This Chicago-based automation device is helping their 150,000 clients send fewer e-mails while, at the same time, attaining far better results. ActiveCampaign reported that their clients saved 38.4 million hrs between July 2020 and also July 2021 utilizing its automated workflows. That absolutely suggests good value for money, however considering it’s on the costlier end of the range, just how much bang for your buck do you truly get?
Boasting lots of functions and integrations, along with quick and also pleasant support, they do seem like a giant e-mail marketing device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their vibrant claims.
ActiveCampaign Review Summary
ActiveCampaign deal almost whatever you require within a e-newsletter advertising and marketing tool, plus their innovative automations are tough to beat. The entry-level plan begins at $15 monthly (for as much as 500 subscribers, paid regular monthly), or if you intend to gain access to pro functions such as the in-built CRM, lead scoring, landing pages as well as SMS sending out, the Plus strategy starts at $70 each month.
One of their key functions is marketing automation. Other than autoresponders, which can be based upon myriad problems, you can automate listing and get in touch with management, along with deals, if you decide to utilize their CRM software. This ‘Deals’ system (sales pipe) also enables you to add notes to get in touches with, set up appointments, send straight messages to them, as well as a lot more.
The ‘Conversations’ function is another one to note. You can use it to send out targeted messages directly to your internet site site visitors in order to maximize the total client experience and also develop a type of sales channel to aid you transform more site visitors.
Having all your info and task in one area implies that you can quickly get a holistic sight of exactly how your sales as well as advertising and marketing initiatives are carrying out. Not having to utilize a number of carriers for your different digital marketing initiatives will also potentially save you money.
Let’s dive in and take a more detailed take a look at ActiveCampaign:
Cons and also pros
Incredibly effective automation:
One of the best advertising automation tools out there. This vital function of ActiveCampaign is not just very effective yet also very easy to make use of.
Offers reporting on all areas such as click-maps, geo-tracking and also web page sees. Purchase monitoring is offered on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a great enhancement to assist you raise purchases, loyalty, as well as engagement.
In our deliverability examinations, ActiveCampaign confirms to be among the most effective tools in obtaining emails delivered.
If you are originating from a various email marketing software program, ActiveCampaign offers to do the account movement completely free.
Steeper learning curve:
If you’re after a simple and quick email service, this could only be thought about a con. There are easier e-mail newsletter solutions around, so you might wish to look elsewhere if this is all you need.
No totally free plan:
There is no complimentary plan readily available (only a free test). There are if you’re looking for a basic tool
Fees for client preview:
You can preview exactly how your newsletter views different email customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the best e-newsletter service for you?
You’re major about marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve examined, enabling you to establish practically any type of automation you can think of– triggered campaigns, sales follow-ups, automated division, dynamic e-mail web content and so on. You can now automatically send out one-to-one sales e-mails through your very own inbox.
You need an integrated sales as well as advertising platform for your service:
ActiveCampaign’s inbuilt CRM perfectly connects to all your email advertising data, allowing sales groups to act quickly. Functions like lead racking up as well as social information can additionally aid to enhance your sales follow-up processes.
You need a device that executes multi-channel advertising and marketing:
In addition to sending emails, ActiveCampaign additionally enables you to establish touchdown web pages, send out SMS as well as individualized ‘Conversations’ to site visitors, set up chatbot automations and even manage exactly how Facebook advertisements are displayed to get in touches with. If you ‘d such as to be able to systematize a excellent chunk of your marketing and offer your customers a far better overall experience, it’s a excellent solution.
Not advised if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, as well as getting familiarized with it takes a lot more job than various other devices. In addition to the normal maintenance you’ll need to set up, monitor and enhance e-mail campaigns.
You just need simple automations:
If you only intend to set up standard email series ( as an example, a welcome project), we would certainly recommend extra budget-friendly options like MailerLite which is far simpler to use. Or else, you’ll be paying for a tonne of additionals ( and also intricacy) that you merely won’t need.
