produce floating forms and also modals. You can instantly install a form on your website rather of having to duplicate and paste it right into your shop’s code if you’re on Shopify. This type can include a price cut code to motivate customers to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to rack up pretty highly, landing emails in the main inbox of one of the most popular providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather regular, which is great information for e-mail marketers.
Records and also Analysis – 4.5 out of 5 stars
Enables reporting on basically every little thing ( opens up, click-maps, web page visits, geo-tracking). Ecommerce records are likewise available on certain plans for Shopify, BigCommerce, WooCommerce, and also a lot more. The “Recommendations for you” area provides handy pointers on actions you can take. Various other reports consist of get in touch with patterns, offer records, chat conversion, automation records, etc. Custom reports are just readily available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their site as well as support are both available in English, plus 5 various other languages. You can alter your customer profile to among more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
These are both available. Spam screening is merely a ‘pass’ or ‘ fall short’ that you obtain before you send out your project, yet there are no variables present to help recognize the ruling. An e-mail customer preview is offered, also, yet at a price of $1 per test/client, which seems a little bit steep. You can currently send out a examination e-mail for testimonial to as much as 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and this then puts them in an exemption checklist.
Blocklist – Yes
This is the abovementioned ‘ exemption list’. You can import contacts straight into this list, and also export too.
Storage space available for data as well as pictures – Unlimited
Pictures above 1000px will certainly be scaled down.
SPF and DKIM are supported.
Very Own Domain – Yes
It’s possible to utilize your very own monitoring domain to boost your newsletter’s business branding.
Various levels of account gain access to – Yes
This is a really adaptable system, without specific levels. You define the group names as well as also the exact gain access to for every of those groups through tick-boxes. 2-Factor Authentication for an extra safety and security layer is offered as well.
Integrations – Yes
ActiveCampaign offer a lot of integration options, such as PayPal, Shopify, Google Analytics, and also WordPress. It also supports all sort of kind and also survey tools like Typeform and also SurveyMonkey. You should not have a trouble finding what you need as they also incorporate with Zapier. Discover all integrations below.
Touchdown Page Builder – Yes
On the Professional plan and up, you can develop personalized internet experiences by hiding or getting rid of certain components. You can also include unique buttons, which consist of calling a phone number, downloading and install a documents or sending out an e-mail.
Customer Support – 5 out of 5 stars
They also have video clip tutorials available, webinars ( live as well as archived ) and individually training on the ‘Plus’ plan. Live chat is likewise readily available on all strategies, but no phone assistance.
Overall ranking – 4.5 out of 5 stars
ActiveCampaign is among the most effective e-mail marketing solutions on the market, hardly missing a thing when it involves professional attributes. Small companies will certainly gain from exceptional sales automation, customer administration with making use of automated process as well as the brand-new attributes they’re regularly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a great range of professional functions. Let’s damage those down a little and also assess what works as well as what could be boosted:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising automation capacities of dozens of ESPs and have not yet found a match for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, get in touch with administration, and so on.
Marketing automation is consisted of on all plans, nevertheless, sales automation is booked for users on the Plus strategy (from $70/mo) and also higher.
One-to-one email automation is quite unique to ActiveCampaign. You’ll have the ability to cause automations directly with your inbox interactions with leads. The only drawback is that you’ll need to be on the Professional plan ($ 187/mo) or higher and also this isn’t inexpensive in all.
We’ve been keeping an eye on ActiveCampaign for several years, and have seen them proactively add new functions constantly, specifically around the area of automation. This is a great indicator, as a few other ActiveCampaign rivals haven’t been fairly so honest.
ActiveCampaign automation templates
We explored ActiveCampaign’s automation design templates, or else called ‘ dishes’ as well as located that they are both truly well assembled and also easy to edit. There are heaps to choose from (750 actually!), and also the groups make it very easy to discover what you’re searching for.
activecampaign automation themes
Various other devices have a tendency to supply rather general templates, whereas ActiveCampaign offers a entire host of integration-specific design templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with a lot of design templates, you can feel overloaded by the alternatives. It might appear that some dishes are repeated, nonetheless, after changing the layouts closely, you can see there are small differences between them. I can see how this could be a little complicated for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and also greater. You can integrate with a variety of tools, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign offers you with a range of automation design templates:
activecampaign sms layouts
Know that SMS sending is just available on the Plus strategy and also higher, which begins at $70/month, so it’s not cheap. You’ll additionally need to be on the pricey Enterprise account if you want your own personalized SMS number for sending.
As discussed over, ActiveCampaign features a built-in CRM.
Small business owners looking for contact monitoring software application will certainly locate this attribute particularly useful, to make use of alongside the advanced e-mail advertising and marketing abilities.
After considerable testing, we found that the software was pretty easy to use. You can establish multiple deal pipes, and edit/add new phases to mirror your unique sales procedure. The drag and decrease software makes it very easy to manually relocate offers via the pipe.
