This Chicago-based automation device is helping their 150,000 consumers send less emails while, at the same time, attaining better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs in between July 2020 as well as July 2021 utilizing its automated workflows. That certainly suggests good value for cash, but considering it’s on the costlier end of the spectrum, how much bang for your buck do you really obtain?
Flaunting many features and integrations, along with fast and pleasant support, they do seem like a giant e-mail marketing device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost everything you need within a newsletter advertising tool, plus their innovative automations are tough to defeat. The entry-level plan begins at $15 per month (for as much as 500 customers, paid month-to-month), or if you wish to gain access to pro features such as the in-built CRM, lead racking up, landing web pages and also SMS sending, the Plus plan begins at $70 monthly.
Among their vital functions is marketing automation. In addition to autoresponders, which can be based on myriad problems, you can automate listing and also call management, as well as offers, if you decide to utilize their CRM software. This ‘Deals’ system (sales pipe) likewise permits you to add notes to contacts, set up visits, send straight messages to them, and also much more.
The ‘Conversations’ feature is an additional one to note. You can utilize it to send out targeted messages right to your website visitors in order to optimize the overall consumer experience and create a type of sales channel to assist you transform more site visitors.
Having all your information and activity in one location suggests that you can swiftly obtain a all natural sight of how your sales and also advertising and marketing efforts are carrying out. Not having to utilize a variety of companies for your various electronic marketing efforts will also possibly save you cash.
Let’s dive in as well as take a more detailed take a look at ActiveCampaign:
Pros as well as Cons
Very powerful automation:
Among the most effective advertising and marketing automation devices around. This essential attribute of ActiveCampaign is not only very powerful but also easy to use. Integrated interaction lets you incorporate all the channels that can be made use of within an automation: marketing campaigns, sales follow-ups, message, and more. This attribute makes it a terrific email marketing tool for Shopify.
Deals reporting on all locations such as click-maps, geo-tracking and web page visits. Purchase monitoring is readily available on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” section is a good addition to help you raise purchases, loyalty, and involvement.
In our deliverability examinations, ActiveCampaign proves to be one of the most effective tools in obtaining emails supplied.
If you are originating from a different email advertising and marketing software application, ActiveCampaign supplies to do the account movement completely free.
Steeper discovering contour:
This might only be taken into consideration a disadvantage if you’re after a quick as well as simple email solution. There are simpler e-mail newsletter services around, so you might wish to look somewhere else if this is all you need.
No totally free strategy:
However, there is no free strategy readily available (only a cost-free test). If you’re looking for a easy tool, there are
Costs for customer sneak peek:
You can preview exactly how your newsletter views various e-mail customers, however, this is billed at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re major regarding marketing automation:
ActiveCampaign is hands-down one of the most powerful automation tool we’ve checked, enabling you to set up essentially any automation you can consider– activated campaigns, sales follow-ups, automated division, vibrant email web content and so forth. You can now immediately send out one-to-one sales emails through your own inbox.
You require an incorporated sales and advertising and marketing platform for your business:
ActiveCampaign’s built-in CRM perfectly links up to all your e-mail marketing data, allowing sales teams to act quickly. Attributes like lead scoring as well as social information can also assist to streamline your sales follow-up processes.
You require a device that performs multi-channel advertising and marketing:
Aside from sending e-mails, ActiveCampaign also allows you to establish landing pages, send SMS as well as individualized ‘Conversations’ to internet site visitors, set up chatbot automations and also take care of exactly how Facebook ads are shown to get in touches with. It’s a terrific option if you ‘d such as to be able to systematize a great chunk of your advertising and marketing and offer your customers a better overall experience.
Not suggested if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced tool, and getting acquainted with it takes a whole lot more work than other devices. As well as the normal upkeep you’ll require to set up, monitor and enhance e-mail campaigns.
You only need simple automations:
If you only intend to set up basic email series (for example, a welcome project), we would certainly advise a lot more budget-friendly choices like MailerLite which is far much easier to make use of. Otherwise, you’ll be paying for a tonne of extras (and intricacy) that you merely will not require.
