This Chicago-based automation tool is assisting their 150,000 clients send out less e-mails while, at the same time, accomplishing better outcomes. ActiveCampaign reported that their consumers saved 38.4 million hrs in between July 2020 and also July 2021 using its automated workflows. That absolutely implies good value for money, yet considering it’s on the more expensive end of the spectrum, just how much value do you actually get?
Boasting several functions and integrations, in addition to fast and friendly support, they do sound like a powerhouse email marketing device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they come up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer nearly whatever you need within a e-newsletter marketing device, plus their innovative automations are hard to defeat. The entry-level plan starts at $15 each month (for as much as 500 clients, paid month-to-month), or if you want to gain access to pro functions such as the inbuilt CRM, lead racking up, landing pages and SMS sending out, the Plus strategy starts at $70 monthly.
Among their key attributes is marketing automation. Aside from autoresponders, which can be based on myriad problems, you can automate listing and also call management, in addition to offers, if you choose to use their CRM software program. This ‘Deals’ system (sales pipe) likewise allows you to include notes to get in touches with, established consultations, send out direct messages to them, and also far more.
The ‘Conversations’ attribute is an additional one to keep in mind. You can utilize it to send out targeted messages directly to your web site site visitors in order to enhance the total client experience and develop a sort of sales channel to assist you transform more visitors.
Having all your info and activity in one location implies that you can swiftly get a holistic sight of how your sales and marketing efforts are performing. Not having to use a variety of companies for your numerous digital advertising initiatives will also potentially save you cash.
Let’s dive in and also take a better look at ActiveCampaign:
Cons as well as pros
Extremely powerful automation:
One of the finest advertising and marketing automation devices out there. This key feature of ActiveCampaign is not only very powerful however also simple to use.
Deals reporting on all locations such as click-maps, geo-tracking and also page brows through. Acquisition tracking is readily available on higher plans for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” area is a wonderful addition to help you boost acquisitions, commitment, and also engagement.
In our deliverability tests, ActiveCampaign confirms to be among the best tools in obtaining emails supplied.
ActiveCampaign offers to do the account movement for free if you are coming from a different email advertising software program.
Steeper understanding contour:
If you’re after a fast and also straightforward e-mail service, this could just be taken into consideration a con. There are less complex email e-newsletter solutions out there, so you may wish to look elsewhere if this is all you require.
No free strategy:
There is no totally free plan readily available ( just a complimentary test). If you’re trying to find a basic device, there are
Fees for client sneak peek:
You can sneak peek exactly how your newsletter views different email clients, however, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate e-newsletter solution for you?
You’re severe regarding marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve tested, enabling you to establish virtually any kind of automation you can think about– caused projects, sales follow-ups, automated segmentation, dynamic e-mail material and more. You can currently immediately send one-to-one sales emails by means of your own inbox.
You need an incorporated sales as well as advertising and marketing platform for your company:
ActiveCampaign’s integrated CRM perfectly links to all your e-mail advertising and marketing data, enabling sales groups to act rapidly. Functions like lead scoring and social information can additionally aid to improve your sales follow-up processes.
You require a device that carries out multi-channel marketing:
Aside from sending out emails, ActiveCampaign likewise enables you to set up landing web pages, send out SMS as well as customized ‘Conversations’ to website visitors, established chatbot automations and also take care of how Facebook ads are presented to contacts. It’s a terrific service if you ‘d such as to have the ability to systematize a excellent piece of your marketing and provide your clients a better all-round experience.
Not advised if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative device, and also getting familiarized with it takes a whole lot even more job than various other devices. As well as the regular maintenance you’ll require to set up, display and also maximize email projects.
You only need straightforward automations:
If you just want to establish basic e-mail sequences (for example, a welcome project), we ‘d suggest extra budget-friendly options like MailerLite which is much much easier to utilize. Or else, you’ll be paying for a tonne of bonus ( as well as intricacy) that you just will not require.
