This Chicago-based automation tool is assisting their 150,000 clients send less emails while, at the same time, achieving better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs in between July 2020 and also July 2021 utilizing its automatic workflows. That definitely implies good value for cash, yet considering it’s on the costlier end of the range, how much value do you truly get?
Boasting several attributes as well as combinations, in addition to pleasant as well as quick assistance, they do seem like a powerhouse e-mail advertising and marketing device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they come up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost whatever you require within a e-newsletter advertising and marketing tool, plus their innovative automations are difficult to beat. The entry-level strategy starts at $15 each month (for up to 500 subscribers, paid regular monthly), or if you want to accessibility pro attributes such as the in-built CRM, lead racking up, landing web pages and also SMS sending out, the Plus plan starts at $70 each month.
One of their essential attributes is marketing automation. Besides autoresponders, which can be based upon myriad problems, you can automate checklist and contact management, as well as bargains, if you decide to use their CRM software. This ‘Deals’ system (sales pipeline) also permits you to add notes to get in touches with, set up appointments, send direct messages to them, and a lot more.
The ‘Conversations’ attribute is an additional one to note. You can use it to send targeted messages right to your site visitors in order to maximize the general customer experience and produce a sort of sales funnel to aid you transform much more visitors.
Having all your info and also activity in one location means that you can rapidly obtain a alternative view of how your sales as well as marketing initiatives are performing. Not having to utilize a number of service providers for your numerous digital advertising and marketing efforts will certainly additionally potentially conserve you cash.
Let’s dive in and also take a better look at ActiveCampaign:
Pros and Cons
Exceptionally effective automation:
Among the best advertising automation tools available. This essential function of ActiveCampaign is not only very effective yet additionally easy to use. Integrated involvement lets you combine all the networks that can be utilized within an automation: advertising and marketing campaigns, sales follow-ups, message, as well as more. This function makes it a wonderful e-mail advertising device for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking and also page check outs. Purchase monitoring is available on greater plans for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” section is a wonderful addition to aid you boost acquisitions, commitment, as well as interaction.
In our deliverability examinations, ActiveCampaign proves to be one of the most effective tools in obtaining e-mails delivered.
If you are originating from a various email advertising and marketing software program, ActiveCampaign provides to do the account migration free of cost.
Steeper learning contour:
If you’re after a easy and fast e-mail option, this might only be taken into consideration a disadvantage. There are easier email newsletter solutions around, so you may intend to look elsewhere if this is all you require.
No cost-free plan:
There is no free plan available (only a complimentary test). If you’re searching for a straightforward tool, there are
Costs for customer preview:
You can preview just how your e-newsletter views on numerous email clients, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter solution for you?
You’re major regarding marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve tested, permitting you to set up practically any kind of automation you can think about– activated projects, sales follow-ups, automated segmentation, dynamic e-mail material and so on. You can currently immediately send out one-to-one sales e-mails through your own inbox.
You require an integrated sales as well as marketing platform for your company:
ActiveCampaign’s integrated CRM perfectly connects to all your email advertising and marketing information, permitting sales groups to act swiftly. Attributes like lead racking up and social data can also assist to streamline your sales follow-up processes.
You require a tool that carries out multi-channel advertising:
Aside from sending emails, ActiveCampaign additionally allows you to establish touchdown web pages, send out SMS as well as individualized ‘Conversations’ to website site visitors, set up chatbot automations and also even take care of exactly how Facebook advertisements are displayed to get in touches with. It’s a fantastic service if you ‘d like to be able to systematize a great piece of your advertising and also give your customers a much better overall experience.
Not recommended if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced device, as well as getting familiarized with it takes a great deal even more work than various other tools. Not to mention the regular maintenance you’ll need to set up, screen and also maximize email campaigns.
You only need simple automations:
If you just wish to establish basic e-mail sequences (for example, a welcome campaign), we would certainly suggest extra economical alternatives like MailerLite which is much simpler to make use of. Otherwise, you’ll be spending for a tonne of additionals (and complexity) that you just won’t need.