You’re not sure:
There’s no cost-free plan, as well as with a trial duration of just 14 days, they don’t offer you much time to analyze whether it’s ideal for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a very easy to use design, with quickly accessible food selections. The dashboard has a valuable ‘Getting Started’ slider to help new customers, and also it has actually demo information to provide you an suggestion of just how ideal to make use of areas. A wonderful attribute is the Content Manager, which stores all your possessions in a centralized hub, making it simple to maintain points arranged.
With so much functionality, it might be a little challenging for outright beginners initially.
Editor – 4 out of 5 stars
The drag and decrease email home builder is fast and also has a pair of useful features. Surprisingy, there is no quick means to sneak peek your newsletter– you’ll need to go into the e-mail setups.
An easy to use If/Then/Else reasoning is offered by means of ‘conditional content’ which allows you to reveal certain clients various content based on certain conditions like interests, web links clicked in the past, etc. You can now include customized signatures to your one-to-one emails with the new trademark customization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS caused, progressed automation. ActiveCampaign do not have a committed transactional email web server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive layouts to pick from. You can conveniently preview them in one more home window, both on mobile and desktop computer. Various other devices supply a little extra features/content blocks within the e-mail building contractor. They offer customers a totally free tailored email style on the Plus strategy and greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation truly is unbeatable. Otherwise, you can develop your very own automation from scratch.
Checklist Management- 5 out of 5 stars
Compared to some other tools, taking care of listings as well as get in touches with is made a lot easier due to their automation functions which allow you to organize individuals right into lists. Find out more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you develop your own custom fields. Apart from the basic forms, which are totally receptive, it also permits you to produce floating types and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score pretty very, landing e-mails generally inbox of the most prominent suppliers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively constant, which is good news for e-mail marketers.
Reports and Analysis – 4.5 out of 5 stars
Allows reporting on essentially whatever ( opens up, click-maps, web page gos to, geo-tracking). Ecommerce records are additionally offered on particular prepare for Shopify, BigCommerce, WooCommerce, and more. The “Recommendations for you” area offers practical recommendations on actions you can take. Various other reports include contact patterns, bargain records, chat conversion, automation reports, and so on. Sadly, personalized reports are only offered on the Enterprise strategy.
Languages – 4 out of 5 stars
Their internet site as well as assistance are both offered in English, plus 5 other languages. You can change your user profile to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam screening is simply a ‘pass’ or ‘ stop working’ that you obtain prior to you send out your project, yet there are no aspects present to aid understand the ruling. An e-mail client preview is available, as well, yet at a cost of $1 per test/client, which appears a little bit high. You can now send out a examination email for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, as well as this after that places them in an exemption listing.
Blocklist – Yes
This is the aforementioned ‘exclusion listing’. You can import get in touches with straight right into this listing, and export as well.
Storage space available for information and pictures – Unlimited
Images over 1000px will certainly be downsized.
SPF and DKIM are sustained.
Very Own Domain – Yes
It’s possible to utilize your own tracking domain name to improve your e-newsletter’s company branding.
Different levels of account accessibility – Yes
This is a extremely versatile system, without certain levels. You define the team names as well as additionally the exact gain access to for each of those teams via tick-boxes. 2-Factor Authentication for an extra protection layer is offered too.
Assimilations – Yes
ActiveCampaign deal plenty of assimilation alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It likewise supports all kinds of form and also study devices like Typeform and SurveyMonkey. You shouldn’t have a trouble finding what you need as they also incorporate with Zapier. Discover all integrations right here.
Touchdown Page Builder – Yes
The design templates are very easy as well as diverse to modify. Landing web pages are hosted on a custom domain name or subdomain. On the Professional strategy as well as up, you can create customized internet experiences by hiding or eliminating certain aspects. You can likewise include unique buttons, that include calling a telephone number, downloading and install a file or sending an e-mail.
