This Chicago-based automation tool is helping their 150,000 clients send fewer e-mails while, at the same time, accomplishing far better outcomes. ActiveCampaign reported that their consumers saved 38.4 million hours between July 2020 as well as July 2021 using its automated workflows. That definitely suggests good value for money, but considering it’s on the more expensive end of the spectrum, just how much value do you really get?
Boasting lots of functions as well as assimilations, as well as pleasant and quick support, they do sound like a powerhouse e-mail advertising tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they measure up to their strong cases.
ActiveCampaign Review Summary
ActiveCampaign offer virtually whatever you need within a e-newsletter marketing tool, plus their advanced automations are difficult to defeat. The entry-level plan begins at $15 each month (for as much as 500 subscribers, paid monthly), or if you wish to accessibility professional functions such as the in-built CRM, lead racking up, touchdown web pages and SMS sending out, the Plus strategy begins at $70 per month.
One of their essential features is marketing automation. Apart from autoresponders, which can be based upon myriad problems, you can automate listing as well as contact administration, along with offers, if you determine to utilize their CRM software. This ‘Deals’ system (sales pipe) likewise enables you to add notes to get in touches with, established consultations, send straight messages to them, and also much more.
The ‘Conversations’ function is another one to note. You can utilize it to send out targeted messages straight to your web site site visitors in order to enhance the total client experience and develop a sort of sales funnel to aid you convert extra site visitors.
Having all your details and task in one place suggests that you can rapidly obtain a all natural view of exactly how your sales as well as marketing initiatives are doing. Not needing to utilize a number of suppliers for your various digital advertising initiatives will certainly likewise potentially save you cash.
Let’s dive in and also take a better look at ActiveCampaign:
Pros and Cons
Exceptionally effective automation:
One of the best advertising and marketing automation tools out there. This key attribute of ActiveCampaign is not just very powerful however likewise easy to utilize.
Offers reporting on all locations such as click-maps, geo-tracking and also page check outs. Purchase tracking is offered on higher plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a great enhancement to help you raise purchases, loyalty, as well as involvement.
In our deliverability examinations, ActiveCampaign proves to be one of the most effective tools in obtaining emails supplied.
If you are coming from a various e-mail marketing software program, ActiveCampaign supplies to do the account migration free of cost.
Steeper knowing curve:
This might only be considered a con if you’re after a simple and quick e-mail service. There are simpler e-mail e-newsletter services around, so you may wish to look elsewhere if this is all you require.
No cost-free strategy:
Unfortunately, there is no free strategy readily available ( just a free test). If you’re looking for a straightforward device, there are
Charges for customer preview:
You can preview exactly how your e-newsletter looks on different e-mail customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the ideal newsletter solution for you?
You’re serious regarding marketing automation:
ActiveCampaign is hands-down one of the most effective automation tool we’ve examined, permitting you to set up practically any automation you can think about– set off campaigns, sales follow-ups, automated division, dynamic email content and so on. You can now immediately send out one-to-one sales emails by means of your own inbox.
You require an integrated sales as well as marketing platform for your organization:
ActiveCampaign’s integrated CRM seamlessly connects to all your e-mail advertising information, permitting sales groups to act quickly. Functions like lead racking up and social information can also aid to simplify your sales follow-up processes.
You need a tool that executes multi-channel advertising:
In addition to sending emails, ActiveCampaign additionally permits you to set up landing pages, send SMS and individualized ‘Conversations’ to website site visitors, set up chatbot automations as well as even handle just how Facebook ads are presented to calls. It’s a fantastic remedy if you would certainly such as to be able to centralize a good portion of your marketing and give your consumers a better all-round experience.
Not advised if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an sophisticated tool, and obtaining acquainted with it takes a whole lot more job than various other devices. In addition to the regular maintenance you’ll need to establish, monitor and also enhance email projects.
You just require easy automations:
If you only want to set up fundamental e-mail sequences ( for instance, a welcome campaign), we ‘d advise a lot more economical alternatives like MailerLite which is far simpler to utilize. Otherwise, you’ll be paying for a tonne of extras (and intricacy) that you merely won’t require.
However, there’s no cost-free strategy, and also with a test duration of simply 14 days, they do not provide you much time to evaluate whether it’s right for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use layout, with conveniently navigable food selections. The dashboard has a useful ‘Getting Started’ slider to help brand-new customers, as well as it has demo data to give you an suggestion of exactly how best to make use of sections. A nice feature is the Content Manager, which shops all your possessions in a central center, making it easy to keep points organized.
With so much capability, it might be a little difficult for outright novices at.
Editor – 4 out of 5 stars
The drag and also decline e-mail building contractor is rapid and has a pair of helpful attributes. Surprisingy, there is no fast way to sneak peek your e-newsletter– you’ll need to go into the email settings.
An easy to use If/Then/Else reasoning is offered using ‘conditional content’ which permits you to reveal certain consumers various material based on certain problems like passions, links clicked in the past, and so on. You can currently add tailored signatures to your one-to-one emails with the new signature personalization tag.