You’re not sure:
There’s no free plan, and also with a test duration of simply 14 days, they don’t provide you much time to evaluate whether it’s appropriate for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use style, with conveniently navigable food selections. The dashboard has a helpful ‘Getting Started’ slider to assist new customers, and also it has actually demo information to offer you an suggestion of how best to utilize areas. A good feature is the Content Manager, which shops all your properties in a centralized center, making it very easy to keep things arranged.
With so much functionality, it may be a little challenging for outright newbies in the beginning.
Editor – 4 out of 5 stars
The drag and also decrease email builder is rapid and also has a pair of convenient attributes. Surprisingy, there is no fast method to sneak peek your newsletter– you’ll need to go right into the email setups.
An easy to use If/Then/Else logic is available through ‘conditional material’ which enables you to reveal particular clients various web content based upon certain conditions like rate of interests, links clicked in the past, etc. You can currently include individualized trademarks to your one-to-one e-mails with the brand-new signature personalization tag.
Email kinds – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B testing, RSS activated, progressed automation. ActiveCampaign don’t have a devoted transactional e-mail server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive design templates to pick from. You can easily sneak peek them in an additional home window, both on mobile and also desktop computer. Other tools supply a little much more features/content blocks within the e-mail home builder. They use customers a cost-free customized email design on the Plus plan as well as higher.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation really is unequalled. It’s incredibly effective, as well as extremely straightforward, allowing you to automate follow-up campaigns, modify numerous conditions as well as far more. This is all done using an simple flowchart-style automation home builder. There are also pre-made ‘recipes’ (templates) for you to make use of, or obtain suggestions from. Otherwise, you can construct your very own automation from the ground up.
Checklist Management- 5 out of 5 stars
Compared to some other tools, handling lists and get in touches with is made much easier due to their automation functions which enable you to arrange people into listings. Find out more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, allows you produce your very own personalized areas. Aside from the basic types, which are completely responsive, it also permits you to develop floating forms and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score pretty very, touchdown e-mails in the main inbox of the most preferred carriers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is fairly constant, which is excellent news for email marketing experts.
Reports and Analysis – 4.5 out of 5 stars
Permits reporting on primarily whatever ( opens up, click-maps, web page gos to, geo-tracking). Ecommerce records are likewise readily available on particular plans for Shopify, BigCommerce, WooCommerce, and more. The “Recommendations for you” section offers helpful recommendations on actions you can take. Other reports include get in touch with trends, offer records, conversation conversion, automation reports, and so on. Custom-made reports are only available on the Enterprise plan.
Languages – 4 out of 5 stars
Their website and also assistance are both offered in English, plus 5 other languages. You can transform your customer account to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
An e-mail client sneak peek is available, too, but at a rate of $1 per test/client, which seems a little bit high. You can now send a test email for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, as well as this then puts them in an exemption checklist.
Blocklist – Yes
This is the aforementioned ‘exclusion listing’. You can import calls directly into this listing, and export as well.
Storage readily available for data and also photos – Unlimited
Photos over 1000px will be downsized.
SPF and DKIM are sustained.
Own Domain – Yes
It’s possible to use your very own tracking domain name to improve your newsletter’s firm branding.
Different degrees of account access – Yes
This is a very adaptable system, without details levels. You define the group names and likewise the exact access for each of those groups via tick-boxes. 2-Factor Authentication for an additional safety layer is readily available also.
Assimilations – Yes
ActiveCampaign offer plenty of integration options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally sustains all kinds of type as well as study tools like Typeform as well as SurveyMonkey.
Touchdown Page Builder – Yes
The layouts are simple and diverse to modify. Touchdown pages are hosted on a custom-made domain or subdomain. On the Professional strategy and also up, you can produce personalized internet experiences by concealing or getting rid of certain aspects. You can likewise include unique buttons, which include calling a telephone number, downloading a file or sending out an e-mail.