You’re not exactly sure:
Regrettably, there’s no complimentary strategy, as well as with a test duration of simply 14 days, they do not offer you much time to examine whether it’s right for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a really straightforward design, with easily accessible menus. The dashboard has a helpful ‘Getting Started’ slider to aid new individuals, and it has actually demo information to provide you an idea of how best to utilize sections. A nice feature is the Content Manager, which shops all your assets in a centralized center, making it very easy to keep points organized.
With so much capability, it may be a little difficult for absolute beginners initially.
Editor – 4 out of 5 stars
The drag as well as decline e-mail builder is rapid and also has a number of convenient functions. One is that you can conserve personalized ‘blocks’ to reuse, as well as the other that it enables you to see changes other individuals have made, Google Docs-style. Nevertheless, discovering your last action to undo can be painstaking due to numerous auto-saves every minute! An additional issue we had was in creating columns, however, in the case of products, this has actually been helped by the brand-new item block. Surprisingy, there is no quick method to sneak peek your newsletter– you’ll require to go into the email setups.
An easy to use If/Then/Else logic is offered using ‘conditional content’ which enables you to reveal specific customers various web content based upon particular problems like passions, web links clicked in the past, and so on. You can currently add individualized trademarks to your one-to-one emails with the brand-new signature customization tag.
Email kinds – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B testing, RSS set off, progressed automation. ActiveCampaign do not have a dedicated transactional email web server.
Choice and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive design templates to select from. Other devices provide somewhat a lot more features/content blocks within the e-mail builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation really is unbeatable. It’s extremely powerful, and extremely straightforward, permitting you to automate follow-up campaigns, edit multiple conditions and much more. This is all done through an easy-to-use flowchart-style automation builder. There are also pre-made ‘ dishes’ ( themes) for you to utilize, or get suggestions from. Otherwise, you can build your own automation from the ground up.
Checklist Management- 5 out of 5 stars
Contrasted to a few other tools, handling listings and also get in touches with is made a lot easier as a result of their automation features which permit you to arrange people into listings. Learn more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you develop your own custom-made fields. Apart from the typical forms, which are totally responsive, it also permits you to create floating forms as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to rack up rather highly, landing emails generally inbox of one of the most popular service providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather constant, which is great news for e-mail marketing professionals.
Reports and also Analysis – 4.5 out of 5 stars
Ecommerce reports are likewise readily available on particular plans for Shopify, BigCommerce, WooCommerce, and also extra. Various other records include call patterns, bargain reports, chat conversion, automation records, etc.
Languages – 4 out of 5 stars
Their website and also support are both offered in English, plus 5 other languages. You can alter your customer account to among greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and also Design-Testing – 3.5 out of 5 stars
An email client preview is readily available, as well, but at a price of $1 per test/client, which appears a bit high. You can now send out a examination e-mail for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, as well as this then places them in an exemption listing.
Blocklist – Yes
This is the aforementioned ‘ exemption list’. You can import contacts straight into this listing, as well as export too.
Storage readily available for photos as well as information – Unlimited
Photos over 1000px will be downsized.
SPF and DKIM are sustained.
Own Domain – Yes
It’s possible to use your very own monitoring domain to enhance your e-newsletter’s company branding.
Various degrees of account accessibility – Yes
This is a extremely flexible system, without particular degrees. You define the group names as well as also the precise access for each and every of those teams via tick-boxes. 2-Factor Authentication for an extra safety layer is available too.
Combinations – Yes
ActiveCampaign offer plenty of integration choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally supports all kinds of kind as well as survey devices like Typeform and SurveyMonkey.
Landing Page Builder – Yes
On the Professional strategy as well as up, you can develop individualized internet experiences by hiding or getting rid of specific aspects. You can additionally add special switches, which consist of calling a phone number, downloading and install a data or sending an email.