Unfortunately, there’s no complimentary plan, and also with a trial duration of just 14 days, they do not provide you much time to assess whether it’s appropriate for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use design, with conveniently accessible food selections. The control panel has a beneficial ‘Getting Started’ slider to help new users, and it has actually demo data to offer you an suggestion of how ideal to utilize areas. A wonderful attribute is the Content Manager, which shops all your assets in a centralized center, making it simple to maintain things arranged.
With a lot performance, it might be a little difficult for absolute newbies in the beginning.
Editor – 4 out of 5 stars
The drag and drop email building contractor is quick as well as has a number of convenient attributes. One is that you can conserve custom ‘blocks’ to reuse, and the other that it allows you to see changes other individuals have made, Google Docs-style. Locating your last activity to undo can be painstaking due to multiple auto-saves every minute! An additional problem we had was in producing columns, though, when it comes to products, this has been assisted by the new product block. Surprisingy, there is no quick means to sneak peek your e-newsletter– you’ll need to go into the email setups.
An easy to use If/Then/Else logic is available via ‘conditional material’ which enables you to show specific consumers various material based upon certain problems like interests, links clicked in the past, and so on. You can now include individualized trademarks to your one-to-one e-mails with the brand-new trademark personalization tag.
Email types – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign don’t have a devoted transactional email server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive themes to choose from. You can easily sneak peek them in an additional window, both on mobile and also desktop computer. Other tools use a little extra features/content blocks within the email contractor. They use individuals a cost-free personalized email style on the Plus plan and also greater.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation actually is irresistible. Or else, you can develop your own automation from scratch.
Checklist Management- 5 out of 5 stars
Contrasted to some other tools, handling lists and also calls is made a lot easier because of their automation functions which allow you to arrange people right into checklists. Learn more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, allows you create your very own customized fields. Aside from the conventional kinds, which are totally responsive, it likewise permits you to create floating forms and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to rack up rather very, touchdown emails in the main inbox of the most prominent companies like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively constant, which is good information for e-mail marketing experts.
Records as well as Analysis – 4.5 out of 5 stars
Permits reporting on basically everything (opens, click-maps, web page check outs, geo-tracking). Ecommerce reports are also readily available on particular prepare for Shopify, BigCommerce, WooCommerce, and also extra. The “Recommendations for you” section provides helpful suggestions on actions you can take. Various other records consist of get in touch with patterns, bargain reports, conversation conversion, automation reports, and so on. Personalized reports are only offered on the Enterprise strategy.
Languages – 4 out of 5 stars
Their site and also assistance are both available in English, plus 5 various other languages. You can change your user account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
An e-mail client preview is offered, also, but at a rate of $1 per test/client, which seems a little bit high. You can currently send out a examination email for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and this after that puts them in an exclusion listing.
Blocklist – Yes
This is the abovementioned ‘exclusion list’. You can import contacts straight right into this checklist, and export as well.
Storage space available for information and images – Unlimited
Photos over 1000px will be scaled down.
SPF and also DKIM are supported.
Very Own Domain – Yes
It’s possible to use your very own tracking domain to boost your e-newsletter’s firm branding.
Various levels of account gain access to – Yes
This is a extremely flexible system, without details levels. You define the group names and additionally the exact accessibility for each and every of those teams via tick-boxes. 2-Factor Authentication for an extra security layer is readily available too.
Integrations – Yes
ActiveCampaign offer plenty of combination options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It also sustains all kinds of form and also study devices like Typeform as well as SurveyMonkey.
Touchdown Page Builder – Yes
On the Professional strategy and up, you can develop personalized internet experiences by hiding or eliminating specific elements. You can additionally include unique buttons, which include calling a phone number, downloading a documents or sending an email.
Consumer Support – 5 out of 5 stars
Support is quick and also friendly , using all mediums and also readily available in numerous languages. Their data base is particularly helpful and also quickly searchable , I had really little problem discovering pertinent search results. They also have video clip tutorials readily available, webinars ( archived and also real-time ) and one-on-one training on the ‘Plus’ plan. Live conversation is likewise readily available on all plans, yet no phone support.