Customer Support – 5 out of 5 stars
Assistance is pleasant as well as quick , via all tools and readily available in several languages. Their data base is quickly searchable as well as particularly valuable , I had extremely little trouble locating relevant search results. They additionally have video clip tutorials offered, webinars ( live and archived ) and also individually training on the ‘Plus’ strategy. Live chat is likewise available on all strategies, but no phone assistance.
General score – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful email advertising and marketing services on the marketplace, barely missing a thing when it involves professional features. Small businesses will certainly gain from exceptional sales automation, customer management through using automated workflows and the new attributes they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a excellent series of pro functions. Allow’s break those down a little and also assess what jobs as well as what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the advertising automation capabilities of lots of ESPs and haven’t yet found a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, permitting you to automate essentially anything: projects, bargains, ecommerce automation, SMS, get in touch with monitoring, etc.
Advertising automation is included on all plans, nevertheless, sales automation is reserved for customers on the Plus strategy (from $70/mo) and greater.
One-to-one e-mail automation is quite distinct to ActiveCampaign. You’ll be able to trigger automations straight through your inbox communications with leads. The only drawback is that you’ll need to be on the Professional strategy ($ 187/mo) or higher and also this isn’t affordable in all.
We’ve been keeping track of ActiveCampaign for years, as well as have actually seen them proactively add new functions frequently, particularly around the area of automation. This is a excellent indicator, as a few other ActiveCampaign competitors have not been quite so honest.
ActiveCampaign automation themes
We considered ActiveCampaign’s automation design templates, or else known as ‘ dishes’ and also found that they are both really well put together and easy to modify. There are heaps to select from (750 in fact!), and also the groups make it easy to discover what you’re searching for.
activecampaign automation themes
Various other devices have a tendency to give fairly basic layouts, whereas ActiveCampaign gives a entire host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with many templates, you can really feel overwhelmed by the alternatives. It might show up that some recipes are duplicated, nevertheless, after changing the design templates closely, you can see there are tiny differences in between them. I can see how this could be a little complex for some, however, at the end of the day, our experience tells us that the more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and higher. You can integrate with a number of tools, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign provides you with a range of automation layouts:
activecampaign sms design templates
Realize that SMS sending is just available on the Plus strategy as well as higher, which begins at $70/month, so it’s not cheap. If you desire your own custom-made SMS number for sending out, you’ll likewise need to be on the pricey Enterprise account.
As stated over, ActiveCampaign features a integrated CRM.
Small company owners searching for call administration software application will locate this feature particularly useful, to utilize along with the advanced email marketing capacities.
After substantial testing, we discovered that the software program was rather easy to use. You can establish numerous offer pipelines, and also edit/add new phases to show your one-of-a-kind sales procedure. The drag as well as drop software makes it very easy to manually relocate bargains through the pipeline.
The more advanced customer can benefit from this variety of CRM automation layouts, which covers every little thing from lead scoring to task management:
crm activities activecampaign
Prices starts at $70/month for this function, as it is booked for those on the Plus strategy and greater. It’s not precisely low-cost, but when you take into consideration everything you’re obtaining (advanced sales and advertising and marketing automation, get in touch with & lead racking up, email & SMS sending out, Facebook Custom Audience combination, etc) it’s in fact not a bad deal.
When contrasted against the most effective CRM software for small companies, we discovered that many services charged per individual, whereas ActiveCampaign consisted of 25 customer accounts, which will truly assist maintain prices down.
We additionally performed a detailed comparison of ActiveCampaign vs HubSpot and discovered that ActiveCampaign really had a lot of benefits over the CRM giant. Most especially, it’s value for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive touchdown page design templates, and also you can additionally build your very own and also wait as a custom page for future use.
activecampaign touchdown page themes
After assessing the designs and also editor, we ‘d say they are contemporary and eye-catching , the only thing is that it isn’t so very easy to move blocks around the web page when editing and enhancing. For instance, you can’t move an element up or down slightly, instead, you can just relocate in between the described areas. I think of ActiveCampaign has set it up like this to make sure that every aspect is straightened, but it implies you have less imaginative freedom than with other site and landing web page home builders like Wix.