Client Support – 5 out of 5 stars
Assistance is rapid as well as pleasant , by means of all tools as well as offered in several languages. Their knowledge base is conveniently searchable and also especially valuable , I had very little trouble discovering pertinent search engine result. They additionally have video clip tutorials readily available, webinars ( online and archived ) as well as individually training on the ‘Plus’ strategy. Live chat is likewise readily available on all strategies, but no phone assistance.
Overall ranking – 4.5 out of 5 stars
ActiveCampaign is just one of the most powerful e-mail marketing solutions on the market, barely missing out on a thing when it involves pro attributes. Local business will certainly take advantage of exceptional sales automation, client administration through using automated workflows as well as the brand-new functions they’re frequently adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a great series of professional features. Let’s break those down a little and also evaluate what works as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve evaluated the marketing automation abilities of dozens of ESPs and also have not yet found a match for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising and marketing automation as part of their product, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate basically anything: projects, bargains, ecommerce automation, SMS, get in touch with management, etc.
Advertising and marketing automation is consisted of on all strategies, nonetheless, sales automation is reserved for individuals on the Plus strategy (from $70/mo) and greater.
One-to-one email automation is quite special to ActiveCampaign. You’ll have the ability to set off automations straight with your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or higher as well as this isn’t low-cost whatsoever.
We’ve been monitoring ActiveCampaign for several years, and have actually seen them proactively add new functions frequently, specifically around the location of automation. This is a very good indicator, as a few other ActiveCampaign competitors haven’t been quite so honest.
ActiveCampaign automation layouts
We looked into ActiveCampaign’s automation themes, otherwise known as ‘recipes’ and also found that they are both actually well assembled and easy to edit. There are tons to select from (750 in fact!), and also the classifications make it very easy to locate what you’re searching for.
activecampaign automation themes
Other devices often tend to give rather general layouts, whereas ActiveCampaign provides a whole host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with many themes, you can feel overwhelmed by the options. It might appear that some recipes are repeated, however, after changing the layouts closely, you can see there are small distinctions between them. I can see exactly how this could be a little confusing for some, however, at the end of the day, our experience tells us that the more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and greater. You can integrate with a variety of tools, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign supplies you with a range of automation design templates:
activecampaign sms layouts
Be aware that SMS sending is just readily available on the Plus strategy and greater, which begins at $70/month, so it’s not cheap. You’ll also require to be on the expensive Enterprise account if you desire your very own custom SMS number for sending out.
As discussed above, ActiveCampaign includes a built-in CRM.
Local business owners seeking call management software will locate this feature specifically beneficial, to use together with the innovative e-mail advertising and marketing capabilities.
After substantial screening, we discovered that the software was quite easy to use. You can establish numerous deal pipelines, and also edit/add brand-new stages to show your unique sales procedure. The drag and decrease software application makes it simple to by hand move deals via the pipe.
The advanced customer can gain from this range of CRM automation layouts, which covers everything from lead racking up to job management:
crm actions activecampaign
Rates begins at $70/month for this feature, as it is booked for those on the Plus strategy and also higher. It’s not specifically affordable, but when you think about whatever you’re obtaining ( innovative sales as well as advertising lead, contact & automation scoring, email & SMS sending out, Facebook Custom Audience integration, etc) it’s actually not a bad deal.
When contrasted versus the very best CRM software for small businesses, we discovered that most services charged per user, whereas ActiveCampaign consisted of 25 individual accounts, which will truly help keep expenses down.
We likewise carried out a detailed contrast of ActiveCampaign vs HubSpot and located that ActiveCampaign in fact had a lot of advantages over the CRM titan. Most notably, it’s worth for money.
ActiveCampaign Landing Pages
There are a total of 56 responsive touchdown page design templates, as well as you can likewise construct your own and also save it as a custom page for future usage.
activecampaign landing page design templates
After evaluating the designs and editor, we would certainly state they are modern-day as well as eye-catching , the only thing is that it isn’t so easy to move blocks around the page when editing. As an example, you can’t move an aspect up or down slightly, instead, you can just relocate between the detailed areas. I picture ActiveCampaign has set it up similar to this to make sure that every aspect is aligned, however it means you have less imaginative freedom than with other internet site and also landing page contractors like Wix.