Client Support – 5 out of 5 stars
Support is fast and pleasant , via all mediums and offered in numerous languages. Their knowledge base is easily searchable and also specifically useful , I had very little difficulty finding appropriate search engine result. They also have video clip tutorials offered, webinars ( live and also archived ) and also one-on-one training on the ‘Plus’ plan. Live chat is also readily available on all plans, however no phone support.
Overall score – 4.5 out of 5 stars
ActiveCampaign is among the most effective email marketing solutions on the marketplace, rarely missing a thing when it comes to professional functions. Small companies will certainly take advantage of excellent sales automation, customer administration via using automated process and the brand-new attributes they’re continuously adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a excellent range of pro features. Allow’s damage those down a little as well as analyze what jobs and also what could be boosted:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising and marketing automation capacities of lots of ESPs and haven’t yet discovered a match for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising and marketing automation as part of their item, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate basically anything: campaigns, bargains, ecommerce automation, SMS, contact management, and so on.
Advertising and marketing automation is consisted of on all strategies, however, sales automation is reserved for users on the Plus strategy (from $70/mo) and also higher.
One-to-one e-mail automation is rather unique to ActiveCampaign. You’ll be able to activate automations directly through your inbox interactions with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or higher and also this isn’t inexpensive in all.
We’ve been checking ActiveCampaign for many years, and also have actually seen them proactively add new features constantly, specifically around the location of automation. This is a excellent indication, as a few other ActiveCampaign rivals haven’t been rather so upcoming.
ActiveCampaign automation layouts
We considered ActiveCampaign’s automation design templates, otherwise called ‘recipes’ and located that they are both truly well assembled and also easy to edit. There are tons to pick from (750 as a matter of fact!), and the classifications make it very easy to locate what you’re searching for.
activecampaign automation design templates
Other tools tend to offer rather general themes, whereas ActiveCampaign supplies a whole host of integration-specific themes, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with many layouts, you can feel overwhelmed by the choices. It may appear that some recipes are repeated, nevertheless, after modifying the templates closely, you can see there are little distinctions between them. I can see how this could be a little complex for some, but, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and higher. You can incorporate with a variety of tools, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign gives you with a selection of automation design templates:
activecampaign sms themes
Know that SMS sending out is only available on the Plus plan and greater, which starts at $70/month, so it’s not affordable. If you want your very own personalized SMS number for sending out, you’ll likewise require to be on the pricey Enterprise account.
As mentioned over, ActiveCampaign features a integrated CRM.
Small company owners trying to find call monitoring software program will certainly locate this feature especially helpful, to utilize along with the sophisticated e-mail advertising capacities.
After extensive testing, we located that the software program was rather easy to use. You can set up multiple offer pipes, and also edit/add new stages to show your special sales procedure. The drag and decline software application makes it easy to manually relocate bargains through the pipe.
The advanced individual can benefit from this variety of CRM automation themes, which covers every little thing from lead racking up to job management:
crm activities activecampaign
Rates starts at $70/month for this function, as it is reserved for those on the Plus strategy and higher. It’s not specifically cheap, however when you take into consideration everything you’re getting ( sophisticated sales as well as advertising contact, automation & lead scoring, email & SMS sending, Facebook Custom Audience integration, etc) it’s in fact not a bad deal.
When contrasted against the most effective CRM software application for local business, we found that many service fee per customer, whereas ActiveCampaign included 25 individual accounts, which will truly help keep costs down.
We also conducted a detailed comparison of ActiveCampaign vs HubSpot and found that ActiveCampaign really had a lot of benefits over the CRM titan. Most notably, it’s value for money.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive landing page themes, as well as you can additionally build your very own and also save it as a custom web page for future usage.
activecampaign touchdown page design templates
After examining the styles and also editor, we ‘d say they are modern-day as well as attractive , the only point is that it isn’t so very easy to move blocks around the web page when editing and enhancing. You can not relocate an element up or down somewhat, rather, you can just relocate it in between the detailed sections. I visualize ActiveCampaign has established it up like this so that every aspect is straightened, yet it implies you have much less innovative flexibility than with various other website and landing page building contractors like Wix.