The more advanced customer can take advantage of this series of CRM automation templates, which covers every little thing from lead racking up to task monitoring:
crm actions activecampaign
Pricing begins at $70/month for this function, as it is scheduled for those on the Plus plan and higher. It’s not precisely low-cost, yet when you consider every little thing you’re obtaining ( innovative sales and also advertising and marketing lead, automation & contact scoring, email & SMS sending, Facebook Custom Audience assimilation, etc) it’s really not a bad deal.
When compared versus the best CRM software for small companies, we found that many service fee per customer, whereas ActiveCampaign included 25 customer accounts, which will really assist maintain costs down.
We additionally conducted a in-depth comparison of ActiveCampaign vs HubSpot as well as located that ActiveCampaign really had a lot of benefits over the CRM giant. Most significantly, it’s value for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing page themes, and also you can additionally build your own and also wait as a custom page for future usage.
activecampaign touchdown page themes
After examining the layouts as well as editor, we ‘d state they are attractive as well as contemporary , the only thing is that it isn’t so easy to relocate blocks around the web page when editing and enhancing. For instance, you can not move an aspect up or down slightly, instead, you can just relocate between the laid out sections. I visualize ActiveCampaign has actually established it up similar to this so that every aspect is lined up, however it indicates you have much less creative freedom than with various other internet site and also landing web page building contractors like Wix.
I also could not discover a means to include a link to pictures, which isn’t suitable.
landing web page contractor activecampaign
The cool ( and also one-of-a-kind) aspect of ActiveCampaign’s touchdown pages is that you can consist of dynamic content (web personalization) to make sure that each individual sees exactly what’s pertinent to them. This will certainly aid you to target leads in an smart means, e.g. only showing customers content that’s relevant to their geolocation or sector or revealing them items based upon their purchase background. You can additionally enable tracking on your web pages.
Do we recommend ActiveCampaign?
It’s actually difficult to fault ActiveCampaign, not just do they offer almost everything you need within an e-mail advertising and marketing platform, yet they do it effectively.
The reporting uses you understanding into mostly all facets, such as web page brows through, geo-tracking, openers, ecommerce and more. One area that is somewhat lacking is the e-mail home builder, not supplying an experience as slick as various other services around, with a couple of worrying attributes that could be done better (like the alteration history).
Chat as well as email assistance are great, with a individual feel to the interactions. With their ‘Plus’ plan you also get access to individually training and also helpful webinars, which is a great addition.
I believe this ActiveCampaign evaluation reveals that it is truly one of the very best choices you might make if you’re searching for an all-in-one digital advertising and marketing device. Their marketing as well as sales automation is the genuine offer and makes other devices’ automatic operations look pale in contrast. (See why it makes an excellent Mailchimp choice below.).
You’ll require to be prepared to place in a bit of time due to the slightly steeper learning curve, as well as possibly spend a little more money, however your company will certainly enjoy the rewards. If, on the other hand, you’re simply searching for a simple method to blow up out e-newsletters, a option like GetResponse or MailerLite could be a bit simpler to get your head around.
On a side note, ActiveCampaign provides a series of actually valuable free tools, regardless of whether you’re a customer or not. You can discover whatever from content and social networks schedule templates to a subject line generator. Take a look at the complimentary tools here.
Try ActiveCampaign now free of charge for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most budget friendly remedies, in fact, their totally free strategy is really generous. Their strategy to email advertising design is exceptional, supplying modern-looking design templates. It’s additionally among the most convenient tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with tons of pro choices (e.g. a webinar tool) as well as great automations. Unlike ActiveCampaign, they use their system in greater than 20 languages, and their style and also screening tools are superb. Read the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the most affordable all-in-one email advertising devices on the marketplace. It’s available in 6 languages as well as comes with sophisticated automation alternatives and a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your contacts, deals and leads. There are plenty of automations to assist you streamline your processes. Discover more right here.
What is ActiveCampaign made use of for?
ActiveCampaign can be utilized for anything from newsletter development to get in touch with management. Coming with a myriad of attributes, this all-in-one advertising automation software program is a fantastic option for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a entire host of jobs, such as send e-mail e-newsletters, screen deals and also handle your calls. However, one of the most significant function is the sales as well as advertising automation capacities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s touchdown page home builder enables you to produce modern-day landing pages with dynamic material blocks, implying you can individualize your web content depending on that’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is offered for iOS and also Android. You can check out campaigns and also email automation information, schedule and send projects, track e-mail performance metrics, handle get in touches with, and also much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail marketing solution for small businesses. It safely shops your consumer information and supplies a safe and secure method to manage your subscribers.
ActiveCampaign deliverability – is it any type of good?
ActiveCampaign’s deliverability prices are amongst the top 5 cause our bi-annual tests. Scoring in the early to mid-nineties, we would certainly claim they have very good deliverability.
We’ve assessed the advertising and marketing automation capacities of loads of ESPs and also haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate basically anything: projects, deals, ecommerce automation, SMS, get in touch with administration, and so on.
One-to-one email automation is fairly unique to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with tons of professional alternatives (e.g. a webinar device) and excellent automations.