General ranking – 4.5 out of 5 stars
ActiveCampaign is among the most effective e-mail advertising and marketing solutions on the market, rarely missing a point when it comes to professional attributes. Small companies will benefit from outstanding sales automation, subscriber management with making use of automated operations and the new features they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a great series of professional attributes. Let’s damage those down a little and also analyze what jobs as well as what could be improved:
ActiveCampaign Marketing Automation
We’ve reviewed the marketing automation capabilities of loads of ESPs and haven’t yet located a match for ActiveCampaign. Though ActiveCampaign’s competitors include advertising automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate basically anything: projects, offers, ecommerce automation, SMS, call administration, etc.
Advertising automation is consisted of on all strategies, nevertheless, sales automation is reserved for individuals on the Plus plan (from $70/mo) and greater.
One-to-one e-mail automation is rather unique to ActiveCampaign. You’ll be able to trigger automations directly through your inbox interactions with leads. The only downside is that you’ll need to be on the Professional strategy ($ 187/mo) or higher and also this isn’t cheap at all.
We’ve been checking ActiveCampaign for several years, and also have actually seen them proactively add new functions regularly, particularly around the area of automation. This is a very good indication, as some other ActiveCampaign rivals have not been quite so upcoming.
ActiveCampaign automation design templates
We checked out ActiveCampaign’s automation layouts, otherwise called ‘ dishes’ and also discovered that they are both really well created as well as easy to modify. There are heaps to select from (750 in fact!), and the groups make it easy to discover what you’re trying to find.
activecampaign automation themes
Various other tools have a tendency to provide quite basic design templates, whereas ActiveCampaign offers a whole host of integration-specific themes, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with a lot of templates, you can feel overwhelmed by the choices. It may appear that some recipes are repeated, nevertheless, after revising the templates carefully, you can see there are small differences in between them. I can see exactly how this could be a little complicated for some, but, at the end of the day, our experience tells us that the more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and also greater. You can integrate with a variety of tools, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign gives you with a range of automation layouts:
activecampaign sms templates
Be aware that SMS sending out is just offered on the Plus strategy and greater, which starts at $70/month, so it’s not cheap. If you desire your own custom-made SMS number for sending, you’ll additionally require to be on the pricey Enterprise account.
As pointed out above, ActiveCampaign features a built-in CRM.
Local business proprietors searching for call monitoring software application will certainly find this function particularly useful, to make use of along with the advanced e-mail advertising and marketing capabilities.
After considerable screening, we found that the software was pretty easy to use. You can set up several bargain pipes, and edit/add brand-new phases to show your distinct sales process. The drag and drop software application makes it easy to manually relocate bargains via the pipeline.
The more advanced user can benefit from this range of CRM automation themes, which covers every little thing from lead scoring to task monitoring:
crm actions activecampaign
Rates starts at $70/month for this function, as it is reserved for those on the Plus strategy and higher. It’s not exactly low-cost, but when you take into consideration every little thing you’re getting ( innovative sales and also advertising get in touch with, lead & automation scoring, email & SMS sending out, Facebook Custom Audience combination, and so on) it’s in fact not a bad deal.
When compared against the best CRM software for small businesses, we located that a lot of service fee per user, whereas ActiveCampaign consisted of 25 customer accounts, which will really help maintain prices down.
We additionally conducted a comprehensive contrast of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign really had a great deal of benefits over the CRM giant. Most significantly, it’s worth for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive touchdown web page themes, and you can also develop your very own and save it as a personalized web page for future usage.
activecampaign touchdown web page design templates
After examining the layouts as well as editor, we would certainly say they are modern-day and attractive , the only thing is that it isn’t so very easy to relocate blocks around the page when modifying. For example, you can’t move an aspect up or down somewhat, rather, you can just relocate in between the detailed sections. I picture ActiveCampaign has actually set it up similar to this to make sure that every aspect is lined up, but it suggests you have less imaginative liberty than with other internet site and touchdown web page home builders like Wix.