Email types – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign don’t have a devoted transactional email web server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive layouts to choose from. Various other tools offer slightly more features/content blocks within the email builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation really is unbeatable. Otherwise, you can build your very own automation from scrape.
Listing Management- 5 out of 5 stars
Contrasted to a few other tools, taking care of checklists and calls is made much easier due to their automation functions which enable you to organize individuals into checklists. Find out more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you produce your own personalized fields. Apart from the common forms, which are totally responsive, it also allows you to create floating kinds and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to rack up quite extremely, landing e-mails in the main inbox of one of the most prominent service providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is fairly regular, which is great news for e-mail marketing professionals.
Reports as well as Analysis – 4.5 out of 5 stars
Ecommerce records are likewise offered on certain plans for Shopify, BigCommerce, WooCommerce, and extra. Other reports include get in touch with trends, offer records, conversation conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their web site and also assistance are both readily available in English, plus 5 other languages. You can change your individual account to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
An email client sneak peek is available, too, however at a cost of $1 per test/client, which seems a bit high. You can currently send a test email for evaluation to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and also this after that places them in an exemption checklist.
Blocklist – Yes
This is the aforementioned ‘exclusion list’. You can import get in touches with directly into this list, as well as export too.
Storage space available for data and pictures – Unlimited
Pictures over 1000px will certainly be downsized.
SPF and DKIM are supported.
Own Domain – Yes
It’s possible to utilize your very own tracking domain name to boost your newsletter’s business branding.
Different degrees of account accessibility – Yes
This is a very versatile system, without certain levels. You define the group names as well as likewise the precise gain access to for each and every of those groups via tick-boxes. 2-Factor Authentication for an additional protection layer is readily available also.
Integrations – Yes
ActiveCampaign offer a lot of combination options, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally supports all type of kind and survey devices like Typeform and SurveyMonkey. You should not have a issue discovering what you need as they also integrate with Zapier. Find all integrations below.
Touchdown Page Builder – Yes
On the Professional strategy as well as up, you can produce customized web experiences by concealing or getting rid of certain aspects. You can also include unique buttons, which include calling a phone number, downloading a file or sending out an email.
Customer Support – 5 out of 5 stars
Support is pleasant and also quick , through all tools and also readily available in a number of languages. Their data base is conveniently searchable and particularly useful , I had really little trouble finding pertinent search engine result. They additionally have video clip tutorials offered, webinars ( archived as well as real-time ) and also one-on-one training on the ‘Plus’ strategy. Live conversation is additionally available on all strategies, yet no phone support.
Total score – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most powerful e-mail advertising and marketing solutions on the marketplace, barely missing out on a thing when it involves pro attributes. Small businesses will certainly gain from outstanding sales automation, subscriber management with using automated process and also the brand-new attributes they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a excellent series of professional functions. Allow’s damage those down a little and also analyze what jobs as well as what could be improved:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising automation capacities of lots of ESPs as well as have not yet found a suit for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate virtually anything: projects, offers, ecommerce automation, SMS, contact management, and so on.
Advertising and marketing automation is included on all strategies, nevertheless, sales automation is reserved for users on the Plus strategy (from $70/mo) and higher.
One-to-one email automation is fairly special to ActiveCampaign. You’ll have the ability to cause automations directly with your inbox interactions with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or higher and also this isn’t economical whatsoever.
We’ve been keeping an eye on ActiveCampaign for several years, and also have actually seen them proactively include brand-new attributes frequently, particularly around the area of automation. This is a very good indication, as some other ActiveCampaign rivals haven’t been fairly so honest.
ActiveCampaign automation templates
We looked into ActiveCampaign’s automation templates, or else called ‘ dishes’ as well as discovered that they are both really well assembled as well as easy to edit. There are heaps to pick from (750 actually!), and the classifications make it very easy to locate what you’re looking for.
activecampaign automation layouts
Various other tools tend to offer quite basic design templates, whereas ActiveCampaign provides a whole host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with many templates, you can really feel overloaded by the choices. It may appear that some recipes are duplicated, nonetheless, after modifying the design templates closely, you can see there are small differences in between them. I can see exactly how this could be a little complex for some, however, at the end of the day, our experience informs us that the even more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and greater. You can incorporate with a variety of tools, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign supplies you with a range of automation design templates:
activecampaign sms templates
Be aware that SMS sending is only available on the Plus strategy and greater, which starts at $70/month, so it’s not affordable. If you desire your own custom-made SMS number for sending, you’ll likewise require to be on the pricey Enterprise account.
As discussed over, ActiveCampaign includes a built-in CRM.
Small company proprietors trying to find call monitoring software will certainly locate this feature particularly helpful, to use along with the innovative email advertising and marketing capabilities.
After comprehensive testing, we found that the software program was pretty easy to use. You can establish numerous deal pipelines, and edit/add new phases to reflect your one-of-a-kind sales process. The drag and decrease software application makes it very easy to manually relocate deals via the pipe.