I likewise could not locate a method to include a web link to images, which isn’t perfect.
landing web page home builder activecampaign
The cool ( as well as special) thing about ActiveCampaign’s landing pages is that you can include vibrant web content (web customization) to make sure that each customer sees exactly what’s appropriate to them. This will certainly help you to target leads in an intelligent means, e.g. only showing individuals material that’s relevant to their geolocation or sector or showing them items based upon their purchase background. You can additionally allow tracking on your pages.
So do we advise ActiveCampaign?
It’s truly tough to fault ActiveCampaign, not only do they use practically everything you need within an email advertising and marketing system, but they do it quite possibly.
The reporting provides you insight right into mostly all aspects, such as web page gos to, geo-tracking, openers, ecommerce as well as even more. One location that is somewhat doing not have is the e-mail contractor, not providing an experience as slick as other solutions around, with a couple of worrying functions that could be done better (like the alteration background).
Email and talk assistance are excellent, with a personal feel to the interactions. With their ‘Plus’ prepare you even obtain accessibility to individually training and helpful webinars, which is a great enhancement.
If you’re looking for an all-in-one electronic marketing device, I think this ActiveCampaign testimonial reveals that it is truly one of the ideal choices you could make. Their advertising and marketing and sales automation is the genuine offer and also makes various other tools’ automatic operations look pale in comparison. (See why it makes an superb Mailchimp choice here.).
You’ll require to be prepared to place in a bit of time because of the somewhat steeper knowing contour, and perhaps spend a little bit more cash, yet your organization will certainly reap the incentives. If, on the other hand, you’re simply looking for a straightforward method to blast out newsletters, a option like GetResponse or MailerLite could be a bit much easier to obtain your head around.
On a side note, ActiveCampaign offers a series of actually beneficial free devices, no matter whether you’re a customer or not. You can find every little thing from content and also social media sites schedule templates to a subject line generator. Take a look at the complimentary devices below.
Try ActiveCampaign currently free of charge for 14 days.
# 1 MailerLite.
MailerLite is among the most inexpensive options, in fact, their totally free plan is extremely generous. Their strategy to email advertising style is exceptional, offering modern-looking themes. It’s also one of the most convenient tools we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a effective alternative to ActiveCampaign with loads of professional options (e.g. a webinar device) and excellent automations. Unlike ActiveCampaign, they use their platform in greater than 20 languages, and their layout and also screening tools are superb. Check out the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the most affordable all-in-one email marketing devices on the market. It’s readily available in 6 languages and also features sophisticated automation options and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can use ActiveCampaign to manage your calls, offers as well as leads. There are lots of automations to help you improve your procedures.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from e-newsletter development to speak to monitoring. Coming with a myriad of features, this all-in-one marketing automation software program is a great option for all business dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can do a entire host of tasks, such as send email newsletters, monitor bargains as well as manage your calls. The most remarkable function is the sales as well as marketing automation capacities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s touchdown web page home builder allows you to create contemporary landing web pages with dynamic content blocks, meaning you can individualize your content depending on that’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is offered for iOS and also Android. You can see projects as well as e-mail automation details, timetable and also send out projects, track e-mail performance metrics, take care of get in touches with, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a official email advertising solution for local business. It safely shops your customer data as well as supplies a safe and secure method to handle your clients.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability prices are among the leading 5 results in our bi-annual examinations. Scoring in the very early to mid-nineties, we ‘d state they have excellent deliverability.
We’ve evaluated the marketing automation capacities of dozens of ESPs and also haven’t yet discovered a match for ActiveCampaign. ActiveCampaign’s rivals include advertising automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has made this their emphasis, enabling you to automate practically anything: campaigns, offers, ecommerce automation, SMS, call administration, etc.
One-to-one email automation is rather unique to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with tons of pro options (e.g. a webinar tool) and good automations.