I also couldn’t find a method to add a web link to images, which isn’t excellent.
landing web page building contractor activecampaign
The cool ( and also one-of-a-kind) thing about ActiveCampaign’s landing pages is that you can include vibrant web content (web personalization) to make sure that each user sees exactly what’s relevant to them. This will certainly aid you to target leads in an intelligent way, e.g. just revealing customers content that’s pertinent to their geolocation or industry or showing them products based upon their purchase background. You can also make it possible for monitoring on your pages.
Do we advise ActiveCampaign?
It’s actually hard to fault ActiveCampaign, not just do they offer practically every little thing you require within an e-mail advertising and marketing system, yet they do it quite possibly.
The reporting provides you understanding into nearly all aspects, such as web page check outs, geo-tracking, openers, ecommerce as well as even more. One location that is slightly lacking is the e-mail building contractor, not offering an experience as slick as various other services available, with a couple of worrying features that could be done better (like the alteration history).
Chat as well as email support are terrific, with a individual feel to the communications. With their ‘Plus’ plan you also get access to one-on-one training as well as handy webinars, which is a nice enhancement.
If you’re looking for an all-in-one electronic advertising and marketing device, I think this ActiveCampaign review shows that it is really one of the best choices you can make. Their advertising as well as sales automation is the real deal and also makes other devices’ automatic operations look light in comparison. (See why it makes an outstanding Mailchimp option right here.).
You’ll need to be prepared to put in a little time due to the somewhat steeper discovering contour, as well as possibly spend a little more money, but your organization will certainly gain the benefits. If, on the other hand, you’re just searching for a easy way to blast out e-newsletters, a solution like GetResponse or MailerLite may be a bit less complicated to obtain your head around.
On a side note, ActiveCampaign uses a range of actually valuable totally free tools, regardless of whether you’re a customer or not. You can find every little thing from web content as well as social networks calendar themes to a subject line generator. Check out the complimentary devices here.
Try ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is among the most cost effective remedies, actually, their complimentary plan is very generous. Their approach to email marketing layout is praiseworthy, providing modern-looking templates. It’s additionally among the simplest tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with lots of pro alternatives (e.g. a webinar tool) as well as great automations. Unlike ActiveCampaign, they supply their system in more than 20 languages, as well as their style as well as screening devices are exceptional. Review the complete comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the most affordable all-in-one email advertising and marketing devices on the market. It’s available in 6 languages and also features innovative automation alternatives and also a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can utilize ActiveCampaign to manage your calls, bargains and also leads. There are a lot of automations to aid you improve your processes. Figure out more right here.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from e-newsletter creation to contact monitoring. Coming with a myriad of attributes, this all-in-one marketing automation software application is a fantastic choice for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a whole host of tasks, such as send out email e-newsletters, monitor bargains and also handle your get in touches with. Nonetheless, the most noteworthy attribute is the sales and also marketing automation capabilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s touchdown page building contractor allows you to create contemporary touchdown web pages with dynamic web content blocks, suggesting you can customize your material depending on who’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is available for iOS and also Android. You can check out campaigns and email automation information, timetable and send out projects, track email efficiency metrics, take care of calls, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email advertising service for small companies. It safely stores your customer information as well as supplies a protected way to handle your customers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability prices are among the top 5 lead to our bi-annual tests. Scoring in the early to mid-nineties, we ‘d say they have excellent deliverability.
We’ve assessed the advertising automation abilities of dozens of ESPs as well as haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising and marketing automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has made this their focus, enabling you to automate virtually anything: campaigns, offers, ecommerce automation, SMS, contact monitoring, and so on.
One-to-one e-mail automation is fairly special to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with tons of pro options (e.g. a webinar device) as well as great automations.