The more advanced customer can take advantage of this variety of CRM automation templates, which covers everything from lead racking up to task administration:
crm actions activecampaign
Pricing starts at $70/month for this attribute, as it is scheduled for those on the Plus strategy as well as greater. It’s not precisely economical, yet when you consider whatever you’re obtaining ( sophisticated sales and advertising and marketing automation, call & lead racking up, email & SMS sending, Facebook Custom Audience integration, and so on) it’s really not a bad deal.
When contrasted versus the very best CRM software application for small companies, we located that a lot of service fee per individual, whereas ActiveCampaign included 25 customer accounts, which will really aid keep prices down.
We likewise conducted a comprehensive comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign actually had a great deal of advantages over the CRM giant. Most notably, it’s value for cash.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive touchdown web page templates, as well as you can additionally build your very own and also save it as a personalized web page for future use.
activecampaign touchdown web page design templates
After assessing the styles as well as editor, we would certainly say they are contemporary as well as appealing , the only thing is that it isn’t so simple to relocate blocks around the web page when modifying. You can’t move an component up or down a little, rather, you can just relocate it in between the described sections. I imagine ActiveCampaign has actually set it up such as this to ensure that every aspect is aligned, however it means you have less creative freedom than with other site and landing web page home builders like Wix.
I likewise could not discover a means to include a link to photos, which isn’t suitable.
touchdown page contractor activecampaign
The cool ( and also distinct) feature of ActiveCampaign’s landing web pages is that you can consist of vibrant material ( internet customization) so that each individual sees precisely what’s relevant to them. This will assist you to target leads in an intelligent way, e.g. only revealing users web content that’s relevant to their geolocation or sector or revealing them products based upon their purchase background. You can additionally allow tracking on your pages.
Do we suggest ActiveCampaign?
It’s really tough to fault ActiveCampaign, not only do they offer practically everything you require within an email advertising and marketing platform, yet they do it extremely well.
The coverage provides you insight into nearly all elements, such as web page visits, geo-tracking, openers, ecommerce and also even more. One location that is slightly doing not have is the email building contractor, not offering an experience as slick as other solutions out there, with a couple of worrying features that could be done better (like the revision history).
The support is as advertised: pleasant, practical as well as fast . Chat as well as email support are fantastic, with a individual feel to the interactions. Their data base is conveniently searchable and also really returns pertinent results a high percentage of the moment. With their ‘Plus’ intend you also get accessibility to one-on-one training and also helpful webinars, which is a good addition.
If you’re looking for an all-in-one digital marketing device, I assume this ActiveCampaign evaluation shows that it is really one of the best selections you could make. Their advertising and marketing and sales automation is the genuine offer and makes various other tools’ automatic process look pale in comparison. (See why it makes an excellent Mailchimp alternative below.).
You’ll need to be prepared to put in a little time due to the slightly steeper understanding curve, as well as maybe invest a little more cash, yet your company will enjoy the incentives. If, on the other hand, you’re simply searching for a simple way to blast out e-newsletters, a remedy like GetResponse or MailerLite could be a little bit easier to get your head around.
On a side note, ActiveCampaign uses a series of really helpful complimentary tools, despite whether you’re a consumer or otherwise. You can find everything from material and also social media sites schedule design templates to a subject line generator. Have a look at the totally free devices right here.
Attempt ActiveCampaign now free of charge for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most affordable options, in fact, their totally free plan is very charitable. Their strategy to email marketing style is admirable, using modern-looking layouts. It’s also one of the easiest tools we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with tons of professional alternatives (e.g. a webinar device) as well as excellent automations. Unlike ActiveCampaign, they supply their platform in more than 20 languages, and also their layout as well as testing tools are exceptional. Read the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the least expensive all-in-one e-mail advertising tools on the marketplace. It’s readily available in 6 languages as well as features advanced automation options as well as a integrated CRM.
Is ActiveCampaign a CRM?
You can use ActiveCampaign to manage your calls, bargains as well as leads. There are plenty of automations to aid you enhance your procedures.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from e-newsletter development to call management. Featuring a myriad of attributes, this all-in-one advertising and marketing automation software application is a excellent choice for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of jobs, such as send e-mail e-newsletters, screen bargains and manage your contacts. Nevertheless, one of the most remarkable feature is the sales and advertising and marketing automation capabilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s touchdown page contractor permits you to create contemporary landing web pages with dynamic material blocks, indicating you can personalize your content relying on that’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iOS as well as Android. You can check out projects as well as e-mail automation details, routine and send campaigns, track e-mail efficiency metrics, manage calls, as well as much more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail advertising solution for small businesses. It securely stores your customer information and offers a safe and secure way to handle your customers.
ActiveCampaign deliverability – is it any type of excellent?
ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual tests. Scoring in the early to mid-nineties, we would certainly state they have excellent deliverability.
We’ve reviewed the advertising automation capabilities of loads of ESPs and also have not yet discovered a match for ActiveCampaign. ActiveCampaign’s rivals consist of marketing automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate practically anything: projects, offers, ecommerce automation, SMS, call monitoring, and so on.
One-to-one e-mail automation is quite distinct to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with lots of professional alternatives (e.g. a webinar tool) and also excellent automations.