I additionally could not locate a way to include a link to pictures, which isn’t optimal.
touchdown page home builder activecampaign
The cool ( and also one-of-a-kind) aspect of ActiveCampaign’s touchdown web pages is that you can include vibrant web content ( internet personalization) so that each individual sees exactly what’s relevant to them. This will certainly help you to target leads in an intelligent way, e.g. only showing customers material that’s pertinent to their geolocation or industry or revealing them products based upon their purchase history. You can likewise allow tracking on your web pages.
So do we recommend ActiveCampaign?
It’s truly difficult to fault ActiveCampaign, not only do they provide practically every little thing you require within an email advertising and marketing platform, however they do it effectively.
The reporting offers you understanding right into nearly all facets, such as page visits, geo-tracking, openers, ecommerce and more. One location that is somewhat doing not have is the email building contractor, not using an experience as slick as various other services available, with a few niggling features that could be done better (like the revision history).
The support is as advertised: pleasant, useful and quick . Email as well as talk support are fantastic, with a personal feeling to the interactions. Their data base is quickly searchable and actually returns pertinent results a high portion of the time. With their ‘Plus’ plan you even obtain access to one-on-one training and valuable webinars, which is a wonderful addition.
I believe this ActiveCampaign evaluation reveals that it is really one of the most effective selections you can make if you’re looking for an all-in-one digital advertising tool. Their marketing and also sales automation is the actual offer and also makes various other tools’ computerized operations look pale in comparison. (See why it makes an outstanding Mailchimp alternative here.).
You’ll require to be prepared to put in a little bit of time due to the a little steeper understanding curve, as well as probably invest a little more money, yet your organization will certainly enjoy the incentives. If, on the other hand, you’re simply trying to find a easy means to blast out newsletters, a remedy like GetResponse or MailerLite may be a bit much easier to obtain your head around.
On a side note, ActiveCampaign provides a range of really valuable complimentary tools, no matter whether you’re a consumer or not. You can find everything from content and social networks schedule layouts to a subject line generator. Look into the complimentary tools right here.
Try ActiveCampaign now completely free for 14 days.
# 1 MailerLite.
MailerLite is one of the most cost effective solutions, in fact, their complimentary plan is very generous. Their method to email advertising design is praiseworthy, supplying modern-looking themes. It’s also among the simplest devices we’ve ever before used.
# 2 GetResponse.
GetResponse is a effective alternative to ActiveCampaign with loads of pro choices (e.g. a webinar tool) and also good automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, as well as their design and also testing devices are exceptional. Check out the complete contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is one of the most affordable all-in-one e-mail advertising and marketing tools on the market. It’s offered in 6 languages and includes innovative automation alternatives and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to manage your contacts, offers and also leads. There are plenty of automations to assist you simplify your procedures.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from newsletter production to speak to monitoring. Including a myriad of functions, this all-in-one advertising automation software application is a great selection for all organization dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a entire host of jobs, such as send out email newsletters, screen deals and also manage your contacts. The most remarkable feature is the sales and marketing automation capabilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing web page builder allows you to create modern touchdown pages with dynamic content blocks, indicating you can individualize your material relying on who’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is offered for iOS and Android. You can watch projects and email automation information, routine and send campaigns, track e-mail performance metrics, handle get in touches with, and also far more.
Is ActiveCampaign legit?
ActiveCampaign is a legit e-mail advertising service for small businesses. It safely shops your client data as well as offers a secure way to handle your subscribers.
ActiveCampaign deliverability – is it any type of good?
ActiveCampaign’s deliverability rates are amongst the leading 5 lead to our bi-annual examinations. Scoring in the very early to mid-nineties, we would certainly state they have excellent deliverability.
We’ve reviewed the marketing automation capabilities of dozens of ESPs as well as haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate essentially anything: campaigns, bargains, ecommerce automation, SMS, get in touch with administration, and so on.
One-to-one email automation is quite distinct to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with loads of pro alternatives (e.g. a webinar tool) as well as great automations.