I additionally could not discover a means to include a link to pictures, which isn’t optimal.
touchdown web page contractor activecampaign
The cool ( and also one-of-a-kind) feature of ActiveCampaign’s touchdown web pages is that you can consist of dynamic content (web personalization) to ensure that each individual sees exactly what’s pertinent to them. This will aid you to target leads in an intelligent method, e.g. just showing users web content that’s relevant to their geolocation or sector or revealing them items based on their acquisition background. You can additionally enable monitoring on your pages.
Do we recommend ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not just do they offer practically every little thing you require within an e-mail advertising and marketing system, yet they do it very well.
The coverage provides you insight into almost all elements, such as page check outs, geo-tracking, openers, ecommerce and even more. One location that is somewhat lacking is the e-mail builder, not offering an experience as slick as various other services out there, with a couple of niggling attributes that could be done better (like the revision history).
The support is as advertised: pleasant, rapid and useful . Email and also chat assistance are excellent, with a individual feeling to the interactions. Their knowledge base is easily searchable as well as actually returns appropriate results a high percentage of the time. With their ‘Plus’ plan you also obtain accessibility to one-on-one training as well as handy webinars, which is a wonderful enhancement.
I think this ActiveCampaign testimonial shows that it is actually among the most effective options you can make if you’re seeking an all-in-one digital advertising and marketing device. Their marketing and sales automation is the genuine bargain and makes other tools’ automated operations look pale in comparison. (See why it makes an superb Mailchimp alternative here.).
You’ll require to be prepared to place in a little bit of time due to the a little steeper knowing contour, and also possibly spend a little bit more cash, however your service will certainly enjoy the benefits. If, on the other hand, you’re just searching for a simple method to blow up out newsletters, a solution like GetResponse or MailerLite may be a little bit less complicated to obtain your head around.
On a side note, ActiveCampaign provides a series of actually helpful totally free tools, despite whether you’re a customer or otherwise. You can find everything from web content and also social media sites schedule themes to a subject line generator. Look into the totally free devices right here.
Attempt ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is among the most cost effective options, actually, their totally free plan is very generous. Their technique to email marketing design is praiseworthy, using modern-looking templates. It’s also among the easiest tools we’ve ever utilized.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with tons of professional alternatives (e.g. a webinar device) as well as great automations. Unlike ActiveCampaign, they offer their system in greater than 20 languages, as well as their design and screening tools are excellent. Review the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the cheapest all-in-one e-mail advertising tools on the market. It’s available in 6 languages and features advanced automation choices as well as a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can utilize ActiveCampaign to manage your contacts, offers and also leads. There are a lot of automations to assist you improve your processes. Figure out more here.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from newsletter production to contact administration. Coming with a myriad of attributes, this all-in-one advertising automation software is a excellent selection for all service dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of jobs, such as send out e-mail e-newsletters, screen offers and also handle your contacts. Nonetheless, the most remarkable function is the sales and marketing automation capacities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s landing web page home builder enables you to develop modern-day touchdown pages with vibrant content blocks, suggesting you can customize your material depending upon who’s viewing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is available for iOS and also Android. You can check out projects and also email automation details, routine and also send projects, track e-mail performance metrics, take care of get in touches with, and also a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail advertising service for small companies. It securely stores your customer data and offers a secure means to manage your subscribers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability rates are amongst the top 5 cause our bi-annual tests. Rating in the very early to mid-nineties, we would certainly state they have very good deliverability.
We’ve reviewed the marketing automation abilities of lots of ESPs and haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, enabling you to automate practically anything: projects, offers, ecommerce automation, SMS, contact administration, and so on.
One-to-one email automation is quite special to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with lots of pro choices (e.g. a webinar device) as well as excellent automations.